One two: three: five listening: do that on the all things comedy network. This is, bilingual american history podcast for each week the plays baseball, he wants to punch. Other people have children who play baseball in the face. Eater of sandwiches maker of love, Dame Anthony reads a story from

american history to my friend Gareth Reynolds, who has no idea what the topic is going to be about, and congratulations on, not fighting the other parents Dave. I know how tough there's still time. There's still I mean look. The league just ended tonight, but there's still time. I can still find this guy on the streets. Okay, so complement rescind it and retract it called. The quote: is Jim catch the fucking guy Dave? Okay, fine! This is not going to become a particularly quiet. Part now hit him with a puppy present sick argument about action mislead the

alright. Let's just start this dumb episode I'll play there. We go, that's where we need. Yes, that is a bad night. I don't like. I don't like having a grown man, make my kid cry. Well, how about? If a grown man makes you laugh, come on take my hand the little the little baby girl eight. Maybe a year of our Lord Hazel Krzysztof share an unknown inventor in Philadelphia, created a way C cream that had a small amount of an anti bacterial zinc oxide. Okay. So I'm a man created a weird weird wax a poisoned wax. It sounds like he's created the first deodorant. Oh okay, interesting. It was trademark

It was known as Mum mum, mum em. You m mom as an light, like the british version of call her mom hell having lamb appear to keep you from stink. I've got bad breath so, as in keeping silent as in mom's the word right, so yeah, it's mom in your be out its lax, thereby and quiet body.

It's more it's more memin in the sense that people did not like to discuss these sorts of things. It wasn't something you would talk about. Isn't it just amazing, though, because we've talked about the smells of history, and I mean the Biao like through the pandemic, I Malta, you know I I wear deodorant probably eight times, and there would be times where I would catch a whiff of myself and be like good God, and that was that is someone who bathed regularly. He and I still add so. I can't imagine what the chorus of stink that it just becoming our people and then the fact that they are like opposed to talking about it. Like wouldn't you re like hey, so I stopped stick king did you know, you're gonna hear about this shit. You know everyone smells horrible

the solution. While there there actually is a solution. It's just bathing in washing your under arms, the added it wasn't his bad, ok, so okay, it was very bad manners to mention a woman smell. You just didn't mention that everyone pretended like women didn't sweat or smell her fart or whatever, like they're like that's just not because it's victorian times they just want to see them as these creatures to be less it What does angels the woman Who is Singapore's slowly does not come out. She just does and then the pool removed at the end-

poor angel who sucks and throw her so any talking about women as like human beings who farted in and had body odor and that that harmed the desire of men. So when I write I mean and that's there's, that standard still exists in some capacity, but even in that time the men must have just been like. I mean just walking latrines as such. You know what I'm like. They were probably just stink and yeah yeah. There were one hundred percent allowed to smell that, just like the sticky woman, the other night fuck, oh shit. Oh my god look my armpits bleeding! That was me. I mean and man's an odor body. Odor at that time was like considered. Manly like you stunk, and you were a manly man, yeah right, so there

of course was that women did not want to be seen sweating in public right, just always bad to explode from gas. That's right. Americans get home and just be like setting Guinness book records. How was your day to Ofelia was fine, oh dear almost you out there a long time days, eyebrows submitted with, He must be no love to my tummy, so

Americans had long been reluctant to bathe, but with the germ theory, they'd come around that changed by the late nineteenth century. Americans are now like: let's get rid of the filth and the smells that we've got everywhere and they started taking showers around And using toothbrushes, sewers and water mains were put in, houses were built with bathroom, so it's it's. A whole process is taking place, a corner sort of situation, but there was still the odor that came off the body right. That was a different thing and with people starting to work together, more and more in crowded conditions, odor became a social problem share. The

perspiring, odor and people had worried. People had worried about how they had smelled for centuries, perfumes were used by the ancient Egyptians and the Greeks, and so they, the people being concerned about how they smelled has been around for awhile, okay. But the big difference is now that more people are living in closer conditions than they ever have in the history of the world. Right, it's industrialization! It's all. The subsidies are much more dense right and then in nineteen eighty eight they said mum came yeah, sorry, eighteen, eighty eight mum came and I'm going to read you some ad copy for mom. Oh great, perfect quote: men do talk about girls behind their back, although they won't admit it is a girl, pretty a good sport, a smooth dancer. The answer quickly goes the rounds. They talk about other things too, about the girls. They hate to dance with the girls

simply won't take out for girl must be more than pretty and smart shall never make a hit with men unless she is truly sweet. Nice to be mere unpopularity often begins with the first hint of under arm odor, so that such true and and its it's just I made again it's it's. A threat Right, I mean it's basically like want to be in unlovable, husk walk around town stinky you dirt fill. Woman, pig yeah, Something that smells good

