No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work, IBM dot com, slash flexible When you were a kid, did you have a play time passion some activity that you just couldn't seem to get enough of but today, stories about a digital marketing manager who couldn't get enough of playing with her very own dollhouse and minute your set when she was a little girl years later. As an adult, she turned her favorite childhood pastime into a profitable side hustle. She now earns extra money. Each might three drops shipping website without paying. Advertising and by working only about one hour week. That sounds fine. Would you like to do that? Welcome decided so school? My name is critical about. I have the privilege in honour of bringing you the story each day telling you how somebody gets their idea, how they make it happen? What challenges

encounter along the way and what they result or outcome was the hope, The show our mission seven days a week is to show you that you can do this kind of stuff without quitting your job without going into debt and by using the skills you already have. This episode also include some tips focused around S YO, a couple really simple things. You can do as well as a free website. You can use or refer to to look up potential keywords. So, if you're interested in doing something like this, you want to pay attention and of course I have some comments for you at the end. Here's a quick thank you to our sponsor. They allow all this to be completely free. You then I'll tell you all about this miniature golf.

Website it pays for size. Profits are yarn, work out more fun and will, if they are, then I want assigning tuna doors here with Michelob Ultra I'm looking for anyone and everyone who makes working out a blast. That's you! It's a team altered outcome for transport, awesome perks like team altogether and more that's team, alter that come to end nobody's nursery opening its residents point one plus, if it'll routine altered, account, listen to daily life insurance, possibly eighty people, abortion like using those Missouri When Amanda Austin was a child, her late grandmother presented her with her very own dollhouse. This crafty grandmother had assembled painted and why paper. The minute, your house, personally, even crow.

Shade miniature rugs for each room in the house, Amanda became preoccupied with the dollhouse spending every free moment playing with it and the minister may that live there, and whenever she got allowance or birthday, money should spend it at the local miniature store years later, as an adult working full time is it no marketing manager, those memories have come full circle, Amanda now cell Wooden dollhouse kits and Dollhouse miniatures on our own branded E commerce sight. She runs this site is a drop shipping business, which means she doesn't have to buy in store any ever items. When someone places an order on her side, she notifies a wholesale and they fulfil the order. Meanwhile, Amanda handles marketing customer service and website maintenance. There are now three thousand items for sale on her little shop of ministers when a man I was thinking about starting aside hustler, she decided to dig deeper into the online world of minute your dollhouse sales and what she found didn't impress her. In her words, they were all terrible They were poorly designed, poorly organised and not mobile optimized. I knew I could do better. So how did you do better welfare.

Being a digital marketing manager. She knew using keywords, was critical. Let's talk about keywords: they are words and phrases in web content that allow visitors to find a site using a search engine. Sometimes a business can have a great website, but if key words aren't included in the site's content, it won't be found when a potential customer conducts the stars on Google, if I just coming up on a Google search, isn't good enough, because, according to one study, the first page of a Google search gets ninety five percent of the web traffic best of all our long tail keywords which are, as the name implies keywords longer than regular ones, they're also more specific. This means you may have less competition with other sites when using a long tail keyword, Your site, a regular keyword, could be a doll house. A long tail keyword could be nightstand for bedroom in miniature dollhouse. Often someone who searching online is looking for. A specific item are subject just like that, so the likely use more descriptive terms in their search. If your website is sprinkled with long tail keywords that match those searches, the shopper is more like

define your site and they are also more likely to stay engaged on that site or make a purchase. Amandas goal was to rank on the first page of a google search for all kinds of dollhouse related items and she used metrics to conduct Keyword, research. She started out. Looking for keywords had had three thousand five thousand hits a month. They also work overly competitive. How did you do that wish to use the site called long Tail programme com where she found three key words: had good search volume and low competition from other sites So, just to emphasise this, it's really critical she's, looking for searches that a lot of people are doing, but there are a lot of other good results out. Their popular searches, low competition hurt us Ray that doll houses in miniature wherein demand, but weren't that competitive of a niche was the deciding factor to enter this market. Now, unlike some of the other stories we featured recently that have used Facebook ads or other paid strategies, Amanda has had much success in growing her business organically. However, this was no miniature feet. She had to do a lot of research. She spent months getting worse,

