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come from you at first ghosts and government cover. Ups histories, riddled with unexplained events. You can turn now or learn the stuff. They don't want you to know. Although everyone welcome to the first episode ever of stuff, they don't want you to know the audio podcast. My name is met a drink, I'm the editor and producer on the show, and my name is then bowling. I am I I guess I just right. Do some research now an audio another face man you're the voice in the face? Your also like ever I'm one tenth of the face that you are sir, but I like that position now. One tinted talent yeah. I guess so. Yes, man. As you said, this is our first audio podcast. This is a new thing for us, because a lot of thee other house of works by cast started out audio and video yeah, we're

reversing that process, and hopefully it's gonna be. A highly lucrative for us as well Worse engineering lucrative terms of rewarding. No, no, no money. All of the money we're gonna make so much money, whereas audio podcast. It's crazy people laugh how much money we don't make me, as I explained its people, but so we wanted to kicker these audio podcast. By doing something, that's kind of show notes right without the way to look at this is kind of getting you guys to see them behind the scenes of what we do every week on our show yet and in some of these episodes will be talking about pre services return in our original series. I guess in the future we may talk about some other things. Topical events updates on mysterious deaths just to be, a bit somber for a moment, Matt its frightening. How many mysterious deaths there are

Oh certainly that yeah well yeah. You really did you really in the corner there are signs of it ever leans himself. Lately that will come up in another episode, but my friend I digress. Can I tell you a story, absolutely locate, it short everybody. So this the whole Pike S will be a monologue so once upon a time then boleyn them. The younger take version of me was a huge sucker for advertisements, though, when I grew up my parents for a while for a period refuse get cable on principle, so I am in a deep myself here: bad you, Nunez Rabbit, ear antenna, fuzzy green thing, just because I guess they didn't want me, watch a bunch of television so as

As I was round televisions with, cable and stuff. Like that I went nuts for commercials, you knew, I would see commercials for toys. Of course, every kid as for those Noah, go nuts bananas over that lets. You commercials for stuff that a six year old would not reasonably wants like a truck like an actual Truong, a like a pig yeah- and I would go you know I should learn to drive cycle by one of those them six and then an ambitious young man you're and to be candid, a lot of stuff I didn't understand: you know a lot, I'm I'm fit looking back and fairly. Certain that I saw attend, commercial and didn't know what they were selling but like the music and thought yeah find out what that is. I could get on this programme and even now, Even now, and still when I'm DR somewhere or I'm walking by

here the radio. I am that one person now ten will hear your burger king, add or something When was the last time I had a walk: Romania, Bulgaria, yeah, forgetting that I'd never actually eat a whopper. My life really never devalue its true reeling. Yes, scout's honor, I'm sorry, I'm gonna have to get into. You have to talk to your friends and figure. If that's true story goes the whopper man, you gotta, have a whopper before call the USA. They can verify story offer me was the nerve nerve, commercial, Zeb berserker is anything now laser tag commercials all that kind of stuff got me such a little non military kid that the fantasy of having a gun than I can shoot, no matter if it it's far more water. That was my big fantasy and of those men who got me hook. Line and sinker ensue end of the story still psycho about advertising both of us, but I think we're

very much more aware of it than we were advance. We we have done some cool experiments. This is something that's a great experiment for every listener. To try pick a day pick a day, like a week from now and say from the moment. I wake up, I'm going to keep count of every advertisement. I see or hear that's gonna. Be a full day: it's it's so difficult to do so. It's like trying to kill the uses of the word. Thee paragraph. But why has advertising become so Bigwood s wise? It become so pervasive. Why air or were you living in an age where everything can be foresail? Well. First of capitalism, but there is one very important gentleman who has an influenced pretty much. Everyone who has worked in the advertising industry since the nineteen

twenty use belief and isn't Edward Bernay, stun thumb thumb Is it a more on ominous? Will here just try to get Edward Bernay Don T change that the sound I still like yeah it was. It was good working flower of Canada, but yes, Edward Bernice. This is historical figure that you and I examined in our three part series on Edward Bernice, known as the Father of Public relations, nephew of Sigmund Freud, wrote a book called propaganda, which is probably one of the most info sure obscure books in modern history. In Ireland, once a lot of people in some rather nefarious people like who's, the guy you Joseph girls, yes, yes,

he also a member of the Nazi Party Joseph Gables, followed the work of Edward Bernice I and used it You help some social engineering, some marketing to win over the german public during the nazi regimes. Yeah, but not just Nazis his book, the book propaganda, really it delved into public relations, language him out and really advertising and how to turn a manipulate, not kind of how to manipulate people into believing a certain thing. Pull deleting opinion right get? or episode. We talk about some excellent examples of this would see or to out some examples. Bacon may bacon part a breakfast easy. He did that by didn't. He he sent out a letter too. I guess physicians, quiet about well should show person eat a light breakfast or a hearty breakfast with me,

