Move episode of stuff. You missed them. History classes brought to you by W W, formerly wait watchers, they have launched the new. My Debbie Debbie Programme is their most groundbreaking and customize programme. Ever when you joined them, I Debbie Debbie program. You will take a personal assessment, that's about you're eating habits and you're behaviors, and that is scientifically matches you up with a proven weight loss plan. I'm a blue plant and it really makes a huge difference for me in terms of encouraging means, eat healthy foods so head on overdue, W debbie dot com. That's w w dot com to joint Debbie Debbie today, with a limited time, offer support for this package Phronsie you now a pike has created by Johnson and Johnson. American Nurses Association highlighting innovative in human centred solutions driven by nurses, addressing today's most challenging healthcare problems hosted by nurse economist and health, TAT, specialist Shanna Butler over the decades and centuries we ve been looking at

at their work and their research in their science, but we haven't really been seeing them, see you now available. Wherever you get, gasped will continue stuff. You missed in his reply from house networks that come in London and I'm trying to be Wilson countries. I have a question for you sure we need did you freebies? They came and cereal. Well, my mother had very strong opinion and with cereals, where appropriate so many of the cereal that were sold with police and there were not also vireos- we were allowed. The heavens me so sad so in case of our listeners do not know. Sometimes cereal, particularly cereal, aimed at kids, will sometimes come

toy or another novelty item in the box as part of a marketing promotion to boost sales, and I live for that serve as a kid and I might still live for that. Stuff is of adults. My husband and I collect alot of crazy things in toys and lake. You put a star wars, pan in a box and will be eaten that cereal fur. However long it takes to get out of hand But this is not a new concept. Prettily from about the middle of the twentieth century onward, cereal wars, sort of really started to heat up. Indifferent promotions were tried to outdo one another and at what in the mid twentieth century. One very famous company had a very wacky play him to action. Dole out land deeds as part of a serial promotion, and that's it we're going to talk about today. Sergeant Preston of the Yukon was Radio show from the fifties and that it may this transmit a television. It start actor Dick Simmons as the sergeant and the radio version had featured voice actor Paul Sutton

also a husky dog Yukon king and a trusty horse named Rex, and the exploit three really about expanding adventurers, most commonly. Sergeant of the royal Canadian knotted police, taking his team of flood dogs through the Yukon in pursuit of some bad guys with tv series ran on CBS Tv from nineteen fifty five to nineteen fifty eight and it was sponsored by Quaker Route So the actual attribution of who had this idea for this extremely novel promotion is a little bit fuzzy because different. Dozens of the story, credit, different people in some versions. Add executive, Bobby Psmith came up with the idea, for example, his biography credits him sometimes it said that its actually Smith's son, who gave him the idea and in Yet-

they're, telling of the tail. It was a last minute bolt of inspiration to add man, Bruce Baker who was a partner at add, firm weary baker. Until then, which is where Bobby Psmith works there all kind of linked together, but it's not there's not tiredly, one version of the story. That's consistently told, there's always a little bit of wiggle in them. We do now None of these Chicago admin came up with the brainchild of offering land deeds in cereal boxes, the priest here's a campaign which stated that the greens had been fired from guns was really longer do in it were people the idea, guns, firing cereal, with no longer appealing, yeah That is actually that ab campaign is kind of based in the chemistry of how the the puffed, wheat and puffed rice came to be made in their puff form. But the thing that Quaker was really having to deal with was that other cereal companies were cranking up their own. Add campaigns

and they were adding sugar to the cereal, which is something that the Quaker company was not in favour of, and they have. These bound cartoon email, Scots to try to appeal to kids so, for example, the tiger which lives today we all recognise had debut. The early nineteenth fifties and Kellogg's frosted flakes had become increasingly popular with kid consumers. Spare parts really funny to me, because you ve heard our episode about, Harvey Kellogg. You know he was also not in favour of this figure in the cereals yeah, you lost control of that. One way to have this in common with my mom. In a piece for canadian magazine in the nineteen seventy used by Jack. The baker is the hero of this peace. Packing his brain and a bathroom at three o clock in the morning to try to come up with some way to salvage the Quaker account. Yet I feel tell the that. I could not put my hands on an official full text copy of this article, its reprinted