We know how much you stick another like everyone's laughing. It just think that's pretty much right. Ok, that's a good catches, the ads very catchy. Obviously you know that puts all the onus on the woman to think of yourself, yes now, like I said before, mum armpit odor was usually just dealt with by using perfumes. You just put perfume on you and then at some point in the eighteen hundreds they started, putting cotton pads or rubber pads in their armpits sure to face a phase. I wish. I was still here that you little well put my rubber pits in there we tackle the day, so they would those would I can't above my shoulders for anything, I've got a Mccain range with those who protect the clothes from showing that there were,

which like imagined in New York in the fuckin summer, and you and you have to hide you're sweating like what good luck I believe it to be impossible. Yeah, it's just like. Are you human so then you're like our pets, are just dry while the rest of you so didn't notice how humid it it gotten very normal. The way it doesn't do anything. I look. Obviously I am a beautiful woman who has oh boy, that's up there, It is really to politics over my skin rubber. What rubber there's no rubber! My lady was just in gentle Oh and then just imagine going home and taking out your cotton pad or rubber,

It feels so rip off my stig disk, so mum was a cream and you would rub it into the armpit using your fingers share, but not many people are interested and those that were, it left, a sticky greasy residue on their clothes. So now those are she's right. You want to you want to eat. You want to smell better, but now you're getting like a greasy stain under your arm and your clothes grease me up. Others didn't like rubbing it in with their fingers. Most people thought mum wasn't necessary and not really healthy, like there were a lot of people that thought. No, you sweating is good and why are we getting rid of this right? They wash regularly and they thrown perfume. So why did they need mom? Also mum itself had a weird. Oh, that's swell, ok, bad, ok, so bad business!

bottle. I mean so we stink a little bit differently than your body is still an odor this, it's like pine and dog. Why don't you put it on your underwear? You have some dog log. Oh you're, going to this air put under its put on some mum that smell of what would is going to toxic Kate. All those around you historian, Julian Sil, Volker quote. This was still very much a victorian society. Nobody talked about perspiration or any other bodily functions in public sneezing in public was frowned upon so okay, but they had like outhouses yeah. I mean I didn't really understand. I mean I think it's. The kind of thing you'd probably have to live in to fully experience like what that I you I was against. You know bodily functions, but yeah they had out.

And this is a time when they started to get bathroom. So bathrooms are much more in America, there's more bathrooms and more plumbing, because that's kind of your building out in America, whereas in England you have to refit you're already houses, in around for five hundred years. You know right, you're, redoing everything or if it's in America, it's very easy to have bathroom, and then they were just like such a bother when they're under the bucket system for another century, whatever and in nineteen one three ever dry was invented. It was the first anti perspirant right, okay, it was made with aluminum chloride and you had data on using a cotton swab. Up. Ok, but it didn't work rate. It took a long long, long time to dry and it caused so you're, basically just putting stuff

Then I guess is holding up arms summonses blowing, giving a pet blows. It would cause a big mess and it also stop whether there really I mean yeah. It's I mean it's like Caveman with fire. Look, it took a minute there on the path you know, but then oh, like we're just like where it hurts and that's a problem, its threats better, but now it's burning Paypal. It would also destroy close by eating through them. It stopped sweating. By clogging pores with aluminum yeah yeah with aluminum, so clogging airliners it. It lasts for probably three days once you get it on there, but it's eating for your clothes. Do you have a non smelling? hole whole which heads you have like a jagged aluminum. It's like I can exploit you'd like a shrimp under your arms yeah? It's not! It's really, not good this, this amount of! So

in two thousand, it's alright. In nineteen ten, a surgeon in Cincinnati, Dr Abraham Murphy, was looking for something to stop hands from sweating during surgery. Okay, she says Christ. This is as if they didn't have enough. A battles going on people like you know, we're also prone to slippery utensils website drop them

scalpel and this lady, oh boy yeah, so he created his own liquid, anti perspirant and aluminum chloride, solution that plug pores, okay and he trademarks trade market in ninety nine. So I must have started before nineteen ten, whatever so now, Dr Murphy had he has a teenage daughter in high school named Edna Murphy and she starts using it on her armpits because she finds out what her dad's done and it works and it stops sweating and it stops body odor and she starts giving it to her friends and then she's like we should sell this. Yeah yes agreed, so Edna decided she was going to sell it to the world and she named it. Adorns

