You at Lexus their greatest curiosity. Is you because the most amazing machines are inspired by machines, their inspired by people? That's why Lexus ask different questions better questions, more human questions, like? Can you see with your ears and answers or is inspiring, as you are, which may leave you with one question: why Raising ideas will inspire. You next discover the answers at Lexus, DOT, com, slash q- the osity, pay and welcome to the short stuff Shorty Stairs check those Jerry am Josh World feeling cut short, sir. This is short stuff ambient all. Are you sure why not always feel? I can six three How tall are you? Oh, I used to be five ten, I'm like five, nine and one slash two! Oh wait! I just realized it's a short stuff. We have no time for this. Should we do.

So by the way everyone these? I know that when we started releasing these, would they were in the regular stuff? You should know feed on wednesdays and were also in stand alone, Shorty is feed, and I think we just quite sure how to handle that now. We're just gonna stop that other. When it s letter here in the main feed right where they ve been all along, but we're send our old little stand alone friend out to pasture and shoot it go ahead, all of which means to say is if you are only subscribed weirdly to that one thing Had not the regular feed just come on over it. On the regular feed, bring it home baby all right, so here's are dirty secret, as we talked about this one time in a single life and that no one listening saw that's exactly and it was such an interesting little piece of internet TED Bit lore yeah so perfect. For that it cannot be.

After once a year we decided we are going to talk about the I smell, little. I beg smell. That was our slogan so it is like a little why? Because it was tied into their whole like apple push, the late nineties, early, two thousands when apple was right. Being high in untouchable yeah. I guess they didn't. You can't trademarks, somethin like that right, I guess not. Was it a little? I because everyone or not everyone but seems like has been co opted since then she, There's, like I home, does all, although, like accessories and clearly, companies that are not getting any kind of approval from Apple has that whole I thing going on. Yes, the I smell just very simply was little. I guess you could call it a peripheral, a little device that you would put on your desk, plug into your computer, the usb

and I am when your browsing me internet, depending on what kind of website you would come across. It would scored out assent that matched what you are looking at me you're, not gonna score, maybe more like waft, I was probably like, like I would echo the little perfume, Atomizer yeah yeah now like one of those those trick, flowers that, like upwards, they didn't like score some oil onto your face. They wouldn't come offer what'd. I visit. Never Otto bards dotcom lube is the problem with it was not what it was or what it did, because if you stop and think about it, that's that's pretty os or how it worked right? get into like of the nuts and bolts of it, but it was ready missionary device, amazing, it somehow people say that it was simply ahead of its time emitted

it will simply ahead of its time. Other people say that just from the get go, it was ill like the definition of ill conceived. Yeah so short? Shall we go back to the ninety nineties, yes, that the dot com bubble Dryden high grudges in in decline. The air was it's like- can a mid nineties mobile come on out? I will came after Grunge Eminem I don't even know what that is eminem- is and have no idea. Ok. Well, I was a letter or a well. It's spelled out. You see I am, I am Eminem, though, that the guide, wrapper guy the threat, yet like em. An m was some sort of style of music that I just didn't out now know. Now now I'm Talkin, like Eminem sites out there comes around in a full effect. If everyone remembers that time there was.

Just a lot of money being thrown around all over the place for any great new internet related idea fresher. I think these guys pair of deeds named jaw, balancing index or small, who went on to form of any other company. I think it was digits. Since did you send it right? Ok, they they fall. Did you sense? With twenty million dollars in venture capital and there's this rule great everybody go This article is a wired article from ninety ninety nine and it is just as a profile of them in their company, and they have like this venture capitalists dude, whose, like the prototype, for the these Silicon Valley, VC guy it was like he is the guy he's the archetype. It's amazing just to see him appear and be like this is one thousand nine hundred and ninety nine. This is the first guy

like patient zero, the original goody, where exactly amazing, so these guys damn thing got together and they formed this company called distance and apparently was based on a couple of things Had already they were, pretty well off having written some software for genetics, databases, and this is the ninety rights of these guys were one of the few, if not the first, to do this so they were set, but that experience had also and had given them a an awareness of genetics and dumb digitization believed they realize like you, can you can code? Something is organic as dna, and they that little little bit in their pipe that they were smart. When they were down in Miami Beach one day on vacation together and they started smelling perfumes every, whereas the legend goes as so the store, Goes they smelled many different, perfume

hence in the air and said I ve got a great idea how we can lose twenty million dollars of someone else's money, digital scenting, which is why they called their their company. Did you sense? and, like you said, because they already had this sort of genetic digitizing that things relating to genetics down, Pat they they don't think had to heart of a time transferring that to the full, that we talked about this on our own on longer stuff. You should knows that speed big odor and molecules fit together perfectly with specific proteins attached to olfactory receptors. In other words, go listen to Europe, so don't smell precisely right, so you who was it that I guess I would have been the smell one area. It was either there the M China's pollution snuffers. Yes them here, probably both. So these guys knew that going into this or that they were

I think that the research but they're like we can we can work with that. We can take this turn it into a digital representational digital model of an odour it, and not only can we do at once? We can do it. Thousands of times the first set these guys took was decree what I understand the world's first database of digitize sense there. Into this database, be like ok, here's the code for Gardena and you it's so different in that order. You put it together and if you can basically print out an actual odorant and put them together into your brain. You will smell guard Yet, even though this is not from earth or nature, it's totally digits.