again them distilling that butter and most of these doctors and most of these positions? yes a hearty breakfast. You should definitely that may actually cited eggs and bacon yeah way the questions were framed in this letter it was any doktor worth their staff Scope would have chosen the option b, the healthy break over whatever optional was, maybe it was like charge of glass and Nicholls how donor, but like the way he framed, it was however, that all of a sudden he had a group of medical professionals saying that you should have a hearty breakfast and then they jumped from there to save it. Bacon was part of a hearty breakfast, but the whole reason he got. This gig was because pork manufacturing import livestock companies, the other, the Beech NUTS Packaging Company specifically

ass. The Beecher Packaging Company had a bunch of what we call american bacon right outside the bacon flies in the rest of the world and a bunch of this stuff, and they couldn't sell it, and so they can contracted Edward Burmese to help themselves. So, instead of going with advertisements, he created an opinion that he could market and made it made it an appeal to authorities by having the doctors say at nuts far. The only thing is done, but an innocent. So this idea fascinates me greatly the idea that I'm not going so my product by fertilizing it in a traditional way, I'm going to I'm gonna go around that advertising avenue and I'm gonna make you believe. I'm gonna almost in set in a penny inside of you. That, then will make you want to purchase my product. Today's upset his property by

I for businesses around the world today is an a restart. It's a rethink! That's why they're partnering with IBM retailers are keeping their systems. As millions of orders, move on mine Hunters are using IBM Watson to manage an influx of customer questions with a sigh and solution built on the IBM cloud are helping doctors care for patients remotely today were rethinking how business moved forward. So, let's get to it, let's put smart towards does it IBM dot com, slash Smart, to learn more

it seems like it should be easy, but it's not just getting out of bed and getting your day started. Trying to accomplish everything you need to do in your day that to do list as a lot easier when you're getting news stories and music to lift your mood and preparing for the day ahead connected to the things that make you laugh and make you think or make you want to reach out and share with a friend every morning with us, it's Elvis Joanne in the morning show listen to us on cue, one or two or anywhere in the world. On the I hurt radio app yeah absolutely, and I agree with that. They cause it's one of the turning points. I think in the history of advertising. Now, of course, Edward Burmese, even though, is called the Father of PR, was not the only person to do this stuff what she was by or away the most successful top of his club. Another another example that we talked about in the videos was the lucky strike campaign. The cigarettes campaign which

you, you might remember, if you haven't seen her episode already. You might remember from the Madman pilot where they talk about he strikes and how its toasted spoiler alive I guess it's just that you know it. Show that is really all about advertising moment is, and they chose in their pilot episode to look at lucky strikes into me. That's it makes a lot of sense when we're talking about this I, who is again the father of PR and advertising right, so burmese figures out how to sell how to sell cigarettes. The lucky strikes company. Ask him to make lucky strike cigarettes more marketable, two women right and he looks into it and one of the first things he finds. I, if I recall correctly, is Gotta changed, color a dream you I didn't like and then they set in and the women that here asking about this data

color either. Now it is so lucky strikes comes back to him and they say it's too much money for us to change the color so make it work, and then this is brilliant. He links it to women's suffrage in he has fashion designers again appealing to experts, declare that this particular issue green, not any green. The lucky strikes green in particular, is the color of the seas it their throats green gallows, yet the it's crazy to me that kind of king is so outside of my thinking that it's hard for me to even understand. I just you know that that kind of four its manipulation. That's what rings in my ears when a year that kind of thing but its source, Man you ve gotta. I've got a kind of envy the ability to do that it since should I love that you say hands, because he really did and then, of course, as for we all want to just rehash the whole episode, please to watch it. Please you watch the series, if you have it,

yeah yeah, we ve actually got a playlist honor. You too and if you go there, you can watch all the episodes yeah and that's u to dot com slashed conspiracy, stuff. We in return to the idea of Edward Burmese, because the techniques the inception, as you said, man, what I'm gonna use for the rest, the the inception, an incentive techniques. There are in use in the modern day prompts we're so now than ever. What's it there's a new stages, more than ever I think we should make that our thing. Yes, we should Now more than ever as just that's all, I will say on the business card cloud more than stuff they don't want you to know now more than ever, but the so the eye what another example of how these ideas can be used. We know that psychologically as individuals,

