« Side Hustle School

#462 - Adjunct Professor Puts Course on YouTube for $100k Profit

An adjunct community college professor uploads his final course to YouTube, then converts it to a Udemy course. In just sixteen months, he reaches almost 35,000 students and makes over $100,000 in profits.   Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries 

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Support for this. Podcast comes from Goldman Sachs companies in the top portal, for ethnic diversity are thirty, three percent more likely to have industry leading profitability, and those in the top portal for gender diversity are twenty one percent more likely to perform. This data was the catalyst behind launch with she s a five hundred million dollar investment strategy that continues to focus on increasing access to capital for women. Black Lahti, necks and other diverse entrepreneurs learn more at GS, dot com, slash launch with she s allowing greeting side us with school friends, listeners, I'm so glad. You join me today when he was pretty old eye on the host of the show, and today is a special day for Lahti reasons. Not a great story for your time, but that in a moment, but today is also national girl me to day what is national girl me to day what kind like another
international women's day. National girl me to day happening every year on April, seventh recognizes the strength and endurance of women of all ages and is an opportunity to show support for each other. So, first of all, shoutout today to all the women, young, women and girls listening to the show, and anybody who is just in your life- maybe let them know that you appreciate them. Second, in what seems to be a coincidence. It's also national Beer Day and national coffee cake Day so great day. Really we can celebrate the women in our lives. We can enjoy a beer and a coffee cake and Leslie at the end of the World Day, or at least I mean into the road day myself. This is not a national holiday is just happens to be my fortieth birthday, as I say that I can hardly believe it myself. I would say: don't nor the last forty years went, but it's more like the last thirty six years, because remember the first, for I feel that I can remember lab, but I'm still not quite sure what happened. You go to sleep one day, all of a sudden. You wake up and you're forty years old, and thank you for sharing this experience with me
Of course, the show goes on, even if I, my last legs here I'll, be checking into the senior said, are pretty soon I'm sure, but until then got a great story for you today. It is about an adjunct professor who uploads his final college course to Youtube. Then converted into a union of course, not short, you to me as well say, do not tell you but here's the punchline in sixteen months, just six, Months he's reached over thirty five thousand students and made over a hundred thousand dollars. That is a hundred, nor is a net income from something that at least started with a bit of serendipity. So in celebration National girl me to day national your day, coffee cake day and the personal into the World Day. I'm excited to bring you the story. So let's say thanks to today Sponsor and that story is coming right up support. This podcast comes from progressive saving money. And your car insurance is easy with progressive. It's an average savings of seven hundred, ninety six dollars for customers who switch and save? In fact, customers can qualify for an average of six discounts on their auto policy with progressive, including discounts, Jasper
Putting a court online or owning multiple vehicles get your quote online. Grass of dot com and see how much you could be saving national average annual conference. Him he's been you customer service who save a progressive and twenty nine discounts varying, are not available in all states and situations. Jason Dionysus, Cyber security, planner working for the government in the greater Washington DC area in November twenty sixteen he uploaded his first online course on you to me to help people pass their ip certification exams. Sixteen months later, he s fourteen courses online and earns more insight hustle than he does in his age up I'll. Try to look at the exact figure later. How did Jason go from being a cyber security experts to running a successful library of online courses? What heating online courses anew to me was not Jason's. First sight us all. His first was as an adjunct. Professor at a local community college,
been in his government job for more than a decade when he realized he wanted to get into teaching at the university level when he tried, he was told he needed teaching explains to. Instead of letting go of his dream, Jason set out to get the experience, he took an adjunct position at a local community college, didn't pay well, but he enjoyed it and it helped him get better out after teaching a few terms as an agent professor, his day, job switch to one that required extensive try so often at the last minute. This meant that teaching in the classroom was no longer an option during his final in person course. He recorded the audio of his lectures converter that audio to video by period with a sly deck and imposed to those videos on Youtube videos where something is students could go back and uses they study, But he also signed up for a free program that allowed him to earn add revenue when people watch them. Those videos sat on you too
for about a year and he made a whopping twenty five to fifty dollars a month in add revenue not for occasional lunch money, but not much more afraid of his suggested that he turn it into an online video course. On a platform like you to me, which allows course creators to upload their content and students from all the world can pay to access it? You may get some of the money and the instructor get some of the money. So during Thanksgiving Weekend of twenty, sixteen Jason took that course from Youtube and convert it to you to be swarm at within a month. He'd made sixty dollars the next month. It was three underdogs, the next six hundred dollars you realize he was onto something so he started making more cautious in less than a year and a half since starting and all without quitting.
