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#678 - Nature-Loving Neighbors Create Kids Subscription Box


When two couples can’t figure out how to get their kids outdoors and away from electronics in the winter, a personal challenge blossoms into an unbeLEAFable side hustle. 

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeau

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
No one likes to feel stack, especially by your cloud, but the IBM cloud is the most open and secure public cloud for business. It can manage all your absent data anywhere. Smart loves problems, IBM, let's put smart to work. IBM dot, com, slashed, flexible brains, listeners insider, so school community. What's up welcome to the programme, my name is critical about today. Story features who nature loving neighbours who create a subscription box programme. When these two couples can't figure out how to get there outdoors doors and away from electronics in the winter. A personal challenge blossoms in and on the legal side. Hustle business wise. It's an interesting case study because it started by these two neighbours who become friends but also because its, unlike just about every other subscription box in the world, instead of going on forever, where you subscribe to the box- and it just keeps on coming month after month until the end of time or until you get sick of it and unsubscribe
they set it up to end after a fixed period of time. So why do they do that? And what can you take away from that? In addition to the general lesson of how they identified this need and how they made it happen Is coming up in today's episode? I'm so glad you're here here is a quick thank you to our sponsor, are you all about it? just in crystal rendered, moved into a new neighbourhood with her toddler that same day, just saw his new neighbour Richard next door mowing the line he knew it they had to start their relationship off on the right foot. He held up to ice cold beers for them to share Richard could get behind this peace offering, but to have their first conversation and will continue to have friendly shots in the yard. From time to time. In the coming years and over those years, their families began to grow just an and crystal had two more kids and Richard and his wife clearest and gave birth to a baby girl ass. They grew up. The kids were always running back and forth.
One another's houses for constantly trying to figure out where exactly those kids were the couple's began. Talking more and more, I started to hang out together, even without the kids, and eventually they planned a trip to Chicago for both families in December two thousand and seventeen the Friday before the Chicago trip, every single parent minute had the day off work. They took advantage of a rare opportunity to walk all the kids to school together, all for parents loved to be outside. In fact they love it. How much do they wanted to walk nearly a mile in the cold both ways just because they could during that walk they started talking about how to keep their kids outside and active over the winter months. They knew that the alert tablets in indoor choice was even stronger when it was cold outside by the end of the war. A competition had been started. Each couple had to come up with a most fun outdoor activities to incorporate into their upcoming trip, just a few days later. They had realized something through their research. There was no reason, stop there with all the information they were. Looking for with a plethora appearance, griping about yet spinning too much time on electronics and not play
outside anymore and the difficulty in finding tools to create fund outdoor activities. It seem like It was an opportunity for someone to figure it out. In fact, Leave. They had enough ideas with enough depth that they could create a subscription box programme. There excitement was ignited when they went to Chicago they spent four days pouring the city and the knights working on their idea, while the kids were asleep by the end of that Can a team at agreed on and bought the domain name think outside boxes? They also apply for an l, Elsie said eight social media handles and had a roughly out of what they wanted to work towards later but they all had a week off between Christmas and new years. It was then that they really began to plant the seeds of this nature, loving business We spend their time surrounded by huge folding tables and takes up flip charts on the walls. They determine whether boxes would include, as well as their timeline
launch and a list of tasks they needed to complete after some deliberation laid aside that each box would cost thirty. Five dollars, the price goes down a bit. If you decide to subscribe quarterly and down even further, if you commit to a year but wait, you won't believe what they decided to do. Next, they chose to create only twelve boxes total one per month for a year. That's right. They decide to cap the length of time a customer could commit to their business. Each boxes themed and thoughts attract the teaches topics, including nutrition, First, aid navigation and my personal favorite fire setting- and this was highly unconventional, but everyone on the team had experience with quitting subscription box programmes. After only six months of purchasing them a lot of times they felt like they had gained all they could from the service. They believe that, with a clear into the subscription they would have a higher retention
This business is still new Billy launched about five months ago in July, but just in reports that they have been right so far. The people who begin the programme keep coming back for more to market their products. The team first experimented with traditional methods of online advertising. They tried paid social marketing, been Google paper click ads, and neither of these methods really got them. Traffic. There are looking for at some point. They realise that their story was difficult to tell in those wakes, so instead they began to out or events and connected with nature, loving influencers. This has been a big help to their profits before making the switch think outside boxes was making about five hundred to fifteen entered hours a month when they took time to attend those events. There octopi profit ended up being around three thousand dollars, plus they were recently featured on crate joy, a database for us she box. Businesses just says that a key part of doing business is to put the relationships. You have a head of the business itself, always we hope their success continues and remember, team side of cells
is rooting for you, so. This is really interesting. This whole point of starting a subscription box, but having a fixed linked to it, I should think it is. They smarter reminds me of a programme that I did a long time ago. Several years back called adventure capital. It wasn't on Continuity Programme, but it also had a twelve month fixed link and it was for the same reason that I thought people were a kind of fatigued with this idea of hang month after month now with no end in sight, but it was also for me. I, like the idea of saying. Ok here, is this fix, coarse and here's this programme that I make for twelve months and then it's over now. I do think that track that they have like the themed boxes that they have created is key for Menteur retention, because you know that if you subscribe to this service, you know over the course of a year this month, you're getting this thing next month. This thing kind of goes by quarter and she had the sense that your building to a logical end. I think that is a big part in keeping those rights
current levels up? So perhaps the downside is ok. Well, if somebody is a true fan after twelve months, you know they're out, but I really think the upside greatly outweighs that, because if somebody is a true fan and wants to keep subscribing, though probably just tell other people about it and bring other customers you and if they really are able to keep their average retention above six months, no nine months up to twelve or a lot of people, then that is it's better than so. Many subscription boxes out there so interesting model and of course it is a much needed topic. When I was a kid I didn't get outside much, I pretty much spent all my time playing video games. Now that was about what has been a childhood. I mean no regrets there. I want it to can a resource, and may they talked about this at some other quaint, but I've been listening to it. Again. I been listening to the audio books. Never lose a customer again, which is written. My friend of mine joy comment, and I read this book when it first came out, really liked it. Now I'm actually back threat and whenever I go for a long run up and listening to a couple chapters of it, it is all about creating fantastic customer experience. Choosing to really and customer support and maintaining retention, which is something a lot of business. This struggle with
It is interesting to you check it out again. It's called never lose a customer again. I thank you so much for joining me today has always inspiration is good, but inspiration with action is so much better. You're, not including links to everything. I discussed great joy and, of course, think outside boxes are it's out of school, dotcom, slash, six, seven, eight I'll be back with you again tomorrow, as we continue our journey once again, my name is preschool about. This is side also school.
Transcript generated on 2020-04-28.