Please do an action, it's not about your age. It's about how young your hustle is. A strange new way of life is evolving. The game is reply, no vault. It's about true freedom, picking the nine to five and succeeding in the twenty one ST century. On a ten x level, disease hustlers with Jared Glass and Grand Chart What's going on everybody, it's your boy, J G jar Glen here on young hustlers, another episode on the car done zone and I'm super excited. I've got a very special guest in the house today, but first so we get the phones lit up because we're going to be talking about something very important today we're marketing, either yourself or your business. Three hundred and five, eight hundred and sixty five, eight thousand six hundred and sixty eight call. If you want to come on and ask questions live about marketing yourself or your business, and this is a phone call, your gun,

I make because you're gonna wanna get in this guy right. Here's had this. Is Mr Brok wise he's the c m o four cartoon ventures sounds important and this guy as a result, resume and marketing running agencies working with billion dollar brands. That's that's longer than you know. Alan's rolls Royce And some super excited to have him here to share today, so welcome, appreciated jeered, one dont get it for my resume. It looks impressive. Jared has all the marketing knowledge that anybody could ever need. These got real life experience. I got a lot of smoke and a lot of mere, but Jared age or marketing grew yeah. And you know we were going to talk about one of the number one ways that businesses fail when they market and then I asked Alan and he said

giving him money to do that. But I guess I did you have a number one reason, but now I mean between Alan and Grant Jared, you guys, I mean you're, creating a whole new path for marketing. It's really interesting how its age you know like this this whole social thing really can rally. the school in college. I got. I had a business, I got a degree in business management in a minor and marketing. Yeah, and I remember the marketing that that I was learning, and this was God. This is fifteen years ago when we may teach anew what I mean it was all big brain and honestly, I don't you remember. All I remember is used is I was like they're they're talking about companies like Coca COLA Cup and using all these big case,

studies. We don't help small business in there and then you get out into the marketplace and you're like how does this even like? How does this even work, and so do I think it's do you think it's because the principles in the strategies and tactics that they use dont work for small businesses or do you think they're just further along in the kind of the Brand development marketing strategy, like talk a little bit about that they're different playing fields right and so Jared mentioned. I started a small agency. I've worked with massive companies, so I've done work for Starbucks, Nike, Adidas, Google. I was on beta teams where we were creating experiential products through. Banner ads. The first experiential banner a our banner at ever. I built that why I commissioned Adidas, they paid me eight hundred thousand dollars we created

for you to be able to see running shoes in a are from a Google ban are right that playing versus the flower shop owner the massage or spa or the plumber or the roofer who's trying. You know trying to get new clients through a brick and mortar location. It's just a different plainfield. Yes, so when you do an ad like that for Adidas, are they how how focus? Because, obviously, if you want a flower shop and you're trying to sell some flowers in your leg mean there's all this covert stuff sure I'm trying to pay my bills yeah every dollar I spend anywhere. I need to track our. Why to? How important is our ally for Adidas when they do and add like it's here,

You know, data is data, it's important for the small mom and pop all the way up to the top. But it's you know if you're, it's not just knowing it or understanding it or tracking it, but it's then utilizing it optimizing it so that you can automate the process and that's ultimately, what we do at Cardone ventures along with you and grant, is we help businesses scale and so from a marketing standpoint? Knowing the data is important, knowing the data quicker is even more important. How fast are you getting your data being able to share? I pivot and optimize? That's the next piece and then so it's what do you do? We know that data and then taking it from there and creating a process to automate so that you don't have to be in the data every second. The data is going to decide what you're going to do next and you can do that on a small scale. Orbic scale yeah. So talk to me we're

that the title of the show today was the number is number one reason why you feel with marketing we're gonna get to that you have it. I just want to lay some groundwork here short because a lot of you from people that are watching the shell short some people- own businesses, solar foreigners, no team, they're on their own, some people watching this, our interpreters. They work for somebody else, ok and then some folks watching this show run sales keeps ok, so I'm gonna die to the young hustler out there? Do it the individual, I'm workin for somebody else. You know, what's what's important for me to understand about marketing? How do I need to be marketing myself like water? What are some things that I can do? Maybe like hacks or some secrets are some short things it or like how do I? How do I get billion dollar brand strategies and tactics and other lie them to individual? Also, the first thing you need to do is understand your own. If you're an interpreter your own value proposition,

hundred percent learning lesson for me in life, so the back story on my career, I didn't just go straight from college into a marketing class and then and then go into fortune five hundred marketing. For me, I started on the content and creative side I did television and radio. I worked with multiple personalities. I did see indications across the world. I worked with people right here. My me why one hundred Iheart radio Elvis Doran, who you guys have down here from New York yeah. I worked very closely with these people and so on. What it taught me was the ability to tell a story, and so at the base level of Mars, what people say. What is marketing right? More than anything, it's your ability to tell a story now what you do that story the ability to resonate with the right audience and then getting them to take action so

They then create whatever it is. Is our ROI needs to be that's truly what marketing is, but if you can't tell a story on any platform yeah, you know that's what going all the way back to television and radio. I learned the ability to tell us in front of large audiences and away they felt very personal and in a way that felt connected in a way that may feel authentic right. So I was able to take a microphone or a camera and I was able to talk in a way that connected, and so it's what you do with that from each platform and how you understand each platform so doing that on television radios different than doing that on Facebook or doing that and a Google ad, or doing that in Youtube. Do it like what we're doing now right? This is more long firm week we don't have commercial, stop sets that we have to wait for. We don't have