sometimes in edited form by multiple tourism groups in Canada, and I did find it station for it, so he knew it existed, but I now actually got the full text document from the official magazine, so just know that going forward. I just wanted to acknowledge if you re looking at the shone out and you go hand and profound this real article. That's why Baker with Energy and for them yes and he said that he had the idea for the give away while he was under pressure to come up with something that was cheap and moved cereal once he had the idea. He took the fibre train to Chicago grabbed his art director and whipped up a presentation which he said you have delivered to Quaker, eleven a m that same morning and the quick company hands. Trepidation about this whole wacky scheme. Then in the whole campaign becoming this nightmare, paperwork and expense as they try to parcel out millions of tiny of land, particularly to

children and sort of the legal issues surrounding all of that they really were just very hard to sell on. This idea is pretty much the only idea on the table, though, so to complete, with all the sugar and all the cartoon characters, Bruce Baker and one of Quakers executives flew to you can't scout out the possibility of actually bringing this wild idea to reality we're going to die. I am that whole kitten, canadian mounties story into this. This idea giving away lands and so once Baker in the Quaker executive landed in Canada they met with a lawyer in white horse, and things got a little bit smoothed over at this point, because the canadian lawyer, whose name was George Van Ryan, who suddenly went on to become a senator in Canada. He advised that it was actually gonna be necessary to register, each individual square inch that they intended give away in this promotion that they can do so.

In one large parcel in them just such tiny increments. You didn't even have to bother with all of that. Then wrong and was delighted to be working on a novel project instead of his drawing up people's wills and what not so he helped find a lot for the visiting Americans to look at and to consider purchasing for the men headed to Dawson, Which was the gold rush town and then they travelled by boat up river to inspect property want I plot of land that they specifically look. Tat was lot forty two to forty three group too, and it was nine in point, one one: acres featured six hundred and forty feet of river front on the West Bank of the Yukon River, and it was one thousand three hundred and one feet deep and the Klondike big Inch Land company Incorporated- was eventually established for the purposes of this promotion, and it is that company that paid a whopping one thousand dollars for this tract of

and so a once. The land had been acquired. Deeds were print in each deed. Was honest? Seven five inch piece of paper and that made it thirty five times larger than the actual land pieces that they represented and the wording on these deeds was really carefully written to be entirely legal. I believe there rugged. Then Rugen did continue to help them with this, since they were working on in a legal issues both in Canada and in the states where the promotion was gonna, happen and This was the reason that they put so much effort into making sure every word on this piece of paper was accurate and legally sound was Thirdly, because the cereal industry at this point had become really rather cut throat and they were really concerned that outcome in company, was gonna. Try to lake just cause through all of this copy that was on I to fight

anything congruity year anyway, to call foul on this Quaker Klondike projects and consequently shut it down. The deeds also made it clear that, did not come with mineral rights to the land. Nobody wanted ready to be showing up. Look a mine there, one square inch of land for gold. The owners of these tiny parcels also had to allow for easement witches access by other people who might need to find a one inch plots are basically it made. It says that the deed holders property could be stepped on that legal recourse. On January, twenty seventh of nineteen fifty five, this promotion began and they and, of course, on the television show, but papers across the United States also ran adds touting that purchases of Quaker, puffed, wheat or Quaker puffed rights could lead to the a ship of actual Yukon land and these tiny and grabbers could fill out a form and they could send it in with a box. Opt in

turn they would receive. One of these deeds that had been so carefully compiled issued by the Klondike begins. Company in that entitled the holder to one square inch of Klondike Land there as a whole, of romance around the marketing of all of this, the promotion copy touted in the gold rush. Men fought the wildest country on earth and the most savage of climate to get to the Klondike, where you Why I'm booze very much. Terror. The only way to the goldfields was by mushrooming per week after week, the more fortunate were aided by dark teams, bulling sleds. No, knows how many brave men died along the it was an Yukon River that runs past your land, There is also a map of the Yukon territory in these ads and it had this error that pointed to a spot. In the words, do,

it makes you owner of land right here with its just delighted me and set me into fits of laughter. When I fight also income it was a brief description of how a lust for gold had and men into this wilderness, hoping to strike it rich and there were heroic disk friends of the mounties, that patrolled this land and how they we get there man so that also tied in with the television show edition. A wording included talk of the harsh called the dangerous Grizzly Bear there's an walls and the move in cariboo that might traipse across your land the phrase your land was consistently used in all the promotional materials, drawing kids into the sales pitch with this empowering language that sparked their young imaginations is no surprise that this campaign word like gangbusters Stores were actually having this problem or they would sell out of their puffed cereal stock each day and kids were begging their parents to purchase multiple Bach

so that they can grow their landholdings. Am I can't help but think of lake kids on their beds, dreaming about the huge plots of territory, they were slowly amassing through. These me You a little went into deeds in the first month of the campaign. Quaker receives tens of thousands of box top requests, but then there was a snag. In February nineteen, fifty five just weeks after the campaign had kicked off the Ohio Securities Division, Quaker had a large operations centre and oh hi O ruled that the company could not legally trade a box top were a d two, you can land without a state licence to sell or in territory. This episode of stuff you missed in history, glasses, brought. You buy Norton three sixty with lifelong let's just say your shopping online with your smartphone, I do it all the time they sure feels like your personal info is right there in your hand, but that's not all the case, because, as soon as you hit, submit your person

