Dear young rockers, applaud, cast coming of age story about finding a home in rock music and learning to flourish in your own weird way. It's also a series of letters of advice to my younger self ass. She navigates pashas, adolescence seals or social inside each body, issues and relationships and discovers a transformative power during rocker comes from double Elvis productions is created and hosted by mutual citizen and executive produced by Jake Bremen of disgrace. Land episode, one drops ones, a genuine fifteenth, listen dear young locker on the I hurt radio, app apple podcast or wherever you get your podcast. Welcome to stop. You should know how stuff works TAT Day in working with a broadcast and Judge Clark withdraws. The reach of bright Jiri years would be great, those very dear becoming pony. My friend,

cover attorney tonight on why spelling the lessons and e with a little accident well that was tony, but you didn't say Tony accent: Turning to me well, what is it I? Why are the three letters Jerry Press recorded. You think we're gonna be talking about Tony Tonia timing. I never knew what the heck we're gonna talk about for the first thirty. Second, I would not have predicted that I was gonna tell a story, but I'm not going to. What's there were sent, your wedding is: oh, did dim, Chuck Musk, it's called tusk in French, their means water of chalk. Musk grows, I'm wearing your car. No, are you really,

if they could be able smell it well, yeah sure I never know I don't like I'm very sensitive to making fun of people and what they choose to do I'm not making fun of anybody know, but I didn't want to say viewing. Cologne, your anger, gardener grows. I used to love Jakarta WAR back when I was in my seventh eighth grade. I believe it may in a life. Those are the Cologne days. I looked it up and I was like what is colonel- I mean no, our black treasure, honest your car patiently. Your car, the car, is a name for a Viking. Ship nice. So your car has cannot come into French, clearly as like a big ship or yeah. So I thanked Ricardo are she's. The fact of the tiger sadly means black yard

nice near. That means you are very fine, because all you see as white yachts, you ever seen a black yacht. Nope they'll be pretty slick, it be very heart. That's why they don't think yachts blackout. Imagine why I guess I'll sit up son other so I wore been attacked there's more than one and that smell today is still very evocative, because I have the bottle. I still had a had at least to Africa what your keys in eighteen, eighty, nine everyone's in allowing you feel in the style, geologists shed. It though get find it, as is the hours after using still had the bottle. I kissed her didn't. I can't find it somewhere around your amendment, No, I had it for a walk the longest time I dont think I still have it now and, as will see

can go bad, but this isn't it drawer and it seemed a smell the same to me. Yet it sounded like a perfume industry propaganda to keep you boy No matter what you do to protected is still gonna go bad into. That's like these, like it and are no good anymore. Exactly don't believe that Second now, but definitely don't just assume They ve downgraded and potency, and take like for right I do think that didn't cologne and perfume deafening, go bad if not cared for correctly right, but if you care for it correctly, yea we should probably just got hadn't say get out of the sunlight, yeah Keith Artificial, to a minimum church keeping in its original bottle caps yeah supposedly its they give for two years. The idea that What I did, I think, has been as long as you don't exposed to the outside air re, keeping in his her job. Then, the sunlight, nothing there breaking its molecular change it. It's gonna, be fine

oh yeah, I mean I had literally have proof. Cologne invited in them have yielded to come out on the record about that's great man. This is a good article. I thought well This choice. I agree, I think perfume is surprisingly interesting. It's one of those things you just take for granted, or you think like that. Further fashion glitterati type, sir. You know Madison Avenue, folks kind of thing. He began to renew, ignores critical perfumes, for everyone Even if you don't wear it still interesting to know about like, for example, the history. You remember, the history saw em me some pretty cool stuff that Then this is an israeli perfume, but I guess perfume is really anything that smells yes out than at the small grey. Yeah. We were generally talking perfume, meaning like a product that you go by you in its change or enhance your saint right. Yet that but

if you look around like everything, is perfumed unless specifically marketed as on, it or non perfumed yeah, but just Everything else has some sort of perfuming to gear, but it's got has to be a substance. That's what this is the distinction. You mean like a perfume and an odour yeah you're, like a guess. The Oder actually comes out to see the plant bright of perfumes you go to that planned with the Oder out of it, but in a bottle put it on your skin You know anything about me. I guess not read those leaves all area but, like I said, and the day ancient priest. You sent me the things that they burned. Incense initial the cover up stinky dead, animal carcasses. There there were sacrificing, which may Hence the latin translation is through the smoke, so perfuming yeah like it, you can smell it through the smoke of. I guess, he's burning dead animal

or through the smoke. You feel better about sacrificing animals. Kids, you can't smell the death. The ancient Egyptians very quickly so like originally this word priests using perfume. The cover of animal sacrifices right ancient Egyptian said we got a better idea. Let's use the glance from those animals the tea set ourselves for loving will end, stinky parts yeah originally used animal sacrificing very quickly into sexuality, and ever since then the purpose of perfume has remained virtually unchanged. It is you, stimulate sexuality in some form or fashion yeah. Especially men, were in Cologne near and what will get to some of those Is it a bit, but am that's good primer? I thought it that, but I guess you're right you're in it.

