Though we're part these days was sharing more so at Geico, we'd like to say thanks thanks for sharing your savage dance moves thanks to sharing you d, I why haircut fails thanks for sharing your inner lips ink star now it's our turn to share with the guy, give back, Ten percent credit on car and motorcycle policies for current and new customers, because we committed for the longer the fifty send credit last your full policy to visit guy, that comes less give back for more info and eligibility. We ve quickly found ourselves in tough times that none of us could have predicted just a couple of months ago. Small- This is an individual's are experiencing really hard times with their personal finances. That's why we ve wrapped up money episode releases to three times a week. A threshold every week, you and I we break down these timeless money truths as well as timely money information that you need to know to put yourself in a strong financial position, making it easier to whether these uncertain times like are currently experiencing so listeners. Oh, how the money on the eye, radio, up apple, podcast or wherever you isn't podcast,

from you at those two psychic powers and governments conspiracies history is riddled with unexplained events. You can turn back now or learn the stuff. They don't want. You to know hello. Welcome back to the show. My name is not my name is no. My name has been you or you that makes this stuff. They don't want you to know, but not any ordinary episode of the show and here's the horrible you're sable been what is ordinary great question question for another day, ladies and gentlemen, because we are joined today by a special ass they returning for to our show, long time, collaborator and friend of all three of ours. Ladies and gentlemen, the illustrious the magnanimous transatlantic accenting, the phenomenal the inevitable. Ladies and gentlemen, Jonathan Strickland, guys, I have to say

your ability to introduce a person is only matched by your ability to tie in red and blue complicated nights. I look forward to getting out of the studio where we talking about Get through this quickly, then guys. Look no getting untied until the show is over yet pipe down strict our eye, and that goes for you as well that it is an excellent question. We are talking today about something it might seem a little bit strange for some people, which is four times in, but not just advertise specific kind of advertising targeted online, fertilizing, so the only in our personal. As was sort there. Have you had any weird? It's me This is yourself self without absolutely however, although I mean all sorts of things right, but it is a first when you think about tat, advertising. You know you wanted to find that a little bit right. This is advertising that is specifically geared to most likely interest. You

based upon whatever data the advertiser has on you. Any effort to sell a good and or service to write them the whole purpose of additives so often we talk about data mining, machine learning, examining people's behaviour in order to target the more effectively, but in the beginning, before you gather all that information, your targeted adds tend to be a little more random and chaotic, not necessarily really target the person, and I am specifically thinking from an ad the pop up again and again and again for me on Facebook yoga for the longest time until I actually had to take the effort to hide that add and say I dont want to see this any more

didn't know. You could do that. Yes, you can you carry out there's a little the whole menu. You can pull up and say this doesn't interest me in the same way of someone's pose yeah rises, offensive hers I end and what it can do is actually tells Facebook oh well. I can better serve adds to this person by not showing this stuff like it. It benefits facebook. It benefits the the companies that are advertised benefits the use right illegally beauty helping amount. Jonathan what was the other. The ad was for a muscle, enhanced sir, which had an impossibly muscular person with an impossibly tiny head. Like you look at you think, if this isn't RO, shopped. This guy has a miserable experience in its day to day life because he so muscular that here, Range of movement has to be limited. It does not at all make me want to even remotely kids

getting whatever nutritional supplements they're trying to sell or their you wait. Ass program or muscle building programme. Photoshop courses in her having you guys can see me you you guys out there can't, but the guys here the Pike S room could see me your head is normal sighed Anne. You can also tell that I am clearly not terribly concerned about building lots of muscle. Mass at alone might need a few moments here. I could take off the shirt, but that's probably not something any of us really wants to have burned into remember. Other thing said you do clearly have a pension for different flavors of muscle milk will that's true. I mean that's it's just because you know I, I support those guys, a hundred percent. What is life is not to be live. Rev ass, they get in here before we move on recent, baby and we made the mistake of making a registry at targets. As soon as we do that all of the advertising back we had cable, all of it was baby sense.