DR time listening, ours is different in others different strategies with every platform it at the base level. How can I grab your attention right now and how can I get you interested and who I am and what I have to offer the value back to right, and so, if you're, an entrepreneur or an entrepreneur, that's at at the base level you to, understand the story now. For me, the learning lesson that I'll get to the takeaway was, I did tv. I did radio, I started an agency. I worked with medium sized companies. I worked with like when I owned agents with babbling oil across the MID west. I had entertainment companies movie theatres, ahead, automotive I worked with North american international order. Show at the time was one of the world's largest auto shows. I did all their digital strategy. Detroit tyres, I did all of their digital strategy.

and then I went from there and I started working with the world's largest agency is started working directly with big brands like making it is trying to get a job going out of broadcast in the digital in the agency and the big brand I was the guy that was like this was my story. I can do anything. I can speak for the rooms. I can create you to chose yet I'll. Make that graphic yeah. I know Photoshop. I was the utility unicorn yeah the interpreters number one mistake: they want to be the utility unitary, but the problem I'll you on the Google. The problem is,

with a utility unicorn is this. The problem is you want to be everything? Let's call this utility right utility unicorn. The problem is corporations, don't hire. This corporations hire experts in seo. Corporations hire experts in paid media. Do you have a paid media person on your staff here Jared three right. You've got three of them right the person who you haven't paid media. Are they Also this person these people here are they also lets say: are they also salespeople, say now you're right, you're right, you know like these roles, not like hey, I'm the guy, I can do all of these things right. Companies go by. That sounds

unless your startup, unless you're going to a startup startups, love this, because they don't have any capital right capital right. This I'm trying to go work for Nike, I'm trying I'm trying to go work for the world's largest, and recruiters or like crazy past. He started an agency. Do all these things, ram teams, you had a television show. Radio show you bill audiences, you, U area, created your own influence or network, and I just couldn't break through. I couldn't breakthrough anyone. I can't figure it out and it wasn't until it wasn't. Until I figured out that you had to point your flag somewhere, you ve gotta be the best it one thing, because that's how you get in the door- and this is another secretly you can take away from here. So once you get in the door once you have in your system

so once you get in the door. So for me, what was that? I finally cracked it from tv radio, only my own agency and then getting into the big agency I went to Nike and I went for a senior strategy. Senior strategy role right and the strategy was digital- owes a singer digital strategy for key running and I went to Nike and I use no think about this. I had experience in the digital strategy an agency that a lot of diversion right? you're reading those job descriptions and you're saying to yourself. Well, I did this and I did this and I did this and I did this okay. So then, let's take let's take this is let's take all these things? You do. Let's wipe out these. Let's take these and let me build a better story, because

I'm going to take this and I'm going to break it out, and I want to say: okay, but when I did this, how did you do it when you did this in the strategy thing we needed this? How did you do it? How did you do it give more detail in context to it now and I'm a utility unicorn. My story is you know, here's how I generated revenue based on my principles and understanding and experience to be the best digital. atta. Just in the world. Now from there, I had a lot of people in the agency world baffled. So W p p and is one of the largest holding companies in the world on the com is the second largest they battle back and forth, and so I work for W p p bring agency holding. And I came in at a senior strategy level on Nike Running, moved into the nightly golf account Newton Nike women worked with Starbucks work with star working through, I'm came in under vs start before it was less than a year. I became the vice president of brand for that agency

it's a sloppy I'm not a designer by enemies. You not see anywhere that you do not see anywhere that over the desire, this designers vomiting right. Yes, but but I did this because now here's the secret figured out what my I knew. My value rightness universe might help us make a bigger. Mary. I knew my value I my value, I knew I could do all these things like children indian Circus boy. I'm gonna do everything I can to everything. Get good at one thing be good at that one thing live that one thing massive action: we all know the real truth to the number one reason marketing fails. Is people didn't take the action they?

massive action that they needed to take going into going all in on one thing, don't be the ultimate expert when you're you know, when you get to a sea level position, you can be the expert at everything, but when you're in marketing or your your building marketing, so from there so from there you're in this. So let me just summarize real quick, so you're saying like if, if somebody's auctioning because I'm giving openings. Yes, maybe there may be there in a role right now and they worked for a company ran in the company says, or maybe Maybe they want to go work for company right, maybe they're, building funnels right now in their runnin facebook,

during at all there doing automation hands in their doing all this stuff, and somebody runs now like like grant down, runs and add for media by Europe. So what what you would say is focused on the media buying go deeper, telling your story about being a media. Buyer, yes, and then, when you get into the organization leverage, the other experience, to find new opportunity, like my email address, your hundred percent at once, you're in so ready you get into a company

you get in this by the way. Let's go back to the original question because I will go off topic so how come back building your brand? They are built who you are right. I know who Jared is its very obvious. Who Jarrett is? I know who I am. Our stories are tight. This is building your brain so when you're building your brain you're getting in somewhere, it's telling your story or even if your prospecting, so it is just being able to tell your story concisely with impact in a short amount of time. That proves the value that gives some sort of our wider. Who I am what I do, and this is how it affects you and so, but going back a little bit too, like the career side of things, having the ability to to tell that story get in on that one