The smell more attractive, even on the friendship sure that naturally be sexual, won't think the pans, because some of the early ingredients that stick around until then some cases of the nineteen nineties still being used in other cases are for Basically, the sex glance, the Saint glance, of animals, yeah and disorder points like it's funny to think about the first person who saw a skunk and said you know. I don't get it in that anal gland in and rub some of that on me exactly or the mosque dear dear get some of that the Beaver pretty soon historian the civic cat, which is the himalayan care Well, that is that's that

others like a dozen animals, they classifies civic cats and then Ambergris there were amber agree. I dont care or through to pronounce it lets say is both are acceptable. Looking will agree to This agree Amber Cree. I can't remember anyway, that's the wealth stuff. Yes, so supposedly everybody said was well. Vomit went away all each squid end its beak, it's kind of in its stomach. It needs to dislodge it a few beers squid, big, careful, I think that are coming yeah, it's a big, it's probably the most disturbing part on any animal on the planet. The fact that a squid has a heart beat just like a bird is without disturbing the it just keeps me up and down. Because a squid is like gelatinous in Vienna, Lindsey its nonspecific hard beak, they can break bone. Well, I think it is supposed to that's wrong. To me. So

Four whale has a beacon, Stomacher eating a squid is to get rid of it. Common wisdom was that it picked up this stuff and that's where I am MRS? Yet? Is it the sperm whale specifically right yeah, but by aid in this? ambergris like is, like by Owen puking that anything, but it floats on the on the server the ocean and phone grades in hardens and turns into this waxy substances actually flammable, that can have Someone said that has long been an instilled in some cases used as a major ingredient in perfume. I think it supposed to make perfect stick to your body. More right is effectively at its core The weird thing is: is there recently finding out that's possible ambergris comes out of the

bottom end of the whale getting plug your mouth sure they poop it out. They are basically whale diarrhoea that you're, using in your perfume, so consider this depending on the perfume and the thing If that uses, you could be using Anal glanced from a beaver and diarrhoea from a whale to make yourself smell sexy here. What's insane chuck is that it actually works? Well sure, that's it'll thing on who you are. I guess I hate the smell of perfume. Themes, there's not a single perfume, said even Poland, of a perfume that you fine, because I dont like Perth scented perfume for women, specifically, is what I'm talking about as far as working sexually and I know it doesn't I dont even mean like sexually necessarily that, like a year worked up,

getting a little harder to the car. Even just yet actually not pleasing the middle, really know don't like it are you you're, pretty like sense of anything I mean like Emily, makes elsewhere too soaps and stuff? Do you, like any other sense, those her all natural that the difference most ray perfumed product synthetic on the market? It depends for sure the cheaper ones, definite but not all of them are stop him. I mean they're, still plenty of that use like Ambergris, what's more natural than whale diarrhoea, that's true. Anna not here in the? U S, so we should point out is illegal to use then perfumes in the? U S of a but the european here, yes, but the european perfume houses hildy. But now, I'm very specifically a verse most sense, because we don't use chemical products as much as possible so like I don't use scented sprays, scented deodorants like the breeze

me is like the most disgusting thing you can do to your home area fabric soften her she'd, sir. Laundry detergent, like nothing, nothing with with sense. I hate it right, there's nothing! to me worse than like, going to a hotel and smelling scented sheets. That clearly been washed with some kind of perfume detergent. What if it's not like something pleasant, the middle there's nothing I'm going to see one another ass was to be pleasant like this smells like lavender, and none of it is to you it's just like this, a synthetic, so it feels begged me in smells value. I get it. The idea you just Randal off a bunch of I can uses for perfume beyond actual perfume, yeah that actually kind of an old concept, the what's wrong

considered, the seat of Europe's perfume industry is a grass. I think, Jerry S E in the south of France and it's got this unusual microclimate where all these wonderful plants, jasmine and orange blossoms and lavender, and all this stuff can grow and locals, figured out knowing that they needed to grow the stuff, but also to extract it in different ways. You can extract the essential oils you can extract absolutely can extract concrete yeah, but why doing this. Extracting these odorant molecules from plants and using it to perfume and what they were originally using it to perfume. I think, like the fourteen third thirteenth century, leather, gloves to remember, Catherine domenici, oh yeah, Lastly, a law, he was given subsided gloves by the tanners of grass fed