The human mind tends to seek consensus. The human mind tends to seek some sort, affiliation in a tribal group and some sort of place of power within the hierarchy or placing the right side of history. So, of course, of we're hard wired to want to agree with. Someone is doctor because they seem like they are of some tribe. That has this knowledge and we would like to be favourably assume it as individuals on a primal level. Exactly know the one of the worst feelings is feeling as though you're you're, dumber, comparable, two or inferior to especially mentally. At least they met in my life personally, and so I can completely see why that would be just a human thing, and this is kind of this kind of a brain

or psychological hat, to to circumvent people's usual critical thinking skills. This way- and we see it- we see it today so often the internet people say well. I saw this study that told me that, The cargoes are actually the lucid dreams of watermelons Tiger and you go. Oh ok and study study becomes this buzz word. This magic base, the people just tapping conversations to say whatever without may be looking at the methodology, looking at other studies that may have found similar or dissimilar results and said, ie or I guess distressingly enough it it's. It seems even more common to have those sorts of appeals and would have liked about this episode that the third part of the absurd that we reject,

was. I really enjoyed the end. Usually you know we just give the facts in the west. This is what someone believes is what someone else believes. Maybe it could be true. Here's some stuff were against it, but in that in the third episode we actually stop the worst kind of a cautionary note right. And we warned people to be very careful. You hear someone just citing a vague study without citing anything else against it. You know, that's it. That's a huge point and that's why we ve started putting in our episodes the if you ever see the little boy bar that comes up and it says surgeon and I'll put the key words in there and if you tight those key words into a search engine, it will get you again equally the source that we looked at and because we like this, we liked even say this. We questioners,

because we're we're going online and or talking to people or reading books and we're getting information as well as we can, but we you whoever you are to go in research, the stuff as well, so that you can really see the sources, and we also know something that I think is increasingly important. Watch out.

Appeals to emotion, knew enough in our research on techniques descended from the original bernay stuff. We found that the same techniques used to convince people to buy cigarettes or to buy bacon can also be used to convince people that a war is necessary or just or even made for completely fabricated reason, and this that we specifically refer to some episodes that occurred in the ninety nine. These, I believe I have but also new. It's it's very easy to incite the mob appeal when you, when you again appeal to something that he radically and on principle, most people would be against it, and it's strange because often there is

intention to people in the United States who would say that the United States government is guilty of this. However, not makes it any better her any worse at. This is a common game that countries and governments and even corporations play with customers and citizens and just regular, regular Jos, like men, then so when you hear a lot of cycle stuff and people telling very emotionally reasons things and not really citing something that is concrete, want a viable falsified or even then you have to take it with a of sand, a grain of saw her either way wheelbarrow of software. So to that point we this is one of the things we talked about in. I think it was the third episode, the hill and Norton so strategies,

and there the whole nurse Maria Mariah thing. We ethics there would then starting out in it was a. Preparation that was paying someone. Allegedly ten million dollars to got a story that was so if you are against, if you are against that story, just like you said Ben you're, a terrible. Listen, never has the world of golf and more fascinating or more in flux, thanks to a suddenly newfound appreciation for sport that millions, love and even more millions of Miss watching my new podcast, the shack show hosted by me. Jeff Shackelford will be that say space to discuss matters both vitally important and total, escape us so, as the pro afterwards ease back into business and recreational golfers rekindle their passion, forgetting outdoors and getting easily aggravated, maybe minus view, bunker aches and cart sharing or those awkward chest Bob's. The shack show will be in your too ready to offer the sports last independent voices sticking up for what really matters each week.

In our view, a wide array of Gaul smartest funny, it's the most compelling mines, as we attempt to gauge the state of the game and sometimes I'll just chime in with a quick take on those inevitable. First world golf dramas so listen and follow the shack show on the eye higher radio apple pie CAS or wherever you listened upon. Guess and the story really did pool at emotional heart strings. This nurse Maria Wise was speaking to was it to you in I honestly don't know we ve got in the episode, but in her speech, which was discussed needed widely across the western world in the lead up to the Gulf WAR. Get this ass. I was saying that I said I same iraqi forces were doing something.

Phyllis right there were illegally I'll, be eighty areas and incorporating the out. Let him die, they were killing babies by taking them out of incubating is, and it started off in hundreds and hundreds and hundreds turns out that probably never, ever happened, the horrible nurse was not a nurse She was the daughter of an ambassador right, which is still we started an allegedly on that I mean she was that actual person was definitely the daughter of the ambassador. We have to attach that allegedly tag on there are just because there wasn't much fall out from this. This crazy you're at the risk of sounding palace viral marketing campaign for a war really was, and we see the same thing in other countries. One of the great things to do. Excuse me one of the stabilizing things to do if you

are the head of a country, and the people are happy to people rebelling made their starvation, and all the life goes down is that you find some cause that everybody can get behind, whether it's the person mission of some other minority, whether it's the idea that there is an external threat that we all need to band together against or you can always go around that great word: freedom and democracy I wanted to tell you that yeah, ah it gets me, it gets me when people say what people say. Well, the facts me. The facts may not match jacket. What I'm saying or the fact beyond my side now, but I know in my heart I hate it when people No one there. You know, maybe I'm I know in my heart that the water is actually a much better burger than you would like to think that maybe I should get this. What will the Walker even match thy? Oh, no,