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Point you're waiting for a sale to buy a mattress. Your poor bag is ready to sell your left like for some relief. Another already saved your body and your while it with mattress warehouse as one year price match guarantee if you find your mantras cheaper anywhere else after buying it from them. They'll. That's the price. For the first year plus fifty percent of the different visit, a store or shop online at sleep happens, dotcom, say: fifteen percent using promo code mw. Fifty some exclusions apply mattress warehouse, making your life better through polity, sleep is slow, you patterns, and at this point the promotion was really in full swing and it was already seeing incredible success and so quick or did not want. But this down so instead of halting the promotion and distribution so that they can wait for a licence to come. The company kind of manage a little loophole. They opted instead to give away the deeds in the boxes and because

This eliminated the exchange of the box top, which could be perceived as a sales contracts in when it came along with that build out coupon. This made it perfectly legally, was a free give away they weren't selling land, and it meant that this promotion could just keep right on going, because it was so successful that they really did not want to stop the momentum. All in all, Quaker through the Klondike begins. Land company gave away twenty one million deeds like property and while the enthusiasm for Quaker Puff cereals and their gateway to property ownership with fresh in the minds of kids. There was actually a second time promotion that came up because they were running out of their land deeds they wanted. It can kitten, going so kids could then mail in twenty five cents to the Klondike begins land company and they would receive what was called a small quote, pouch of genuine you conduct in vain Reagan was also involved in this as well. He is

in the acquisition of this dirt, he basically have like a business acquaintance kind of sift up late the sand from the bottom of the Yukon River. Ready made it clear like their couldn't, be anything it no power then it no nothing dangerous? It really does have to be the cleanest possible sand and then they have to have the soil and SAM trucks to Alaska because they couldn't me away. Canada without a lot of postal complications, Zika postmark, actually from Alaska and not from the? U can't hear you but no one seemed to mine in your view I notice of in Rugen, said lake. I think a lot of Americans think you can as part of Alaska anyway, so nobody seemed to notice that the postmark wasn't from the area where they said that the dirt was coming from ten years after the payment On January twenty second nineteen sixty five b Klondike big Inch land company was dissolved. The can

in government took possession of the land due to non payment of thirty seven dollars into what he's them forth of back taxes, you about figures, show a lot of various sources, although it never says where its, whether its canadian or U S currency. Now. That is a huge issue at that point. Anyway, it's such a small amount. And the Klondike begins. Link company had really just been maintained. Kind of to deal with these various queries that people would send periodic about their land, but it really after just a few months of this big promotion, it had ended and it wasn't really they weren't continuing to give away deeds. After that point, which furthers that big gap, when they give away the dirt, and then we will call company is dissolved, and,

None of those individual one inch plots wherever officially registered, so those cereal back the deed holders we're never really recognised as having property in the eyes of the canadian government. The land that was once owned by quakers, Klondike holding company has since been used worthy Dawson City golf course. So, what's interesting is that these Klondike deems the continued a sort of rear their heads. The land title office in White horse Yukon can used to get a handful of inquiries each year from people who have held onto their deeds or they found them in you know a family box, and there was an article in the Montreal Gazette in nineteen. Eighty six that characterize these enquiries as pretty much come by. Grouped into one of these four major types. There are general inquiry wondering if the land has any value tax queries from people.

Hurry that they're not up to date on any taxes owned on their square and land parcels. Lawyers who find deeds from the Klondike begins land company in the papers of the deceased and are trying to settle estates and hopeful type. Two are wanting to know. If they can rent the land for income, Yeah, it's interesting am I, I wonder how this whole thing would play out if they attempted it today, so you have land the one in land? No, you dont, not really. I think it would maybe meet with some some vigour resistance, but There have also been these vigour, his wacky efforts made around these teeny parcels at one point there, a couple of men who had a combined foursquare inches of land and they attempted to declare it as free and independent land under the name. The republic of Xanadu, which deny play abbots another person's than Quaker string and toothpicks. So they could build a fence around his property.