which is originally there. That was their gig. Making leather goods, but they start like death. Just like those ancient priest, the people of grass, said we need a perfume. These. They came up started this whole trend. Perfumed leather gloves by sending a complimentary parity, Catherine Domenici, who love them and then also Bam Grass, not only making these or some other goods. It becomes the perfume capital of the world and stays that way for a very long time, because she essentially was the first celebrity sponsor of a product. Bright said she was in their copies of the local rag saying I love the smell of my lavender leathers exactly, less critical story into that the heart of it. All then yeah and grass still makes not nearly as much as they used to, but they still produce tons of essential oils. Every year of all these wonderful plant life with the essential oils, has different right, but that stuff

frequently used in perfumes, I mean they may not be young men. Like you, you know tied or anything like that. That's probably a synthetic sent not probably get absolutely synthetics, but there are still plenty of perfumes. They do use essential oils manner as as small culture, while the rest people they don't ask, is expensive right. I was talk a little bit about what perfume as the stinky stuff that using atomizer. If your fancy display on your body to smell sexy, ok, and a little bit about smell in general. I guess liquid perfume that we're talking about is basically just concoction alcohol and water in the. Smell molecules that basically, what you're smelling is evaporation into the air and they do point under article, not everything you know it's liable.

Low, but not everything, that's right off the float has that's has a smell right. Where they point out carbon monoxide, this than the common danger right, the against you might be dying before you have the detectors in your home, the f. All of a sudden. You can't think right, yeah. No other reason why it's probably carbon dioxide leak in your house. That right is now. I like it and around to check the battery on your carbon monoxide, detect. So the not only through some molecule, not have said they're, just not odorants so motor insurance nor by all people like apparent Sandlewood natural sandal wood is the commonly uncensored odorant. Yet the natural original, the Oji right yeah. So, even even if you are making a perfume or something like that, you, maybe making something that can't be smell by a significant portion of the population to the challenge and making perfume the animals launch or thing up the positive measures.

About that, I know you ve talked about before it's like temper. Of the population has a genetic marker that thinks it tastes, votes, taste and smell be. Yet, in this article points out that way going on is not that there's some alteration of smaller tasted, the launch of the effort that there's a note to missing so there is incomplete where people are sensing right and therefore they find it. Yeah. But I saw another study that showed that thirty percent of odorant receptors are different from person to person. Take any too Bosnia, thirty percent of their odor receptors who's going to beat this wildly different yeah, so the real challenge to major perfume. That is pleasing to enough people and, as a result, some people have gone the opposite way in there just making exactly what they think is super cool. And if you like, it awesome if it's not good great, if not whatever right, but that's, kind of counter to the main.

Mode of thinking in the perfume industry, which is. Why is audiences? exactly sure, has more people are gonna, buy it yet make more money, and if it's a really good one you'll be a classic that people to develop a brand loyalty to Yasser and by again and again and again year after year, tional number five yeah, which cost of whom it is, and it was the first perfume the use synthetic ingredients did you know that I did not appear really, it was not a hit right now. The gate was created in the twenties forced to now. It wasn't until Marilyn Monroe in an interview in the MID fifty said they're all she wears the better to drop the Chanel number five that all of a sudden it was like her forever, the forever perfume with so every guy bought it for his wife, yeah because it would make him think Marilyn Monroe, but it's too

stay that way. Ever since, even even though the Marilyn Monroe stories been can a lost mostly to popular culture is a documentary on cushion elements in the end will be good for you at the check it out, so perfume oil specifically as a super what we're talking about being like steamed repressed out of like a fruit or a planet. Thankfully its super. Concentrated. So only it's gonna be a ninety percent alcohol and two percent water. So that's the solvent yeah and then you, the solvent and the amount of solvent. That's combined with perfume. Oh, you have different types of perfume get exactly so powerful. And you know it will say this on the bottle. I knew if you gotta ever read the back of a perfume bottle, which I have it, but a perfume p r. A M is at least twenty five percent perfume oil, a departure from fifteen to eighteen percent.

Oh the toilet or toilet water is ten percent, and The cologne is like three to five percent, its acts body spray It's why it's very like yeah, but nobody spray what you're talking about like a just a straight up, Cologne, also mean a man sent right, which is some. Way more than five percent yeah. I think I've said before when I would, then you may Arizona Post College, there were a lot to do to rank area. It's like you guys are still wearing honour. I came in here. Work alone has nope where's your curve condemn yeah. This is very strange thing to me. He's gonna feel because we're cloning were always deaf fallen away again, maybe even the travelling in the wrong circles. Well in America was, it was cool at first

and fell away, and then thanks to Marilyn monroe- and you know it kind of came back big time and then a kind of I think in the nineties for men, especially, but it still going strong like one one Armani easier. De Armani. I think care my words called it. Made like several hundred million dollars in no two thousand and six. Is that one of the unisex want? Nobody is ok, yeah yeah, always thought that whole newer. What seems knew the unisex clung? Also those in Well, er underline something for both men and women right, that's a throwback! Actually, originally there were no gender differences among our fumes, especially in France. In the tremendous core men, like you smell, like lilac as well right in that you know nothing wrong with that you're. The idea that lie like as a feminine scent is

new in social costs struck here you know or the idea that cedars a manly sent that right a new and social contract to end very american as well sure. So when it comes to categorizing like we're talking about their our terms that are used in the big is, but It's not like, there's any rule about it. It just basically how people have grown to talk about perfume right there in the business of perfume. But generally there are these categories: Nations Forel, that's no brainer, fruity, that's no brainer green! That might be grassy or leafy Alec stuff, like that like, the olive oils tastes like Grasshopper Heather's man. Those or we grass shot those napkin who love it. You like it I'm gonna love. It's like drinking down some grass clippings.

