« Side Hustle School

#1248 - CLASSROOM: Create a Powerful Origins Story


Be your own superhero! Learn to tell the story of how you gained the unique ability that led you to develop your helpful products and services. 

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Support for this pod cast comes from Goldman Sachs companies in the top portal, for ethnic diversity are thirty, three percent more likely to have industry leading profitability and those in the top quartile for gender diversity or twenty one percent more likely to perform. This data was the catalyst behind launch with she s a five hundred million dollar investment strategy that continues to focus on increasing access to capital for women. Black Lahti, necks and other diverse entrepreneurs learn more at GS, dot com, flash launch with she s hey, what's up welcome to style school? What is a brand new month here today, at least today, this episode is going out is the first day of June episode, one thousand two hundred and forty eight one thousand two hundred and forty eight. If you're listening later I'll get a good first day of June, and you my best to keep. Tough time, listen and relevant. Yet all I appreciate everybody whose listening in real time it does feel like a community enjoying ought to emails from folks, email, social media, etc. So little
talk today about being your own superhero. This is our weekly Monday classroom episode. So being your own superhero, maybe it in is it. But actually you were born on an alien planet. You were bestowed with incredible abilities and calling to help a lot of people by you also had much to overcome along the way there was a challenge, their worth he's of trials. There was, you know. Well, let's lets us back up a little bit. What is an origin story? That's we're talking about today how to create a powerful origin story. So what is an origin story? Well, the phrase origin story comes from the world of comic books, whose artists construct histories of how superheroes or villains, or sometimes they go back and forth, but how these mystical beings gain their powers in
Turn into the unique characters they are known for. Good origin story usually features a turning point or a moment of transformation in which the character of balls in a significant way or receives a mission. He must complete he. She, they may just be inclusive with my we're here us. So unless you are selling a completely generic product and you probably shouldn't be very difficult to sell a commodity unless you're doing that, you will be much more successful if you provide your customers with some kind of story, some kind of history about how your hustle came to be people make purchasing decisions based on emotion. We talked about that a few times already in classrooms. And and a lot of times. They want to feel and emotional connection with you. So, yes, they are buying your product or service because of the benefit because gonna make their like better, but to have. This emotional connection, having a strong oration story, certainly doesn't hurt back too, can be a big help. So, like a comic book superhero your site hustle needs a history,
and whenever I review about pages on websites and adjusted this Youtube series for thirty days in April and may where I was looking at various websites and still doing it too whenever I go live on Youtube or elsewhere other platforms, I always go and look at the about page on somebody's website. To me, that's the second most important page after your homepage and other look closely at the story being told like. What's this all about does it matter? Why should I care? Why should somebody who doesn't know you care about your offer, your product or service, that thing that you have put a lot of effort into so conveniently you like? That sounds great Chris, but how do I do it? Well, that's what the classroom series about going to show you. There is a formula you can use to make this easy and if you have the book side, hustle side hustle from idea to income in twenty seven days, it's on day, ten and a simple
blank format, but if you don't have it, we don't have it with you. That's ok, because I'm in a talk you threat explain how to use this formula to make an easy origin story there. If you haven't burdens of this August and give a couple of examples, the first first is about something you have always been interested in UK. So so the formula is in I've always been interested in topic acts whatever. That is that's your filling the blank, so I decided to try and then that's answer or solution why he found a blank boys been interested in this thing, so I decided to try basically turning it into a product or service. Creating a solution for someone cetera. Last week we did a throwback episode about Hoboken girl, this one New Jersey who really loved her town and wanted to create this local resource. Tat
readers about activities of then things to do new, restaurants, etc. So for her, it's like I've always been interested in things going on in my city, so I decided to try creditors resource to share news tips, shopping lists, but every was ok. I've always been interested in this thing, so I decided to try action. Ok, that's your first one! Second one is I was frustrated by filling the blank and I knew there had to be a better way. So I made here's your second thrown the blank to help other people with the same problem, it has thus prostrated by something- and you know how to be a better way, and so I made here's your product or service your solution to help other people with the same problem which is working on a story come on out a couple weeks about this guy who is working in a resort town. I think you Jackson, Hawaii Arming, and he was responsible for hiring a lot of transient labour. And so every year it have to hire a hundred new people and they kind of went to the same process over and over and whose very tedious
and he's like there has to be a better way here, basically so hinted at creating a software solution for that which I'll tell you more about the story, but. Y'all. Here you can say using this formula is frustrated by the process of politically hiring lots of people every season, every tourism There has to be a better way, so I made my programme you now to help other people with the same problem when his case it to be to be business. So I made this software program to help other businesses with the same problem. Now. Here's the third one you ve got. I've always been interested in you, ve got. I was frustrated by and the third one is. I started this because I noticed gonna blank. You didn't seem to be anybody else doing anything about it or the existing businesses were missing. Something important. So I made and here's your solution here is your product or service ok, I started this hustle because I noticed something there