the massive on that. One thing then start to show your ability to do. You took that's how I went from senior to VP as I started showers like hey. You know what we're here we're running over here, but can I can do that I'll? Do you think that said, then? That brings up kind of an interesting scenario like for us. For example, may I give we hire somebody? That's a media, Byron, they come in and they talk about. You know their experiences and media buyer sure and it's good sperience. We're like oh wow, hey, that's great, but if somebody comes in and talks to us in the interview, this is just personal somebody comes in their like gathers Zella experts have of media buying up, you know, but you too often I'd find out when I was doing media vying for clients that I was working with right. You know, they'd have pages that were broken and they have this. That was them, so I had to figure out how to learn how to use this, and then

right to do that for it and then you know, and then the next thing I had to do was figure out how to do this, not because they didn't know how to do it and it was affecting my ability to do my job as a media, biodiversity, out that well maybe buying is my expertise and that's what my focus is. I had to learn how to do all these different things. For me, I'm like Bing, Bing, Bing, Bing Bing, like that guy is super important for us, because we run a little different. You know like. Are our situation in our marketing department is a little different reassurance. It's much fragmented, probably isn't the right word but like we, we operate outside of like a traditional this is the project. This is the school hours and you know that I like we do to buy the hyper ria. You know hyper proactive on a hundred percent. You know here's the thing I'll say working with these mass of companies

slow southpaw. I worked on pumpkin spice latte for four months la form, one campaign for most businesses in America Doin the luxury to work for four months and again they would die yet they bankrupt they'd, be out of business, so so an end. So there is there's a happy balance between they call it the brief they send a briefing from the brand. Then you'd have a rebreathed with asking questions back and then you're, extrapolating user, behaviors and the way people think and talk. You acted it's it's a luxury item. You know. If you have the ability and billions of dollars, you can create that and what you know and it's just not the culture of a business like ours and yours, we're moving and taking massive action in adjusting and pivoting quickly.

And I think it shows in our success for sure that that model just two different models- I'm not saying one's better than the other, but is definitely the model that works for us so individual out. There first thing is: get your story straight story here out what you're value proposition that decide with anything if you're a sales person- and this applies to you like what you're value frock as a sales person. What's the value pip prop of your product right like like you, have to go through the line here, because all these are points of differentiation. Most of the folks watching your I think are probably in the sales field rather than the marketing field. Ok, but again, like you have to think about that story that you're telling you know, people think that that sales and marketing are, are two different things in it so funny when you, when you get into these communities, there is almost this like, I well all these guys

as do is, is run ads. They don't know how to make the call in and then the sales geyser, the marketing guys you thinkin these people. You know they're doing all this work like work were the ones that are creating the interests like there's. Always this interesting relation, it's the same thing, sales and marketing minute. Somebody figures out that sales and marketing is the same thing. You will catapult Europe for pressure, a hundred plus a hundred percent. I fought being assails person, judge not gonna wanna hear this. I was the talent yeah. I get this name. We were called the town. We had talent fees. If we spoke about businesses earlier right, Jared would sell to Budweiser Coca COLA. Hey this talent, buck he's going to mention you for thirty seconds on tv he gets four hundred thousand dollars for mentioning the writer

Ok yards, the sales got. No. I was the sales guy. I think about the money I left on the table, but here I was the talent Diana the the minute and that's when I moved into the agency space- and I was like await my personality- is actually selling this along at the information and data. I made that connection. That's when I went like this. It is the same thing. It really is for sales is everywhere. So did your stories straight, yeah right. Like did? U story type now this is. This applies for business in individual entrepreneurs. Who are you? What are you bring to the marketplace? How're, you different. How do you add value? How quickly can you tell a story- and you know, like grew grant Story- hasn't changed its evolved totally, but it's like it's almost like your stacking you're stacking bricks on top right, so it's like the core story. Hasn't changed or just adding new things is. Your experience is changing yet another thing that you'll want to think with is as your working through the story. My my story

for ten years. When I first started, I was like hey, I'm the guy that answers phones and I try really hard to sell stuff and I'm not that great at yeah and then and then now and then it became hey sales guy in you know, I'm the number one guy here and then it came on the sales manager here and now have a team, and then it became on the bp here and now, I'm you know we're building out the sales department and then it's the prime, the president, here or now we have all these different strategic things. Initiatives that we're pushing on to try to grow the organization, and then so so then my story evolves to it. Not only does it, I just want to say this. One thing like adult: don't overlooked that, because if you can continue to cede India or story like if you can continue to like Peel back the layers, the more times you tell a story them we're times. You see more opportunities like like when when Grant delivers a presentation for the first time and when he delivers at the twenty fifth time

so different job, because he's had the opportunity to find where the joke fits in and and add a little bit more clarity here, because when he told it the first time that he could tell it mister, they didn't under and, if any of them in it allows you to kind of really mature in how you tell your story that leads to effectiveness and efficiency and how you communicate it, and that has a higher and no doubt, and not only does the store evolves. Somebody like Jared, whose now at the executive level that Europe running this cooperation will grant. He may have that involves story, but the other thing that Europe can do now because he has so much experience, he's able to adapt Jerry might have three variations of that same storing, based on who is talking to. He may tell me the different story, then he's gonna tell coven heart because he knows what he needs Kevin heart to do in order to come to growth, yes right and so on. Getting the story that I need, because I got to work in partnership with