not at all, we should point out we're not being paid to mention yes are sorry, we can leave it out, and let's just like that, what happened, then all believers it'll be rejected, but them by this point show people wherever we were taught exactly. Oh, that is good. I would assume that gothic look man I wanted to before we get out of here. I wanted to ask you a couple of questions by Edward Bernice. If that's ok, yeah absolutely are so, do you think, that Edward Burmese should have made these discoveries are made these techniques should he have made them well, if word. Bernice hadn't made these discoveries unfairly. Certain someone would have just from the waste, Ecology was moving at the time. It's it's question because in my head it fuel this massive consumerism.

Where there's a lot less production, what creative production and much more zooming. Oh, I see from public standpoint ever that I've heard that argument before I dont know. If advertising can be, can be linked to that specifically, because advertising you know, predates come he's one of my favorite early examples of advertising was, I believe, a camera was ancient Greece, the beer, commercial, ancient Rome, no prostitutes used have arrows on their side dolls in in these yeah in ancient Greece, now I'll figure the specifics on this, so that when people saw, walked by no, they would be able to follow the arrows through the brothels wow. That is a hundred percent. Through advertising- I think, is natural mood and sort of an antenna awaited her focus, a method of me,

occasionally the idea that we can hack things are, we can hack somebody's perception of. It has been approached from a scientific perspective quite recently in the story of human history, but people have always been trying to sell things. What I think might be more dangerous to that point, and I do agree that it is becoming an increasingly consumer based society rather than produce the phrase that's been used by now. I don't want to go anybody what Lee freezes the feeders, the figures yeah for justness standard public,

assuming. But you know that's why? Wouldn't we can get into that later? That's terrible man, but yeah. I see that idea, but I think what's happening more is not so much based on advertising, as it is the near continual sources of stimulation. It's it's strange. I was talking to someone years back. We first kind of started the show, and one of the things they said to me was that in the pre digital age, the control of information. What sort of aid control of omission. So if, for instance, we had, if we were part of the government agencies actively monetary Martin Luther King Jr, then we would just then that information by coming up, I never disseminating the documents and by never snitching on each other, but

now in a world where there is this constant simulations digital age, it seems that disguising the truth has turned into. Inundation rather than omission, so instead, worrying about keeping one thing out. Just put our five hundred fake things and as you have- and so I know that sounds ridiculous- I know we're getting a little ahead of ourselves, but that's something that I think Bernice would do and, I am not inherently against advertising. I think people need to be aware of it. I think, you're absolutely right, then being aware of just be a conscious consumer, because what we all are just be conscious about the advertised its hitting you, and I know that it is seeking in there somewhere matter, whether you watching it listening to it or both and speaking of

gene and listening. Thank you so much for listening to our first ever audio pie, cast of something which you know we appreciate your patients is worth the kings out speak of watching. You can go straight to you to die coms lashed in spirits he stuff to check out our episode. Edward Bernice and a few guys gals out there are listening and you feel ambitious we would love to hear you do this experiment with us today in the future. Give yourself some time. No don't be drunk at four in the morning and say you're gonna. Do it tomorrow, give yourself a week and then said One day out of out of this week, I am going to count every single piece of advertising. I see. From the moment I wake up to the moment. I go to sleep. I envy I'd, be very,

interested in seeing that number and I'll do it too? Now I'm gonna do this all great so were agreed at. You can tell us about the nome you found, you can also give a suggestions for an upcoming show. You can do all of this by hitting us up on our social media. Yes, he can find us on twitter we're at conspiracy stuff. You can find us on Facebook or also conspiracy, stuff there, or you can send us an email, good old fashioned, email, conspiracy at discovery, dot com for more on this topic and other unexplained phenomenon. Visit tests to death come slash. Conspiracy, stuff, you can

get in touch on twitter at the handle conspiracy, stuff, embarrassing day Thurston and I feel like we're. Having a moment when officer Derek Shovin killed, George Floyd, something in America broke, I'm going to try to explain from the Corbett connection to what deepened the police actually meet when Donald Trump encourages cops, not to tell people, you know something different, listen to

we're having a moment on the ice. Radio last apple pie, gas and wherever you get your pocket, it seems like it should be easy, but it's not just getting out of bed and getting your days started. Trying to accomplish everything you need to do in your day that to do list as a lot easier when you're getting news stories and music to lift your mood and preparing for the day ahead connected to the things that make you laugh and make you think or make you went to reach out and share with a friend every morning with us, it's Elvis Doran in the morning show listen to us on cue, one or two or anywhere in the world. On the I hurt radio app.