And maybe it wasn't the you know- I'm going to target doing that. Maybe it was our search result, history or maybe it wasn't any number of things, but as soon as that life event happened for us every advertisements that we saw was about it. I've got I've gotta even more recent one for me that I'm curious to see what comes out of it now, because right now, the earliest stages. I was looking for a price quote for a particular type of vehicle so I used a website where you can get price comparisons for dealers. In your area that sell whatever vehicle you're looking into and in order to get the information you have to do things like put in your email address, but in your phone number, I knew what was going to happen while I was doing it, but I really need to see those price. Quite so I did it immediately: I'm getting phone

rules and emails from all the dealerships in the area. Now that's the first wave, I suspect what happens next is if I keep checking my email and I looked through the spam filter, I'm gonna see a lot of car related stuff. Come at me, not the specific much. A good model that I was looking at, but all sorts of things like after market and all that kind of stuff the relate things around the car industry. I expect I'll get a lot of that because I have been identified as someone actively looking into purchasing a car and it is very valuable information for a company to have. They could sell that two other company, they money and then I get in by all this advertising. So let's look at advertise was Jonathan. You provided an excellent definition of wine. Advertising is essentially at heart and

illicit attempt to showcase the benefits of product acts or the less concrete sense of the brand or tone of an experience in hopes of having you, the customer purchase nightmare service in the thing is this is soup, unlike it occurs family showed. This is super old. How old is will the less known advertisement that we have read comes from three thousand b c from Thebes Greece, I'm not sure if you seen this stronger than you might have seen us, but it's getting a wild. Absolutely I mean if I had to guess agent, Greece advertisement, I'm gonna say it's brothel related, no involve. Oh, we don't want to tell you need. I noted that origin. Ok, we'll! Let me do one service, so this was for aid. Ok, let's just go to it. It was a seller of fabrics who had made this preposterous right.

In it. He claimed that he would give her award to anyone who report the whereabouts of quote slave sham. I somebody this was happen yet have who was? It was the name of these gentlemen and not to be confused with sharp the underpaid It'd stooge right. Yes, so anyone hurled fetters so early report the whereabouts of this slave. And then report to him at his store where he is, would get a reward and here's the thing it set on the pirates. Anyone who returns into the store quote where the most beautiful fabrics are woven for Persons take slide away. I think I know it's more, like a p b than it had its both its booger hirers was creature. You know it wasn't is available as papers today, but I think I example you're going dementia. So the example I mentioning was a more permanent type of advertising.

So I've I visited, Bombay well known as the village that was completely engulfed and volcanic ash, killing everybody who was there, but preserving the village of very and you can go and tour Pompey, and it's very interesting one things you will notice if you're looking down, which I recommend you do, because the ground is very uneven in certain places that every occasional paving stone you come across. There is a very particular relief on that paving stone. A phallus if you will, or as my tour guide referred to it, a penis and these pointed the direction toward the closest brothel, though yes, because

People want a visit palm pay and they would necessarily be able to speak Greek. It was all greek to them, but they understood what the signs meant could follow it and get to their desired destination, whereupon they would be greeted with a miracle that would have the offerings of the house. Displayed and they could just point to whatever one they want. A house of ill repute ensue, We see advertising is an ancient craft. Art science trick, yes, scam, much of what we see a modern advertising today can be traced back to a fellow named Edward Bernay. We will not labour you with a description of Edward Burmese other than to say you can check out our multiple videos and Audio Pike S on it. The first option, I gasped for this show we'll go all the way back. The dew was rather Lee, manipulative and intelligent, am and some could argue, unscrew p

who ensue. Now we know there are several types of advertisements here, just a few. So first we have direct addressed. So this is based the equivalent of hello, I'm in for this product product x y, see whatever here is a cool joke by it by me. So what's the idea? still in positive feelings, people and associating those positive feelings with a particular product like those Lovely mementoes ads from nine these? You know that was a trivial question recently and I immediately recalled the warm fuzzy feel she got when you saw that plucky businessmen who got pain his suit, lay down on the bench and turn it into a pinstripe? You know I was just like you go equally summer, may I think that the most recent example that that leads to mind would be either the old spice commercials which sure, in winter and crews, yeah the ones that Campbell as well as to because they still that sense of absurdity, while getting across

