Hello. Friends. I want to tell you about love book, the very easy way to personalize a book to someone you love in three easy steps. Users can create characters that look just like themselves and the recipient right down to the outfits and accessories customers have the option to personalize each page as much as they like love book now offers a membership programme as well. You receive a free book when you sign up fifty percent off any additions. Books. Love books are the perfect gift for all occasions or just because so right now you can check out love books by going to love book online Dotcom, slash, crush newer, receive especial twenty percent discount only for the movie crushers, that is it love book online dot, com, slash crush practice by the reinvented two thousand twelve Camry. It's ready are. You welcome to study should now run Hasta for external.

I welcome the pod cast Iron Josh Clark with me as trials W shock brine, whose enjoying a delicious Arcy brain koehler right now, as that has a treaty. It is one of its satisfying and delicious to my mouth shut. Yes Chuck. I know we ve already mentioned this once, but I want you allude once again soon. Steers companion shows signs, tat, sure pumpkin chicken in their clubs, the road like in Japan. Yes, the route yet, but there are sort of the road begins here. Mr time there are sites cannot thanks giving night. Yes, it special thanks, giving special,

and you can can glean from the name what it's about overnight. Gonna say too much more about her and now back to a regularly scheduled programme. Chukka, I'm gonna give you a little known but historically significant date in the twentieth century, Latour March, thirty, first, nineteen, ninety nine! Ok, you give up fifteen sixteen days after my birthday nineteen years ago, my twenty still less we're good days. Now. What, on that day, the digital video recorder known as Tivo shift its first product right. I happen to be outside that

The moment that that was shipped already and I swear- I heard an audible o sighing out of every an agency on the planet. Here they have found a way to not watch television commercials here. Not only can you fast forward through television commercials, you can skip television commercials automatically Tito senses there that break you much like you're old Cosette player in your car kids get to the next song, because right, right gray, I am aware that there is bad news for advertising yeah. It was, and am I to admit that I do that as well. I record I'd. Try to start even my falcons games about an hour late seconds it through the commercials there too. Oh really, so you like two would postpone gratification, yeah I've gotten spoiled here. You know they act

factor Dvr stats into Nielsen rating sounded figure out how to do that, while exerts away a marked change yet a factored in his whoever watch a show and then there's that's the secondary seven day window after the show premiers Every remember them scrambling to come up with how to reassure our worth anything you can for them. Don't we'll go Nielson, and I guess, go advertising agencies because they figured out a way around it she wasn't anything new, but it's definitely been stepped up since the introduction of tobacco, and that is something called product placement. Yes, product placement is which take time

not have been paying attention to the beginning of this pact has the way they did ourselves only mention Chuck drinking a delicious arcy brain call. I it's a little harder to be subtle when you are working in a audio medium sure you have you much have to say it, but the trick is a visual media MIKE television or film. Obviously you don't wanna hit some one over the head with it too hard because in it can kind of backfired. Right, so you want to be really clever with how you place it that you wanted to be noticed, but not to stand out. Right and when done right, it works like gangbusters, as the key is to have a cool advertising. Exec working on this This plan, yeah Elaeis nerves of steel, rang knows where that line is here, because you aren't as Catherine near our esteemed colleague who wrote this wonderful article go Catherine right. She is she points out. It's it's very easy to cross the line and you want the product.

Didn't almost seamlessly. Yak is a filmmaker. Certainly, doesn't that either no sound Greece is their palm a little bit and makes things possible many times they still don't want it to be the focus a filmmaker, whether salt, it they don't always have their palms, creased woman there's an you'd think well, yeah there there always paying to have their product place. There is actually three ways that it happens. Yes, the first way is when a product just ends up in a scene organically or with had any contact with the company. You manufacturers at Saint, giving one year like a director brought master. Someone says hey to be cool. If Tom Cruise, like smash this cocaine against his head, is little tiny do you like it is somebody in the sopranos used a can of rain here on a very violently right, yeah raft

