No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work, visit, IBM dot com. Flash flexible Remember it's not just what you say: it's how say it. We became looking. Messaging in the context of crap and compelling offers. Let us look at a case study and they thrilling topic bookkeeping. I know just try to contain yourself, but listen. How do you make bookkeeping sexy? It sounds like a bad just in timber like out, take or rejected song, but that's what the administrative assistance in today's story sets out to do When her boss asks her to learn quick books, what seems like a rudimentary undertaking is becoming the gateway to a new career focused on financial empowerment,.

At the end of the episode will look at marketing to a specific group based on a shared identity, in this case, one that often feel excluded from the mainstream. So the story is called a bookkeeper begins: banking, a bonus income. That story is coming right up. Let's talk about transfer wise, the smartest way to send an see money internationally. If you have ever had to move money across borders, chances are. You are hunted by hidden fees, whether you use your bank or another provider, they likely hit an extra fee in the exchange rate and you paid too much and if you didn't notice? Well, that's the whole point. Transfer wise is different, You always get the real rate when you send over seventy countries or when you convert currencies using their multi currency account. You pay one super low fee and keep more of your money. Over six million customers are already saving the transfer wise. Try them today and get your first transfer free by building transfer wise doc.

Slash podcast when eighty smiles into the workforce and are really twenties. She never dream. She become a business owner. Far from it. It actually figured should stay that workforce for decades. So should dutifully began her first job as an administrative assistant one day her boss ask. Can you learned quick bucks to do our bookkeeping, quick bucks, if not familiar as a common bookkeeping software for small businesses so. But a sponsor of our show in the past, Andy, never being one to back down from a challenge, said sure then totally freaked out, because she had no idea what she was getting into. Luckily she was tech savvy and good morning. She went about starting up on quick books and all things balance sheet at first. It was difficult, but her tenacity and willingness to learn, pay dividends.

While later she wants that job was hired as an assistant elsewhere. The main reason for letting the gig while she now new, Quickbooks inside and out- and she must have been doing something right, because when it came to tax time, her new bosses, tax advisor raved about Andy's, bookkeeping prowess and that the advisor love and he's work so much that you recommended her to cite another tax preparation expert. He in turn recommended her to a customer of his and soon anti had her very first freelance bookkeeping client. What became a truly word of mouth driven side She thought it would be a one. A done deal a part time client with the chance to make a few dollars on the site, but it didn't stop they're the same tax prepare continue to refer. More clients referred their colleagues. She was cashing in at the word of Mouth bank. In fact, any had such an influx over the next few years. By the time she entered her mid twenties, she was able

quit her job and go all in with her unexpected hustle. Interestingly, she did at all without any marketing or even a website, and then she kept working smarter, not just harder. After quitting or job any realise that service based bookkeeping work had a ceiling there, only so many hours in a week. Therefore, only so many clients she could serve them. For rather than provide ongoing, bookkeeping services for an hour earlier monthly fee, she put together short term training packages, offering financial tuneup to educate clients on how to better handle their business. Soon it was time to make a choice: either continue the way she was going with the respectable small business, earning a good income or admit that she had had a cap and work to grow that business in new ways. She reminded herself of the time

She first learned quick bucks. I was scary and unknown, but she got through it and thrived. This situation was no different, so, like Scrooge Mc Duck and his money pit Hetty decide to dive in and swim further into the world of finances. The first thing to do is to launch an actual website. It had been over six years since your first client and she still didn't happen and she would need it if she was going to succeed in this new plan to see Digital courses and offer services on line she register the first of May name for her business, Andy smiles, dot com, she blog about the types of things she knew her client struggled with and marketed the posts using S, YO and pinterest slowly. She gained a small following a year later. She launched her first, my course, unlike finding your first client, this time was no Flickr active, Andy, putting considerable effort to produce high quality content and market herself. Since then, she's launched several courses all while continuing to offer consulting two small business owners discover her through the site. So how much?

And he can equip bucks expert make or Andy's business now brings in a comfortable six figure income a some large enough that she's recently been able to purchase a home with her partner. What started as an external side, hustler built by word of mouth, is now lucrative website and consulting service, one that has Andy needing to do more bookkeeping, but this time she's doing it for herself Let's talk a bit about market to a specific group based on a shared identity or from a source of shared identity, in this case one that often feel excluded from the mainstream. I didn't go into this in the episode, but India Interface S queer and if you go to her website, so that this very vibrant personality that she's kind of showing off it's not just the personality, she also talks about how she is a queer, what

what tat he was in purple hair. So it's very visual as well and by her own admission, probably not what you expect if you go to a website about bookkeeping or about learning, to manage your small business finances, and she is doing this very deliberately. In fact, she has a mission statement right on the home page. That says, I help super rad self employed folks folks spelt echo L embrace their inner money. Badass, stop all the overwhelming grab everything you need to take control of their finances for free and that's essentially her incentive to get you to join or email list grab your big finance survival kit,

so, rather than hide who she is, or not necessarily hide, but just kind of allowed to recede into the background anti chose to be forward facing with this identity. I think, because she suspected or recognised that a lot of people with a similar identity or expression might feel more comfortable hearing from someone like her who again escort facing with who she is, but it is also clearly an expert in the world of small business by ants, bookkeeping, quick books etc on she has all this experienced a shop or it. So there is a lot we can take them that correctly, come up with something she says. I any says my advice is to be authentic, not perfect. I don't talk in fancy language, I don't even care about sounding authoritative in my niche. I just try to show for myself and I found the right people. The right clients appreciate my voice and brand. Strong words of advice there. I will leave you with that. Inspiration is guy. Inspiration with action is better. Today's showed out its articles, Godaddy COM, slash eleven, forty nine. That is one,

In four nine back tomorrow, as we begin a new weak, we're continue this emphasis on messaging understanding who you're really trying to reach what the most powerful message you can proceed and put forward might be right thanks, so much lighter Crystal about this is side US school. From the onward projects.