to be any by us doing anything about it or the existing solutions are answers. Work that great so I made here is my product or service and to give you what this my last week, we had the story of Natalie Andrew in Australia who created this practice. On educating women about hip no birth, I should say educating women and their partners such as women, but specifically mothers, expectant mothers. I started this hustler because I noticed that there was this practice that made my birthing process a lot here and less stressful and it didn't seem to be anybody else doing anything about it. So I went from you notice, etiquette myself to doing a lot more research on getting certified, etc and offering this course in some other people across Australia, maybe beyond now that its virtual. So I started because I noticed this problem. Nobody else was doing anything about it, so I decided to step up and here's what I made.
So there you have three formulas and of course you can get much more detailed. You can go into those back stories like you know the Kryptonite thing and all kinds of stuff, but just think you're, really simple. Even just having a reason you, like a simple reason, I decided it is out of all the projects that could have died in the world. I chose this one because, like whatever the reason is having a reason is: is a good start? Okay, so let's take a little break your sponsor message: we come back, I'm gonna give you up. Other examples from recent side, us all school features along with you assignment for the weak, funny new home that fits your family's needs can be tricky. You want room to spread out space together and a place to get away from it all Luckily, when you need a mortgage that fits your family's needs, a great place to look is rocket mortgage rocket mortgage built a home loan experienced design for you with certainty at every step and no one wanted surprise
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Dot com slashes go right. So let's look at a few region citizens will features and consider what their origin stories might be. Just a note I will, for summarised them in a way. I might mention them to you, our listeners, which is a bit different Dan how they might mention their origin story to potential customer, but Spain, that more in a moment, so first up Oliver. Us. We're gonna have a throwback episode about him in three days You don't remember why you have it on my brakes. We had one thousand two hundred episode, but Oliver is the Craigslist photographer. He actually got his start when a friend of his Ask him to shoot her wedding and he was nervous about it. So he went to get some some experience and he placed his out on Craigslist and allow us to have happened after that, So we might say his origin story is, I was
about messing up the photos from my friends wedding, so I placed it had on Craigslist, offering my services as an affordable, wedding, photographer This led to be shooting more than one hundred weddings and building a sustainable side business and also, as a side side, note number people. I've heard Oliver stories, the first ones we featured on a programme actually wrote about in the sight of a book as well. I think, and a number of people have followed that model themselves need or contacted for advice or just gonna gone off on their own to become their own craigslist or something similar photographer. It's been really interesting to see that so cool, to him for leading the way and close to those who have followed as well, so that's Oliver, yesterday's episode, twelve forty, seven Melissa. Sarah! When I read a book that promised to make screen running easy, I decided to give it a try. I persevered and now three of my shows have premiered on lifetime and you can hear the whole story and yesterday's episode. One thousand two hundred and forty seven, let's see one more Brooke Thomas episode at one thousand, two hundred and thirty five
Four Breck. She was a body worker in not able to practise during cover nineteen, so at putting a lot of emphasis on this project, she'd been doing on the side, all about virtual meditation, a whole community of people doing virtual meditation. So, we might say her story is shut out of my wellness practice during the pandemic. I went all virtual meditation business and signed up to thousand dollars a month in new clients, now here's a quick note, I would add to this a moment ago. Parliament to make your origin story more about your customer than your success, so I wrote those three examples based on our goals, recital school, so in the case of bread, for example, if I'm telling her story, I want to inspire listeners, I want you to think well, actually cause you three thousand dollars a month. You know in a very short period of time during this thing, virtual meditation on zoom. How does that work? So that's what I want to do, but when it comes to her business, it's probably more important to focus on the benefits that meditation provides because our customers don't necessarily care of it. You know she's making three
dollars a month from it, or at least that's not the important point, so she might say something like this shut out of my wellness practice during the pandemic. I went online with my vote meditation community and helped hundreds of people find peace in connection in a difficult time, because you see the benefits there is it is about her. It provides a reason, but it's also benefit focused for her potential customers, sometimes just finding a reason, some is not all like. Why did you do this out of all the projects you could have started? Why did you choose this one? That alone can be an origin story. Something is better than nothing. Ok, your assignment for the week is to add, at least to relevant, interesting facts to your story. I would you haven't about page somewhere or whether you Sheridan mother fashion, if you're just starting on a project, you just think
about an idea, at least to relevant, interesting facts to that origin story. You can read notes for this and every class to represent this year at sawdust and school outcomes last classroom- and this has been ever so twelve. Forty eight. The notes for this when aren't side is so small that calm slash one to four eight. We got a lot of stuff coming up to be sure. You subscribe wherever you get your pod cast. My name is critical about this is side. Are so small from the onward projects.
Transcript generated on 2020-08-05.