After being inspired by social good companies like TOMS, a woman in London creates a yoga accessories business that focuses on empowering women worldwide.
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Hey there. What's up welcome back to us a school and critical about had a really great fun and dick
story. For you today to Social
good story about somebody,
is changing the world and because it sighed us, a school
are not just changing the world there also making money doing it, which is of course, the best of both worlds
story, is about a London fundraiser who creates a female
social movement and happens to earn more
three thousand pounds or about four thousand dollars a month from it I'll tell you what about and how she does it
as I was working on the notes, I really like some advice,
she had about. Focusing so does want to
this with you right off the top, so you don't miss it. She says,
suggest when you're starting out focus on
strategy. At a time. I try to focus
about a million things at once, but it's so much easier. If you spend one month contacting magazines for example, or a month
social media or a month.
Working on an adwords campaign, and it may
like your all over the map, legal action,
able to see what's working in what isn't. I thought that was interesting
and color intuitive, perhaps a bit contrition and I love controlling, think
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Until two months ago, Lorenson Gupta was working in the fund raising team for an environmental charity in London. She also had a dream, perhaps a dream, much like yours,
since your listening to side also school, not dream was to
a different source of income for herself. Perhaps even
she could rely on for her primary income, but it
just about money Laura, had to
other important motivations. The first
she wanted that new source of income so that she can travel she's, always been
restless. She loves heading out with a backpack. By herself. She thought if she could cry
a location, independent business. She could fulfil her travel work dream, but that's not all set
she wanted to create a female led social movement. She was inspired by companies
Tom shoes and several others, but they all seem to have a male founders. She thought,
start a female founded and lead business that focuses on empowering women worldwide on a region
kept her homeland in Calcutta, India. She had an idea as a yoke,
However, for the past six years, she was starting to get frustrated with the death of her practice. She wanted to feel connected to
think deeper and bigger than just a physical postures, this
restoration, made her look at what yoga actually meant to her, which was a devotional practice both toward herself and to others.
When she had the inspiration of somehow connecting the east and the West through yoga and crew
what she thought of as a giving loop. Unfortunately, she
just the right product in mind. The pie
She wanted to sell, was cork, yoga mats. So, first of all why cork Laura believes cork hugely opera?
as a contribution towards a training course for one woman or girl, and for every court. Yogi bag purchased cork yogi
so, in other words its superior material or at least
people believe it is an weather
superior and not least its very different from other yoga amounts. Lore wanted to find
they to combine a huge popularity of yoga in the west with her desire to create futures for vulnerable communities at the time her family in Calcutta.
I've been working with an organization that support survivors of human trafficking, northern developed
your ship about organization. The partnership provides
jobs to the women who end up making the yoga MAC Gift backs. This is what
he was thinking of with the giving loop for every nation
Cork Yogi Matt purchased. She provides a contribution
or to training course for one woman or girl for every court. Yogi bag purchased court provides jobs, creating steps towards financial and
That's right! That's the social side of things. What about the business side when orchestra
business she did not choose doing, but, of course, that in stopper she did a big
launch campaign to get her name out before she had received her first batch of stock chosen.
The thinking. Anyone would buy them, but she may five sales and was a small
because she didn't have five yoke amounts to send out, but still
was excited. She was throughout. She thought maybe this actually want fail, or in other words, maybe it'll actually work
but each of those five buyers and ask if they could wait a bit. She took out a lie
to buy her first batch of a hundred mats. She
free tools and learn to do everything herself, rather than paying for help? She says it was a steep learning,
but she's learned so much. You might think its a bit
Stretch to think that you two could establish a location, independent income like Laura's, but you really do need a
export mindset. You might even have to fund our backs.
To find your site herself, but it's worth it
For I sign off, I want to get a shot to someone else. Doing a social good project in other female led social
That is also a business from Spain.
Diego Jenny aren't meaning. I started this social good Friday.
Called solo eyewear its focus on providing Ike
two people around the world who don't have access to it and they do it
project not through the lens of a charity, at least not exe.
That but Europe is
that was started as a site hustle. So it's a great
as well, and
included linked to solo eyewear on the shoulder its age. Speaking have shown out
Our scientists will school dotcom, slash one. Ninety six hope you enjoy
this episode. As always, inspiration is good, but inspiration with action so much better
I'll, be back with you again to Morrow and critical about Posada, so small.
Transcript generated on 2020-08-06.