Job Jason now has fourteen different courses on you to me and he released as a new one every one to two months. Each course leads to more students signing up for the first time, as well as existing students taking additional courses. So far he taught almost thirty five thousand students and a hundred and seventy one countries and get this since that first course in twenty sixteen, he has made over a hundred thousand dollars in net income again net income. That's a hundred thousand dollars after you to me takes their kite in the past six months
his monthly sales have increased further he's, not averaging between ten thousand and fifteen thousand dollars a month. This is more than what he makes in his well paying day job. So tremendous success, of course, images huge, fantastic, wonderful story, but in addition to sharing information with us, allowing us to pass it on to you for inspiration, perhaps for a possible action of your own Jason has gone even further. He's got some personal advice in managing your site, us with your family. He said in his experiences, had to be careful not to neglect his family, just because the project has taken off so well. In fact, he said it can be all too easy to do that to neglect your family, because when something's going well, you want to throw yourself into it more to how have you been able to prevent. From happening. While he is found at setting boundaries. Help, and here are forest specific boundaries that work for him number one. He has a dedicated home office complete with the recording studio. It's where he goes to create content and record videos number two: he has time boundaries everyday when it gets home between five and seven p m.
Family time, sometimes more, but never less, and then he worked on a site hustle from seven to nine pm number three as a separate business, impersonal, laptop and a separate business email address. This prevent him from checking course related emails. We're not supposed to be working on the side us all and before he focuses on content creation and filming and his three employees handle the rest, wait where that come from he has in place. I thought this was a side us or something he just started on his own o. Actually now
Employing over too is his wife who handles editing customer service and daily operations. Employees number three and four are his kids ages, eleven and thirteen who do things like uploading videos and adding captions nice delegation job there, in fact that so called out sourcing frees up his times that he can spend more time with his employees. I mean his family okay, so what's next Jason has no plans to leave you to me, which is great he shouldn't, because it's going so well, but he also doesn't like having all his eggs in one basket. You may account for about ninety percent of his side of income, and he also realise, as it could be gone in an instant if his courses lose their popularity or, if you to be begins, to focus and advertise. Somebody else's course over his so he's in the process of putting his cautious other places, including Linda Dotcom, he's also beginning a membership site option for a monthly fee. Students who have access to all his courses plus live sessions with him
he sees you to me as the high volume low touch experience for students and its membership in his membership site will have fewer students. But more handholding sounds good to me and remember. This is all because he uploaded the material from an adjunct. Community college course to Youtube. What happened next is one part serendipity. One part intention and one part growing small success into a highly significant one. Well. I don't know about you, but I thought that was pretty amazing. I have very little to ask you to accept Congrats Jason and thank you for allowing us to share this story with our community Just ask anybody out there, you know: are you sitting on a fountain of knowledge that could become an asset freeze, a community college class that he taught and
They met. I don't mean to evaluate in any way actually critical information these days, the role of cyber security, everything associated with it. But my point is that this is something that he applied from all the knowledge he spent a decade working for the government acquiring not to mention whatever education he had before that it was just a matter of kind of pointed out and then putting it in a different format. First, Youtube with a sly jack, I guess purse with a community college class and then Youtube decide deck and then the course on you to me. Then thirteen more courses want. He thought I was working and now he's moving to other platforms and by the way, of course, rail link all that stuff up in it
Don't I took their curious about getting me Linda some other options for you, so small success can often lead to sustainable success, just like we saw here. So I hope you enjoy this when I really enjoyed making it one thanks as well for sharing this special day with me. Draw me to day after day copycat day and into the world day. For me would of course, like goes on and soda status will school now you can kind can be here for everyday inspiration is good, but inspiration. Action is so much better today. Show notes, including all those links I mentioned- are sawdust school dot com slashed for six to you are a rock star. Keep your head up! Many Miss Priscilla, Gower I'll, be back tomorrow with the weekly recap.
Transcript generated on 2020-08-05.