Hey side. Also swore listeners granting community welcome back money, Miss Priscilla Gower, you ever have trouble. Sleeping, if so you're, not the only one proximately hundred million Americans struggle from sleeplessness, including sixty million with chronic insomnia, and, of course, those figures are just for the: U S: people struggle with insomnia all over the world, while our featured story today. Our case study was one of those people. Until she studied the world of herbal remedies. She then transform this knowledge into a mission that helps other insomniac. This mission pacer up to three thousand dollars a month which is currently helping her ass. She transitions between jobs, got a problem. If you have a struggle, you're, probably not the only one, and I shall see throughout the year, there might be a way to not only find a solution for yourself, but also find a solution for your side. Hustle, today story is coming right up after a quick shout out to our sponsor

support. Recital school comes from three m from helping I've, vaccine and therapy development with advanced application technologies to develop an event that helps boost vaccine effectiveness. The research scientists at three m are delivering innovative healthcare solutions to help today and prepare. Tibet or tackle, what's next learning three m dot. Slash improving lives three m science applied to life, Casey Brown has been suffering from insomnia since the age of fifteen afflicted by vagina areas that will leave her care. If I d, all asleep, she found herself addicted to over the counter sleep remedies just trying to get a few hours shut off the order she got the more she found a system of sleepless nights in synthetic solutions to be an unhappy

The way to live, she wanted a reliable way of falling asleep that didn't involve popping pills in order to win herself off medication and imperfectly. Naturally, she began, to learn about herbal remedies and how fragrances can affect your sleep. Ac bought all the books she could find on the topic and began taking local classes on how to mix your own fragrances. She learned about the herbs flavors and smells that promote good sleep and began to try the different concoctions on herself after a few months have research and experimentation. She found a handful of mixtures that helped her suit her insomnia and drift off to sleep. Having discovered that medication free solution for herself ac turned our attention to a larger community per year. She'd been a part of Facebook groups in message boards for other insomniac. She became driven by the mission to help these people escape their methods and sleepless nights to that's where she saw the opportunity to create aside hustle about a topic.

was passionate about and now knowledgeable and is well. She decided to package and sell the remedy she created under the name good night darling. When she started ass, he didn't have any savings, so she used extra money from a paychecks to fund this new venture.

Fr at between trade and five dollars a month by giving up, Starbucks coffee packing her lunch instead of eating out and letting go of some costly monthly subscriptions. She then use this extra free capital to build her website and by the stocks you needed to create or products goodnight darlings website was created on shop. If I chose this service over others because it was easy, it came with a lot of acts that made running a business more manageable in your free time. She also use a ship station to deal with the shipping and handling of our products and says it saved her a lot of time ass. He began to grow her business around three core types of sleep products that she creates herself by hand, herbal tease, room sprays and bath sucks. They come indifferent, flavors incense and are all made from cruelty, free and beacon ingredients in order to create these products just a source, a lot of different materials, including herbs, packaging and class bottles. She does all this through manufacturers that she's found through friends and her

research. She says a building. A personal relationship with the manufacturers and suppliers is key to becoming one of their vip customers, especially when placing smaller orders at first. She says when they see here is invested in their business. Has you are your own? The often go, the extra mile for you. We just talked about me. Instagram in yesterday's episode in four ac. That's also where she began to see real success in sewing remedies. She had started out by just selling to friends and then move to posting in those Facebook groups use part of that when she created an instagram feed with life of dreamy images about sleep and also a good amount of intriguing product images. That's when a sales really started. In fact, the majority of sales now come through Instagram

He's begun to explore advertising there to build a larger following. She says. If you want to try using Instagram, add be sure to be a specific as possible with your keywords, get into your customers head and try to find the exact words or hashtags they'll, be using then test your ideas with a small budget, get feedback and repeat a combination of her great products. Knowledge of audience and being able to connect with people from first hand. Experience has helped AC go onto earned in two thousand and three thousand dollars in profits each month, she was recently laid offer full time job as a corporate account executive to this money has helped her make ends meet. While she looks for another job in the long term. Her mission for the future is to own the night she's, adding other sleep related products from mugs to pajamas, two pillar cases, all with the goal of creating a brand. The people associate with every part of good sleep. Maybe her story is proof that even for insomniac site, hustle dreams come true.

So if the problem you are experiencing is a common one, especially some that millions of other people struck aware like we see in this example, your search for personal solutions may end up being a search for a site. I saw and you'll see this principle throughout a lot stories. The sheer sorting aside, hustle is not always based in what your passionate about it can often be based in solving a problem fixing something improving something making a better way of life for someone or just making someone's life a little bit better and also by the way for problems that effects. Many people like this example- it's not like there is only one solution here- all kinds of potential remedies, some of which will naturally work better for some people than others so you're not looking further single magic elixir, you looking for something that work for enough people like if it works for you, it's coming to work for some other people too,

I'll. Keep that in mind. If you get overwhelmed and think well, there's already a lot of different solutions out there different remedies. What do I have to offer? There probably is something that you have to offer it to Keep that in mind as we go along and remember, inspiration is good, but inspiration with action is so much better. If you would like to see the show notes for today's episode just come on over to side hustle school com, three hundred and eighty two, if you have a comment or a question, give me a call in a hustle hotline, it's eight thousand four hundred and forty nine hustle or eight hundred and forty four nine hundred and forty eight seven thousand eight hundred and fifty three, where we playing messages, hearing stories and answering questions from a lot more listeners this year. If you have something to contribute or to ask about, I would like to hear from you thank you so much for listening. I hope your new year starting off well I'll, be back again My with another episode help you join me for it. I'm critical about precisely school.