honey in the face during of fight, that's not good, it didn't, and welfare have no end. The Essie Johnson company who manufactured red was an entirely happy about it. Because, really number one. They weren't asked right in number two who they ate, makes their product. What kind of badger in a like? Oh yeah, forgot, raids, really dangerous on humorous too, and then they didn't use the kind of red in other fake things Ali. What comes up with my brothers, they give me those low prop props is like Christmas gift thee. I would love him of this type. Byways area can have beer here that we talked about rabies. Slovenia. Those are due Ryanair products, but It's me like a Budweiser can was but mace here and he sent me in Evian bottle said you on, and you know they do it just the same type face like it here with a get away with yeah, there's two other ways of this kind

one is that the company trades some of their product for product placement yet which is pale about his lame as it gets really like? Oh, we are. We need a fifty cases of Coca COLA and will put your product in the movie. If you give us free coke, who does that? Will you that's the kind of claiming that you do believe. Oh yeah, you ve been my gay. If you cinder summaries pieces will talk about a money, goes right, so yeah, but we're not four makers know we're not famous enough to do at the third way, which I plan on doing that's pretty much extortion, yeah financial. Petitions, you saying, will put your product in our movie or tv show or on the internet? Whatever will get that labelling, if you give us money Enrichment, India for smaller films, are definitely it's a you know when you think like This is the most expensive film ever made too million dollars, whatever wasn't it water world they broke the. Million dollar mark or something, and then-

If I tell it broke the two hundred notice, the disks crazy money, but I mean This, isn't all come from one guy writing a check or one studio, writing rash actors. Japanese masters involved her. There you know a charity groups, there's investment funds there and then there's sponsorship. Corporate sponsorship here in the way of product placement, probably the most this? As far as I know, product placement within EU tee? Well here I just mentioned Rhesus pieces right out of context, but yeah eighty was famously catapulted even remember this, our memories pieces before eighty and after eighteen years it was a big big difference in their notability was supposed to be Eminem. I think people my work as a story, and I think the eminent people were they said, nay, the Spielberg who wanted a million for us, you wanted? A million eminence turned him down. Risa said yes, eighty percent jump in sales the month. The idea

my view, is released and really put it on the map forever so and put product placement on the map as well. Like this, can work now and it does chuck. Let's talk about the first product placement that ever occurred as far as we know, something in the little film called the african queen in the nineteen fifty Hepburn through a case of gardens gin over the side of a boat. That's exactly right! I was off. I wasn't. Bad is better than my key Hepburn isotope pre decent happen. You did a pretty decent for research, recording Armageddon, Audrey Hepburn there is now. Maybe I used to do that and well come straight gin paid. They the production company that made the african cleaner, which, at the time there. You are you're paramount. As far as I know, they're. Probably and that was the first real product placement that ever took that we know. Did you that about the same time and started to really gain traction in soap operas.

Are named soap operas because they use product placement oftentimes, so products in their episodes and it still continues on today. What is it all my children? A couple months storyline were Revlon factored in ITALY, the Hotline holes family, like the Revlon killer, something like the police, I'm sure someone else and will get will hear about it. Yet we were right, so we ve got. It simply happens. It happens in exchange for the product or happens in exchange for compensation, or it doesn't happen at all famously in a movie report- man, yes Reaper Man, film by Alex Cox, think it say how do you know where I am afraid of them I am too, but I wanna who directed it, but he did said Nancy and straight to Hell. He is he's a classic director. Ok here, tax, famously Enrico man used all generic products.

Have you seen the movie? It's a classic. Now you'll notice it No product in the movie is generic and they came from rouse grocery store and allay. Oh really. Yet, who used to me the beer that I sent you so really was generic products were real senor. Technically there was a company that made us generic products that feature prominently so now I guess was lots of product placement is all one company. Actually there were two companies, also anybody who has seen that movie can tell you that, probably the most prominent character in the entire movie that appears in this. Ever seen are the little tree Christmas tree. Air freshener that show up every vehicle, your movie Anna motorcycle right exactly here, and they actually the company that made those actually sponsor that movie so yet they do. I shall look into that. I think this is. It was quite a sponsorship, but they did send them

trees and apparently these Alex Cocksure. They set unseen trees because none of the actors could stand to light, be cooped up with the same synod ones for too long. That's very kind of them here and there, as we said these really state. Can you send its remit down? Ok,