The idea of this is: manly manly thing and will make you manly, while not stinky, and clearly this. Purposes when the most important thing here is, that is clearly being sold transparency ice. That gives us the other things that would be like branded content. You can find this in not nonprofit, to name PR, for instance, though they will have something where we'll be show that you might enjoy or, an episode of the thing and then, at the beginning of the end or somewhere in the middle, there will say brought to buy, and this is this is then, where the advert eyes or wants to be associated with the thing but doesn't want to it'll be all in your business. Company that is super successful doing that is red ball. They do at all for themselves. They have these publications, they make these skateboard videos, extreme sports videos, and

all the gear. The people feature in these videos are wearing, have red ball over the skateboard half pipes as Red Ball rice guidance. The bloody parachutes as rebel. You know yet at the same time like you know what this is exciting, tell em enjoying watching these people. Do these death, defying feats and and and one person sitting at the table has a show sponsored by a large company. I do a show called forward. Thinking in her sponsor is Toyota and Toyota is the company that makes our show possible. It is entirely because of them, if it weren't for Toyota not exist yet again, you're transparent about it. Every episode starts with a prerogative brought to you by Toyota, and even yet, even more importantly, to me is that Toyota gives me the message. We want you to talk about things that excite you about the future. That was my that's my that's my direction I have also made it all. They don't give you anything they don't ever. Do you ever tell him like they'll, never tell em like what you should do is relate space.

Have all to this new said Dan. I answer the direction I get is. What do you think is really awesome about the future? Make episodes about that and I don't like I don't even have to submit something to Toy Oda to get approval. They trust me too what is good for our show and good for their brand, which is we are crazy, sketchy. Well, I mean that other through for four years we ve managed to do that show. So this is one of those things where, if it's done well, it can be a huge wind for everyone involved, but it can also go in a bad direction either for any of the parties shirt and it's just because it hasn't been handled properly. Rings as to a darker side. Oh yes, what is called a native advertising or in a clever Portman, to add the Tory love it yeah

So now. What's that in Jonathan, you know, you're not only all know your colleagues, this is the pursuit of stuff they want. You to know is brought to buy lifelike tax season. Is he It can be a paying its an emotional roller coaster. Sometimes it's all feels worth it. We open up the mailbox. You see that one envelope uber waiting for unless it, somebody else already filed your return, which is a real thing. Look into it. It's kind of scary, during taxis in your personal info, like your name or social security number. All that stuff can be emailed in shared more than usual, is true. Criminals can steal information from your very devices and sell it on the dark web or use it to commit identity theft. You need lifelike, the number one most recognise brand and identity theft. Protection is what lifelike that's the monitor for uses of your personal info, the alert you to possible suspicious activity and if you become a

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try for twenty percent off your first order. You can visit native deodorant dot com and use the promo code. Conspiracy at check out. That's native deodorant dot com use the promo code conspiracy during check out. I am a real thing, I'm I'm not mad, but hey isn't product ex cool. You want that reminds me there's some legitimate journalism that I can point to right here. The de shows you how objective The amazing product exit, not dimension, science, look at the science of the railways, beakers right and this this is. This is narration that you can probably recognize any time you ve been on the internet, you can also see in history of through one example with I would. Bernay is of course,

and had the reason people bacon for breakfast business, because there was this avatar moral thing, which was purportedly a study by doctors during a darker time in my life actually worked for a company that published a community magazine. You guys know these community magazine. Someone's got at your little city as a city acts magazine, so I'm not going to name names but based on my experience with this, I can only I assume that a lot of them are kind of like this, but I could be wrong with my particular situation.

