When I, Louis man has a vision to create his own hothouse. He begins in his kitchen division that extends to thousands of bottles being stopped and sold in more than seventy retail stores and counting welcome to satisfy school. My name is critical about. There are all kinds of reasons to start in income generating project, while those reasons is because it's fun it's created, it allows you to do something a bit different than you do for your job and hopefully reach people, help people and make some money but a site I thought, can also be a backup plan, as you'll hear at the end of the story today, the story also includes a reminder of one of my favorite. Life philosophies hang up and call again. I will explain that as we go along gonna say a quick thank you to our sponsor. They allow to show to be free. I appreciate them and then on the show, this salesman's spicy side hustle, serves up serious sales had to practice that spicy side hustle serves up Syria sales. As

as heat and flavour stay tuned for the warm up, no one likes to feel stack, Pakistan or held back, especially by your cloud. It's a problem but the IBM cloud is different. It's the most open and secure public, for business it command. All your apps and data anywhere across all your clouds, so it can help take on anything from rebuking flights on the floor. Two restocking shelves on demand without getting in your way. Smart loves problems, IBM, let's put smart to work, that IBM dot com slashed flexible, to learn more Saint Louis Missouri, Ozma, Charlie Backer was getting ready to host friends very Superbowl Party, any good host. He had a wide array of snacks, nibbles praise guests, but wanted to add some special and unique to the table. So, while the Fort

there's an ravens were warming up on the field. Charlie began to heat things up in the kitchen you put together a simple recipe for a hot sauce using fresh ingredients like peppers, vinegar and garlic, pretty picked up at the supermarket. After a few tries, he felt he landed on a recipe which had more kick than the punter for the ravens that night, but didn't lose out on any flavour. Charlie started to his friends and they loved it. It was early days, but he could feel people were really warming to this hot new recipe over the course of the next few years he worked hard on his hot sauce. He tinker with the ingredients and flavour is cooking times to try and get it just right. Then he would share bottles of it with friends and family even gave it a name hot Charlie's and had a sticker created to put on the bottle. Then in twenty seventeen, Charlie Fella keyed. Finally, cracked, the hot sauce code as the next book by John Brown, by the way, the hot sauce code

the Illuminati back to the story, one of his friends took it bottle home to try and the next morning that friend was on the phone imploring Charlie to start selling the size. This friend wasn't just complimentary, they downright told him he'd be crazy, not to sell it. Charley was a salesman at heart. They never thought of pitting his sauce to anyone, except for his friends. You came over four parties. It was just something you did, but he also was gonna miss an opportunity to earn some cash if he could, especially when people are asking to buy it. So he thought why not give the people what they want. Unsure of where to start, he made a facebook page for hot Charlie's and began offering his bottles in the first week. He all five of them in a second week, he saw fifty to keep up with the demand and sales. He created a stand alone website using a local designer to help him manage orders and promote his size, and all this was an incredible surprise for trial.

Who loved working on a hot sauce and selling it, but for his wife, kids and dog, who had to deal with what became bucketfuls of hot chalets in the kitchen every day it was getting a little too ought to handle. So a few months into the operation truly began. Looking for ways to get his sauce bottled He turned his attention to Google and look for battling companies in his local area of Saint Louis, in a story that we ve heard before he quickly realized. It was hard to find a butler who would work with small quantities. They are wanted big batches, which, of course, he wasn't ready to produce. We can justify spending a lot of money on, but was still a passion project, so he dug into his vast reserves of patients to keep looking for the right, Butler and eventually came across one. He used a strategy which I call hang up and call again if you dont, like them answer you get what you calling find somebody else keep looking for. The answer you do want. Charley was eventually introduced to an independent bottling company which focused on small scale sauces. They took him under their hot,

