« Side Hustle School

EXTENDED CUT: Lessons in Podcasting


If you're thinking of starting a podcast, what do you need to know? This special episode includes tips on marketing, content, gear, and more. 

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are. You need a hustle! Share: #SideHustleSchoolShow notes: SideHustleSchool.comTwitter: @chrisguillebeauInstagram: @193countries

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
Many side, us all school listeners brands community. Welcome to something special. This is an extended episode are alive. Extended cut. Once a month. I do a longer episode focused on a specific topic. This topic usually comes from you. The listeners try to pay attention to what people ask me about, and emails and just all kinds of feedback that I get, and also the sorrowful tour that I've been doing all across North America and beyond. This extended cut focused on lessons in podcasting, like one of actually learn doing three and twenty five podcast episode so far, if you're interested in podcasting rethink By doing this site, I saw you just curious about how this road works, that this might be helpful to you, I'm just a quick little recap: we had ten extended episodes before this one. Not gonna go through. All of them has been won a month, just a plot. A few highlights through these episodes, which are all free and archived, you can listen to them whenever you want
you can learn to build a website in ninety minutes. You think it a simple marketing plan. You can behind the scenes of a million dollar Etsy shop on about pricing, your product or service, how to recover from a social disaster how to get a book deal all kinds of and the links to other those are at sight. Hustle, school dot, com, slash extended. He acts tee in De Mohrenschildt straight into today's episode, which includes those lessons for me. A couple stories, but also at the end, we're gonna caught the hardworking satisfy school producer, Ac Valdez in Washington DC to get some tips from him as well. I ask him to share his top three tips for new podcast. Is so, let's say a big thank you to this episode sponsor which allows the whole thing to be free. You just love this model. We can have like one little sponsor message and all the content is free for everyone and then we'll talk about pot casting Ford for this podcast comes from progressive. Saving money on your car insurance is easy with progressive. It's an average savings of sex hundred ninety six dollars for customers who switch and save. In fact, customers can qualify for an average of
six discounts on their auto policy with progressive, including discounts jasper putting a court online or owning multiple vehicles get your quote online grass of dot com and see how much you could be saving national average annual conference. Him he's been you customer service who save a progressive and twenty nine discounts varying are not available in all states, and situations arise should. First of all, why pie cast Well, I realize some people who are listening to this part cast our authority completely sold on the road of hot cast, but just from the perspective of getting your message out and reaching people and culture the community or building a brand or selling a product or service are all three of those things. Pakistan It is an incredible medium and I say as a new entrant to this world, like I started to show
the only one point- seventeen I remember listening to my first podcast in the summer of two thousand and six and I was actually living in Ghana, West Africa, Gopher run on the beach and listen to this podcast called the accidental creative. I taught Henry, which is go out now about that like more than ten years later. So obviously, I was a late entrant here, but I also think have gained a lot of experience because there's somebody episodes of the show so far like we ve done more than three hundred episode. I know I still got a lot to learn about what I do know is it by casting truly, can help you reach a lot of people you wouldn't otherwise reach, and that is true, even if you been blogging or facebooking, are You too being are doing something asked for a while. It really is a unique media that reaches different people and doing this big side us a bookstore. Now last year I did a different form of my previous buck and even the last year's tour was good too. I can see a toilet. Energy. It's great to have new people combined with young people have been following for a while. It's just brought more life to everything I do and
also, I think it's a very intimate medium by casting allows for this close connection between a host and a listener. In a way that no other medium does make. You haven't been looking for a while, if you dont have a big social media profile, you just like ok, you're, beginning this journey. Well, why? I start with a medium that continues to be on the rise. You'll have to jump into podcasting much later on your side, hustle journey here, you're out It has worked turning it whenever it is like. I did. You could just here right now. So what is my number one Tipp minor point hippies before beginning your podcast, prepare carefully and really think about what the purpose of your show is, who for what your desired outcome is like. If people going to give you their attention, which is valuable, what are you gonna do with it, and how are you gonna make that investment of their time worthwhile? So, in my case, I started Satisfy school in January. One but last summer I started working on. It is basically a five month process of really thinking through. How am I going to do this, and how am I going to tell these stories and what do I really