One man had three of these deeds, and so he had a three. It's three square inch land parcel and it was really intention that it should be done it is used as a national park. This episode of stuff you missed in history classes, brought to you by the travel store. I have wanted to go to a last from a really long time- and now I'm going to get too- and I am so excited Holly is coming to, and so can you we will be on to lie. Temp sailing from Seattle, Washington on celebrity clues lines will be going to several beautiful ports in Alaska, including Skagway catch. A cannon Juno will also be ended. For a British Columbia and we are also planning a couple of events on board where Holly and I will be where you can meet up with us and talk about our podcast. This is I'm celebrity cruises. This is going to be a luxurious experience. Full Wonderful amenities, an amazing food. I've been on several cruises in my lifetime,

all been just wonderful experiences, so please join us on an exciting cruise to Alaska on July Tenth call the travel store at one eight hundred, seven hundred and seventy seven six thousand five hundred and forty. That's eight hundred seven hundred and seventy seven six thousand five hundred and forty or log onto stuff. You missed cruise dot com Here's the saving money with Geico was almost better than playing pick up basketball. There's always that guy who joined your game He never passes the rock he constantly bricks theories, and who can neatly hack you and then put his hands up and say no foul, no foul with Geico. It's easy to switch and save on car insurance, No need to fake an angel sprain because you're absolutely exhausted, switch and save with Geiger? It's almost better than sports according to burn Thomas a representative,

Quakers Legal Department and the early nineteenth seventies, one man, collective beads from all over eventually amassing ten thousand eight hundred. Eighty of them, and this added up to about seventy five square feet. He then tried to have the square inches consolidated, so he could take possession of his tracts of land and he requested that parcel, be carved out near the water, but these were all of these various requests of what to do. You were pretty much met with a formal letter. That said, hey that was. Promotion you're really paying for the excitement. Nineteen. Seventy one, Thomas Prevention just a moment ago, told her reporter quote the deeds are worthless. They never been of any value, except as a promotional gimmick by our merchandising people. They really made a very clear pr going forward, They were really selling the romance in the excitement of this concept, not the actual land. While the official statements made by Quaker indicate that the do the deeds were never meant the

any intrinsic value and were really meant to be a fun promotion. If you do still have an original certificate, it does have some value because nostalgia, dealers and Ebay purchasers will take me. Hands and the last several years the certificates have gone for anywhere from ten dollars to forty dollars on the secondary market. In the way to thousands a man named David Mcdonald who had collected several of the deeds on the many plants is a child and he held under them into adulthood and a lot of peace, there they were people that really squirreled these away. You know in their safe papers, thinking that they were gonna pay off one day, but David Mcdonald set to make a documentary about the Klondike land and the quicker companies and campaign after he had inquired with the Kennedy remain about the whole thing and got the same form letter as everyone else. When Mcdonald started research, his film. He discovered that many kids, just like him, had grown up hanging onto their

in the hope that one day they will make some money off with them and those adult kids or sometimes their families. In the cases where the original dean holders have died were told by Quaker that they had no actual Yukon property, I tried to hunt down a chance to see Mcdonald's film, which is called cereal thriller, but I did not manage to to get to see it, which is a big theo. My part is it sounded so fine. I just love this idea that there were there is such an odd little give away like you're some land. For you, but not really. You often hear it or see it written up in the various articles that have come up through the years because periodically they will sort of rise to the top. Someone will make an inquiry and give her irritated and say I was promised land that then look at the farm. Letters is not really, I think, way, wishes. This never happened like it is very good for sales. At the time

but it really has been kind of an ongoing payment took us for them. They I'd like a big, continue to get male every year from people thinking that it's time to cash in on their land, It reminds me of I think it was a soft drink promotion within the last decade or so People were gonna, send in bottle, tops, and you know them more bottle tops they could get bigger prizes and as a joke in that had there was one that was a like a fighter jet or something, and that cost fourteen million bottle tops or something and people actually take it seriously and try to get them any bottled up to get their fighter dead. That's crazy! If it's the promotion, I'm thinking of anything they kept, the number of bottled top would you did digitally entered in the cap The number you can enter each week so that you can really never get to the magical number to cash in, but yet it's one of those things love a free giveaway. I love freebies as much as anyone

