« The Cardone Zone

507: The Ultimate Sales Playbook

2019-05-04 | 🔗
Tune in today’s episode of Young Hustlers to learn about how to eliminate any elements of uncertainty from your sales process!
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
It's not about your age, it's about how young your hustlers strange new way of wine and involving a game of all about true freedom, the night of succeeding in the twenty first century on a technical level with Jared Glad Grant charter hey, what's goin out everybody, I welcome the two young hussars right here on the card out zone, very special guess joining me today: nest Grant Cardone pay temporarily. Today, if you guys have questions for uncle G, you can call three hundred and five eight hundred and sixty five six thousand four hundred and four or three hundred and five, eight thousand six hundred and fifty six oh for Thou, know something for free
that something valuable thing very valuable, or something extremely that welcomed our show. Every third, then we come to you to talk about sales revenue growing your top lad, if you're in this being on a budget saving money getting smaller. Please tune out now we're asking you to leave the internet and let them Let us join us. There's people! Venezuela starving folks fine bread and water. Today, ok be grateful wherever you live today. There's somebody is not so pressing you to go out and make a sales call to knock on the door. to create a landing page or go so many people in this country take granted, for I create a landing page I can give a lead. I can call them like wake up. Ok, pay attention. We have freedom in this country, the freedom to pursue. Whew happiness not guaranteed happiness. You again, aren t the opportunity to pursue it and with
the Monet without the Monet again. Oh me, Monet. Me money. When I met a minimal ain't, gonna be happy, so yelled knock the day, a man s call us up three or five eight. Six about eight. You want to talk about we're by means of five six four six, forty, you want talking about these. These four steps, if we're going to be doing to deep dive on, is that what you're talking about something else Yes, I mean I just how we go about what we would you dont refuses Goin off. We can we get that? That's what that's that it's ok, good, good advice good that less got so today show is about the ultimate sales play, but this is how important is having a sales process or sales playbook if you're trying to sell something.
Well, I just tell you this if you're doing well without one our guarantee, we want to annex ii, when you have one one hundred actually I've taken companies that I mean mass of companies that are doing billions of dollars and when we put in an actual process they go from doing great too to dominate their space. So what would you say or like that? Two or three top things that having a sales process will do for a company or a small business or an entrepreneur? What we're having a sales process do for them? more elaborate. Let's just say that that is not what is not a process as much as it is really. What we're doing is we created the original funnels funnels or not just internet driven there there, the the funnel is. How do I walk into your company? What is the funnel? I put that process
s room to go from saying hello to you to writing you to closing you, and if I don't clothes you how to follow you yeah, maybe you ve laid out ourselves playbook. So basically, what we want to talk about today is like do what is your playbook? Do you have a playbook because what a plate local due for years, they will give you confidence like went when you're gettin. What, when you're working with the customer, it's very unpredictable like you, you can't you will not always know. What's gonna happen until it happens. So when you have that element of uncertainty in the deal, you will need to have stability and you have to have security in the thing you know you can always fall back on, which are these steps of the sale that you can map out. Now you need to take the time to figure out like based on how a customer's coming to you. How does that process change so, if you're reaching out to a customer, that's not expecting. Your call is that process different than if a customer cause your business.