to let people with, and I had to learn a lot and we have to learn a lot about the mechanics of it. I too think about the content and flow. We shall talk about in a moment really had a practice law because it didn't come naturally to me but I knew there was this oriented people I wanted to reach and that group of people was anyone who, the idea of creating more than one source of income, diversifying their income. Creating options for their life, but didn't resonate with his whole message of like quit your job tomorrow and become an entrepreneur which is so prevalent elsewhere and a lot of people respond to that message, but a lot. But dont surviving the beginning. I want to say I'm making a show for people with jobs, people who are busy people who don't wanna, take a lot of risk, but are willing to invest in themselves. They believe self improvement. They want more control and ownership over their life. Need to know how to do it, they need to know it's possible to know different ways and into note strategies, tools, tactics, resources and I can give that to them. So for you, what is your is going to start a pot gas and what are you
do and how we can help those people. As part of that, it may be very helpful for you to identify your first. Let's say: nine to twelve episodes. Viana do like a weekly show if you to twelve episodes. That would be three months worth of content and if you can identify a title couple sentences of description once and its outcome, then you took a lot of work to do, but you have a road map and I think that's really helpful that can kind of guide you through the process of like how do I do all the other stuff. You also want to record some draft episodes I'll talk about the mechanics and other production in a second, but he's gonna practice. Would it make like at least three or four episode? it's just an uncontrolled how to process works. If you doing an interview, show recruit your friends to be part of that process. It might seem a little awkward but probably better to seem occur with your friends than with a stranger. If you start doing area,
spider and the only way to get better ultimately at this is to do it right, so you can at least start with recording some draft episodes. Think I did about three of them for status of school, but I did like four or five different versions of those three, so it wasn't interested process where I would make one some back to earth- and I were taken in, I wasn't doing a great job with that- are needed more detail. There is rambling too much there. He'd have more range in my voice. You know it's earn points are that kind of stuff and I got feedback from other people as well and in last October racial, but when I think about all the other stuff that relates to the podcast that you need to make an don't get up won't hear about like this, probably some other things. If you dont have a website already, you deaf. I want one, because I think it's important to bring people back and forth and that's why, on the show, I'm always dragging people to the show notes or other resources on this site
so it's great. If you can also have at least one other means of connecting with people, you may, when I think about episode, pages, no content or descriptions, maybe transcripts from each episode or show nuts as their caught number. One thing is before you actually start your pipe cat spend some time on the front it really thinking about it. I think that's gonna make things much easier later on. I say: let's talk about mechanics audio produce, content and business stuff, and we get the easy part, at least for me, the mechanics and making a pot castor, really not that complicated, you really need very little gear? Assuming you already have computer, you could spend less than five hundred dollars and have a good microphone and everything else you need to get going. So honest shuts, page satisfy school, dotcom slice extended all include links to all the different equipment I use which,
just a few items. If you want to see the same microphone I years, it's called the sure S, him seven be cost about four hundred dollars. You also need a direct box which connects your microphone to your computer couple of simple cables and than either a tripod or some kind of boom stand to mount. The microphone dear desk, the direct boxes about eighty bucks cables and tripod ten twenty hours, each not expensive, and there are also some decent microphones in the hundred I'll arrange like deafening on his good- is that when I mentioned but still decent, I use the free software audacity to record. The episode has absolutely zero km. Asked. My understanding is that, if you're doing audio editing, there's some better paid tools available by for recording, at least this is fine and for me, because I dont do the audio editing, I'm just responsible for content. I passed the fire John to my wonderful production team will talk to AC at the end of this episode and he works all the magic in terms of the editing out of the music during the next all that stuff,
you take all this equipment with me when I travel there was a little bit worried about when I started my closet process. Gonna work and I want to do it- was set up in the different hotels and staying at NASA Travel we'll say having a consistent environment is probably better for that gonna recording. So I'm grateful to a and everybody on the other side who makes the sound better. But if you're not me and not in five different cities a week- and you are also not trying to make a pot gas every day it s coming, I can be a problem for you. So let's talk about content. If you're gonna make a pocket, what kind of show you gonna make so there's what different ways to construct the flow of a pot, and this show essentially a monologue which is probably these common of the three main categories, the other two main categories are interviews our conversation, so it's two voices are three voices. The points its people going back and forth. Usually answering questions are responding to the other person and is also a much more produced. Format like this american life or radio lab or a bunch of other shows that you may have heard on other shows focused on news or
