Hey there? What's up welcome back! This is crystal about your host. Outsiders will school and working I can only weak, I'm so excited. This is episode of four hundred and twenty two. How about that? those who are listening in real time, rushing to relaunch the side, hustle society to Morrow real time listeners that is the twenty seven February in the year, twenty eighteen, but hey. If your listing later, that's really okay it's been great to see a lot of our listeners and members now engaging in that community share Your idea is offering feedback and advice if you'd like to be amateur at least learn more about it. Just go to satisfy school, dotcom, slash society. I say more about that as the It goes along, but also got a story for you. That's the point. The show and today story is about a California profession. Whose suffering from an auto immune disease ashy recovers? She ends up creating to businesses in the process, one of which is now seeing out of thirty thousand dollars a month. It is thirty thousand dollars a month not a year,

she does all this without investors, without Kickstarter and primarily by building trust with her audience being helpful before selling anything and consistently telling an authentic story. I will bring you this authentic story of our own in just a moment, quick little shot out to arson sir support for this punk has comes from progressive. What would you do it? extra eight hundred dollars by a plane ticket pay down student loan, treat yourself to those who's your denying with progressive. You can find out drivers switch and save save an average of seven hundred. Ninety six dollars on car insurance get Europe. Online at progressive dot com and see how much you can be saving national average annual car insurance savings by new customer surveyed who saved with progressive in twenty nineteen, since her days

playground, an elementary school Mary, she knew TAT, never felt surely healthy, but our teachers and countless health professionals couldn't pinpoint the source of our discomfort. She was constantly up today with the latest and medications, but nothing ever seem too, work. Nothing liberated her from what felt like a lifetime of suffering. She was pregnant product to no avail by the time she was an adult she'd had so many blood samples drawn, but she speculated she was actually keeping a small town of vampires alive somewhere. This course continued through college and when Mary turned twenty three, her health fell to an all time low. Despite her obvious illness. Her diagnosis remained a mystery to many steps, equal health professionals frustrated and tired of finding yourself visiting hospitals for a yet more expensive tests. Mary realize you need to take matters into her own hands at eight hundred and twenty five. After conducting several tests on her own.

Realized. She might actually be suffering from serious disease, a rare autonomy on condition that cost her body to remain malnourished when she consumed gluten. Select disease can be a tricky illness to diagnose, because some of its symptoms are similar to those of other diseases. So it made sense that it had evaded discovery before this point, Mary Research fight and overcome or symptoms. While many doctors recommend various medications, she went to see if she could copper symptoms, naturally, by taking a harder look at what she eats. She learned that if she adopted a paleo diet and eliminated processed foods, she might actually be able to cure her elements within months of learning how to cook gluten free paleo meals for herself Mary sickness began to feel like a thing of the past, the aches, the inflamed skin, nausea, pain, even depression, it all significantly diminished or even slowly disappeared, throw that she was finally being

to feel like a normal human again, she decided to document her journey online. She shared her recipes, her habits, I the things she was doing. It was getting her back in shape. Steve Martin once said be so good. They can ignore you and that's exactly what Mary dead and she didn't just share her successes by She shared her failures and struggles to before she knew it. Mary was developing a significant following on social media or audience loved that she wasn't just the kind of person who showed up and posted nice selfies, but you also shared real life. What was really going on and that build trust between And then she really share the knowledge he was accumulating and he never ask anything a people, that's what Mary credits with how freely people shared her materials with others. They recognise that she was doing what she did for the love of the process now somewhere along the way, her story reached the ears of well known personalities and athletes who began requesting her cooking and health. Coaching. That's when she started her first

hustle branding herself, the polio chef Mary enjoyed her corporate job in San Francisco, but over time she realized she had a greater calling than growing tech companies showing to teach people to eat healthy food. So she eventually left that tech job to cook and consult full time by she didn't just stop. There see Mary wasn't a fan of the many new train Giles powders and sugar bar. She had tried during our personal health renaissance, since he was already getting comparable in the kitchen. She began to experiment with her own performance food. After a few weeks of testing, she landed on a fudge like recipe that would please her clients bellies and their diet. Her aim was to provide instant, sustained energy that also improve focus in memory to eat. Ingredient was deliberately chosen with those calls in mind. She called it fat fudge php