Oh well! Actually, that's the word, but that the way she wanted it said was odor, oh no adorno. No! So she's in high school yeah yeah, it's like yeah! I mean we don't expect her marketing to be fabulous, but no we don't it's a lot a lot to do so. She balls one hundred and fifty dollars from her grandfather and she starts a company. That's about five grand today, okay, really well at first she rents in office and hired a door to door sales team made up of all women. Ok because she's only focusing on women round focusing on Moscow. their perfect. It is their world they're there to be, please not to please what is there to change. It was pretty perfect.

Has anyone seen my trees that well it's like this is because, under our martyrs it's considered to be a manly smell sure women were supposed to be ashamed of. I by men, men, man, women when they smell it's horrible. When we smell men Good awesome best were bears. Yeah dudes are the guy smell great, but apparently anti Perspirant. Wasn't something people wander from a door to door sales woman again because of the taboo nature might think it's also because a lot of people thought sweating shouldn't be prevented. It was unnatural to do it and she starts promoting it in the papers. The ads are pretty typical for the time. I've read you ads from that time and medical ads,

It was a pretty crazy. So here's an ex his example quote: Adorno is a or an odor. Oh, no! No! It's necessary to every dainty and economical woman, indispensable to women whose clothes are quickly ruined by perspiration stains. and this is something some women do want, because they're using pads out of their arms funding to some women do want it a lot. Don't so it's not it's making someone! It's not bringing him enough money, so Edna has to give up the office and move the business into her parents basement but she is, I mean the name is horrible. It's a terrible name, it's a horrendous name in and then so she tries to get drugstores to carry it. She's liquid

do you like to try? Oh no, I I about now odor Odorono, there are now yeah, it's just them. I a lot of a lot of so so say. We odor? Oh no, I'm reading the package yeah it's so you know pause, to the ticket partners that pause. I dont know you're allowed to give line readings on how to make absolutely at the label. I do know, I'm just saying for your customers when they want to buy it. You say oh they're, oh no, and then the the I just don't think they're going to want hear me say that I just think that that's not what it is you made it read out now there are now, but that was it where and therefore, where You said at the second to last: you said it perfectly. There are now you know now, what

oh tell it. No now you go back the other waves, it's not as good again. I I just hate the name. I hate that Really, why not call it stake nope? That's not! That's! Not! I dunno! If, ladies, would enjoy that, I'm a lady, I dunno, if I would enjoy Nope nice pit, glue something like that, like a maybe, the older one, no buying it. Oh, no! It's okay! My way of passing it's a cute way of passing on a passing. Okay, come back when you've got a regular name. You know like uh, no more shit pit. Okay, I don't want to be in here anymore, yeah monster areas, just a weird little gross cavern. You know gross that's a good name,

How about this isn't a pitch session on just a little fun dick Milk! You want to milk. No, I don't want milk, I don't think we're having fun I'm having a blast. I've never had more fun with a person, so I think it could be something maybe just like. it it it it. No more! No out keep it here's what it is: fuck Tom you smell like shit ticket pretty good. We have over three times are coming here for so sure enough. The guys who own the drugstores didn't want to have it in their store or or they put it in their store No one bought it the end they had upset because people are like odour. I dunno yeah it really. If you look at the package, you don't know what the fuck it saying right. So it's it's it's

d o r o. So it's not a national put in it. If you want, you should put an age and a dash, but she, whenever areas like four she's like forty years ago, she's fourteen. So let's just so, it's looking like a man a product like much like the ever dry. as or your mom or me mum still around, but it's just not selling great. It's just sputtering along so Edna's bombed and quote over for over three years. I hardly moved out of the house and I cannot recall accepting a single social invitation. Yet at every stage of development there was an increased inspiration from users and, along with it increased discouragement, it costs so much to make a new user. It took so long to convince anyone that checking person