They are your fresheners remember, so they didn't want of the movie. They did not sponsor it, but they they sent him the swag that was used in the film timeless. You always humiliate me, I'm sorry, hello friends. I want to tell you about love book, the very easy way to personalize a book to someone you love in three easy steps. Logbooks helps customers express the sentiments that may be difficult to say out loud for some of us looking in anyone's particular direction, users can create characters that look just like themselves and the recipient right down to the outfits and accessories customers have the option to personalize each page as much as they like, but the express option creates a complete book with just a few clicks. Logbook now offers a membership programme as well. You receive a free book when you sign up fifty percent

any additional books, unlimited free digital books and discounts on gift, rap and other products. Love books are the perfect gift for all occasions or just because so right now you can check out love books by going to love book online Dotcom, slash, crush newer, receive especial twenty percent discount. That is it love book online Dotcom, slash crutch, so we talked about rhesus pieces. Getting big pay off right, yeah, smaller companies can do this to your member red stripe, beer, rock Iraq, a red stripe, beer. Yes, I love those adds aliquid strike to either too, but I had never heard of that before the firm see Remember that in the firm when he goes down to the payments is hanging over Jean Hackmen arrogant anything red strike the whole time. Ok in it, It was so prominent that there were like articles in the New York Times, I'm in Newsweek written about right, red Shrike beer, and it was so,

to remember, like it wasn't about product placement it they were drooling over. Wretchedly gives the hip new thing right: leg it could not have paid better forever. I think they saw actually could have happened. They saw a fifty percent increase in sales. After that movie was released right. I get. People probably would turn on. The cold or squatty bottle yet, but I mean it have been around forever end with soul in the United States. I think they probably used it. Is Canada up their market presence, I'm sure that they got a lot more distribution after that there, the power of the crews here, he's very power small man, but you wish that just for mentioning red thread being in the firm, they would send us read strike a true active compensate ass, induce you to market in the area of details or Somethin Nelson juices and some juice gotcha. I thought a beer Monica was in the firm, I'm not surprised he receives and living in Memphis at the time when he found it is timely

uncle is Jean triple here in your Uncle Ginger Board, my uncle now he does. I little walk on like when you walk in and give the papers to somebody these principles are making me personally. Equally, by Jerry Maguire, yeah. This is a really good example of product placement going awry, Chuck, if you remember, a neat Cameron, Crow Film, Jerry, Maguire Cuba, getting junior as rod. Tidwell was a professional football player who is getting constantly by Reebok, A and Reebok show me no love or give me no love, and that was a deal made through Reebok and try STAR and that it was contingent on at the very end of the film after the credits. I think that would be a phoney reebok Partial finally with right. Well, Sorry rod. We were wrong all along love, Reebok and came and Crow cut that from the end of the film and they get sued by Reebok traced. Her did because came and grow

that scene will not only that Cuba getting Junior is tat smack about him and while at least one scene right well, they ok that as long as the commercial played, oh, I gotcha, whilst those The deal and Reebok supposedly put in one point: five million. Into merchandise, advertising in promotional support. They suit try star for ten million and settled out of court, and if you know, if you ve ever seen. Jerry Maguire cable, that commercial is back in the movie awhile so they had something to do, or at least it was initially on Showtime distillers, but they are that that was probably parted. Neither out of court settlement slipped back in there for cable and dvd or whatever the tv a moment. Good cars also usually feature prominently in movies about cars. Yeah, there's there's actually been. You know any time you see a movie where there's like a high speed chase for you. Inevitably invariably are shown.

The girl of the car that has the emblem. So you know exactly like the transporter getting out he's it really big into that one yeah transformers. I think it was that New Camaro Michael Bays, always trying to highlight the new models of affords anchovies. The first I think the time I ever became aware product placement was low, movie called Robocop? Yes, do you remember the tourist the future. Yet for tourists it was actually the nineteen eighty eight model for tourists with a couple of ground effects on it, that Roma our growth and I remember, coming out getting rebel calculating eighty six, eighty seven, it was deafening before that tourists. They view here, as the movie was its debut, and I remember seeing it on the on the road when I'm out like holy cow, there's the rub: capital without the ground so that's exactly what they want. It is exactly