Jared Kevin's gonna get a skewed version of that, because you need him to understand who you are to get on stage. So then you're able to take that story and just pivot and skew Y, and so this is an example. So we hire a new sales person. They go hey what's in store for me here right remember. When I first started, you tell that story because you're trying to tell hated this is what can happen. This is where you start. If you do all the right things over time, this is what can happen. Aspire, Jack. Ac is a great example of this item on the show. Last night, last wise number number one sales guy for the year right now was this: is he was answering phones at the front desk S right got promote. to customer service sectors where customer service he worked. Ass off, sold a ton of tickets ended up. Get an opportunity for this. Else team. Knowing that it was like a point of no return right. There's going back does if this doesn't work like you're, not going

was ass. I deserve it. Evidently I replace you, we all told him and then and then he goes over there and he like blows it up right so like now, that's a story that he can tell to someone. it's a story, I can tell the somebody's, and now it's like this is story. Look Jack story. When I gotta go, and heart disease. You guys understand, like I'm telling you I remember, I slept on air MAX, does broke four year and have my tea kicked in every day with brutal, but I kept pushing everybody told me to stop and quit like. I can tell that story? He resonates with that right to Kevin Hart, I'm gonna say: hey, look. Our biggest event was at thirty five zero people. We filled up Marlin Stadium, the ball team and ain't even had that many people in we've had Steve Harvey John Travolta, Dana White blah blah blah I go through tell we do you know company does one hundred and fifty million bucks a year Granton all this real estate? We help tens of millions of people improve their financial or dish and that's the story. I'm tellin him. No doubt ass re belt, so so understanding how

being aware of how your story is? Evolving is really important can end and because it opens you up to being able to talk people like if you are in a position right now, where let's talk about is a business, for example, sure the the way you sell. Somebody on your business and month for is different than the way you sell your business to somebody. You said yourself, his party or business sure honey decline, ratio in your five right right and to pursue the store evolves and so don't get locked into one thing. If you are locked into one thing you need to have like if you're, like man dude I've been I'm on a I'm on a broken record right now. That is nine. Occasion that something is broken in your debt. In your note, in your equation, you're not growing is a person you're not growing is a company right, your you're stalling out think about your marriage. Think of our relationships that you like

stalling out in telling the same story over and over and over again, whether to other people to yourself. If you're, seeing this play out in your life right, I'm going big, yeah. Of course you go in life if you're telling the same story over and over again red light, merging see alert. You need to change something because you're not grown right now, but you know that the important thing about what you're saying is you ve got it. You ve got to have the data to know you're doing that you gotta have the data like here's, the scary, thing, people listening or watch out right now they don't even know the red lights. Going off. I've been tellin me, story over and over and they're, not man, I don't get- I don't know, what's working Life life's, okay, yes, they're, good, they're, okay, same job, same income, like you, know, they're on that they're not measuring the results, real right, exactly paycheck good statistic to measure you know your paycheck isn't increasing. No doubt red alert, red alert, something needs to change, educate yourself, it connected around different people, we haven't collar Johnny to collars

let's see who we got on the phone here, all right. We just in from four laddie, just then what's going on man thanks for calling the show. Absolutely. Can you hear me yeah, I got to say, say: what's up to buck with just a book or a man good, the first time calling longtime you yeah you're gonna, go wrong the first time I called grant was actually still. go on your nose with job but yeah our ratings are out since that data, because I'm on probably what I wanted to ask my stories kind of so I'm in the promotional products industry. I have an increase in my fails? You know Europe year. I get a lot. We draw the clients I am trying to develop a browser like on weight in its grandma. You know these other platforms

and I just I need like an idea of what kind of content each day or how it is. I've got a walk now really know. What did you just go? Magnetism basic take away right now, they're gonna help me out the first quest. I haven't. I hear instrument linked in my flag. Automatically goes up because what it tells me, as you might not know who you're audiences and your cast in a why net to everybody. Instead of going super deep and niche on who your audience is so the first thing you need to do is build out who your core target audience is really knowing and understanding who you're talking to, because imagine in your stage of business, you may I have the resources to create enough content across multiple multiple platforms now

Can we share the same content and other platforms, but I'm talking about beans really strategic with what you're trying to accomplish and who you're trying to connect with. So the first thing I would do is build out your audience understand the person some people call avatar whatever you'd like to call it really understanding who you're going after and then from a content. Standpoint that knowing who that person is is gonna help relate so that you can connect with them right from trying to connect with Jared I'm not dance and on Tik Tok. If problems, gonna connect with Jared right. So yeah right, so I mean it. Might I don't know, what's that? What's that video? Oh hey, you can dance, you can really do. He actually is on it. I don't know that because one of the young cool, kids yeah, that's a good one, but yeah figure out your audience. My target market to find primarily I deal with like real estate broker

in owners- and I actually recently connected with a woman that developed and have to bridge all the dinners disagree. Corporations the other in a warm place, deserve suffering yo a severe shortage of food. those who put that women actually have all that in our own worry available really like incredible prices down one of the public just give you one more or the first time in a couple weeks on the site it about that will have a lasting peace, I'll, give you one more tidbit I'll. Give you one more I'll. Give you a quick takeaway here when you're talking about your audience. When you talk about creating a core audience, A lot of businesses do this. I don't feel bad. This is the stereotypical. I'm gonna build an audience and business owner ago. It's real estate brokers, that's my target real estate brokers,

there's really get to find on whose audiences think of one singular person. So they teach you this and tv and radio when you're talking to a camera or you're talking in a microphone. The first inclination- If anybody is to go hey every body like say, m reality: hey everybody out there. You know you're, talking designing this big, you always think of us on any platform and tv Justin, when we were talking how many people are sitting next to you right now, were we talking just you or did you haven't on for a group of fifty people? Now me right, so Justin my you're, my core target audience. So when I'm talking to this camera, I'm talking to Justin you need to know you just in is for you you. to know who the male female eighteen, thirty, four, fifty five, before you need to know exactly who that one person is report, Lookin Democrat. Are they Middle ass, lower class upper class. Do they mean git