It would not affect their health man. So there's just all these people that say it's yeah, it's just the same. I mean it just it is the same. I mean I don't I don't. I think that plugging up your pores is bad, like I, I've always You want Tom Cruise, did, have all the glands removed good Lord, let's be sensible about this. Mike has finally do it's fine to do it didn't help. The doctors were it's the antiperspirants. They thought the body should. Naturally, a lot of people are acting crazy, but what they don't understand is that these things will murder you. So in nineteen, twelve Edna went to an exposition in Atlantic City. Okay, it's during the summer, and the people attending are hot and sweaty, because it's Atlantic city at first not much interest. She had a booth. No one really seemed to care

odor, oh no accompanying history. I mean oh no in your title is just not good. Now it's bad! This is from the company is required. The exhibition demonstrators, not sell any odor. Oh no, at first and wired back to Edna to send some cold cream to cover expenses. The exhibition was for the entire summer in the booth stay there and then he got worse and then people started sweating through their clothes and

when people started asking about odor- oh no and telling each other about it when they used it and buying it. Okay, smart and ran it starts to take off, and people from all over the country are interested and she rings up at thirty thousand in sales wow, which today is one point five billion dollars. I mean I didn't look it up today, but it's probably over a million. I would imagine Jesus Christ yeah, I mean like once it. I guess these expositions are almost like a tradesman yeah, but it's was more than that, because it's like it's like what I like a twitter sort of like what happened to the exits like a shark tank convention. Guess it. you like twitter, better at it's price, yeah you how you were at Pacman. Yes, it is also very much that, but let's go to the other one that works better. Okay,

So it's eight hundred and forty three thousand dollars. So it's a it's a it's a good chunk of money, so it still needs a boost. It's still, it's still not enough to take it really big. It definitely has problem odor ono is not without its issues, share title: that's where it stop sweat for three days: which is longer and longer than antiperspirants do today, because it plug the sweat gland, pores, just them right. for a loan of her aluminum clause to work like this. It had to be suspended in acid Jesus. It's an acid concoction, an acid, obviously not great for armpits right now. And that meant Odorono is really irritating armpit skin, where the least like, if our working but you're ready

Projects has gotten about Russia's down there. Never crutches areas aside. Here I need as the but can we put on my armpits to get them through this to get I cast under their names, just show me. Instead of the rash So I would also really damages close. It's just like Everdry did it it's fucked up close can remind me of the upside it just doesn't make you smell is bad! That's what this one is now achieving, yeah, it's getting the armpit odor right, but just by like painting, you essentially. and then on top of those other things. It's also read colored, so it stains cloves. Why so? I was just walking around with pit periods, so people like my god, you are believing as bigger. I knew it would come one day, so people are

in their clothes ruined by the acid. It's just burning right through so you ve just got these armpit holes and then it is red underneath that in its red from those sore armpit, so and there were there's just jain red stains over the pit. So customers are complaining of burning and inflamed armpits. Sure some women stopped using it, but others said they knew was working because it does burn off by the mile. We are just as such a complicated species? It's amazing that everyone will take a position like there's. Every position will be taken, I mean Pain is terrible. That's why I know this is good. I have always wanted to convince people, I'm bleeding from where I'm not a lot of fancy outfits

are destroyed by odor. Oh no, including a bride's wedding, dress on her wedding day, but some some women said they would rather just buy new clothes than have the armpit. Oh wow, they're like this is better than just smelling. Okay, so. utter suggested that customers shave before putting it on and so you are like- take the mustache off now. Oh, the correlation between Shaven, my boughs and even better pittsburger operating here we go. they also said to put it on before you went to bed, which you would give it adequate time to dry completely yeah. It's like a fresh go to paint. So yet so there's some issues. It's not the perfect product right right. It's not like speed stick by men and which measure would you use chair sees me, lie:

and lime? Flavored, I would think but you're saying that's what I use you you're just saying I'm saying that's what you use that I use limed flavored speed, stick yeah! That's what I think it feels like axe, axe body spray that I use. Lime acts yeah. I think you use lime acts both for That's for sure, I'm very amount. I am a limey So these are all issues she, obviously a pr could help right. So she she hires a New York at agency, the J Walter Thompson. company and then the poking her. I love that they're, a marketing company and their name is so a land. Isn't it the worst like they couldn't change it?

in anything like Excalibur Marketing but like where this guy's day marketing that geniuses know what about J Walter Thompson? Company yeah? Oh wow, boom? They hooked her up with a fresh young copywriter named James Young. He had recently opened the company, since Abby office, you hot shot certain in hot shot. He had no advertising experience before he was hired to being add man he had been. A door to door Bible salesman, I saw a lot of ways. Your product is very similar to the book, a God. Both speak of meat of red Reds red flag, The you know also find it it's a miracle and that's a big part of there's of miracles, pussy, though the buzz you know who I was hey, there's a correlation between the leprosy to some extent and then having your arm. Bg. Basically use.