What I didn't go and buy it for us, but it is exactly what they want just another notables year, clearly smoking the bandit with upon the trains and one of the most classic. I would go with the bitching tomorrow, transition but herbivore bug was, of course a big add for the Volkswagen Beetle navigable bigger it works, but that's the thing they might not be intended like that. Sometimes it just works after there's a classic movie out there that is centred around a Section VIII, W B, to write the talks is out since it means No India's Herbie talk. I think you just react in here. You right! No sanction is aware of your own being yet I'm getting out. I was getting back. In future, the Delorean was primarily featured, obviously, but I think the mistaken those after that

Lauren worry at its very tongue in cheek appearance. Ok, so nicely think Pepsi was was definitely the corporate sponsor of that movie right and who can forget the truly bad Bmw's IE eight that was driven. Another box on the world is not in the barn are often used to debut new stuff yet because they're, just such global event and those movies come out of their perfect for unless, of course, Chuck sat forget my boy, Magnum Pie, driving a ferrari. Three o eight. I wish The way have been online. You can get one of those these days for about thirty K. Really they any costs you another, think. Every time you need an oil change our yet as a tv car, some other notable tv cars are the dutch charger. Dixon hazard and the Trans AM from my knight, rider ones:

I'm getting some more love and the greatest tomorrow's Elk is even starting in how to use a grant arena. They can he's a command. They were bad. I often think of us as the stars gain how to podcasting really Hutu I'm clearly hutch. Ok, that's why he was at David, so yeah nice. If you're talking cars are just a little company called out, he took it to a whole another gavel, as we say here in the south, in two thousand for the movie I robot, which was had some do with asthma right well, yeah. It was. That was the ADI are askew concept. Car is really play a central role in that movie and it wasn't just placed in that found it was built and constructed solely for that

right with the input of the director of the movie light designed it together with just for this movie knots and did ever really sad as a real car to the public, your most concept, cars? Are least as a real car. They just kind of like a check this out, get excited about this and then sorry jumps some other examples of non car. Who can forget Tom cruise? Once again, we can escape any shadow, the arabian sunglasses and risky business yeah classic seen. Yes, through the room, underwear for development. What else Fedex and cast away the milk fruit from castaway but not. This Fedex like clearly Fedex features prominently in it, but they did such the writer Clearly this is the writer- such an amazing job of Wilson. Sporting goods manufactured and their volleyball that he there's basically to characters in the whole movie,

one of them is a Wilson is Rihanna Volleyball, inanely, Wilson Power, you exactly but it's so perfect. This is So we may be an example of the almost being taken out of the seamless there. Product right being seamlessly woven into the year into the marked. Actually, it did work, It works so well that I dont think must go by Wilson Volley by Anna yeah. It was just another character. I earnestly. I wondered why I guess they proven things like an era recent pieces. Then it works. But do you really get a jump in volleyball sales? Because of that I don't know unlikely to me it will the seal of Wilson sporting goods. Please write us and let us know if you guys saw jump in sales of like another You know just now they have used to gonna, be disturbed

Willy nilly, let me see what I can do dear dear. Why thing? But now there are most corporations, have entire branches will not a branch may be, but they'll have people that work exclusively with product placement and eight search out films in contact them to try and get their through their products feature they have. I think they're called officers for integration. Funding. Is the division usually sanskrit such silliness sure they wanted? What I wanna leverage their brand alone is most as much granular level as possible. The scheele mice. Sugar, a great life so check. This said this has become quite the booming. Little cottage industry began in two thousand six. They spent one point six billion for product placement in movies, one eight billion for tv most of them went to a show called American, oh yeah

on board full of it? They will do anything for money because remember eighteen t, if you call eighty in tee and you can text eighty anti and vote for you. Every person on eighteen tee. In that way, when your person, when you can think eighteen t fora for being around No that's the kind of thing the crystals are each of you dirty check. You know they paid what everyone every small. Your eighty Coca cola and for each paid twenty six million dollars each per episode. Not precision is per episode. I think it is per at boil a deal we should say yeah. I don't know how many episodes that is put at a lotta down. It is in reality, tv as a whole, is really embrace this in this I don't mind it that much like I'm a big Topshop fan and that show is heavily sponsored like pad more come and say if you notice in your g monogram,

and these e g monogram everywhere or we want to think the glad family of bags for supplying us with this blah blah blah but you know reality shows they dont have the huge budgets and if they can get an entire kitchen donated by G monogram than good for them is sure, give my little love back and throughout ITALY. What is ruining the through life. What exactly you don't have to suspend this beliefs watch reality tv takes the guesswork out of watching. I have to suspend disbelief that patent has not really my wife. I bet you do that at times, especially in your eyes are surely time shock. There's been some really great examples of product placement being treated tonnage. Yeah I remember and wanes world where they're going off about how they go. They won't do any product placement. They won't be corporate shells right