Are they religious rites? Are they catholic They have this holiday off, maybe they're, jewish there, there commandeer webinar, because it's the Sabbath and you didn't know that you're consumer was eighty percent jewish. You don't like you really gotta. Nobody is you know, so do the resources a lot away? Obviously big companies, third party data- they pay a lot of money to feel this out. You do your own poles and research and the more you work in your business. You can figure that out thanks for the call brother. Good luck with your business sounds like you got a good thing going, definitely is year over year. So thank you we favour to adjusted and everyone else does watch and right now I once you're pull out your camera as as chair deny or on the show, and I want you to get the screen in their here I'll- do one worthy will do it together. So I want you to hold on. Let me put my camera hurry, we're ready some video lip, camera around with a flip over young hustlers right now the golden shall go in here

The only guy that makes me look bad on camera? I'll, be honest with you, but then take that video, and then I want you to post it on the platform of Instagram Facebook and Tag Jared a grant tag, young hustlers, hashtag young, slurs and now we just love to know who's out. I want to connect J relationship so that that who we got next we get David in Israel. David in while, what's up dated, what's Goin on man, YO guy doing today, good welcome the shell from here, where the money is going on in TEL Aviv. You in Jerusalem, where you tell em Egypt, TEL Aviv, Michael Miracle, what you want. You question they brother also. So basically, I have a question more of their relationship with your media by right guy recently we are a media buying guy to accompany them, pretty good work

now, two months we months almost. Now I heard a media buying only after I know exactly like no old audiences, we have for our businesses and after I did the media buying Therefore, our business both last month left your story we generated like Oberlin Devon figures for the first year. We can get revenue. Of course. That's all end. Didn't media by their side was to take these job from second do other things, but I make sure the older fulfilment working, older employees, the website is always improving stuff like that. now these doing a very good job, but sometimes I you seemed on things that you might want to do differently. Now. I want to tell him like a maybe we should like attack peace from a different angle. or do like this but I dont want also maybe filled it.

I'm the one charge or not. These does the marketing of rail company. Now I wanna keep distance between us, but I also want to make sure that he got the job and if I want to give giving some advice or something so knocking the light, just giving do his job and give you hired me, you know so hot guys manage their relationship with Europe. Media buying, guy and not making look like you foresee, didn't! Think you don't I don't know it all up to take your taken. This won't. Let you take that you ran an agency, sure creatives and people that come in, because sometimes creative people are weird. I based see things early way. Hawsers want to do things like Johnny. You tell tale Johnny something about a video like yeah. I got the video cover. Do we tell tell some managing ray of people, is an art, etc, and you absolute

we need to learn that art. Otherwise you get. No creativity, get you gotta understand it. So let me see if I understand the question in Germany, you can help me here. you ve got someone who's doing media execution for you and you are and they're not. They're not he wants to provide feedback on how they can do there better. Is that right, David, but you're afraid that you you'll stifle their creativity? Look it about the job right. Sometimes I see things that we can do better, because I do have experienced burden with media about right. Facebook is this of many earlier working. Where is this an employee or a contract? A big difference, his contract. Yet Three. Are employees to have the work? This is premature and he and ends

it's just so, I'm trying out so you're the customer right yeah, that's what I'm trying to figure out yeah you pay you're, the customer he's the vendor, he's the vendor right, he's a contractor, correct and you've got a business and you pay him to do paid media for business and he thinks you can do better paid media than what he's doing diseases inside I ventured the render the vendors doing stuff and he's at it because he used to do the paid media, for he doesn't think it's great and he's like he does good, but he's like do you like there's some things that could maybe be done better or maybe you were in alignment with what yeah, I was sure sure. So. Transparency is the first step open communication, honesty, transparency, open communication, constant communication is the absolute key you know. When Covid struck, it was amazing to me, as we dug into businesses around the world, how many Then we're not looking at their data as frequent

as they should be, business owner, looks at data quarterly, quarterly k now I would put someone going quarterly to go weekly now, if you're in the car network. You know power. hourly is the only way to do it right it not even daily right daily, seems mind blowing for a lot of business owners, but my suggestion She wouldn't would be to have that open can occasion say: here's what's happening Here's! What I'd like to have happened, let's track this together and see how we can optimize to make this work better. It's accountability he really more than anything? Because if you as the owner of the client, are not keeping this vendor accountable, then it's your fault, not his fault. It's your fault for neck keeping him you honest and having them I mean ultimately you're. The customer, like you are the customer, so you know is: if you have occasional feedback