current events or analysis, but some of them also focus on telling a single story, usually over the course of a number of episodes, so you might have heard or listen to cereal or s town. Those are kind of journalistic account essentially like an investigation into something in a kind of place out every time? There is also a few fiction series like this. I listened what about called life after which was something like a six to ten episode story. It is kind of thought it now? I'm assuming that most people here listening to this aren't thinking of doing something like that, simply because there is so much more work and process involved. So let us your podcast, his interview show. Maybe you and monitor person- maybe you talking to guests, or are you just trying to teach something so one of the first two categories? I have a suggestion for you like right from the beginning. This is my suggestion to anybody who wants it. I cast again I'm not really an expert, but I do feel strongly that
should not make a catch. All generic kind of lifestyle show that just about whatever. I really think you should be specific interviews are great, but have some kind of clear structure around it. Do something different because our so so many tell me about your life shows its just been done over and over, and some of their shows that you may have heard of do this. Well, but I been doing it a long time, they're kind of established leaders in space she might have listened to on being or a good life project or the hour. Charm, though, shows are extremely well done there very popular and they deserve their success. So if you think you can that format better than them then go for it. But if not think about something different, there's something different paths. You could go down think about something interesting, that's different! Then you know tell me about your life by the way austrian
category like entrepreneurial origin stories been done and done like a hundred times my favorite books in Ibooks. It up influenced you the same thing but done over and over by the way. I just remembered something speaking of the art of charm, which is hosted by Jordan. Harbinger I've been on the show a couple times: it's the show that requires the most intense preparation that I have ever seen and I'm going to guest on one hundred podcasts like to go on Jordan show you have to complete this incredibly detailed, like Workflow Questionnaire, when I first got it from his assistant or produce drives like oh my gosh, This is a lot of work you know like. I have to give them five bullet points, topics and detailed stuff, and I want to talk about in the show why it's a matter to their listeners. They also asked things like what something that you ever talked about in an interview before they asked for three practical exercises to give to their audience and all kinds of other stuff, and I totally respect them for it, because it makes the show much better, so there's no short cuts that kind of hard work,
but if there is anything that can kind of give you a boost in helping you stand out, it is to do something different change up the format, somehow guess on your show that are not as well known or haven't been on pot gas before, but yet still have an interesting message to share maybe teach something think about what you can teach and construct your pack cast her on that If you brought people and taught them in real time so that your showing one person but the audiences learning through that process is putting some other way Do it, but just you know, first and foremost, try to be specific, and also, I think you should have an agenda. Your agenda is your mission, your purpose for the show your clear about that you remind your audience of that and your agenda should be something not everyone relates to don't try to be all things to all people. Gretchen ribbon says a strong voice. Repels as well as attracts there were a few. Are tracking some people end your voice, your messages, with some with some people. It probably means that other people are gonna be attracted to they're, not gonna, resonate with it and that's. Ok,
so content wise figure out what your mission is decide on your format, think about how you gonna be specific and stand out and don't be afraid to take a stand for something. I think that focusing on this kind of stuff is more important than thinking about the mechanics or villages x or anything else, because you can always that other stuff as you go along, but your message is the most important okay. So what about business stuff? You know how do pie cast make money. I can make money in law of three different ways, or it could be more than one of the three ways. But the point is there are three main categories of how podcast make money, First, one and most common is advertising and sponsorship. That's the motto: a useless hottest school. The show is free for everyone to enjoy that's possible because advertisers want to reach our listeners. So we have these brief messages in every episode, which are usually not intrusive. We try to work with companies that are a good match and providing valuable services. So a lot of ways. It's a win win for everyone, because listeners get free content and the pot gases able to pay the bills
But the thing is to enter the world of advertising and sponsorship. You usually need to be part of a network not always, but does make things a lot easier. An you really need legit, download numbers because that's how advertising is priced out. They look at how many download numbers you expect to have in each episode or by weaker by month whenever it is not, then reflected in the price of what the advertisers paying So when you getting started, you might not be able to attract those big advertisers, there's still a couple options for either because, first of all, if you do want to pursue advertising and sponsorship, what you wanna do is offer exclusive spot, the ship. For a time, in other words, you're, not pricing it out, based on Download numbers, you're saying to a potential sponsor hey if you'll sponsor the show you'll be the exclusive sponsor for whoever is listening for you no ex period of time or maybe forever that's one after the other option, which might be easier and more common is to create products and services show. You podcast as a means of connecting with people but just ass. Something that you sell online. Maybe you have a teaching course. It's a much deeper and more
