After a false start with an online course that fails to sell, a DJ in Germany takes a risk with a more controversial product—and finally finds the right beat.
Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeau
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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
If you're getting married,
Do you need, besides a ring in a pre up? Well, of course you need it.
Explore and a dj our line, a ban with a drummer get drunk and a base play
hits on a maid of honor
DJ, and they can do it all, except for those things which you dont want friends. Listeners. What's up welcome to satisfy school money, Miss Priscilla Gower excited to bring you today, story which features a german dj who sells his wedding playlists, overcoming trolls and controversy. Within the tight knit dj community. He lays down, beats and picks up a cheque for an extra thousand dollars and might also his first idea is first business recite a slight yet doesn't work at all to notice the theme, if you listen to a lotta, satisfy school stories, you often hear that the persons first idea doesnt work, or maybe it
Second idea: doesnt work, but each time they learn from it and they adapt and they transform and do something totally different than that second idea or third idea or whatever it is thus the when it takes off. So it's not just a question of being persistent. It's not just like keep trying keep trying, because you could keep doing the same thing and not see any different results, but if you adapt and tried different things, perhaps that's gonna be the key to your success. Let us also this quote. I like that. I saw the notes for today's episode.
What is worse off. It makes sense to listen to your customers. Sometimes they don't even know what they want until you give it to them. That is really important, so cattle, oh, thank you for a sponsor, then state.
And for this musical story of a german dj who turns out profits with magic marriage mixes. The idea in cloud is the cloud it's open that secure its built for business. It's also the cloud its leading the way, but don't take our word for it check Gardner, appear insights to see why customers rate IBM Cloud above a W S, Google Cloud and Microsoft Azure. Over the last twelve months as February twenty Eightth, twenty twenty IBM, let's put smart to work. Gardner peer insights reviews constitute the subject of opinions,
individual end users based on their own experiences and do not represent the views of Gardner or its ability. It ass. A teenager growing up in Germany, Toby S, Linley used to
into a radio show called battle of the D Jays every Friday night. They had a contest.
Twenty three mixers from three different details and listeners call into both for their favorite pine later be decided that he didn't mean it just be a listener. He wanted to make his own killer. Playlist
However, at the age of seventeen he had no equipment or money to buy much equipment, but he did have a double cassette tape. Deck at home, just to explain to our young listeners, be double cassette tape. Deck was invented by the Egyptian was last used in the middle ages before the other things called. Cds came out not really relevant to our story, just in context for a few months to be at work and work to create a mix using this ancient technology. When it was finally finished, you sent it into that
of the D Jays. Just how you have to say by the way you have to say battle of the d J is not only was the accepted on a show, but he why he was a late. It
Three years later, while in university has DJ skills developed even further, he began to get paid, building, playlists and spinning tracks to make some extra cash to pay for school. He then kept dj after graduating, while working day job as a software architect and doing some freelance code
for another psychic. After a while to be ass, looked around and realized he'd been DJ for over a decade and was well known in the industry. He had fourteen thousand followers on social media, many of whom were aspiring DJ so
one day he decided to ask them what their number one problem as a dj was almost every single one of them said their biggest problem was getting booked for gigs. So ever the self starter Tobias made an online course about booking more gigs. That course was,
they successful to the point where he retired he's now multimillionaire living on a greek island. Actually, that is not true. The course did not work at all. It completely flocked. It was a failure. It was like a scratch on your favorite Bob Dylan record. I just through that burden to be ass was shaken. He thought he had a good idea, but it just didn't work so for his next attempt, he decided to simplify what was the easiest thing. He could offer that his file.
Where's and other aspiring dj would value now around this time. He noticed that almost all of his friends we're getting married, ask him for his wedding playlists to get their own way.
Indeed J, inspired what if he were to start selling those playlists, he can make a little something for himself while making one of the most important days of a person's life that much more magical. But there was a problem, as their often is selling playlists was a big issue and a dj community and not in a good way. Even publishing playlist themselves were controversial. Many people thought that real dj didn't need one to sell them, would surely
Toby us under fire unlikely decreases popularity in the community. He knew he was onto something when he found a third way. A lot of dj want to know how to get people moving at weddings. Some had trouble recovering the party five after a slow song
there's Didn'T- know how to get both the pros and grandma and danced for. At the same time, some grandma's did want to dance with roads. For all these problems to be assessed, playlist served as inspiration. His twist was that, rather than marketing the poor,
ass to be played exactly as they were in the same order. He said they were primarily for guidance. After all, every couple was different: everyone like different music, so he included playlists that roughly fit a few different kinds of people like some for younger couple of some for those who got married later in life, some for couples you like to go out and party and others you didn't. He published a range and again mostly for inspiration.
Four exact replica his focus on cultivating inspiration, rather than simply selling a one size fits all playlist curb the backlash he got from the community. However, he still gets trolls commenting on a social media from time to time. He says it's the one thing he doesn't like about this hustle. One thing he does like is that he's making a difference in people are buying it because he did something a little different and because he paid attention to what people would actually purchase rather than what they said, they would he's.
Fifty in the first week for about twelve dollars each and is now making an extra thousand dollars a month, decide us
had zero start up costs. The already had many playlist. He had twenty years of experience. He had a website it already made so once he crept enough of them together, he could just what itself over and over to be a still has its data. He still has his weekly dj is pronounced
and occasionally another project or too, in addition to all that, he now has sales of his playlists coming.
After tat lesson. Congratulations to to be as respect the person who has private and jobs. Like me, let's talk about this question of controversy and people complaining and who is your market in the first place? That's what I wanna fuck assign you. Sometimes the loudest voices are. The voices you should ignore. Dj is the kind of activity that attracts both professionals or not. Just professionals are people who,
really dedicated to their crap like really serious about it and people who like music and have an Ipad now and just enjoy, putting together a mixed for a party, because deviating is kind of like blanket guitar. There are people who are serious about it, but then there are lots people who just have a guitar sitting around really different groups there. That's usually the group that is supercilious or or or trying to be professional. Those the ones who are the loudest voices knows the ones who are like all you. You shouldn't. You know cell playlist,
This are you shouldn't teach people, this guitar method or whatever it is, and that's fine. I can believe whatever they wine, but meanwhile, that the larger group, the larger group of people who just like music and have an Ipad or want to learn a little bit about dj- or
I turn DJ for their party or perhaps their own wedding. Those people are just like eight make. My life easier help me look better how they provide a better experience for the people at my party or my wedding. So with this kind of product selling a playlist hobbyists, his market is much more. The amateur group which, as I said, is larger anyway. I think you did the right thing and in finding a way to accommodate that concern, but not really worry too much about what other people think, because it is making a thousand dollars a month and people are buying these playlists and presumably using them, and he can take satisfaction in knowing that his dj experiences has gone beyond himself he's not just dj and his own parties. Now other people who are getting married are using his playlist for using them as inspiration to create their own. So I think that's pretty cool and speaking of inspiration, inspirations always good, but inspiration with action is so much better. Maybe that's what making a playlist and selling it for people to then customize and make it their on. Maybe that's what it's all about,
this is episode. Six hundred and forty two of the show, if you'd like to see the shone out, just come to satisfy spool dot com, slash six or to link up everything we mentioned. You can also check out my special site, hustle wedding, playlist available for ten thousand dogs. Thank you for this
I'll be back again to morrow. My name is Bristow about this site or swore.
Transcript generated on 2020-04-28.