Then there's zero issue with that right. You know, like You can even tell the guy hey. I saw what you did on X. I really love didn't thought it was awesome. I sat, and I thought tat self. I wonder what would happen if we did this right. Would you mind put that in the next campaign that you build and trying that I just for my own part, No curiosity I'd like to see how that would work. They can't have an issue would not at the end of the day this year, the customer, maybe I'll do like, do you guys want to be right or do you want to get business right? I mean There comes a point time where being right, dont really mad know, and that's when we talk in our in our sails material is like foundational sales material for rice which always always always agree like listen to the customer like Lou understand, acknowledge and then, if they? can provide a compelling case on why they did it. A certain waiter riot won't work that way or why, then you know, then than that gives you an opportunity here, but, like book said at that point, you're in community,

you should never ever feel like we get somebody put enough. A big mural on one of our walls, We're like hey, it's it's! It looks like it's crooked, pull it down and do it again right. There, the vendor right. We pay them they they create? They do a lot on their own, but at the end of the day, worthy must, where no pain, no doubt like it's safe to journeys by sending up expectations in the front too, by making sure that you know you it's hard to manage on the back you gotta manage on the front into imagine. When the mural comes and right, they ve told that person exactly as the customer exactly what they need so that when it's wrong thing This is exactly how we wanted it. It's how we said we don't agree, you need to move it again. So you know it's early expectations, transparency, it

often looking at your data as often as possible, I would say at least once a day, if you're not going over once it so I've, I've paid media employees that we work with as well. We have to check ends, in the morning, one at night, so we're goin to a day right, we're going right in the morning were setting expect that we're looking at yesterday, like overnight, we're talking about what's coming up today and then toward at the end of the day, not even at the end of the day, because we may want have to optimize early yeah we're talking to them again. If you're not having conversations that often I'd recommend you do it good. You go. Thank you got appreciate the coordinated all the way from Israel. pretty glad that a first for the young Hassler shall people northern Israel, the Goblin Special the place, I am the first and so on so look. This is a super important for you guys to get down. We ve talked a lot about the down. Some of these little

these little side streets around this big thing of marketing and story in value prop in. But ultimately what but came here to talk about today was the number one reason people fail with marking. It is because they never do enough of it to make it work, exactly don't hit that they don't hit, hit the less hard enough, they dont post, frequently enough talk to the pay via specialist enough like it, it all breaks down, because you don't do enough of something right and know. This is why the text concept is so important, for people are really understand, because ten acts means that you're doing all of these things, but not just your marketing. It means that you are doing that with your sales organization. It means that you doing that in your personal relationships. It means that you're doing that In the gin right means that you're doing that with your personal development and when do. That is a trickle effect. You'll notice that,

you do it right and one spot. It affects the next spot and allows you to ten extra relations solely to annex the gym text, the sales team it trickles and not not to mention- and this is something our seo- Brandon talks about a lot The law. Magnetism is a year as a Maxwell. Long. If you follow John Maxwell, when you too next your life, guess what gets attracted into your life! That's why I'm sitting by Jared right! I made the decision to ten x, my life and now I'm sitting next to Jared who's. Somebody that I look up to somebody I learned from constant and I've been ten Xing and we get buck into our ecosystem. That's how So it is mutually works for everybody. Until you get to a position where I mean I look the close circle that that I speak of people that I spend the most time weapon These are all highly talented. People are all people that are incredible at what they ve done. They ve been incredibly successful, right and and

Is you know it's it's one of those things that you know. I've talked about this in the past before, and this is one of the most important lessons, no matter how old you are if you're teen, if you're twenty five, if your fifty five right, if you haven't figured this out yet, if you haven't figured this out, it's never too late to figure it out, and this one thing will change everything for you. I hope you are taken note. I'm trying to set up a lot like I'm trying to build. This is bigger. If you can understand delayed gratification, if can understand putting in the work without seeing a return immediately like, like you understand that game you can have a porch, then yeah yeah a porch payment, that, then you can, then you can become tax in every area of your life. The reason

people bail on ten acts is because their impatient with the result. And what worked for me wasn't that I showed up and kick DAS in worked hard for six months. It's that I continue to do that right. It's now, I'm cool constantly thinking. The work that I do today is different than the work that I did before back then it was blowing up the phone every day, Simon my head up again a saucer. Your pointed out in an that's: do that's like that's like the first be a good analogy for this, but it's like that first hurdle like if you can imagine you gotta go run an obstacle course and the very first obstacle on. That course is a Fuckin fifty foot wall right. And every other wall that comes after that is smaller and smaller and smaller here that first walls where everybody stops because They don't understand this idea of I

to play the long game I gotta keep going after this. I gotta show up and do the same thing everyday, because it's the right thing rope not because I immediately see a result from it and that's why people bail on marketing? That's why people bail on business? That's why people bail on the gin? That's why people bail on diets! That's why people's marriage, is fail because their impact with the result that they're looking for no doubt and if you can get, that that is what taxes and we you can get that you're. Every area of your life will change that is why people are going. That's why people go in saying with tax in the best way possible. So true, because they get the idea that I'm action we doing. Actually being, been sated, or the result of my effort is actually In alignment or greater than my expectation, logo, or than the work, but I'm putting it, and that's when you see things like you're like you look at grant you're like man dude

he's so rich he's going after it. Things are still hard, I'm not gonna, say say they get easy. If we decided that we wanted to start a new business next week, stay tuned because there might be. Oh, Maybe the announcement we're working on something big we are in a position to do that now in its much easier than it was ten years ago or nine years ago, when we had four employees rights and when we were only due in two and a half million bucks a year and sales like today, game is different and the reward is bigger right and it's still work, but we ve passed a lot of the obstacles like we're not having to go over that massive fifty foot wall that we have the scale that most people fall off of gear and if you can grow. If you can understand this, I promise you. This is probably this this. This one thing probably had more to do with where I'm not personally today than anything and for you going from