Rather drink grass clippings than weaker as well. It is grass clippings actually like fescue or something to partake of rescue shot. Then I will herbaceous like herbs woody, would Amber tree resin for those interesting every time I want to say an animal like, I want to say in a maniac for some reason. Bodily smells that's grows! Well, that's like from that's mosque. The bodily smell well by them mosque as its own category two causes just so singular right, but like theirs. Supposedly also, I guess either I don't know some type of muscular and Malik or whatever. But fecal is another thing to Calvin Klein's obsession is among the perfume industry well known as a voice, a famous physically perfume here which, on its obsession,

they're like a hugely selling, very popular perfume, being warned by people. If you walk past someone in the perfume industry, the gonna like there's some real fecal notes on well, they said in this. The top notes they say sometimes can be something really nasty just to attract you. I don't know what attract means, but get your attention, maybe, but that aware off the quickest, let its now at last on your body which will give them that insect. Let me just finished Ok, sir, you have the oriental in its proper. Cheer, amber and spice, and then a few. Other ones are categorize The actual molecules like fanatic, I, like tar or electronic creamy lighted like those obviously bread or alcoholic, which is fast. So those are the main categories and we will get a little bit more into that chemistry that we teach you a threat

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I'm curious about how the Spirit of Mr Rogers Neighbourhood can help us to figure out how to be good neighbours in a world that so often seems chaotic, violent and divided that you have lots of labour that you play with here. Ten episodes of finding Fred on the eye heart. Radio ab apple pie casts or wherever you listen. So should we talked about perfume being diluted like heavily dilute and what a rip off it's almost all alcohol rip The reason why, though snark it's not a red you would not want the perfume which again is just essential oils or that versions of those oils and fix it is or synthetic verses and fix it, so it might be.

Essential oils lavender, the muskrat, anal gland Enron solving if most of the other stuff it's I think that is true and in bam you gotta perfume right there, but the reason why so dissolved and why so much of it is alcohols, because the way that perfumes are designed so that the print types of molecules when they interact with the alcohol in the alcohol? Evaporates will evaporate in a certain progression of time you I thought this is the most interesting part of this whole thing. The outcome actually makes it possible two separate. Those notes right, like in this article to hearing all the parts of a symphony at once, like a lot of seeing things all at one time is not necessarily good thing know, and that's what you get if you stuck your face in a one time barrel of perfume oil yeah,

a man this is sweet, but you wouldn't pick up on the subtle awry subtleties of those odors yeah exactly but were alcohol does. Is it takes that concentrate form in early diluted but again spreads it out temporarily. So when you put it on you put on Perfumery too immediate notes. The top notes are what you smell immediately right and they go from anywhere like a media, to maybe a few minutes, usually you're. The first ones you'll smell in the first went to leave your body exactly that's the top nose and a perfume is designed. So that will end each set of notes- and there are three there's top heart and base now as each one is leaving the swine is starting up soon. This this basically for transition it compared to a symphony so apt sure, because it's just

this kind of flowing melody of sense, they work together by I guess dissolving evaporating here at a certain time, at a certain right, yeah, like we said before the break their allotted time, they will put something unpleasant in that first thought: note: That's it will just get your attention in the store values fecal having sex I like, or was it an anchor man o the most? yeah like poor Mass, that when the booming you're innocent power hijack alone, market maniacs, Zack line, but, like I said percent of the time. It works all the time Does it Panther? Yes, Panther something man of any movie and then you ve got your heart nuts. Next right, in light of day last,

again anywhere and last for starting it minutes to about an hour what I saw those are gonna be convened. An entirely different, it depends is we'll see what you're trying to get across right, but could do woody, notes, with a vanilla base. Their part note so another from wood to vanilla to lemon citrus base, no right sure or could do it completely opposite. You can just mix and match the acreage voice is right. It depends on the the detail. Molecule you use and as you synthetic odorants, yeah yeah can make a synthetic odor. That's gonna stick around the base. No, even though, if you had an essential oil of that Roman, it would be. This attack nokias? It's gonna go away so quick, yeah

we'll see later when you, when it's when you're making these perfumes it's a real science of then balancing act of getting exactly what they want because these smells, as he said, are coming and going in it is sort of like composing a symphony again again So the base note, that's the one. This can stick around the long, it's the right right and come out latest. Yet come out, starting usually about thirty minutes after you put it on and could stick around for a day if you're, not careful, indent when something. Where is the perfect? Nobody, It is going to smell the same on any two people, exactly Not only is it not going to smell the same on any two people, it's going to smell different to two people right right because again Percent of our own receptors are different in every single person. Plus also in odor, can activate different kinds, receptors riding on the person and then