to come up on the first page of a Google search. She also make sure that our website was mobile, optimized, because people are using their phones in tablets. Far more than desktops these days for web searches and Google ranks a web page higher if the page loads quickly on a mobile device. Third, using images on a website also boost the Google ranking. Adding an awe tagged photos improves a websites accessibility. This means we have a photo, there's also a phrase there if somebody is unable to load that image. And still see a phrase that, with the picture is fourth Amanda, also made sure to optimize her title tax. A title tag is the headline that shows the search engine results page. When you connect to search it should be enough to entice somebody to click through to your site and last related to the title. Tag is the meadow description which has a short summary below the title: TAT they met. A description should be short, just one or two sentences that add information to the title tag, whether they should be developed to compel people to want to go to your website about

while others so quickly. A summary before we go on that five thanks here that are important and were won the right keywords popular but with little competition number to mobile optimized, so that your site lows well on a phone or a tablet, number three. All attacks with your images, number four title: tax, the right title and number five met a description, so the right description or one or two Senate Summary Amanda also did a few other things. She did

for media. She befriended some influencers, she blog and so on, but overall the number one strategy, while working on this s, yo- and these are all simple tips- that anyone can do, especially in a niche like manager, die houses which is not that competitive again, it's not competitive, but it also has people who are willing to spend money which is also critical supped. Let's talk about that money. Let's talk about both the start: up costs and the profits to start or business. Amanda invested a total of three thousand five hundred dollars. Thirty five hundred hours. Now this money went to buying a new computer and printer website fees and payment for an e commerce class. She also pay to file for a state LLC and attended a trade shop. Some that's up could be optional. For you, ve already had a computer and printer, you would need to buy a new one if you chose not to file for LLC just operate as a soul proprietor for awhile, which is totally finds what a lot of people do.

And if you don't need to attain a traitor, well, you're start up. Costs could be almost minimal, but in Amandas case you chose to invest in those things. Thirty five hundred hours now she started her business in November twenty seventeen and is now making about eight hundred hours profit per month, not enough to quit her day job. But it is enough to cover her soon to be boring, daughters, daycare cos. Which is pretty cool and demand. Also now works on this business only about one hour a week. The most challenging part of experience so far has been fixing problems with your website. She was also worried when there are long stretches of time with no sales when she was getting going, but now seeing her revenue kraut each month is worth it remember. She just started this less than a year ago, and our current goal is to continue to work on our sights s YO, so she can rank even higher you would love to hit the thirty thousand dollars a year revenue mark, which is hoping she might achieve with some upcoming holiday sales Amanda, well on track. No doubt about it. This savvy dollhouse lover has set herself up for big success in a minute your world of e commerce

somebody, find story, congrats against you, Amanda and, if you're interested in doing something like this or even really, any kind of e commerce business, whether it is drop, shipping or you're actually making in shipping out that product yourself. Those s, YO tips are pretty simple and pretty helpful. So once again, it's about choosing the right he works is about making sure your website as simple as your website is. It doesn't need to be complicated, fancy it all. It does need to be optimized for mobile. I've experienced many a time that I have built a website, not myself, but I've hired somebody to build a website. I should clarify

If we look at the coms we look at the mock up. My looks great on my computer and then I go and look at it on my phone and unlike way, doesn't look so good at my phone. So whenever you are building a website, you really need to think Mobile first, because that is the role that we live in. Also, if you have any images on your site, make sure there are all tags. Those are just little descriptions so that when the images don't load, there is text that helps the search engines as well, and then the title tags and met a description. Those things can make a big difference like a simple that can make a big difference in people finding you, which of course, is your goal. And last but not least, I had this great quote from Amanda and our notes for the research this episode, but this was so fine. She said people will say it's a risk to start your own business, but so is wasting opportunities and your potential time is our most precious resource. So dont, let your whole. I pass you by without going for what you most white man that is powerful, so you ve got your little practical steps with the S YO stuff, and you ve got your motivation here. People will say it's a risk to start your own business, but so is wasting opportunities in your potential.

How about that and this complete package of an episode is now drawing to a close. As always, inspiration is good, but inspiration with action is so much better. If you like to see the shouts of today's episode, maybe look at that website I mentioned I can take a look at a man to cite see what she's done in this world of Minister Dollhouse Commerce, those are at sight of swill school dot, com, slashed, six or seven, and last but not least, a reminder for those listening in real time. Happier. Labour day is coming up soon can have a special, Gretchen Rubin Ribbon in our project are gonna. Have a special episode: they gotta hashtag happier labour day. One word all that's coming up in just a few days so stay tuned, and I hope you will join me for that and for all else. Thank you for joining me today. Once again, my name is critical about, and this is side up full.