tv and radio all the way through to owning your business. An agency now you're you're, a senior executive for a massive organization. That's gonna, frickin blow up in explode, not only be the best opportunity you ve ever had your life hundred percent. It's not because of one thing done one time: no, it's because consecutively consistently. less relentlessly with frequency you show up and you do the right thing every day and if you can do the right thing every day and you can push through the resistance you can push through the failure you can push through this thing. This idea that you need to be compensated for your efforts on a daily basis. If you can get past that you actually have a shot at figuring, this whole thing out and truly becoming tenant. I'm glad you said that, because I need a lot of people who don't know Tenex, they know of it. They don't know more about it, especially when I joined right now. I've got this following from old tv, radio, Korea! What's this ten acts thing you know about, your own family starts tacitly what's okay. So what is this? This text thing right? You jerry.

for years are guys a cult. Are you? What is this thing right? And you have to explain it to him and I think the first perception that people get is that massive action part the one we are actually talking about with marking tat just in, for example, right. But what I think we do here as much as Jared, and I already know- and so we start talking to people and where we're already giving them context, in contrast right so, but to hear Jerry talk about the fact that the massive action is the fifty four one, but it's what you do after that massive action. It's that continued disdained mass of action that actually gets you did the goalposts yet actually get to the reward because we'll get someone like Justin just to use you as an example, he'll say you know Buck told me to pull and figure out who? My core audience is, I went out and I talked to five people. I talked to ten people. No, I took massive action. I talked to fifty people right and

I started to dial, and these are my customers. I know all these little things about them and week later dared seeing this for years. Hey man, What you told me to do, I did the massive action yet, unlike can instil socks right and it's like. Ok, How long did you do it and how did you measure it and Do it again and did you do it again, and what did you do? from it. And how did you optimize that and then did you do two hundred people and then did you do five hundred people it's like, because when you get to person four thousand three hundred and sixty two right, you might actually get a multi million dollar idea talking to that pursued out. and that's why this thing is light. There, like you, know, I'd rather be lucky, then talented. What's what are some of the sayings like I'd rather be lucky than talented like the thing you want to know. If you want to know that you just show up every day, that's right or no. What's the one, it's like the more action I take. The lucky

That's the one yeah, that's the one. I was so the more action I take, the luckier I get because you keep showing up every day and that's how you get on the field. That's how you play the game of life to win. Is you just keep showing up and you keep doing the right thing? The next right you're overwhelmed with, where you're at, if you're discouraged, because you're not where you want to be dude. What's the next right thing to do today, don't think about next week or next month or next year. Do I think about if you got to pull it back to dude? What's the next best of the next right thing for me to do, maybe it's getting your ass off the couch right now and going to the gym. Anyone can out in your body move, and maybe it's one time just the. This is just the next step. I went to the gym yeah, but I went to the gym yeah. Maybe it's turning this off right now and picking up the phone and making a sales call like if you're discouraged you're overwhelmed because of the distance or the gap you perceive between where you are today and where you want to be

get overwhelmed by that. Just do the next thing right, like I look, I'm like man, I'd love to be in grants, position or Brandon's position someday where they've got. You know full freedom to do whatever they want they ve got enough money where they never have to work again. If they don't want you, they ve got, they can go vacation, they can do with whatever they want the total freedom I look at that and go man. I want that and sometimes there are not sometimes a lot of times unlike overwhelmed, unlike due to how am I going to get there I little. why, before the show grant, he sent me a video and he was talking about. He was like do to third, if you're twenty seven years old and you're, trying to figure all this stuff out you're trying to get your money right like do not compare yourself to where I am today, sixty three you can't like you can be inspired by it. You can you can. You can aspire to be in that position right, but you can compare yourself to that position because is. Your circumstances are different. He's got

more years on the field he's been through. More negotiation is and has been, between economic downturn now make cycle like there's so much that people have that you. don't that's so dangerous took to compare ourselves to other. I get a dude I get sucked into that and that we talked about this form like that. So I gotta turn social media awful lot because I don't like it. Influenced by other people either do the same thing one way or the other I'm trying good off except birds. I still lobby have cell, so I don't want it to like. I don't want to it and listen to a guy. That's two billionaire every day, because I go who all kinds of shit in my head in some days. Unlike doll, I want that I can have another days. Let go my god, I'm so far away. I should just quit right now right and then and then you'll be the other way. The people that are are not as well off or not in that position yet in new man, you know life seems pretty easy for them. Man you know like. Maybe maybe you don't need that like I'll? Just let you guys know with full transparency like every day I ain't uneasy guy right and if your expertise

are that they will be then you're gonna be you're. Gonna you're gonna have troubles, like you, have got to know like it's a freaking wave and you just ride the wave and again, if you show up- and you do the right thing, even if even if you can only do the next right thing right, it's better to continue to build in that discipline, because ultimately it pays off in every of your life and that's how we got in this big, bringing like conversation about marketing, nor a reason your marketing is gonna. Be success was because you have this one single thing installed. This one discipline in your life is sure that you apply everywhere I'll. Tell you one more thing: to it's all like if you're on that couch and your Jared's asking. Maybe it's time that you get up and go, do something to go to the gym or make that sales call Brandon Dawson talks about this law is well, it all starts right with the mindset. It all starts with the way that you think- and so I heard Jared mimicking. What somebody on the couch might think. Yea it's not working yes, asked if