Sadly, that person is going to encode it differently here, because it is, it is definitely its own thing as far as our senses go and It's the only sense that directly hardwired to the brain, so the odorant receptors go step. The brain doesn't send it to a nerve cell, that's nearby. First, exactly so it's like heartless. Our sense of our sense of smell is hard wired to our brain. To evoke some serious Action, Irving and there's also a hypothesis that brain the loaves of our brain, evolved from olfactory buds that that's they started out, as that would make sense, and then it just grew and grew, and there we were all like brain stem in all factory buds, and then we in the brain grew from that which would be like half hearted sense of smell, because that's what started at all interested but there's theirs

The point is that our sense of smell is it's a big deal, but it's different in each of us. And when you factor in our body, chemistry are ensure that's when it's It genuinely does smell differently on different people would think it has to, because everyone has a natural said, I think, just as a person that differ, from one another exactly so when you could buy that yeah. It's gotta make a different thing. You know like if I smell like cherry pie in which you do throw. Cool with on me and which I would guess I wouldn't if they had to struggle with a year in the form of a pilot affair, not at all gag here, but putting on the perfume. This is the Tsar come here on this point there.

Is to do it supposedly that will get the proper I get will get the most out of your perfume. Like you shouldn't put in a rabbit in your skin real hard yeah, you know like heated up right away or anything like that now, because you and you break the chains of the top notes in you wearing out before your finger. Even Away from your skin yeah like an urban on my yes, your things, like the old lady move, debit behind the air, maybe near or at any other lady move to to do it on the risks and maybe rubbed that together a little bit. And then my big was to work than ever. I like that the benefits colors but I'll even back then didn't wanna, be Super Coloni man. So you know I did the dealer spray near than like walk through it. You know- that's even I think mentioned in this How is it is a method near the method,

I was really on some sixteen, I think, even rubbing her wrists together, though early now, there is, if you don't you dont, want to generate, he will One of the reasons why people put it behind their ears. Or on their arrests. Thinking behind your ears from one that's why you can also smell yourself right there you, but if you put your, angers behind your ears and then put it like that I don't know on your head or something you'll see that behind your is warm Yasser on your wrist. His warm. These are pulse points right, so you're hot blood is close to the service of your skin. So then that heat will start to break up the How will make it evaporate and will hence make those different notes? Come out. The heat you need. Any friction is too much right said He said no on the wrist rob nourish rum, and I mean it on a waste. Your money and just get hearten base notes and no top notes go for it.

Our job. So let's say I thought this is pretty interesting to you. Actually, yeah. Let's say you want to large launch Josh's you four polo, and it's just you wanna- do Josh's you're in there perfume department, and these guys this can be a trust me on this one meetup seller right so you're gonna polo your bosses and they, Sir Joshua. What we need here is a brief in the brief it's gonna, outline, because You know again, you can't say this is a person someone's gonna love calculated. There's no such thing so right of a brief. Who was gonna love it, who it's gonna appeal to Why too, small? I care? What do you want this to say? Even so Tom Ford launched one, it became very successful, called black Orkut, and he said I want this smell like a man's crotch. There was one can I give you another brief pleas for pure poison from New York, the brief included

What is it like to have something soft and hard? At the same time? Oh, I think We all know that and then here's another one. I know now at this moment for better viagra upon her so yeah. I don't know which, when this is, but one brief bribed what they were after as give us this. Of a warm cloud floating in a fresh spring sky over Sicily, raining, titanium raindrops on a woman with Emerald eyes desert somebody wrote down when they are trying to describe was sent they wanted here. Any that those are Briefs. That's that's how you was to do at describe not just this the sense that you want, but what he wanted to say generally programme more. Something like you know, classy or are you now prosperous, Sir Somethin, like that fecal fickle,

Then you want to write out what are you going to sell it like what form it's gonna take you also have a marketing plan like I think we could sell this in the in South America for the next. Like five years, they're gonna go crazy for there are two that it's gonna go to a chemist and it's gonna get mail to what are called frame, houses wellgood polo that make it themselves. May I come up with a themselves that is, and the chemist is employed by the fragrance houses and they send this brief out to a bunch of different fragrant houses and in basically started competition. Who's, gonna land. This account better. Yet what we I see, what you can do so this fragrance ass. They they do a couple of things. They have. The perfume or to that

actually are the chemist to come up with the formula yet gal these sent in their head now. I know I know exactly what most like a woman with emerald. I sure super smelters. I would imagine a YO yo yeah, there's an odour tester job out there that supposed to be greater than another decided that are yet to have a decent, naturally, wonderful knows, new minutes is naturally wonderful. It has to make like curly These fragrances also have they don't just write the phone They also have that stuff in stock all these different ingredients in warehouses, or they we will work with another company who has it if they're like we don't have you no Papaya Oda Papaya. To work with the company. Who does it will solve that out and Had these chemist that actually work with them, gas chrome graffiti mass spectrometry, which we thought about something