And while they're doing there, there do their showing the products that they think pizza hat was one of em right in new print, little yellow, better for handling the little yellow pill on his black in my hand, a pretty good Josiana pussycats, apparently and see the movie, that I guess it in there two minute? Twenty five second trailer yeah there's like I thoroughly instances of product placement, yet as a spoof, the right, and yet there is trying to take the piss out of it, as our english fans might say. Yes, which means it should believed tat arm and also have european state and main chuck. I love that their movie tita Evan dish memory related movie out outs, talisman crashes, the card, oh yeah, and then he diskettes cargoes. So that happens. These all candidates is hit his head. Clearly, whether you remember one of the very minute sub parts as there was about product play

the higher they're having a real problem with it, because it said the movie was set in the nineteenth century movie. They were making up at an they heads corporate sponsorship from like a brand new cutting edge like office supply company right, so they finally figured it out. They can show it very suddenly. At the end there I get some The name of the office supply company printers or something like that rules are key old. Ever it was exactly House Classic nor Philip Seymour Hoffman was. The m was right. It had to deal with that great role was a great MA am Josh not only if you're talking about american Idol anyway, you see, adds splash all over the place. You a big thing. Now it's actually sponsor. Who should, I think, the right word? It is not even an ad really, but if you go to their website, parts of their website are sponsored like the old Navy funding

section right and one lesson to falcons game. Ah I dont remember check. When was less ok, you know the Red zone is when it when a team has evolved on their opponents, twenty our line, unfamiliar with sport, a football yet so the. Inside the twenty, this the red zone. That means your dinosaur touchdown. It is not the reds in Atlanta anymore. What is it is the fourth drive zone I've seen that there is also the old spice red zone. Yeah depends on your team. I guess what city is planned. What the highest bidder was that season yeah. I guess I support for stuff. You should and the following message comes from e trade investing, your money, should require moving mountains. No matter how much or how little experience you have. A trade makes investing simpler and for a limited time get one hundred dollars when you open a new account with just five thousand dollars

all about helping your money work hard for you for more information visit e trade, dot com, slash, learn more. He trade securities LLC number as ipc yours, I read books, rock lecture who's. The author here I had never heard ever actually Faye Weldon. Apparently she wrote a book. She was contracted by Bulgaria. The jeweler contracted to write a book. She didn't have an idea in this aid money slit bulgarian there. They contracted her to write a book that centred around Bulgaria and she did so, and it was called the Bulgaria connection was they did it? They contracted to write this book and it was exclusively for that's right, their highest and clientele right. Just as a gift right see what we do. We get this famous author to write a book about it,

here you go mister money bags that she did release it, though, as it is a book and was chided in many circles. Rivals imagine so because that put her in league with such other titles chalk up, it's coming, as skittles riddles. Math the Hershey's kisses addition book, the eminence brain counting book twister's percentages book in the Cheerios Christmas Playbook, apparently, kids books are rife with his gun, yet another kids booking farewell them books

idea and Catherine concrete example. Here she said something about. You know if you think that maybe they d sponsor the book and put their name on the title, not true the Oreo cookie counting book, literally your counting Orioles, the open up the page and your counting. This is high. Teach kids account by counting cookies count, Delicious Oreo cookie here. So we talked about the first product placement. We should have qualified that such as far as we know is the first product placement in a movie cat Hepburn, throwing Gordon stand over the overboard. That's right right, the oldest product play that Catherine could come up with was in a song. Take me out of the buggy near by me some peanuts in crackerjack. You got it, that's one, the more obvious product placement, but from what we can tell not accidental, but it was. He was certainly not given crackerjack sedated pay him anything to do that, but still very famous

example. Let me give you an example that has yet happened yet it's an example. Product placement from the future give this and the November eighth episode of the family. Guy viewers will be treated to what has been called pretty much. A thirty minute. Add for windows, seven! Really! Really! Yet this one, since when sponsor the show ad free? No, the whole episode about? Ok, I can imagine that making fun, I'm sure. They'll make fun of it as they have to you know you wanna cool, add exact and set me far was not a complete sell out by a he. I'm sure it will be as cool is a thirty minute. Infomercial cartoon can be, and even cooler than academy classy, get rich little sitting over here, get lured