in fact stands for pretty hot and tempting fat budge, her social media network buzzed over her new creation and despite the fact that she shared the recipe for free online, she received dozens of requests for a viable product in squeeze packet form. She don't know much about creating a package. Product, but she put down six hundred hours and gear and ingredients and began to hearing her progress with her followers. She talked about recipe, experiments, prototyping, squeeze packet, learning, California, strict food laws had a source, the ingredients. Basically everything transparency became a key part of marries business personality in August of twenty sixteen Mary went live on. Instagram periscope announced the first retail sale of her original fat fight within the hour, He had sought fifty twelve packs. Naturally, she got back to cooking and the next week. She did it again selling out in less than an hour, and he did it again and again, the next weekend again and so on until her supply sought out in record time. One sale sold out in one second: that's right: ones

and during israeli early stage, Mary was bringing it around seven thousand dollars and sales a month in doing all the cooking and packaging herself. But knew. She was ready to scale and scale big and she went Do at her own way said: listen to this. She estimated it would take a minimum of four fifty thousand dollars to place an order with reputable food manufacturer. She done a lot of research talks, a lot to manufacturers on the phone and to get that forty to fifty thousand dollars. She didn't want to loan. She didn't want invest and she also didn't want to host a Kickstarter INDIGO campaign. She says I wanted, using real demand in the form of orders. That's what she did. She essentially creative her own campaign, independent of any other network. And within thirty days of allowing customers to place priorities on a simple shot. If I store that fight had raised Nero ninety thousand dollars from two thousand orders to put towards that our manufacturing Rhine, that was more

a year ago and Mary is still learning and sharing our successes and failures through social media. She believes her openness about our process. Profits and personality has played a significant role in developing her loyal and excited. Following speaking of transparency, she's had her struggles. There is this one time a manufacturer tried to cover ups and spoiled ingredients by mixing them into a large badge and hoping she wouldn't noticed rise. She noticed but he's optimistic about the path ahead. Soon there will be a brand new website, new variation, her original fats, age and more than thirty retail partners, including hall foods, but, most importantly, to marry. More than six thousand people have purchased fat fudge and many of them report feeling healthier and happier It all started from that persistent auto immune disease and her willingness to pursue her own recovery, or there is a lot to take away. From this story and Mary success or challenges her overcoming her challenges, her willingness to be transparent,

My favorite part actually is the no investors, no kickstarter strategy. In almost every story, your has no outside investors like that is the side hustle school way, but in the world of making products like that fight or anything that requires significant costs, is common to reach out to funders to scale up and in her case, Mary was already connected to lots of those funders in founders and people who could make connections for her. So in other words, if she wanted to go that route she could have, but she deliberately chose not to and then also with a Kickstarter thing, like I don't think, there's anything wrong with crowd funding like we talk about that along the show. A lot of our other stories have used that model, but I also totally understand and respect her philosophy of saying in a basically you know what this is gonna work. It's gonna work as a product is gonna work with real orders without resorting to any kind of gimmicks or just anything that is unsustainable, because even if your crowd funding campaign isn't a gimmick by nature, a campaign as it can

and it's not something that goes on forever. It's not sustainable, so I love her she's found her own way. She pursued that independence, and now she seeing these huge results, thirty thousand dollars a month and sales, so those results speak for themselves. Of course, I would encourage you to check out that fat find yourself check out what marries doing you can follow her social media learn from these lessons that she shares along the way, we're link all that stuff up for you, of course, today show nights are excitable school dot com, slash for two to up. You take something away from this episode to help. You learn something that gives you some inspiration and also gives you a bit of a push forward right because inspiration. God put inspiration with action. That's the better way to go. Thank you for listening to day. I look forward to hearing more, if you all week and next week as well and then more weeks to come, my name is critical about this is side us all school.