Is it aware on every single piece of content in this city? Acts magazine was paid for by local business owners, but it was all like framed as some sort of profile or some sort of you. No community interest peace, where it's about look the great things that this lawyer is doing but way. Why are there? Nine stories about nine different lawyers in this magazine- that's weird, that is the native advertising for ever toil and that's the bread and butter of a lot of these smaller publications, because people want to be

and they want. But the thing is no one's, maybe some people were full, but I would say- and I will listen- I show likely would not be fully or taken, and it's one of the things that I find the most maddening about that approach, because we know you guys out there. We know that you are smart. We know that you can smell when someone's trying to sell something to you and you can imagine how frustrating it can be on the other side that equation to be the person who asked produce that thing through whatever directive like to be told here, if you ve, got to create this podcast or video or article or whatever it may be, because we want to sell more widgets, and so you gotta make this widget thing and it's your how which its work, but you but really explain how awesome widgets are. This doesn't happen

frequently, and it is not something that I think most people have caught on that. It's not necessarily the most useful approach, because since the audience can recognize what's happening, they lose respect for the outlet. Those producing the star saying. Oh, these people are just selling a mad or they're just selling a product or service. Therefore, don't respect them anymore. It is stuff, they don't want you to know, but the problem is, you know, When I see it this brings us. The subject of to gaze podcast, which is targeted advertising, nor based on what we know about you, and we do no more than you think. Jonathan net I going to show you this product you're going to love it everything who you are tells us you're going to love it, I'm excited to see, look, look, look Do you say you like kayaks, I love kayak, and this one plays electronic. I love electronic playing kayaks and me

be time. Your excited, you'll, never know unless you buy it, never know, there's also a handy place to put whisky. Wouldn't you say I'm an alcoholic. No, we just Oh no, he just Clytie found this out of sensitive back in the dry. We are in. An ex step was to talk about beard. Awhile does Ani that's funny, but it's If the way the anger is that it's a series of trial and error, as I was saying earlier, with the offensive, what not offensive but the add that was getting on your nerves, the point where you had to hide it. When you told Facebook, let you didn't, see that had it Facebook today as an opportunity, unity to say: ok, will he doesn't like this? Let's try something new which tracing the worthless changes

will be receiving, maybe likes this version of the state's switching of debate in the trap, just like moon and going further than that like like the early stages of this ever lied. A lot on us giving direct information to whatever platform were taught exactly. Facebook is a great example saying actively saying I don't like this will face. Looks like Well now we know they don't like this. One may be they like the seller thing. Maybe body dollars with like bigger healthier. Maybe that would have made me feel less freedom. We are already so good at this. Amazon is another great example. Right like the earlier version of Amazon is that you would buy something or you would be browsing for a specific thing, and it will show you related items that other people who had also vine that that particular item were interested in, say: hey We were interested in kayaks, often also look at paddles. That makes

That's right! That's the thing there is its. You are feeding Amazon, this information by buying things in the more things you buy Owen, God forbid you by one of the suggested items, the more accurate in Gateshead predicting the kinds of things you or people like you will like right once a month I buy something. Just completely out of left field is like the raiders were never Lex year, giving the algorithm information that it can then turn around and serve you better, as is that a good thing? that's where it goes well, let's just talk about the evolution. This women, nineteen nineties, internet companies, website advertised with a method that was pretty similar to we saw in television right there is a will choose, adds based on what we think bullets to the most people in an audience so, for example, we ve got Jonathan on a site about baseball statistics show, and they don't know anything about you other than you're a purse.

Visited this site and by virtue of that piece of information they say you know what ads for gloves ads for bats ads for related merchandise. Tablets. Bottle, has put its yeah pretty simple on the surface. It work for tv, but a great deal working research and focus group stuff women behind us in the early two thousands online, fertilizing like the terminator robots started, become more sophisticated at first. We could tell the difference right, Now it became a little more complex coming said hey, we can use this Amazon Stuffs Company said hey. We can use these Google browsing habits anonymous information. This allow companies to healer adds to a specific user suits, for example, that you and Jonathan could vote both visit the same website on your computer's right.

An end you wouldn't see the same rightly would have you would have space allotted for an ad or perhaps a pop up her partner. Whatever format that add would taken, I'm sure we can all list are most hated types of advertising from top to bottom funders in the worst anyway, especially partners. Automatic audio play. But what is this myspace? Instead, Geocities, you may be decided, never buy a car again. I guess I'm just not. Hang it out in the rapid air. A couple of sites in particular that are super guilty of those governments say salon is like one still with article and then this animated Lydia, come down and fill up the whole three right lay music at me and I'm just like. I don't even want or out even more, but I was reading more thoroughly, the other one.