dramatically different because there's a different level of interest, so you gotta make sure that your routing that customer appropriately, but that the key to a process is once you get the customer in their engage, whether it be walked into your store. They submitted a lead and you actually got him on the phone. Whatever happens after that, should not change. So what what we have is we ve mapped out a process, and this is something that we worked with for companies that have done thirty, forty fifty billion dollars a year and sales massive massive companies. So what we did is we mapped out a very simple way. but you can move a customer through your your business, your organization. Ultimately, they see your product in a way that they need to see it, so they can actually say yes, so a grand mapping out here is their interest. There. There three point into your sales system. This could be an ad. This could be,
when they had a landing page this I want to do something. We we funnel a lot of traffic. The landing pages today, like hey, you want this, want that check this out or even that interested real estate. Are you interested in it too? Unit deal for under fifty nine alone, haven't my problem with my axe entry point for the sales process. You see that problem, but we're Natalie see somebody that goes hey, I'm having a problem with my acts with this programme. and doing matter. I wanted to do this and I needed to that. I can't afford this: that's the entry point. She has that's the introduction into this process, and then she moves right into calls would you sorry about this now me about those you learn how to do massage for free? Ok, what do I know? Somebody raise your hand suggests I would they click the link there like. I want to become a misuse and make money. I want a massage. Would you like a massage for free bomb? I raised my hand. What is that that guy wants a massage by though it could be the same person that once a massage that wants to learn how to be a mere seuss okay. So what you're trying to do is building
enters right here now. One thing we knew in our today deep down boot care, which were doing at the end of this month. May thirty, eight and thirty. First right here you can you it's ten grand you! Knowing that the pay you guys, if you guys, don't wanna Lake, make sure you're there they try to win one for free gotta go to what one is a grand donor conference last eat. I just clicking putting your first last may mean email address in your cell number. Do you win a chance. I'm gonna to one of those away a guy's, ten grand soap. Now anybody says they to go to that would say what I myself person, I'm a sales manager, I'm interested in sales, I'm an entrepreneur, I'm a business owner you see, I get interests all interest by the way all interests This is why you guys joined the shown Thursday's. There's no interest is interest. Didn't agreed that fills the form out. I can actually follow him up right, so even
little interest are not available, or maybe in the future. All that is a level of interest. No interest is no. No is an adjective to describe interests too, because they don't have interest today, doesn't mean they won't have interest to mark, at which point we would intro. What do I say right here? Do you make it up? say something different every time. This is what Europe within a few minutes ago, there's so much predictability in this process, everybody would agree guide and every buddy in the sales game, a greased, the DISA Confidence game, and I think that what what what what you're saying right now is with all the uncertainty is every person is different in. So, if you feel insecure or you don't feel confidence when you're trying to take a customer through this. It's really because one or two things number one: you have no foundation, you don't have one operate off of zero. You don't know what you're doing so. You talk too much and number two you haven't reach. The level of elevation in your attitude is assails person
aware. You know where the customers gonna go before they go there and that's one of the things that will be a product of executing the sales process department, political viewpoint. The same? Neighborhood? Ok You have a grocery store that you go to like you could literally go there with your ass close turn right twice: bang, I'm right there does. My parking spot is where go in exactly where I go to get the cake mix or whatever it is, you go again and I get out of the store you can do a very good. why, because you know where you're going you a funnel yellow process, you have a path. Give money sitting in this
marketing. Your word about it or worse. You have money sitting at the bank earning less than half a percent monies grandcourt on the foundered Sea of Khartoum capital dot com. For the past thirty years, I've been investing my money in my family's money in income producing properties. These are real assets, real properties with real addresses that produce real cash flow, a cordon capital. We provide qualified investors who love real estate with a turnkey solution and want to put their money to work in real estate, but cant find deals. Don't have the time to get the funding for the deals in a lasting. Most productive people want to do is managed real estate. I find the deals are funded deals and then on manage the tenants. The termites in the properties pardon would be a card on capital, dotcom, that's card own capital, dot, com, gotta, cardon capital, dot com. If you love real estate, your qualified investors, you like the idea, passive income and belief,
that income. Producing properties will appreciate overtime, go to court on capital, Dotcom, that's card own capital, Dotcom, that's what this is now. The sales game is a confidence gay. If I'm running through my process- and I don't have one- he will know that- I don't know where I'm going- whether he knows it, intellectually or not. Ok, you guys consent. Survey. After the back he's, gonna, say: yeah he's a nice guy. Oh my god he's autumn. The survey is whether he bought or not when we put some money in this final, our job is to close knots So many of you are trying to sell the guy, I'm not trying to sell anybody. When I do a webinar when we're doing e commerce, I'm not trying to sell them, I'm trying to close them. We spend too much time talking about the products so intro qualified. How liquid you can't call court on capital, show interest in court. got a first wasn't going to ask you. Is this? How like what are you you ve already shown interest? My intro could be my qualification by the way
many of you wanna get Super Leubronn good. This you wanna get was alone their staff Currie, great ok, you wanna, get stupid Tom Brady, like great new, just collapses, might get throw could become how liquidity Elsie me do this anymore ok, you ve seen me pick up the phone visa. Mastercard, our American Express Black is the only way to go, want you black on em at you, never go back again, and then we do Do a demo. Do I needed even do a demo, or could I ask him: do you know enough about em up I do know enough about our boot camp. Coming up our today sales summit, know enough about it to make a decision we need more information? That's a qualification process to say yes, show me some more then we're going to close the deal. Do you know your process? Three hundred and five, eight hundred and sixty five six hundred and forty four hundred and thirty five thousand eight hundred and sixty five