I send away for all the crazy staff because it cracks me up when it comes in the mail, but it's one of the things were you cut most people? kind of go into it. Knowing this is a really worth, whilst like it has no actual tell you it's just fun or like if you, if you would The wild animal at a wild animal preserve doesn't belong to you. If you don't get too pet, that now it will be your face. We don't want that I've just idle laughed so, people thinking about their one inch of land than what they're going to do with it. So what kind of like the guy you tried to make the seventy five feet of land, be a real thing? Is you could build a tiny house on that be pretty happy out in the middle of nowhere? there was allegedly I didn't researcher deeply. I saw my research, I didn't look terribly hard at it. There is a lot

Are we a game show at one point that had people try to find the square inch is like a specific square. Inch of one of these deeds league is The challenge of the game show like this: isn't there give their thing. It was a random challenge as part of their regular series of challenges, but they had laid out the parcel of land were basically, they just did like a simple numbering scheme where they started it like the top left corner of the land. If you really on a map, and when you know one through, however far it could go the by inches and then started a second row and just kind of way logically so theoretically, people that went looking for their particular inch because each inch was numbered on these certificates could theoretically find it, but to the best of anyone's knowledge. No one ever actually did that, like no one ever pinpointed there one square inch of land, it makes me almost wanna go looking for one of the the certificates just for my

collection of weird things because it so funny, but you can't see images of the certificates online and we will linked to some of those in the shadows, also one of the things I wanted to mention that will be in the show notes is some the commercial for Quaker, where they talk about the cereal being shot out of guns, because it's quite wacky cartoon featuring a cannon in some kind of revolutionary style, costume, meaning, and it's worth the look. But now we're gonna move onto it was in this comes to us is about our cinema, magnificent episode, and it comes to us from a listener named syllable Mrs greetings Ladys. Finally, in episode her, I have something to add. I have so many connections here. Last episode on Suliman, the magnificent. First among them. My name is also Suliman. I was named partially after the Sultan it strange to you my name's spoken so often not about me, as I almost never run into anyone with that name. I also was fortunate enough,

visit Istanbul when I was a boy and later would live in Vienna for five months in college for a study abroad. You briefly and so a month architect made two mosques in Istanbul. I was able to visit both and have some interest facts about the salami mosque. It is a very large mosque which has six minarets or towers for calling to prayer, This number is very high and strange artwork. I told us that this is because Suleiman had actually asked his architect to make gold minarets. At the time, however, the words for gold and for six were either the same or very similar and supplements architect, knowing that someday the city might be sacked and gold towers would be destroyed for the vow. You decided to make six instead from what, member, arsenal and had a host of other architectural innovations and works. It would make him a great broadcasts, topic, I love the show and really enjoy the way you two percent material. I would love a broadcast on the history of cookbooks Julia child. Why am I here?

has a small video on this, which I find hilarious. I also of Julia Child and as a random factoid there it and I think it no longer exists there used to be a video game online and a memo in which you could hear my voice in one of the way background characters where he would concocts things for your costumes doing a very bad Julia impersonation about it because I loved you, a child, and I used to watch her episode with the chicken sisters over never, but that, so cool suliman, one that you have a connection to our episode by name and too

I certainly would never have known the gold and six combo of being a sort of language juggling on the part of architect, which is so fine. So if you would like to write to us with any such fascinating facts or talk about Julia Child, which I will happily do at any time, you should write do as a history. Broadcast at Helstone works dot com. You can also connected as it facebook dot com, Slash missed in history on twitter atmosphere, history that MR history Tumblr COM on Pinterest, dot com, Slash missed in history. If he would like to learn a little bit more about what we talked about today, you can go to our planet website and type in the world's owning property. In the search bar, you'll come up with an article that is how to find out who owns a property or shortly since none of these individual to do or registered or their klondike property. They would not show up in such it

If you would like to visit us, have missed in history, dot com, you can do so you'll find our episodes, show, notes and all kinds of goodies and you shouldn't visit us or if you have a hankering further knowledge outside of history or otherwise. You can look that up at our peril. Just how much more on this and thousands of other atomic stuff works.

This episode of stuff, you missed, and MR classes brought to you by W W, formerly wait watchers they have launched the new. My Debbie Debbie Programme is their most groundbreaking and customize programme. Ever when you join them. I d be program. You will take a personal assessment, that's about you're eating habits and you're behaviors and that its scientific matters you up with a proven weight loss plan, I'm a blue plant and it really makes a huge difference for me in terms of encouraging means, eat healthy foods so head on overdue, W debbie dot com, that's w w dot com to joint Debbie Debbie today, with a limited time offer the future. Is closer than you think and it all starts. In the palm of your hand I've heard the news. Five g is coming in this new. I heart series this time tomorrow, presented by team above a business join as one option am, I cursed car price as we were you, through the true revolution, immobility that will

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