Have like related video that will start to auto play yeah. Then you have to track down like, as at the top of the screen, is volume of the screen. Where can I turn this off? Do I just need a mute, the tab which I have done in the past, but at any rate, the other there's air on a page that are designated for advertising, whether it's on the physical page itself or some sort of pop up or whatever, and while that The outwood remain largely the same for formats visit for my visit. The actual adds we would view, would be based more upon the information that the web browser was able to pull from me that the web page owner was able to pull for me. I really when you think about it. Those add spaces its colleagues, placeholder shape, you ve done advertising companies. Those responsible for serving the ads that go into that placeholder, the advert company has tons of clients, some others. Clients are going to appeal to man. Some of those plants are going to appeal to me. Some might appeal to both of us.

And so what will happen is based on mats behaviour, which is exemplary. He would get a certain type of ads and based upon my behaviour, which is various food. I we get a different set of sewards over lawful good law level. Different out experience I have often been were described as lawfully. I'm just with you now you guys got you know who I am and really so so thousands were kind of demonizing adds a little bit televised, perhaps yeah, but we do need these things too. To have our economy, continue functioning dimension. We specifically as internet content creators need these things as in this show it and adds. Let us remember, the ads can actually show a stuff that is useful to right. So if, if people use the abilities that we generated for targeted advertising in those abilities include things like collecting

mining. Huge amounts of information about an enormous number of people being able to differentiate the important factors in that and match advertising up with those factors parse deposit yet and to act upon it properly. That's that's pretty complicates the scared self if we use that correctly, then under ideal circumstances are science, as users, will be that we encounter the ads that actually matter to us stuff that either we would otherwise be interested in

we were actively searching for it, but we haven't found what we really wanted yet and we would be able to connect to the things that matter to us and that's apposite expires on our envy. The company selling that good or service its positive experience on their enriching the customer, the advertising company. It's a positive experience and therein because they delivered the proper, add to the proper place to the proper time and more whatever website that add. Yours on its positive experience, because they get rewarded for being the host of that at every one wins. The problem is this technology, this city that we have, it is much easier to misuse it than to use it properly. Returning to our earlier comparison of the Pollution of terminator or for vans of deep cuts. The evolution of the robots in screamers. Oh, yes, anyone the just like in my movie labour man,

you know something things are like that movie loop, her all the time. The the thing that we find out is that as then there is an increasingly cynical and jaded and aware population people don't care to be manipulated. I think we can all agree answer if, as this population learns more more about these advertising tricks and as people build things like ad blockers and stuff like that targeted Advertising is also evolving and finding new ways to there are more data. So it leads us to the question: is there a legitimate privacy concern. When it comes to targeted, rising Jonathan. You raised an excellent point alive podcast we did just before we hopped into we were industry over just before we start a recording, and you

also shameless plug check it out on her wet on our Facebook page Facebook com for its lashed spheres yourself- and you said then, really stayed with me, which is you talked about collecting this data, and you said it's not him. You said the thing they care least about is your name. Your name means nothing. What an advertising needs to know, is what are you interested in? How likely are you to buy something? How frequently are you going to buy it and was the best way to convince you to buy that thing? What your now, as matters probably the least but here's. The other thing is that it takes a an increase these small amount of data to identify a person There was a Harvard study that came out several years ago in which a professor found there. Really If you had a person's zip code, the the model of car they had and the color of that car. I think they're, my than one other piece of information

there. You can identify more than eighty percent of the individuals based upon that little bit of information, so think about all the stuff. All the data you create just through your browsing, so there using local vehicle registration to find everybody. While this was just an example from Harvard saying that it, very little, if tat very few points of data to to identify a person to link it to an actual individual. The charter a beautiful and unique snowflake, isn't it a bit reductive to describe mean to find me based on just a handful of data Lee, but that's all right. It is as though there is of unrest in the twenty five to thirty four demo. That's ok! We can. We can give him some some nice, some nice, so my soft drinks are really just take that agenda. Is filled the room with volume,