six, four o four and by the way, if you don't, if you're like dude, I don't know this the than they can see us. Ok, particularly if you have a business like if you, if you want a business in you know, because, for the first day of the deed, dive organ and use, we're gonna map this entire playbook out for the people that come we're going actually get in there with our team and help. You write the scripts and help you kind of map this whole thing out, but the second day what we're gonna do is for for business centres, management in executives out there were actually gonna help you put in place the same exact plan that we have in our company to take that sales process and then use that is a way to Recruit Tire on board, train and scale the sales team and an in depth performance metrics along the way. So so this is going to be a super deep dive into not just the process itself, but how you can take that and actually install that in your business
if you're, having trouble with this income statement and by the way the greatest companies in the world or haven't troubles when their incomes. It's every quarter. They report to Wall Street Guy, when they report that this is up in this is up the bottom line. This is gonna, be the bottom line right here that This is not very interest. Ok, you guys are spent so much time on this has got to me. May I now have ten grand to come to your deal new? Ten grand? Not your problem, your problem is this is not one million dollars a guy and if you make it a million the problem now is this is not ten million. How do you get that to be ten million? You don't get it by handling this. You can read, who's this and make that bigger, pier You can't do it your family, trying to teach you guys, Howdah,
have money left over back controlling this. What you spent, what you spend is not your problem. What you make is, and you don't need to making you need to earn it in the way it is to have a funnel, create interests, promote promote, promote create interests, they here's your page and then we put him in a funnel install colony back. If you think about how powerful the top line is in an organization think about a company like Amazon, think about a company like Goober, these companies, repose, they're they're, losing billions of dollars per year, threat raising their why did you have launched? Actually so so? So gunpoint uber is losing three billion dollars a year right now growing their top line, so that then they can come back through and focus on. The expenses demanded down. That's how important a top line is that companies are actually willing,
lose money, we're not say what you like plight put a Paypal. I know why money to grow the top. You can't get big and stay in small. Ok, now! Imagine imagine if we ve been doing, Graciosa Class or Louis House, class or or my friend, Russell Brunton. Did Those guys it had been my office are, like my God, got you guys Something would yourselves process here: ok, you're! We send them when process here process here when it's a funnel. Ok tallow, as was in here, is that God, which I'll do volunteers unbelief. Why could we gotta follow up the script? Man? What's the pitch? I got. I got forty guys back there. Their opening is the same and it does not. We take out. The two Nor do the right opening and we get them to do the right thing in so it's important for you to understand that a sales process, particularly if you're in E commerce sales processes in just a journey that a customer takes from the time this year at the time they check out the true sales process starts with what happens after
Are you only relying on Digital to communicate with them? Are you actually picking up the fund? We ve got combination that we got right now. We ve got a ten thousand deep dive. They were selling for two days. It's it's May thirty, eight and thirty. First most of those come from phone calls. Ok, the two days after that we have an executive strategy summit, foresee CFO, see, yellows and see him thirty five thousand, so they can come in and actually learn how to scale their business beyond five or ten million dollars right. Then we have a hundred thousand dollar coaching with grant. If we only relied on one way to sell those things we never solemn and the new union itself free. If you want to decide to click the link in the damn identification below to say I'm interested, maybe you don't have the money right now, maybe maybe that's all you got going for you as luck. What frequent ray is there cuz get lucky? If you don't show up
same thing in this process. Man you got to show up, let's roll Joshua. What on our road. Tell me about your sales. Gay, hey, hey Gran, come employer pay gap, fallen, you a loving contest, the marshal sale, different buckets yeah, you attracted, I gotta team, and I was one of your programme- would make regular nations with far like a theoretical technology away? Yet when you call me when you come down here, I'm not gonna tell you the CRM we use because they data data. Want to pay money to do that. So until they do pay money. I'm not gonna tell you who it is unless you come down here and more poorly. Then the CRM, by the way, because basically see our answer all created, pretty much yeah terrible. that's a equal, but I said now is worse in as terrible, because looking to see our aim is only as good as your people are. They know how to use it yeah. What's the script Ngos in the sea aren't that's what I
we'll work when you want Joshua what he actually say this year On the protocol has gone to the third call right, how do you store that date So when you come down, you come down this month and spent two days would not team we're going to die about you gonna, take your sea area and that you have this probably find by the way and show you what scripts to put in it to handle incoming are all bound to pay or what you're doing and or email campaigns that that lenity? Ok, ok! So so, where do you live review doktor on due to tell you what have you button when you book your seat today, I'll pay for your fair, both was often get what
their position in the company, though the right now I'm Adele, executive and thinking about going? Oh mom, internal maiden, yeah? Ok, I can for you what your cell number eighty four five out, one factor that ok and have you heard enough to make a decision brand new, I'm I'm open these massacres. Are you wanna go with America breast? So do it which one you want to put it all begging. Which one you want to put it on the means that a master Carter, the MAC Mackey Daddy I need a little more information, not only here, I'm, ok, let's get him walk, duplicating all papers. Airfare go next collar young!