it's your mind, said guess what that's your life? That's! What comes true! That's the law of magnetism, it's what you're bringing in your life. So it's like what is the first step, is it to get up. It actually isn't to give up its to change it here. For this last, make the decision. Your brain has to tell your body to get up exactly yeah yeah. So you know, HEAT Brandon, says what you think is what you say. What you say is what you end up doing and then what you do ultimately becomes who you are, if you know Jared, what do you think he's thinking as he said, here doing the show talking around the world to other entrepreneurs, entrepreneurs right with his wife and his beautiful to new kids, and I just got the perfect Tenex life going. What do you? think he had to think to do that and I'll tell you right now, I'm thinking I need a hundred km.

Yes, I'm thinking that I want to spend two months every year and more Bayer coasted deal soul in Spain. It is because, in my view, this out with my body, but not I'm so did I want to ITALY in April, and I want to go to either. Greece are like, like me, can now see up in August some worthy or more bay like I want to be in Spain or in Greece, lay the summer on the Mediterranean. A bad ass, Villa shilling sounds you know me I'm workin, but chill the freedom to do it totally totally. Making money in instil light like being able to do things that are passionate about that. You want to do an end I've been in a position, my whole life, where I ve never been able to do the thing that I wanted to do. I've always had to do the thing that I have to do. ten years ago for the first to you, that I work for grant like

Was it all in like? I am on this now to burst how many the first two years sears while like I was like because it was it, was so much work. It was so hard and it was like constant, like do too just like grew grant was not you know people they are well must be so easy to work for grant. Everybody must want what you guys do like. Ok, what we were doing this would grant wasn't gray I like we were making cold calls when I said I'm calling from grant corners whom they were like who spasm sovereign, so so like for me? It took away But then, once I started getting a big enough book, a business and I started getting all of the success stories of people winning and then I'm, like. Oh man, do this. works. My dad gets on this stuff, my mom, like man, he's thinking and talk and differently since he's been going through grants training many Bush with a businesslike then those story start impacting me, and then we start getting. All of you

stories from people that are making these massive massive transformations. We start magnet right magnetic. We start attracting people who think with ten x, big ten x flag right here. You can't see it and then I'm like Man you. This is amazing, we're impact on people's lives and then and then you turn around you're like oh, and I make money, no doubt like you, if you, if you're fortunate enough to get those two things to align like you, you are truly in in a really incredible spot and- and I know that's what we're all about we want to, we want to profit. We want to make money, but we want to impact as many people as we possibly can, can change the way I think, the way that they earn and I really appreciate you coming on on the show today this this is maybe you tell me I'm here. I just love hanging out yeah. I wish you I wish I wish I got to see you guys more. I know we're happy to be back in Miami. We actually won two rooms over we've got a TX three hundred and sixty going on it's a two day deep dive. We examine all four quantum. dreams of a business. You got finance operations, HR, you ve got financial model intercourse marketing I go on.

About an hour. I'm going to spend two or three hours with a group of extremely dedicated Business owners, seven figure business, seven figure business owners who are thinking about what they want to do right so they're having that thought, and so that led them to this event, to learn more so that we can help them scale their businesses from one. And eight million the twenty million. You know. This is one of our this programme, this text or sixty programme about box talking about this is poor. probably one of our highest raided programmes that the in the cartoon egos It's a thirty. Five thousand dollar today workshop right and it one of our highest rated, and I, don't know the exact percentage cause I haven't figured it out, but I would say that seventy, five percent or better of the customers that come to this then do the next thing with us

they do the next thing. They do another thing like liked. It doesn't stop here and people don't spend second money. If the first thing wasn't so freaking amazing for three hundred and sixty it's ninety nine percent yeah it's for three hundred and sixty everyone moves on and that one percent is just somebody who you know, may have fallen end up. No issues or something like that, for the most part, is every business owner continues on to the next level to work with because what we're doing isn't just selling a two day event we're developing log, term relationships to help business owners scale their business, their personal, professional and financial goals were helping them actualize them and make them come true a lot of what these Saunders pick up in today's. They go home the next day, a media difference, yes, meals. First meeting the first meeting when they change is at an end. In the great thing about it is because the expertise that they have

billion dollar marketing strategies ran in Seoul this company for a couple hundred million bucks under fifty point out with private equity companies and he's dealt with structuring small Businesses do in a couple million bucks a year so that they could maxim eyes there. There there there about the value the company we sell it in the future, and so they are we do have the x and the expertise to work with you from your due in two million or three bucks a year all the way up to fifty a hundred million two hundred and fifty million bucks. You yourselves, check the program out Wher. Can they get more information can go to card ventures, dot, com right there, you're gonna also just dm me at about buck on Instagram happy to connect with you and follow along your journey as well, so you could dm me and we could start the conversation about bringing you in and I'm gonna give you permission to call him uncle buck, not just because you can, but because Uncle Buck was one of my favorite movies growing up you. Can you absolutely drop that the other day? I appreciate you being here and look forward to having you back on again

remember the only people who condemn the hustle are the ones who given up on the hustle themselves. We'll see you next week. Thank you for listening to young hustlers subscribe to this podcast