yeah volume, gas, so here's the thing it doesn't take very much information to get a really good grip on who a person is, even if you don't know the person's name. You know what they're once and desires. Are like the things that make us us, we in sharing that through our activities online. I just do your butt in history that tells people a lot of stuff? you share on social networks, obviously tells people a lot of stuff, and this is valuable information for advertisers. They pay money to get access to that kind of information and similar companies that when they gather that info, they gather that data they'll sell it to a data broker The data broker will go around collecting larger and larger amounts of this information. Just imagine a huge spreadsheet filled with lots of little data points about the things that you are particularly interested in

then they'll go and sell that two advertisers who will then plot advertising against that information now clearly, this could lead to some really nasty breaches in privacy and purity if it's used incorrectly for we move on, and I remember that a text of a while back. We talk the sum of the stuff and I was surprised to find that as an individual your data ain't worth All- terms of monetary value. It's when you bundled together for picture use that it becomes valuable but human. What that number one it was, I think, just eat with irregular just over or just under one dollar right look for a person. That's how much now now, obviously to you. They ever made worth a lot more, because that is you. That is who you are met. That information represents the person that you are so do you. It is priceless.

Company that is trying to sell that data to an advertiser. It's worth around buck dollar per person and and obviously the amount of money is dependent. Also upon how rich is that data? How much information to the have? What's the depth of profile em, We are the ones handling that information over. We are actively doing ourselves simply by using the internet by browsing the pages we go to by posting the things that we post on Facebook or Twitter, We are actively generating that information that other people are selling and profiting from now. You can limit that were to agree to it. I would say: mitigate gap mitigate probably a better word You can do things like you could use income mode or you're not using cookies, or anything like that? That would help limit the amount of information that you are sharing when you're visiting various websites, but that also limits what your age

then do an account exactly death. I that's just whether the system works like if you want to buy something in a store. You better have money, your credit card or something like by something in a store. You better have money, your credit card or something like that. If you don't, you can't buy anything way works in order for something like a social media platform, Facebook being the example were using in this podcast for media platform. That is built to show you things. It thinks you would like from your friends. Yeah uses some of the same techniques that are you to sell you kayaks or baseball club spats what we do with the tickets form fingers. For my baseball sticks, Leah, lock the ball into the go home. Did you know Paul Paddles adds up, it adds up. That's that's a very good point point. We also should look at something that needs to be more transparent across the board.

Often online advertising is what I would call the Achilles heel of online as you know, it is a primary fund. Thing that enables a lot of stuff we like to see to occur and you know You have listened to the show for more than episode. You know that occasionally we have run ads. Sometimes by really cool companies like great courses right where you can pretty much learn for free or weave Rhine ads for shady or companies like enough. They called illumination global unlimited. So we want to be completely clear about this that we see this practice. Across the board across the world and across the net as a continuing thing, the pandora's box which was actually ajar, and the story is

is already open Ben. It's not just the continuing thing, though we're part these days was sharing or so at Geico. We'd like to say thanks. Thanks for sharing your savage dance moves thanks for sharing your d, I why haircut fails thanks for sharing your inner lips ink star now it's our turn to share with the guy give back ten percent credit on car and motorcycle policies for current and new customers, because we committed for the long haul, the fifth percent credit last your full policy to visit guy that comes less, give back for more info and eligibility. Hey I'm Andy. If you don't know me, it's probably because I'm not famous, but I did start immense grooming company called Harry's. The idea for Harry's came out of a frustrating experience. I had buying razor blades. Most brands were overpriced over designed and out of touch at Harry's. Our approaches simple cures, our secret. We makes