citizens, every thirty probes, Jerry glad to my right. We will be in sing poor, Malaysia, Bucharest knew by. I want to do in a news with me in Bucharest by Singapore, Malaysia, Vietnam, the Nay Burma landed. You wanna interview meal and, while a bit in Burma, Thailand Give me a massage in Thailand. If you want to slap my feet, let it roll jump up and down on my back if you always wanted to invest in real estate, but didn't have the time did know where to find the deal's couldn't get the funding and didn't want tenants, calling you own, a company called cardon capital. We currently have eight. Four million dollars of assets under management. For thirty five years, I've been by income producing properties in great locations that provide us with consistent, passive
income, while we as qualified investors, wait for appreciation of the future and take advantage of the tax laws, while we're waiting check out caught on capital dot com. If you like the idea of investing in real estate, if you like the idea, passive income partner with me, a card on capital, dot com, caught on capital, Dakar, com exhibit or another South Carolina is ok, hey make sure about the way. Today you guys register Grandcourt own Dotcom, Fort Slatter, deep dive give away three ten. Thousand dollar seat that's held here in at all. The inner of war. We sent him somewhere else. What, if you're interested? If you are interested in getting access to this today, deed, dad this ten Kate workshop, we're doing if you're interested in it put ten acts in the comments on honour on Facebook right now,
just dropped ten acts in the comments below, so we actually know who that new jobs will have their own. You, too, if you're on you to put ten excellent comments there. No, no, and by the way you guys on you too man. If you know, if you can help me with a good elephant God in Burma, ok or similar slap my feet in Thailand, please sit in the comment that we give a hundred miles away every day on S who taught us once a vessel tell the stand, Cambodia, yet what I got Yvonne's there right now, so you have already at the inn, You want to win a free seed, go to to exploit grandpa around our conference last deep down guys know this process. Do you have something handled for the motivation right here for the land? page for the phone call ok for the email once the email campaign, localised insurer qualify, demo clothes follow up everything, the way everything is designed for this step right ear, even the follow up any
at their wherein, when you're here the need of any state the Euro were always thinking about. How do I go for the close to me, one in four hours to closing pending on how well you do it the creating interest? Peace determines how quick you can get through this process. You know the abbey and see that the thing is you. You assume that the customer hasn't done any research, the average customers almost seventy percent of the way through this process before they even come to you, they ve shopped theyve research. They looked up if compared they ve done it all every Thursday. We do this for you to get to sales game ready for the weekend we designated thirsty, is young hustlers day work. Why, by the way Barack Obama gave us young, hussars, apparently Mojo, Jerry, Graff, worldwide residential Parag, whatever was Donald Trump exile. That he's. I know you didn't, kill, Obama care, so am I kill young centres that shit
from my daughter, I don't want anybody judge otherwise, is vague news Alex. Nord CARE may everything's come from the airlines today all grant come out young us. There was ever a man walking for a while. I'm in the room and industry are actually have felt ready. Yet we don't sell father, we silly pre room, they got it. What we do, indeed, you help me out a lot of my get such a lot of thought. and what a question to you is. What would have some good advice, the rainbow domain with industry, do you know number one? You know the game. You're you're basically do in a free roof. You you're knocking on doors to great interest. You got it Trojan gotta qualify? How does Europe If it's brand new of being a new roof.