From rash. So, ah It is a. It is a bible for armpit as what I think we should call it. Call it that yeah, I know I've just say: Jesus cream. It's probably like that, like that and that seems like it might offend people putting it on your armpit yeah. I know, but it just it's a you know: okay, how about the body of Christ? that FED gods. Satan stink out you bastard ooh yeah Abraham known, hold, it was Abraham. So so he like. Isn't it he's a bible salesman? He got the edge

because he knew a guy childhood friend who is dating a manager at Jaywalker Thompson, The job sells bibles. It's such a crazy way. I mean he must have he. They must have been like right up. Copy for a product because you wouldn't get hired, but human needs the head guide, the ease, the bees opening for these very break finance. Guy, isn't I'm no frank is all well. What are we gonna do what I can to find a bunch of people? In a frank, this guy's good. So first his ad took on the crazy, crazy idea that blocking sweating wasn't healthy. That's like the main thing that keeps coming up. People I grant you shouldn't be blocking sweating and his copy first try to guessing MIKE odor. Oh no! Wasn't bad for your health a lot at least keeping the name as I am

It is like, but the name isn't the problem. Now we're keeping the name cause. It's perfect. We haven't had any backlash, except for all the with store owners and then a bunch of women on the issues that people don't get, what it is, which that's an easy hurdle to get over, so so he he writes up these. This ad copy says it was created by a doctor and that excessive sweating was an embarrassing medical condition that needed a cure and that cure was odor. Oh no, okay, interesting it worked. Okay sales shot up, sixty five thousand a year and he wasn't now just being sold in America. People in England are buying up. People in Cuba were buying it, the two islands, so it's taken off on the island world yeah, of course,.

this went on for? Why anglers, putting it on potato all other cream love a bit crane. He put on the irish fellow love a bit cream or less nice in nineteen nineteen sales start dropping again are flat lighting or just you know, they're not pay yup, so James Young had to come up with a new ad focus or he was going to lose the owner or no contract. Okay. Now the ad company conducted a darted or survey survey, and from this they learn that just about every woman had heard of Oder owner of the women, though only a third had used it, two thirds feel like they didn't need it and it's the vaccine,

it's the vex, it's the backseat I'll, be fine without it. So these insane women think they're. Ok, the way they are that's their like. I'm I'm fine way. I am, which is just a crazy idea. I don't want people that start having that expectation. Do God it gives me the willies your flawed, by your way. Out of this, so James had to turn those two thirds of women in the customer's right. That means he has to convince sixty six per cent of women. That sweating was a seriously wrong, throwing thing a real fucking embarrassment. Okay, he concluded he had to present sweating as a social indiscretion. One that you were

committing, but that people would not tell you was the reason you weren't popular. So again, the silent judgment of others is the market angle. Yes, how to present at the same time, you want to push that these people were happy to talk about you behind your back about your swell your smell situation, but just not to you is that would be polite. Odor now Everyone's wants you for women. Normally body bodily functions must be hidden, as we said so James would find he would find when these women make them feel bad about their normal bodily functions. Niles undesirable, their sweat is offensive, blah blah blah so ya. James, shame and add comes out that is written in nineteen nineteen in the

these homes and used to take you piece of shit. Listen cap, ignoring gods way, he's got a big for you quit denying your destiny. Everyone thinks use. They just won't. Tell you God, yours, sticky asshole ain't. Nobody going to want to fuck you Gladys Cabal clean it up, cleaner shit woman, your armpits nasty excellent someone dragged wet I go there and you're all like I'm pretty like you like dog, you got three but cracks and two are under your arms nasty. So the the bad. It looked and then again that's how a lot of a lot of ads were back there it just it looks like if you're reading, an old newspaper you start reading something like oh wait. This is ad. It's just mixed. We're getting back there. That's like that's, always a base like in the paper, it's just like believe, these amazing shoes