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real here. So it's a world where you can put on an augmented reality merit glasses, which gives you incredible abilities to see all sorts of really awesome information. Imagine being able to walk down the streets of London and with a simple command. You can look at what it would have looked like during Shakespeare's time. It would be really cool debts. Really interesting stuff or you're just asking to get directions in a city that you're not You were the nets, giving you a little lay showing you where you need to walk and where you can turn really useful, suffer all its also pointing out there You really like hurry. You had eight that curry place a couple weeks ago. That was really awesome. This place that your passing right now has the best Currie in the city use. Probably go in there, any oh and by the way across the street, there's a book the shop and they are having a sail for it,

you'll game in books. I know you really loved the that last game and peculiar american God. So you need to go in there and oh by the way, in this terrifying, I try to push you try to push skip and then you get. You cannot skip this content well. You know who's done, that's the best, the best pop culture representation, of this near future. Disturb here is on a little show called black mirror. They only have you might be familiar with in an episode called fifteen million merits and its assent episode is a second ever say. Yes, it depicts A world where there is a hierarchy, a class divide between content creators basically and people that are working the equivalent of blue collar jobs and, ride these bikes to generate power for the constant creeters. Presumably, it's not entirely clear, as this almost as fairytale

There was a wonderful website. You're, following from the perspective of one of those blue collar, means that you have a limited amount of information, about the world below the way it works. Is they spend time on these exercised by x and earn the equivalent of pay? But it's surely some sort of imaginary money, click networks, malaria, like Xbox one gives them the only two by different pieces of clothes, for their avatar, which in the episode, looks kind of like those. We was me character. Yeah we network forever and not. Now Well, I everyone hasn't seen. Please watch it's a wonderful prescient piece of science fiction, a whole series of it as it actually has been picked up by Netflix foreign amount. And not reboot, but whole new Rhine feed. The same should run or Charlie broker. Who is a genius anyway? The way the ads play in the episode you give this ad and you skip it

could cost you. Your costume barrier merits to skip the right, and then eventually you know the people don't have any merits, they gotta watch all the ads in its this whole economic ecosystem, for lack of a better terms where you know it's like a self feeding system, it's like indentured servitude, but hi tech version of it. So the thing is that that this advertising is going to become more per so as we get into the realm of the internet of things as we get personal digital assistance like you get things like the Amazon or Google, as we record this, it's day the Google announced their google assisted and they are going to have their own Amazon echo type of product called Google home. These are products live in our houses. If we choose to buy them now my health and they will listen when we talked to them and maybe sometimes listen when we're not trying to talk to them, and they will help us do that

and buy stuff and learn about us and learn what stuff we want to buy and it becomes sober. Seven part of our lives that it just becomes real Lady ideal under adds. It is reality right right, it's just a another layer of information. That is because it is the same way that the majority of people receive cause the information from their skin, their eyes their ears or their nose right, and it's terrifying, because I just see these pictures of someone illegal, led, sluts step even further a little bit less plausible. At this point, sure let's go for the slovakian say that you have an offer to have the internet in your head boom little ship. You can search anything we talked about, the show before and it's free, but its add, supported which means that every so often when you are in the midst of some amazing, researching you're, saying you saying, oh Google, why

Was the name of her Syria or whoever, what the name of that John Harbinger Movie with Kurt Russell, yet have the narrow it down right right right at an end, and this list pops up in your anger, like interface and consumer, see it and then it is a positive and everything stops you listen to a voice in your head. Tell you about the reboot. Trouble in little China allowing the rock Johnson louder. Jonathan, you are our tech, expert, sure, house of works and wanting love about having you over on our show or coming to visit. You on your show is that we are able to explore in a credible and well. Formed way. These possibilities that that can so often he exaggerated should then also ignored when there

when there is danger, so we come to you today to ask: do you think this stuff is possible? If so, do you think it's plaza How realistic is that picture you painted so the I painted with augmented reality is not just pass what's happening. I mean you get things moving, percent hollow lines that is going to open up opportunities for app developers to create acts that are gonna be add supported. Just as the apps on your smartphone oftener, add supported. If you ve ever played any game on your smartphone chances are even countered, one that is supported by ads and in order to progress in the game, you need to watch an ad first saying things gonna happen with augmented reality. For a future in which the entire reality is add supported. I think that's going to be up. That's more farfetched but devices that that react to us and listen to us. You can guarantee see that they are going to go into feeding more data to service.

