No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work, visit, IBM dot com slash, flexible France, listeners in community guess what today is the day. This episode is going out. It is February Fourteenth, which means I'm gonna win. You a happy Valentine's day and for all out there? We thought we would do a special episode, just a really special episode of all about dropshipping car suspensions, okay, so just full romance mode here. I hope you can handle it when a director of marketing feels like he isn't taken seriously at work. He set the wheels in motion and start selling car suspension systems on Ebay with shocking results. That last part was just too easy and just wait. There's

car parts. Employee finds shocking surplus suspension is coming right up. Sean raised was in his wonted. Pushing was hired. The director of marketing are part of. It was a happy title for some one. So young costs of issues in his work environment often felt like others at the company didn't taken seriously. He would make suggestions that work. Nord devise strategies that weren't thought it made him consider looking for another job, or at least another source of income and Casey ever felt like quitting so shall I got to thinking one type of part: the company sold was car suspension systems, otherwise known as shock absorbers. The large springs,

that just behind the tyres to help cars, DR smoothly, it was a specialised product, but one that Sean thought could sell well online. He decided to see if he's suspicion was correct. The plan was to keep things simple, cheap enough he didn't want to outline a bunch of money, money up front buying parts, especially when you didn't know which ones itself. There are literally thousands of different shocks for every make and model of car, and it wouldn't be fine if he was left holding onto them. After doing some research, he decided that drop shipping was the way to go drop shipping as a method of selling products. We don't actually need distorting stock instead, after you sell something, you pay the supplier to ship it to the customer. On your behalf, to start he did some research and compiled a list of available shocks, including part numbers in which type of car they go with from the list. He picked a few carefully selected models and create Ebay listings for them after you

home from work and what followed was totally shocking. Within two days, Sean sought his first to shock absorbers, followed by two more a day later and more than tat, by the end of the week she puts it. He felt like he had found a gold mine had always suspected was there, but was too lazy to dick within a few months he was spending every spare moment of his evenings listing shocks for sale on Ebay, answering customers in processing orders. By that time he was already making around five thousand dollars and live with almost no start up costs. It might sound like a fluke, but Sean has some theories to why he was able to achieve success so quickly first, the automotive industry was incredibly outdated and their ways of operating they still have.

Chapter two, the internet, even though this wasn't that long ago, for example, Sean noticed that all the other shocks for sale on Ebay were listed by part number, not by car model. You suspected that most buyers didn't look up part numbers most likely. They search for something like front shock for Forward F, one fifty or shocks which way to curl up. So that's how he titled his listings and second many of the shocks being sold at the time were only available individually for customer one of the whole set there. We have to make for purchases to for the front and two for the rear to counter this Sean combined for shocks. To one product bundle. So with a single click, a customer could buy everything needed for their vehicle. While this might seem obvious now I can no one was saying that way. At the time emit customers can more easily find the products they were looking for, which in turn meant they were more likely to buy bouncing off of momentum, Sean decided to branch out and began selling through Amazon as well. You can t

down a smooth road for the next few years, easily making a good amount of money outside is data, and eventually he began questioning why he was working that job at all. He figured he could easily quit and dedicate a little more time to his shocking Let us all as well as a lot more time to his hotcakes, so he did just that after quitting we began listing more and more shocks for sale on Ebay and Amazon that kept the wheels turning in his first month, full time, Sean sold thirty five thousand dollars worth of shocks. Six months later the amount had jumped to eighty thousand. Now there was no hotter percent profit margin, but the margin was very healthy, used to and quite well and once again shown felt like this was a business that should be too seriously. It has the potential to become something much more, even more than is one man full time operation. So to move things long. He hired a customer support person to help us all. The email requests many chose to build his own website shock surplus dot com.

Although Ebay and Amazon were fruitful, having its own entity would provide legitimacy and another marketing channel, he invested in content and s YO in order to try to find more customers through Google and like a coil suspension, being released. That's when the business really bounced over the net you're sure and turned his shock surplus from aside us all into a million dollar business. Having stumbled across dated industry that hadn't yet been shaken up by internet marketing, he found innovative, yet simple ways to market all products. Shock surplus was able to refer to the limit of waiting, many bumps in the road. So let's do some analysis here and now Wake Sean, congratulations, loved, a story. I always love hearing about people that are selling ordinary things in a bid to do quite well with it, because their sobbing practical problems nobody could find out to buy these replacement systems for their car. Other people were listing them by part number which who's gonna search by your part, number Nunez, search by your vehicle. So let's talk about the story.

Think what this is great for Sean, but the automotive industry has now caught up right. So how can I apply this myself? I think there's two ways to think about it. First of all, what dated industries still exist like what industries are actually still stuck in the past? I bet there are a lot of them right and it might be something that you know through your work or through a hobby or through something else that you're interested in or have access to or knowledge over what dated industry is still out there. What system is still up behind and then? Secondly, you can also ask ok what was innovative a few years ago, but is now again one state it because it's not like updates are one time only you know you have to continually evolve. You think about social networks, Myspace and Friendster. Remember those they were once highly innovative. They were once high tech, but where are they now so you can still

it industries that are lacking or that have peaked, thus presenting you with an opportunity to profit and again, in this case one. The smart thing Sean did was most of those parts by the car model. You'll help people to purchase a bundle like it just do that in one click, and if you want to take advantage of some description, They are inefficiency. You find one of those dated industries. You need a similar angle to also find a similar improvement. Just like John did so really big success here. I hope you enjoy it. Inspiration is good but inspiration. What action is better. Today's romantic shone out. It is Valentine's day After all, just come to cytosol school dot com, one thousand one hundred and forty eight learn about candy hearts and shock absorbers, all good things to comment or question for the show just go to settle school dot, com question we're taking them all year and in fact I've got one too

For you to Morrow thanks so much, my name is critical about this is side us all school. From the onward projects.