They don't matter is. I know I'm not gonna put a new roof, even though that cost anything. I don't need to put a new roof honour on a new roof sometimes I gotta go by the guy. You gotta get the good question, but I guess it was for me if you like opinion, should ask your time. Do not all why. I don't think most people should do it on their own you're not going to On your own anyway, major don't do things on our own. Oh god you take Claggett detained. I've got an idea that this right, forget it. You know I mean I will not try to go anything but Mamma I ve got you guys are trying to grow your financial statement by yourselves. You can do it if you, want to grow your company man, you're gonna happen in you. Gonna have to take on a bunch of expenses and got you tabling outward you gonna market, you gonna Brian, you gotta play
small, a gay man. Look I gotta go. Please call me every day that are due in ten million bucks in and they I want to go to a hundred. Can you help me? How do I have rebuttals? Ok, what Arma rebuttals of undue and door to door water more robust, is about doing e commerce. What are they bottles. If I'm in a retail environment where in the process, how do I Roma incomes statement about trying to reduce expenses. Most people watch out maybe throw this up on twitter comment Youtube. If you agree with me people do not have time and money because they invest time and money through guy. so they come down. Come down. Come spend that before you go out in your own, come down here and spent two days with me with me that engine am ok
setting out a blow you of your financial statement when you stay where you are, when you go out on your own now, like a plan, Johnny I'll, be there too guy. Now you got Ok, Grandcourt down here, Jerry GLINT young hustlers. Please figure your price that's out of you don't agree with ours during which they do. You need to come up with something come up with something other than to do right now, we're good right! Now you go into the land, a mystery you wouldn't even the grocery store like that. You don't you drag the grocery store repair pants. You do checks. If you got money right, you get a car, you We know there are still in the car. You don't know where you going you get drafted. That is what this why college fuck, so many people are ok. You know. Why is that the college is terrible because the people there Oh, don't know why they're going to college what course should I take ok? What's which ones easy which one don't. I have studied borders no plan about what you're. Therefore, man on their pretty close to the rich,
and I did so well as a single man is on new. Why I created interest given a real Singapore, Burma believe do by malaise in Singapore, where nobody spoke and Booker rest. they ve been rest into long as a communist dude. I'm come in come in to your country. I want to do in our view. So if your book arrest, Dubai, Singapore, Malaysia and you want to do an interview with me- Hit- came a k a why L a grand Cordoba com, if you're in Dubai. That's what one week away do not come in, the I have. No, I mean look. I love the people Where I love the country. I love the way. You guys think I might The camels, not a big deal for me, where the thing
turban, I'd love to get a photo myself with a turban on a camel? Ok, like to learn how to get melt from a white camel and if you take white melt from a white camel than your bless forever? You know that Get reason. I want to come in there. We want to make friends all over the place. Ok word the word: we don't come in there to get money from the people there we want to help. We want to get an open wound. We want to make friends. What am I going back in to what am I going back to Dubai do workshop? October you are looking at a new. When you take from one of the white camel you're bless forever. Here, George, I gotta know right now. If you guys really that's true, please post
blown comments regarding the White Camel milk truth or dare to drink it, wait what what's white camel melt anyway, I guess they for watching today, Carter, zone to MAR Monday's is real estate Tuesday's agenda. Scissors Getting we got a new show by the why Mag New so called the lead Maggie you because you know Nobody is interested in your stuff, it no matter how good it is it don't matter what the ideas nobody knows go it got me got camel now got nice got channel yes, so so the lead magnet feels people under the that shows. What do you need have no money think this is so loud. The sales process picks up from their desk. We want to see you end of the month here my army, two days. The team were basically build for you good luck when grassy good luck, our lot! When in your seat,
we'll call. You will grant examples that last week so yeah Katy Shea Beautiful, you can't say, sales of marking, specialist, J, J, superior Mental, Jerry and John of the owners are that's your name Warren Avenue, Hillside Illinois, caller seven hundred and eight five hundred and forty four three thousand seven hundred and fifty seven for any marketing special. Needs you might have she does one one hundred dollars J J superior metal lavish loving, again, congratulations! Everyday! By the way we give a hundred hours away for our you'd to mentors be a commoner, not a complainer be a big boy or big girl, don't be a bee. Hey, remember! The only people who condemned the hustler, the ones in party given up on our southern cells was the next week,
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Transcript generated on 2020-12-12.