You remember what it was. This can be used for other things. Sweet, analyzes, odorant molecules yet to say the here's, here's what it's made up in here, so you can make it synthetic version of it exactly for cheaper right So then you have those people. Those a chemist panel analysed and then you also have synthetic chemist who say who take the? it out from the guests, Chrome, Chrome, telegraphy, yeah and say build this and then they build the synthetic molecules exists, I ve been all these mine blowing. It is mine bugger. All of these people are employed by the the fragrance houses that's right, one thing that they do we did talk earlier about. You know how they have the stuff in stock allotted. It can be the actual oils from pressing it and steaming it, but there is one other headlong have happily there's another cool thing: they have their called head space,

is when they want, as an odour, are afraid they wore. They will put like an apple I want a jar. Suck out the air rate every hour or cost four hours right then these guess Chrome, photography to analyze and analyze that area, and then somebody goes and builds that right and left what's called the heads face. The heads face is basically a synthetic version of a an existing natural sent that somebody trademarks, and then all of a sudden it becomes part of the perfume industries repertoire yeah I mean that space in the jar. It's the literal head space. That is, is that the odor, dude, name, Christopher Brochures, and he said a company called the meter in their known for making like really weird perfumes, layer, birthday, cake, baseball, met, baby aspirin

It's weird stuff like that who baby s friend but what's need, is they nail it One of the ways they nearly is by using by making heads faces one of the first ones they did called soaked earth. He took some dirt from his parents farm here, put in a bag and tickets in New York and through it table and said want this night and they analyzed it and by God they came up with dirt. This of service civic to his. In the right. I think Pennsylvania, interesting, I guess here we can briefly mention that I'm not of clones and perfumes is a very common thing because your copyright, I mean you can t your formula slightly, and it's totally legal, you know to sell that essentially same thing right, that's just what also slightly different under a different name, but I think the same thing is nine drugs, except with perfumes,

that, like the gas station, if you blood, if you like, Giorgio you'll love what, What I ask her, what was the knock off name for Georgia? Georgie but there is like a whole generic rip off line. You like blank your love, applying hilarious, so check you take all the stuff. You take your head space, you take your existing had space. You take your essential oils, put him altogether together to create um emerald, I woman, who has titanium raindrops raining honour and Sicily on Spring Day. Yet. Well, you do, then, continue a hundred of them. Each fragrance house does Then they send them to their odor testers and the Oder tester goes no, no, no, the sons of, maybe no. No. I like this one. Yet, no, no, maybe again, yes, now and then polo at this point- has not smelled any Josh and, as you know, this is all there trying to weed out the gunk.

Because I don't waste Palestine right, you know and want to send him for Josh's justness, exactly know they want to send em like wine, maybe to an idea sure, polo will then get it I like the second one, but two strong. This one said so they'll go back again. And it is just a process- basically maybe they nail on the first time, probably not, but probably not its backing. Fourth, basically, it's like working with an editor and up and ingredients and though you know like we said earlier to science, basically of the right combination in the right order of operation. Super interesting. They put it through product testing, of course, to see what people think of it. Is there not just gonna watch it out of the blue. They wanted to, like you said, appeal to either right, demographic or the the most people possible right, and so the one that term Paolo decides that is justness yeah

and that perfume house winds, and so they it a contract to produce exe number of times or gallons of this particular perfume well the of the the perfume oil, yeah exotic, undiluted stuff, yet polo actually produces they take that improves the perfume right. They add the solvent church to produce the perfume. The Oder Twa lad Theo decline all that stuff in the different concentrations. They will probably also use it, maybe like the oder in a body lotion all that stuff. But they deliver men like one tonne drums of the perfume oil that you don't want to smell. Until it's been diluted address, then all of a sudden Josh's is released into the world literally Comes the number one selling cologne of all time. Well, an polo never knows the exact caution that makes Josh Nancy there, which about super interesting right? It's literally the perfume knows this or secret he's gonna, actually right

So after this we're gonna talk a little bit about the science of sent and whether or not it something that were born with her, that we learn what does your first musical memory or the frozen or that first contact my name's question over the.