eggs and showed him how to turn the sauce he'd been creating in his kitchen into a bottled consumer ready product and all it took a bit of time. This house has had to be nutritionally approved, had to have their own clear branding here he had previously body level did not by creating a cartoon of himself wearing a boat. I then, after that, it was just a waiting game which took a few months once approved trolley. Big, Looking for retailers to stock his product, he began with smaller stores in his local area and uses sales experience to help him land a few placements. These small retailers were great because it often order a case of hot trolleys right then, and there there were fewer hoops to jump through and less paperwork to fill out. Then your larger retail chains still choice as now. If you were to approach larger chains, patients is keep some recharge can take five to six months. To approve your product even for a small trial run so be sure to keep in touch throughout the process and don't let yourself be forgotten. Even a quick phone call justice.

Can could be enough to ensure the process is still chucking along over the past year, retailers have been a large source of hot choice, profit and the sauce is now sold in. Seventy of those retailers across three states, from those early days in the kitchen hosting superbowl parties is now selling thousands of bottles and he's not done he had Charlie is going all in on his hot saw side. Hustle he recently lost his job decided it was his opportunity to focus on hot Charlie. Supporting the goal is to Ben into more retailers and take how Charlie's nationwide he is fired up, past I love that story. Congratulations, Charlie, I'll, be on the lookout for hot Charlie's. Maybe so She might yet, but hopefully will be soon. What do I mean by this philosophy?

been call again comes from the work I do in the field of travel hacking, which is all about helping people, see the world on a budget using frequent flyer miles other strategies, kind of how I went to go and visit every country in the world over the course of eleven years. That's another story, but the philosophy is if you ve got frequent flyer miles or if you're calling the airline trying to put something or if you just trying to get it, white changed or whatever it is you're hoping to achieve. If you call the airline representative and they say it's not possible or you dont, like answer you get what does not much risk in saying. Ok, thank you for your time, been hanging up and then coming back again to ask the same question of a different representative because often in such way some people are more power than others. Some people are more knowledgeable than others. You may very well get a different answer just by asking somebody different, and what most people tend to do is that you either just accept that first answer say: oh okay, can't change that flight. I can't use my hard earned miles to the trip that I want, or they just argue essentially

get into an arguing match and that's really difficult, because you're, probably not gonna, win going to s, dress yourself out, maybe not be nice to somebody else. You know you just eat away. You're, not gonna, go away winner right, whereas if you hang up and call again, you may not get the answer. You want the second time, but there is not much harm in doing so. Just gonna take a couple of minutes your time and it could lead to the outcome you want south. So that's what tried it in the story in terms of looking for a manufacturer that would help him with the small scale batch that he needed to produce just kept asking different people are different companies until he found an answer that he wanted and to me, this points to the skill of resourcefulness which I have said before me, the most important skill you can have in the sight of a world like you, ve got all kinds of skills and knowledge that you have gained in your education. Your training, your work of that kind of stuff, but if you can be resourceful, you can do so much right and resourcefulness is something that is, it necessarily taught you something you develop as you go through life and work and you encounter obstacles and you know what do you do it? You just gotta, get stuck at that obstacles to challenge at obstacle

give up or you look for another answer. So in a lot of my work when I'm trying to do in different ways to encourage people to look for different answers and just show them, you know the tools and strategies of how they can go back to it. Not so hang up and call again, if you don't like the first answer, if you can't that's my encouragement for you today, I hope you enjoy. This episode has always remember. Inspiration is good, but inspiration with action is so much better. Today. Show notes, are at Titus, will school dot com six two I also want to give a shot out to you, my friend Dan trouble. He is an author and has a new, but coming out called it back to human subtitle is how great leaders create connection in the age of isolation, data, prolific guy, who has written a bunch of books? He writes a calling for Forbes S, all kinds of other things, always appreciate his work. I checked out an Amazon or wherever you purchase bucks against called factor human, how greatly yours, Craig inaction in the age of isolation. Thank you

this fiery hot episode, I'll be back again tomorrow. My name is preschool about, and this is also a school.