Hey! What's up friends, less nurse, a welcome to satisfy score its critical about here. A few got a great story for all of our electors who our parents out there today and if you're not apparent. You can learn from this Here is the opening question when your kid has a meltdown. What do you do and if you don't have just imagine it, you did. What would you do if you can the meltdown, which you call nine one. What would you tell them to eat a giant cookie You just tell them to get over themselves, because you know it's not all about them in life. There's other people out there, To be fair, I'm not sure any of those options are optimal. Was the first three things I thought up, but what do I know? I have a catch. You didn't listen to me. So, let's just focus on the story itself, recognising the struggle parents have with teaching kids how to handle emotions. A mom, an educator creates a game to solve the problem, all while having fun and, of course getting paid after experiencing rapid growth. She then transitions

doing it for type what started as a very part time aside. Hustle is almost a seven figure business. After just a couple of years. I was excited when I hear about our listeners. You have started something really spectacular. Recalling this one educator makes playing cards to teach kids about emotions don't try to regulate your emotions, but we have a quick thank you to our sponsor and then I'll tell you all about it. Most parents can relate to the feeling of helplessness. Point with a child having a meltdown, the crying, possibly screaming, maybe even kicking and hitting? What do you do? You want to raise kids they can what their emotions in a healthy manner, but becoming apparent, doesn't come with a handbook warning to teach kids we'll skills and manage their emotions is one of the biggest challenges enter sing, Suzanne, Tucker Toussaint is apparent, educator physical, therapist

and also among herself. She noticed a lot of her. In class graduates were asking for help in connecting with their kids, especially when their kids were stressed, to realize this was an opportunity to help other parents connect with their kids through daily play. Joint him fine way to learn, because she knew kids are especially receptive to learning through creative play. So she decided to make a game called peacemakers mindfulness cards to do just that. Each of the cars and a deck peacemakers has a positive message meant to spark conversation between adult and child. The cards especially appealing to kids due to the colors and animals that represent themes, though, seems include topics like balance, love and forgiveness. I noticed the giant cookies wasn't on that list, but perhaps in a future addition to then decided to start a Kickstarter campaign to raise funds to produce these peacemaker carts and about one month she rate eight thousand dollars twice her goal for her. The experience validated the idea she wasn't it

no answer, she wasn't famous. She just wanted to make a difference from the beginning and twenty sixteen peacemaker monthly sales averaged about one thousand dollars. The first big job was in a hurry, season that you're, when monthly sales went to ten thousand dollars, Susanna tributes has increased to a great article published in the Philly voice. Peacemakers mindfulness cards were only product at the time and at peace included. A direct link to purchase sales grew from there least at first pay attention. This is really good when she had three months in a row of ten thousand dollars and sales, she put it. Energy into creating a second product. That product was the time in tool, kit and alternative to time. Out and behavioral charts that huh teach children, emotional regulation. I just made a note that I should order one of those from myself. She also focus building systems to allow her new company to scale so again? Listen during this time, which lasted about six months, her sails, decreased around two thousand dollars a month, but she's been having ten Ten dollars a month entails not just has two thousand dollars a month, but Susan says

She had her eye on the longing she committed to putting her energies into growing the company. After raising forty thousand dollars on Kickstarter in just three weeks for the second product line, the tide turned after the campaign. They raised another sixty thousand dollars in pre sales. By the time, the product line was In December. Twenty seventeen now use the word company there, but at first there was just one product so by early twenty eighteen Susanna actually named the company generation, mindful origin in and things were going so fast. She began to hire more help, including a marketer and content creators. However, another lesson here she did taking back much this work herself to keep the voice and brand of generation mindful intact. The company has a very distinct and hard to copy Brandon Voice, it's difficult for us. People to learn, but also one of our greatest assets earlier. This fall gin and ran their latest kickstarter campaign for a third product, snuggled bodies. This time they raised. Five thousand dollars in just two weeks, so we're all from the initial one thousand dollars a month to that

thousand dollars a month, boosted and slowing back down again before structuring and working smarter Suzanne now expects the company to hit figures in revenue and twenty nineteen and our other plan Virginia- are equally ambitious. The company wants to introduce a b to be model really only sell direct to consumers. They wanna start selling to schools and daycare centers It has happened, she's doing a lot of networking. She eventually met a consultant with decades of experience working for a company. That's all direct schools with this consultants guidance their establishing a plan to sell directly to private schools from their then move on to publics. This is also a long game play not gonna happen all at once, but it has real potential and in fact their first pilot programme started in a saint it was inner City Elementary School Letter of Sudan's goals for twenty nineteen is to create more products. She also wants to translate those products into spanish and French. She's now working for time generation. Mindful and through her tools, toys in programmes, she wants to make connection a habit, so that

whether we can raise an emotionally healthy world awesome. Congratulations! Suzanne love this project. I love how much more successes become so fantastic Suzanne has this little model that she shared with us, and she said, especially during the first six to twelve months. My motto was less hustle. More grace, and keeping my eye on equality of my life more than the business performance, and she also notes her. Own kids are still young at home. So let us more grace. I totally get that truly respected. I think so arms from the outside people might think about the word hustle and think it's just like working hard all the time. It's kind of non stop. Really putting your head up to kind of look around and look at the bigger picture, but the way that I think it. It really is about mindfulness an intention, Amity and and building something fierce offer sure, but in a way that works for you shall, of course, as our

It has to work for you, so I suppose I could have called it sighed gray school that in sound is good, so just consider it s a magic thing. Also practical note I was taking look at their website. Website works great, really, really nice. I do. On a product page some products or selling more than others listed. It appears to be that way just based on the reviews- and it has some of it. Written now: that's truly normal! No, when you have a product based business and naturally, probably going to some more than others. If there is a really big discrepancy, though, I think the best solution, a few tested it a bit after you can have put it out and seen poorest something really isn't saying that. Well, I just suggest removing it. I just suggest instead of keeping it there forever, you just take it off and say you know what that we thought this would be a big hit, but it wasn't so that's ok, going to focus on a step that is.

And sometimes in retrospect. You can look back on you it we can identify and say. Oh you know. I now understand why that didn't hit the without it wet, and sometimes you can't like centres is to complete mystery to those things. So that's why I think the best solution is to just not worry about those things, but don't try to have like an incredibly expensive catalogue that consists of some products. It don't sell very well. She is clearly got a few winner, so I would focus more on that Just my two cents and of course you almost got seven figures revenue, so she doesn't need my two cents again good work and listeners. Thank you so much for drawing me. I hope, enjoy this lesson as always Member inspiration is good, but inspirational action is better. Suzanne took action a couple years ago and now she's got this fabulous project that helping all kinds of people and, of course, helping her. At the same time, these are not opposing values. If you'd like to check it out for yourself just come and see me show notes for today's episode. Those are outside school, dotcom, slash, seven, eleven, seven one line I'll, be back again to Morrow, with another story: betrayer subscribed once again. My name is

you'll about- and this is the side gray school see. I tried it. It doesn't sound quite right, but stick with side hustle school.