intense version of what you're sharing you, the podcast. Maybe you do coaching or consulting, maybe have something else that you're selling and that, of course, you can do right from the beginning. Does it mean you're in a cell autonomy? Not people listening, but the point is there's no quarter that you have to get to you. To go through any third parties. You don't have to think about negotiating with companies or anything like that. So, if you're going to start a pot cast What do you want to pursue advertising, or not? Eventually, you might wanna think about creating a product or service regardless. Nonetheless, Category as donations. Basically, like crowd fund, asking your audience to support the show their different ways. To do that, I want the most common resources. These days is Patreon, Php r e, o n dot com, if I'm not mistaken, and thus an honor platform kind like Kickstarter, about more focused on providing monthly pour it or otherwise ongoing support for people making creative projects, so another option not doing to make one Personal observation about advertising: this is something really learned this year. I've never
they done any kind of advertising before, like my blog is ad free. When I travel, I don't wanna sponsored trips, I pretty. Major event every year and we have no corporate sponsors by design and each other's exam it's not that I think advertising or sponsorship is bad. I just I just want to mess with it. Basically, it just seemed much cleaner to not do that, but when it came, Pakistan rollers like okay. This is how it works, but it seems like it's not intrusive and here's. The thing was expecting some resistance to it, like I thought, maybe get a bunch of complaints, true story and recording it in when he seventeen we started, in January, more than three hundred episode so far, more than ten million download so far, and guess how many complaints I got. I think I've had to complaints from people to people have said he. I don't like the advertising it's not that I thought everybody was gonna hate it, but I was surprised at the near a hundred per cent acceptance of that as a model. So maybe that's a lesson for somebody else, because if you're thinking about going into this like well
about that advertising thing. We'll take it from me. In my experience as long as you do it intentionally and you make sure not going over the top like, I think it would be a mistake to have like four advertisers on a ten minute episode. That would not be super great, but if you're providing you know, ninety five percent contents and there's five percent advertising. Well, no problem, even people who email and upset the tour events like. Thank you for the sponsors. I got the free trial, they really help me. I'm still using this thing with port press or ship station are still share, or while the others and sound like great something I was wrong about in my expectations and they d be wrong about it. It means it must be, having a good experience. Ok on Twitter a little while ago, and I ask people had questions about the pot cast process, whether
mine or just passing in general- and I got about fifteen to twenty questions- are pretty quick prayer time. I'm going to narrow it down to five or six, I think, are most reflective. But most people want to know why people ask how much time does it take the thing to realize about Titusville School is? It is a little unique because we do the show seven days a week and there's also a different story every day. As you know, The final product is pretty short, you no less than ten minutes long, but obviously it takes a lot longer than ten minutes to put everything together so person, I'm not going I'm totally happy to do it. Like I love love, love working on the show, I would say on average I spend about hours a day on it again at seven days a week, and those are just the things that are kind of direct work on the pot gas specifically there's lots of other extraneous work, that's connected in some way, but I would say in general, I spent three hours a day working on it in a little while we're gonna checking with a see my producer, I ask him: how long it takes him to produce an episode- and I think he said between an hour in two hours, on his side for an average subtle school episode. Meanwhile, my system,
It is also spending at least an hour or two on every episode, some of them a lot more because she does all the shut up pages is also coordinating. Oliver episodes are scheduler. Upcoming content is coming out. So it's like. I said it's a fair amount of work, but fortunately you don't have to do that I would imagine that the vast majority of people listening to this, who actually do and have a podcast cast, don't want to do it that way in a totally fine understand. I'm just compulsive, so if you gonna do a weekly shout for example, and you're gonna have to gas on every show. Once you can get your process going, that might take five or ten hours total start to finish. It might take less than that. If your efficient royces going and on your works island white rocks you trying to accomplish with the show several people ask if I batch record or like how far in advance do I record so I do best record a little bit, but not a lot, it's not like once a month, I'm going into a studio in and I'm recording thirty episodes. I pretty much do required. Every day at least forty five days or weeks there a couple days than doing get two to three.