What do you want to know where I found that little two bit of information on Fox that come now? I didn't where you wanna yeah folks. There is a site out there where, if you are looking to arm yourself against product placement go to and it will give you a heads up on what's coming now. Is an industry website called product placement dot Biz W W W that product That is what actual name of the site is product placement news and it's all like basically pressing, leases in articles about the industry, a product placement holy cow, it's pretty cool, atossa yeah. I guess the final example the Catherine mentions in the articles noteworthy is on rap music, starting way back with Randy empty. In my dearest sure I don't know that I mean I think they did that themselves or their pronoun of a data. That's that's what her point as it is most of the instances and rap music like buster rhymes, had a Sancho Pass, the capacity a part do most of these come out because

the artist a fondness for the product and then afterward the product will get touch them and say buster thanks man, you really did a solid and so here's a year supply, worsted work of Ossetia, Anson, trees and whatever else That's actually happen a lot earlier than with the advent of hip hop what you just described a very deep seated rumour surrounding danish Joplin who's gonna, Geier yeah, you might remember, had an affinity for southern comfort without drink fits of it on stage during the show will go through a fifth or in a show or Janice yeah. You know she couldn't hack it the first time she went out from Texas to US images. Yeah. She said she had Jimmy go home like she was like. I can't do this and then she, I guess, started really really again. Wasted was like. Ok, let me try again haven't took right. She met up with pig pen in the Ets, went down her from the net, very red those letters, hunger that those my sort, while not done with my party Argo, did you ever see

the letters from her sister that she and her sister wrote back and forth at documentary now, but they won't move. Now is actually very touching and very sad. She wasn't like miss bigger pants rockstar. She was like a really sweet down whom girl that was, like you said, is very shy and nervous and in close to her family tragic, illustrates learner found somebody dies. It is twenty seven, the terribly tragic arena only there's a rumour that so co was so fond of her drinking their product and hawking it just by taking up on state. They bought her the mink code, that is on the cover of fur Thou pearl, while classic cover yeah, does the ground glass. I have also heard they bought the rolls Royce that she standing next to as well right yeah. You now get Tipperary, Janis Joplin spent.

Last night at Barneys, Beanery in West Hollywood, drinking southern comfort when Austria Hotel and I gotta Barneys Beanery in order the toad in the hall. Like me later in the file, you want to know more about calculate such a jerk things after that If you want to know more about product placement, you can type product placement into the handy, search bar. How stuff works that camp and that means it's time for listen, remain Josh, gonna call. This are favorite highspeed story so far already, You can turn over going. We did our cannonball run at the third reason why we asked for high speed stories. We got a bunch of good ones. We don't want to plug those because its unsafe to drive fast kids for this came from my Jamie in Chicago, Jimmy works at a financial advising firm and we hope and get through some long. He isn't Uncle Matt separately because

elector. He never owns more than two to three cars, but he always has for vat or muscle car from the seventies by fix up and then seller trade. The early nineteen eighties amount was living in Kansas. You just bought in fixed up his corvette. Get out of my sweat highway in Kansas to see what I could do. Between one twenty one. Forty, when he's, the flashing blue lights in the mirror. And a couple them over walked up and says, No, I pulled you over sir That said, I try to fumble through some answer about health. He was driving. The cops said, pulled you over the state level, that all aircraft must other tail members displayed on their wings turns out there was a gear head and more interested in looking under the hood and giving him a ticket, so not

he did he not into giving a misleading to set down to more of a land speed level. Zimbabwe sweet good for uncle man. Well, I guess we're going to speed stories right. We too mean us. Well then, I guess that means that we should have a grab bag. We can hear grabbing. Thing. You feel like saying to us. You just go say it send it in an email to stuff podcast at how stuff works, the more on this and thousands of other topics. Housetop works, icon What moorhouse upwards check out our blogs on the house works that come homepage brought you by the reinvented two thousand twelve Camry. It's ready for you. Turks day will be

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