Like Amazon or Google? That will build out even more robust dossiers if you prefer on the individuals within that home, because there's an adage that goes if the service you are using his free, you are the product, You are, the thing that is being sold. Google is not really a search company. Google is an ad company m. Google is able to use Information based upon the searches that numerous individual. Over billions of different searches have provided and that not necessarily a bad thing, but it can be a bad thing and certainly if the sore the sort of stuff that, if someone had the intent to misuse it make it do a great deal of harm or a end up being personally very

damaging to our individual. It's not likely to happen. It's not like it would behoove whichever company it is that owns that data to allow it to happen, but it's possible because information is power. I mean, if you have a lot of information about somebody, you can use that information either to help that person or you could do lots of harm to that person. So really, I think, though the worry is making sure that the companies that are gathering all this information are practising good stewardship, that their being responsible with it Is nothing forcing them to do that other than their own self interest? What only myself addresses a power- and I agree- I don't saying like with soon as their behaviour the bottom line. Only then will they change, but I would argue- that we contribute to this system.

Willingly, because, if the cost of doing business, the cost of having all the benefits enjoyed She was being able to be only internet all the time and having free email accounts and free web hosting. In this than the other, I mean free podcast. We we love, stuff. We know why, in and with things like social media platforms like Facebook in and the fact that people talk about over sharing- dare I say, we're addicted to this as well. For me, Facebook is the Mary way that I interact with my friends now, because I have so little time my friends have so little time. We don't live close to one another- that taking the time to make taken down time boy, I'm sort of appreciation to take that time so there we can have personal interactions in a real space. It's getting increasingly difficult. So Facebook is a legitimate

valuable tool for me to stay in touch and learn. What's going on, my friends lives, you know, having who just got a new job whose getting married you know who's the kid that kind of stuff. That's really important for me to be able to keep up with that, and I love. Able to share in those experiences even vicariously through this platform Oh, I willingly engage in using Facebook because it does have a value to me, but I know that the flip side add, is I'm feeling more and more information about myself in the process, and you have to ask your quest yourself request. Is what I'm getting out of it worth the fact that I'm giving up some of myself in return rights exactly- and that is a question that we would like to answer for us, ladies and gentlemen, today we are

going to skip our shoutout corner because we wanted to spend some more time. Exploring this question, are you can check out that live abroad ass we mentioned earlier at the frame of our podcast, where you can see Matt Jonathan Oh and I talking about some other aspects of this step. Maybe we didn't quite touched on in the same way, much overlap, no showers. I worry that when we did that we were leaving all round the table organist given in the back as we in that kind of going in a little bit different direction. So definitely good supplement for the episode so do check. And while you're on the internet, hey hey, why not like an followers on Twitter and Facebook dimension it? So let me show you a few or you're already you're already analysed its conspiracy stuff at both of those Jonathan the people who have not heard your Currencies on earlier episodes are our appearances on earlier episodes of your shoe where's the best place for people to find you

I mean, if you love the Tec. World tat stuff is the podcast that is going on eight years now and more than seven hundred fifty episodes of all things tech. So you can go check it. We ve done everything from house. Specific technology works too deep profiles of big tech companies to explanations of important events intact like that game crash of nineteen. Eighty three zone, I would be my first suggestion and of course you can check out things now dot house of works dot com, which is our more news oriented website. I write and shoot video for that site. Constant lazy, you can check me out. There are tons of other places, but you just explore house to voice dot com. If you love the show and you of learning and you love knowing what really makes the universe? Tick you gotta go to. Hell works dot, com

well said I wasn't mentioned, can catch Jonathan ass? He sat on forward thinking and brain stuff, audio and video if you like, the future you'll love those things and speaking of the sure our best suggestions for upcoming episodes come from you, ladies and gentlemen, so let us know on Twitter. Let us know on Facebook answered Jonathan posed at the end, which I think verges on philosophy. And hence matters of cosmic import. We want Your answer. We want to hear your recommendations for things we should cover. If you don't want to mess around with the social media that, after this episode, we get it, I'm I'm rethinking sittings as well. I blame you. Yes, you can instead of play there on the vast social swathes of the internet. You can email is directly year, conspiracy,

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