But it also means a missing some days because of travel, so I recently went to Dubai, and when I went to Dubai, I had to fly in fourteen hours on Emirates there. The next day I was completely booked with an event I was speaking out and then the day after that I flew fourteen hours back from Dubai to Seattle That was a three year period in which I wasn't able to record. So I forgot to plan ahead for stuff, like that. Several people ask: where do we find the stories for the show and that's a great question? We could use your help it that we're not actually going out its listing people are sending to us and if you go to the site of the school dot com site, look at the about page on the bottom. It says: submit your site, hustle story, crazy thing happens when you click that way. You can go to this page where you'll submit your side of the story if we end up going to feature in the show, some follow up as some questions to learning
more about your story and where we can take from its this useful other people like how we can use your story to help other folks, while also bringing some exposure to you or to that person as well. So these days, the majority of our stories are coming from people who are referring, people which is great and then last somebody asked. Is it getting old? Like till I get tired of making? You know hundreds of episode Now, just what I can tell you honestly, not at all, is not getting old and actually more excited about going into your too, when I add some things that I intend to do this year, but just run at a time. It is not getting all in all. It is not something that, unlike got a record the pie cast today before I can. Do you know what really matters to me? No, it's something I look forward to. I try to think about. Make each story relevant in a small way and of course I know furthermore, can be better than others, but that's always the goal forward for motion, continuous improvement and no true story. I really like this. I'm really glad I started if you ve got other questions. Let me know I want to be helpful if I can
At the end of the epithet I'll tell you where to send us questions, and I also mention that if you had a high cost of your own already or if you start when at some point, I love for you to tell me about it. I can pass some of those onto our whole community. In just a moment, from Asia about Valdez the executive producer of the show. I ask him for his top three tips for new pod castors for his perspective Many years of doing, audio, editing and production is much more. This robin I do and I think I see is actually on the line right now, but are you still there, hey Chris yeah, I'm here, so that my top three tips repassing. This could be a much longer list, so the first tip is how to help people find it podcast in there few different ways, but I really feel like there to exceptionally effective ways to help people find podcast one, Hearing your voice on someone else's podcast. If you are sitting in other places if you're networking, if your meeting other people who hoster produce- and you say, hey Do you need to get to talk about ex subject that I happen to be an expert in and the interests overlap between Europe's gas and there's go for it. Just ask
People really gonna need guests, and a lot of people really wanna hear what you have to say And then you know you could we have exposure for your own listeners and everybody calls upon its great it's healthy and a kind of helps facilitate a community casting that you really want to be part of Tipp number to open. Start narrow and then broaden out. So what do I mean by that? A lot of people will podcast trying to cover everything trying to be everything to everyone. You can't really count on that is a good strategy so when I mean go narrow, can you at a pug about sports, that than has implications about in a law or social justice or the next great. That you want to buy, because your into export anything like that. That's The kind of narrow mine framed that you need to get into because you want to try to attract a subset of people who are interested in seeking out a specific thing. Tipp number three training yourself up with technical stuff, there are so many good resources out there. I'm gonna give you to one of them. Is
ransom, T, r n s- oh, I M not o orgy, it has all sorts of. Resources sorest tools go as far as stories. Sure goes as far as any other we're things you could think of that have to do with creating beautiful audio and creating good, compelling story telling the other reason that I'd recommend is checking empires training website. If you just Google and pr training, it'll come up there all sorts of ideas and Resources and some of the gets very technical. You don't always need to worry about all that, but if you have a question How can I make myself sound cleaner? How can I make this phone line? Not sound quite is bad, How can I learned how to tell a story in three acts and pr training offers a whole lot, and so I would just recommend those as to really great places. The start where there is already tonnes written and recorded for you to use and learn from so that's my three tips. I hope that
helps if you're looking to get out there thanks Chris awesome thanks so much again, a c I really appreciate him jumping on who knows perhaps will hear more from him next year. I'll be fine. Well, this extended episode is coming to a conclusion, as I said, so much for being awesome thanks for listening, and I also said if you have a pike cast up your own, I would love to hear about it. You little round up in an upcoming episode and tell our community about the podcast that other people in the community are making have you got Write me at podcast at sight of swill school dot. Com tell me that your show- who you make it for and what you have to accomplish with it once again- that's podcast outside school dot com and of course you have any questions you could send them there too. As I'm according ass. The day is coming to an end over here. Whenever Today it is for you and your part of the world. I hope you are well. We have got so much more come.
In the days weeks and months to come, I hope you will continue to join me for it. This is critical about for science, school.
Transcript generated on 2020-08-06.