And therefore its crew, and those are some of the things I want to know about. When I M, I T Supreme sit down with the gas for new episode of my pockets, quisling supreme. We chat with favour creators and figures. We find out what makes them great, not about gotcha journalists, mostly story, although they are not those of someone with spilt into all of the table. It's really about knowledge and science is and the hours upon hours of work that goes on not only when the spiralling stern dawn, but also with a smile. I was in the course of Supreme only our real at Apple pie cast wherever you

your very to check the irish people were perfume We ask ok, there's a lady name: Rachel hurts from Brown University. She wrote a book called The scent of desire colon discovering are enigmatic of smell, and she postulates that depending on how old you are and what gender you are. You have your different reasons that are you men, do it to attract women. So I did it aldermen do it out of gratitude to the one who gave it to him. Yeah money had smell nice with the sun, so sure our dear,

YE women, depending on all during the twenties, your more affected by Argus Inspiring friends in the media beyond, say sure she has her unproven yeah, you know who is like a surprise, runaway smash it right now, a surgical, Parker in surprise me, me a little bit. I'm surprised me like a thousand to like it is top seller right now, she's a goddess to a certain age group of women now yeah, like a still, I guess, you're right, but Still you think, like me, I don't know, maybe the rain, the perfume we'll has but could be an awesome ceiling for fuel, never smell that. I was surprised, Bulgaria. You know you like beyond, say, dear Theatre like these are. The celebrity ought to have that. Yes, absolutely there stop selling like Cologne surges Parker there. I just don't think

for. Like that, you don't I like her, she great yeah. I guess I just don't think of hers there I'm happy for her success. Yes, she's iconic. A certain demographic here not to me, but she's she's, nice anti now she's and I can't Emily and she was a big fan of virtue. Women in their thirties, they say, follow no particular pattern. Here's what they're doing I don't know, what's going on things like what they like, I think, is what that means well by this forty. They say that simply because they like it like like the way the smells and I'm forty now, I'm gonna, just where I see our care, what matters things at this point or what my friends think at this point- in their sixties. They say women think of other people's wishes, like their friends or loved ones, say they like the weight, smells right, but really nothing and then a lot of bum people, cheese, perfumes

apparently that their mother war, in the same sent family were either knowingly or not, but probably knowingly, because there's an associate of learning theory of smell yeah you're, saying before the break, we're gonna turn about whether smells learned or for born with it, the idea that smells learned is called the associate of learning hypothesis. That has learned yet like we come to like smells based on social constructs, based on experience, there supposedly evidence that smell learning begins in the womb. Even their holy molecules can be passed along from mother to child and that this stuff, supposed to in the womb. You can show a preference for later on down the road yeah Rachel hurts is a member that camp yet and by the way I want to give a shit about Rachel throated chapter four, the book neurobiology of sensation and reward, which is a gas

in general right bet, she wrote chapter. Seventeen perfume is the title of it. And it's on the an website and c B. I website just search for that. No color, the wholesale but there is really interest an exhausting, but she is one of the ones whose, like this is a learned behaviour and lays out some great evidence for year, one points is that that babies basically down think anything smells bad or good right, they know this. I guess walking things under babies face. This was exactly the rights they make, including poop. Why are you ve never see? The baby narrowing aligning now I got a wall or improve unaccountable baby. Chairing I remind the smell he reported Raina babies face no reaction. They dislike blame nothing a couple times delighted we'll puss, also

their studies of adults, I'm a babies have shown that the same smell can be preferred. Disliked in very similar groups here UK, the smell of winter, green and study after World war, two was found to be just and really disliked in the. U S: like a decade later, smell of winner green, was found to be generally preferred in the? U S winner, green is used for like candy and gum associate with positive stuff in the Kay winner. This use during world war. Two for medicines ever used in the field to the associations with battle war, maiming disease area. So that's a winner green is the people in the UK or is in the? U S, the exact same smell is pleasant bright, and you know I mean it's not like the Americans in Brits are the exact same people right, but there in the same cohort inner, very similar cohort, and they showed the opposite preferences, which

really great evidence for Associated Learning hypothesis, It is also a reason why, in the early two thousands, U S. Army was not able to come up with a stink bomb that universally upsetting to people's noses yeah across cultures near they contracted out them are now chemical, since a sinner in Philly and they tried to curate. Universal stink bombed now, and they said you know because of cultural specific, products of things. We have to avoid anything like food related, even if we think it really thinks some other culture might like it exactly so, they had to basically ghetto they focused on suffered biological origins like vomit and human waste and burnt here, and Mohammed synthetic versions of all these and God and people unfairly and put him in a hood an inch. These are the people and now

those values Villa thereby like is not so bad introduce they slowly infused it and they said people thought it was worth it. There were smell, their heads, a jerk back. They were contort with revulsion and then. Sadly, the strain, hold your breath as long as possible or take little shallow breaths, something great stigma: term lease on people in Philadelphia at length yeah, but they can basically, they can come up with anything that was universally hated it. So you remember, the air force also tried to come up with a gay bomb. They use like some sort of fumed, turn enemy combatants in the latest gay lovers, so silly It's a shame. Nokia distinct bomb is actually really like great idea, you know, doesn't hurt anyone there's! No, it's not like a chemical like you. Nobody, that the my irritant- yes, european anyway just stinks and it would keep people out of a sensitive area in one in there, chemical,