And there alone chuck his leg hats off to these cats for doing that, but that was step one toward did you, since I smell release, that's right and we're gonna, take a quick break and come back with the master stroke that was step to read after this available now for my heart, a new series presented by T Mobile for business, the restless ones join me Jonathan Strickland, as I, Splore, the coming technological revolution and the business leaders who stand right on the cutting edge. There are certain decision makers that are restless.

They know there is a better way to get things done and they are ready, curious excited for the next technological innovation to unlock their vision of the future. These restless ones are in pursuit of bigger, better stronger. They seek new partners, new strategies, new processes, they pursue innovative platforms and solutions repelled their teams. Businesses and industries forward in each episode will learn more from the restless ones themselves and dived deep into how the five g revolution could enable their teams to thrive the restless ones is now available on Iheart radio AB or wherever you look, The pod guests, all right. So we're back that the brilliant master stroke that I teased he was brilliant dental all this was the fact that they could do. The digitizing of sent alone was great yeah, but they sort of learn just

color combinations in order to pump any smell you wanted to to someone sitting in their cubicle via the internet. They didn't have to come up with millions of different smells they could lean on those one hundred and twenty eight primary odorants yeah combined them. In whatever way they saw fit to make specific odorants like billions and billions of different sense, just from those hundred many a primary odorants is really smart. It was because, up to that point, it's like ok, this is a good idea, but how can you give billions of different sense into a little desktop peripheral you can't, so the ability to break it down in it, just a palliative, a hundred twenty eight. Now, all of a sudden I smell, is starting to become an actual ray. Reality, from what I remember they, the I smell itself was actually kind of cool. Look in. If you ask me sure, looks like an

apple, alien, wind sale or something like that solar cell, but the am, I think it the tray, heated the specific odor and then a fan blue across it, and not only what he'd have won over it. It would heat up. You know from combinations to different degrees and the wind the earth fanned would blow across. Then that's what would walked out of the I smell. That's right, so you load a web page with pixels than have those sent instructions you're on a web page for a landscaping service and they decide it's a great idea to give you the scent of fresh cut grass as you visit their website or, if you're, at a travel agent site cuz. This is back then, when people still use travel agents, they would squirt out. Maybe some coconut and suntan lotion

net, but not score wharf, and basically the idea was to enrich your internet experience cost about two hundred bucks. I think the cartridges we're about fifty, but they last month to month sure which, as you know, it must not a terrible price for something not at all, and it worked great. They tested it. It worked fine. What they didn't do was consumer testing, that is does anyone want to smell the internet? Now there was a these guys did so. Much r and D. In so much they were so heads down on the smell that the fatal flaw

The whole thing was they didn't stop to ask themselves. Do people want this? They just presumed yes, the thing is so awesome, Sir Revolutionary and there's so much development put into it. The of course everybody go out the price tags right and it doesnt slow down your web page. The pixels that they created with the same information were so efficient. Eight took up, I think two bites space which is like a seventeenth of Google's tracking pixel everything about it. It was perfect, but no one wanted it. It's over. This is plain, is, except for me, I've always wanted one of the key other actually debuted. At the two thousand one c s, consumer electronic shown Vegas I, which is where all the big products make there flash nobody liked it everyone hated it. They never. The single wine and Ninety million dollars in VC funds went down the scented

rain, yet there is, there is at least one prototype and you can see pictures of it on the internet, but Far as everyone knows, that was it, they never built. One certainly never sold one pretty amazing and then in two thousand six pc world said this. Is this can't be free, lucky they release their lists of the twenty five worse tech products of all time and believe me, there's been a lot of worse tech products, but the I smell was included on the list in and was honoured forever amazing. Yet the I smell leather Yes, do you want to get in touch with us? You can go to our website stuff, you should know calm and check out all their social links there. You can also send us a Harriet email to stuff. I guess how stuff works duck.

Hello, I'm Rainbow Maoist time and for the past year my dad has been coming clean to me about his decades long careers, a big time pot, mother. My dad was in the most organised criminals. He once lost half a million dollars buried in the backyard. How my dad was a pot smuggler for twenty two years and at what cost rainbow valentine for my heart radio and school of humans. This is disorganized. Crime listened organised crime smugglers, daughter on the I hurt, radio, app apple podcast or wherever you get. Your pod casts