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Special Feature: Dieter Chows Down on Meal-Replacement Niche

2018-10-24

He wanted a diet he could put on autopilot. And, after months of trial and error, he found a recipe which would make him the go-to guy for hungry ketogenic dieters.

This special episode of Side Hustle School is brought to you by ShipStation. 

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This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
This special series of cyclical school is brought you by our long time partnership station. The businesses in these features know that shipping or is out on time can be top that's why they all you ship station wherever You sell whether you're selling on your own website, rainy, popular marketplace. Chief station brings all your orders into one simple interface. Then you can create shipping labels for all the top Europe's you'll ship, more and less time, with the best rates available right now. Try ship station free for thirty days. Let's get a special bonus when you use the coat hustle had to ship station dot com click, the microphone at the top of the homepage and type in hustle ship, asian make ship happen here there. What's up do something a little different today. My name is critical about this is out of school and for two years now ship station has been our sponsor. I really appreciate them. I know for a lot of listeners their way and in fact they have a lot of success stories. Their customers, including some of their own and sound, that have come from our community. We recently
Did you more than forty stories to bring you ate of our favorites in a special series of its content? Is brand new you'd never heard it before and for the series, focusing on stories of side. Hustles gone back on It also needs to become a full time occupation, but its funding inspiring to see how far some people are able to go eat short story include a quick Tipp as well. The first one, it's all about a guy who creates its own Kido friendly meal replacement powder at first with no into and so it was just making it for himself, but he now sells it to a horde of fanatical customers. Full time so. At least I write in which case study number one systems administrator Chris Blair, his supper and excessively lazy person. Those are his words, not mine, so when he noticed he gained a few extra pounds, he wanted a diet he could put on I want no worrying about what was on his plate for every meal. No cunning calories, no preparing big batches of food in advance, just a hassle free way to lose weight to achieve
Chris turned to meal replacement, shakes and saw a great results. After a few weeks, he lost twenty pounds and was feeling much better about himself, but there was a problem: the powders were expensive, costing hundreds of dollars per month. His pants were falling down and not because his while it was full of cash, Chris turned to he loved the convenience of drinks, so he began looking for homemade solutions. Much delight he found Entire community of people making shakes ensuring the recipes online he fell in love. The particular recipe called people chow, which seemed to take all of his nutritional, needs an tasted good, so good, in fact, that he drank it for two or three meals a day for the next nine months, However, Chris began to notice his weight fluctuating before long. He had regained the twelve pounds he lost, something wasn't working, so he decided to make another change. That's when Chris came across the Kyoto Genetic Diet, if you have never heard of it well, first, while you don't get out much these days, but second of all its an extremely low carb diet, somewhat similar to Atkins, which put your body into a state called ghettos.
Once in that state your body becomes efficient at burning fat for energy. It can result in rapid loss of body fat just to be clear. It's not for everyone. So be sure you do your research before you jump into that, but Chris was in and he found plenty of recipes for Kido shakes online. He already had one the ingredients, so he began mixing them up within a month. He'd relaunch the twelve pounds, though shakes where effective and feeling, but they too had a problem they tasted tear. But just to get it into a system. He'd have to pinch his nose and throat back like a shot of tequila, which, as you can guess, is not ideal sustainable diet, so Chris set about creating a drink. The tasted better get still met his nutritional needs. He scour the internet for different Cuba, genetic recipes learning ass. He went and tried lots of different concoctions. One of them gave him what's called Kido another. One gave him a bad stomach, but eventually he landed on a recipe which tasted great and had no negative side effects. He shared his recipe, which he called Kido Chow on a red it for him and other Kido dieters loved it several ask if they could by his pre made
From him, so whenever he made a batch, you'd make a little extra the mail it ought to those people who made the request. Chris was amazed by the response. After a few informal test, sales decided that he turn this into a real site. Us all not know about marketing. He spoke to his dad, who was a long time, small business honour his dad told him. The best way to grow business is to give people as much as you can, I trust you they'll decide whether or not to buy from you. So that's what Christ it he added comments in for or dieters needed help. He wrote blog post about his journey with Kido in answered every question that came his way then shared his products recipe on the website, so that people can make it at home they didn't wanna buy from him or if they lived overseas. Truly his entire focus was on helping people. This focus was driven by Chris, his own picking up as a consumer. He hates bad customer service and companies that don't listen. He wanted to cry, the company he would buy from if it was him on the other side of the computer screen. With its value in mind, he price Kido Chow, to be afforded. And financially realistic a week supply the product and costs
the seventy dollars, and he now offers eighteen different flavors. Of course, ships and helps him manages deliveries to a customer base that now numbers in the thousands there's, no you do that on his own, at least not easily or efficiently. It wasn't long before Chris founded outgrown. You kitchen laboratory and couldn't handle the manufacturing of the product himself, so he outsource it to a local co manufacturing space around ten miles from his home in SALT Lake City Utah, since starting up so years ago Christmas, seeing the revenue of Kido Chow double year after year, he recently put in an for eighty thousand dollars worth of packaging and accompanies twenty. Seventy tax bill was two and a half times the salary received for time job accordingly with that job in January to focus more time on the business he now wants to increase his customer base. So he's testing, as with Facebook and Google, to see how he can reach more people that's our case. Study number one from the special series, and here is the lesson which come straight from Chris Watercress. Not me, he says, think twice about hiring neighbours in print.
It's fantastic. If there is investors you are, but if something goes wrong, it's hard to fire, your friends and even harder to family. I don't actually not be speaking from experience are not without lesson, but in any case it sounds like a good lesson and is clearly built a fantastic lifestyle. Business so well done Chris ahead to your website and check out Kido chow myself. This has been the first of eight special episode, featuring side hustlers, who gone bit stay tuned for a new one each Wednesday, and are you ready? take your hustle to the next level. Let ship station how you get their faster. It started today. It shifts doc and use the coat hustled get thirty days. Pre and a special bonus.
Transcript generated on 2020-04-28.