irritation is a sensation that your nose experiences along with orders, Technically Irving Bomb, like pepper spray, is distinct bomb, oh yeah, yeah, but it has like an actual physical effect on your skin here, which is think bomb wouldn't The school of thought, though, is that it it comes via the evolution, Basically yeltsin me yeah, which gonna, make sense that they both make sense to me. I think it might be mixture both but what's his name Gilbert or her there he'll bear one of them. So if you're in a Gilbert camp, though you're gonna, you're gonna go with the evolution, because he points out that We are evolving. You know apples smell good because your meant to eat them and you meant to spread the seed so that smell is associated with living

living well right by eating fruits and, conversely, the smell of poop environment neuron, which can a disease and bacteria and all the stuff you're not supposed to be worth under one slash hypothesis. It would be that Why we avoid those, because we want to avoid the substances, carry those of noxious mouth makes sense, It makes sense. I just think to me. The evidence is more therefore, Associated learning yeah, I think, can be both. I dont think as be mutually exclusive. And I think it can be overridden by the by the learning as well yeah, whatever innate things, we have and we did a bit on a study years ago about people looking further mates according to having a different. We insist on which would in turn, make their children you two more possible

yet more robust immunity in the year. Is you take immunity and immunity being a girl? You got immunity, see which is the best way and beer I write. So this is like a whole idea. Why? How people select me It is worse than that which has sent based right, that's what they think you're an apparently it's. This is evidenced by study after study after study that finds consistently their women rate. A man said, as the number one factor in attract this year more than his appearance, more than wealth. More than anything else said is perennially number one most important thing. They think that part Well, that's the reason wise because our says attuned are sent, is a tune so that we can sniff out somebody with a different european system, so we can reproduce more robust, kids. The problem is, if you fact

Cologne, where you're doing is deceiving that natural dry and I'll send you gonna have kids like zero immune system, because the guy was cologne there. That makes no sense confusion potential mating made it's a pretty good argument against war in Cologne. And then there is the of course the whole does the stuff work anyway, as far as being a sexual attracted and there's there's zero scientific proof that there is any kind of four deasey ethic ethic. Aphrodisiac pick it compound the incorrect that will literally draw someone to you sexually as much as they ve tried and try to advertise that unsullied. So suddenly We are not pigs really do have mating pheromones that actually work that way. They have something called a accessory olfactory system,

pigs, they have something in their nose cover of Amr or nasal organ, which is specifically specialised to pick up on these molecules, and we don't have them as humans. We don't have it details either or they say we may have him, but it just doesn't work out in which is the case who knows me weeds as user normal olfactory censuses. Not pheromones is this smells or do you know, they say, maybe it'll make you think that you're sexually tractors without making more confident, exact and thus making more sexually attract right. I got one more thing as I mentioned, Giorgio Giorgio was a huge, hugely popular, maybe the number one set of nineteen eighties and it was famously ban from some restaurants, because existing Yes, why? Because some restaurant yours, you like, if you get a couple of people Giorgio in here it's gonna,

the power, the smell of the food and tasted food, so they banned Georgia, which all it did was accelerate sales. Some people in this. Building that I wish would be banned from our elevators. Must never run under that anymore boy, smelled, some stuff that they're not even on in the elevator car the people and a step in unlike whew, like obsession that usually like Super perfume, lady stuff, get You know I mean there's plenty more, but you get so much time, If you want to know more about perfume, you can take that word in the search bar. How diverse dot com is insisted search by Sophia Listener mail through a car they sell all Nostradamus bit from Canadian. Hey guys like say how great first of all that you make my hour long commutes to work every morning. So thanks pleasure to listen to the show

especially on this radamus thought? To give you another example of what he supposedly said from the calm morning, the end will come when of the dancing horse. The number of circles will be nine from one thousand fifteen o three She certainly circus. She says it was said that Nestor predicted in the world and was explained as follows: a career, the calm morning country? sigh dancing, in doing that, dancing horse is gang, I'm style on twenty first that son one million views on Youtube zeros in summary, for claiming those promises. Prediction was the end of the world. In December twenty first. So that's it I keep on doing what you do: you're great job and always a pleasure and oh, fix her awesome kudos to Jerry, where are you others from Julia K in Toronto, Ontario, Canada, hey, we love Toronto. A k right is right. We love

Well, as you will want to hear from you. Let us know about your perfume preference. I do you can tweak us your face perfume of all time or your most hated perfume of all time church at as why escape podcast. You can, let us know on Facebook that complex that we should know you can It's an email to stuff, I guess the house, the works. I come and as always, our home on the web stuff. You should know Com for more on this and thousands of other topics, is it how stuff works icon

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