It's a lot in the news, readers where you flipped at something and you'd, be like oh wait, isn't yeah it's presented in a pill out of Chia wait a minute. The fuck is that. Why am I buying it? So this this? I like it looks like you turn a page and it's a full page and it looks like it looks like an article with the headline

okay and in the pictures of a man and a woman clearly about to get involved in a little romance. Maybe in the top headline reads quote within the curve of a woman's arm a frank discussion of a subject too often avoided my god. I think I said it looks exactly like an article. James then goes hard into why women needed to realize they absolutely fucking stink. The opening quote a woman's arm. Exclamation point poets have sung of a grace. Artists have painted its beauty, it should be the Dane Theist sweetest thing in the world, and

Unfortunately it isn't always. There is an old offender in this quest for perfect, dangerous and offender of which we ourselves may be ever so unconscious, but is truly present. So it's it's reading, like a public service announcement, article sort of and the basic idea that he gives up and it's a it's long. The basic idea is women might be giving off a horrible offensive odor, but have no fucking idea that well as though so it's like it's like you, don't even know you fucking smear idea, yeah I mean look, it's like sex cells, but so does fear on a per cent, and these were- and these were called scare copy mean that from the from things I said in the newspapers of its costs I kind of both it's like

what he's inventing a new type of copy. Actually, this is actually You gotta be called the Whisper copy whisper. So it's like you're, confident your it's a it's a confidential whisper that you're doing to someone I want to play. You a song to tell you how many article in the paper so. So they're, basically saying that you have an offensive, odor or no idea, and that's because they didn't have to be any sweat quote. It is the chemicals of the body, not an cleanliness, that cause odor and even though there is no active, perspiration, no apparent moisture, there may be under her arms and odor unnoticed by ourselves, but distinctly noticeable to others, for it is a physiological fact that persons troubled with perspiration odor seldom can detect it themselves.

That's right, yup sure what this feeds into is every woman who is like white. Why doesn't Roger like me or every woman? It's like? Why aren't wired that group of girls, inviting me out at every person that has any sort of insecurity, now, they're all thinking. We know the answer. It's because you're a stinky piece of shit. What are you sticky pieces and what are all your friends doing? They're not liking. I was thinking, and why wouldn't George for indicate with you that one night, his stinky piece of shit, shit and you are a stinky piece of shit- got there, but I wish there was an answer. There, is it called odor our now so basically, if you want them, you better not have body are right and you probably

word like this. Are the Frenchman left? America? Does you know factory lucky, take its are doing in deeds on their attitude. You know you have a perfect system and sudden knee was so it so they feared giving you can't. I have a man of your body odor, but you have body odor, so they're saying you. How far can fix it right? American women, you smell terrible people. Are there think people living rooms to get away from and there's all these ads are happening with people their limbs rooms to get away from you and man Rubio yeah, no one's telling you cause everyone's polite in society and then James coins it because of Beo. He calls her body odor wow, so he's the guy who came up with Beo it's effective now, because discussing body fluids was just not something was done in nineteen nineteen. The ad causes a stir right around two hundred women when this ad comes out around two hundred women, since subscribers to the lady HO, Ladies Home Journal are so offended that they

immediately, cancel the subscription. Ok and it doesn't matter because odor ono is selling right. James was using what will be what we know is scare copy and turning into whisper copy and women that James New, in its social stir, circles stop talking to him while cause he declared war. unlike the gender essential or use actually yeah. He declared war on, like the guy. Save you the way you wires. A person is Liar be a warfare. It's all. These women are but enough. Women are like that. That must be what's going on right, yeah and so a woman copywriter who worked at J Walker Thompson, told James. He had insulted every woman in America, I'm sorry, I can't see past your stink lines. and it doesn't matter because it's an extremely effective at

right sales shoot up, one hundred and twelve percent in nineteen twenty wow, so Oder, one one, as is now bringing four hundred and seventeen thousand dollars a year while and in today's money. That is thirteen, surely much more more more than that, it's a higher amount, exactly thirteen trillion dollars. So as soon as the ad campaign is successful, Oder Ono's competitors jump on the make women feel insecure to sell products bandwagon and the idea is this- is to just scare he bought buying products that stopped under arms wedding ring bomb which is still around had campaigns will have on. Like quote no matter no matter how attractive you are, and even the most attractive. Women's personal, daintiness and charm are easily marred by perspiration odor.

James Young is continually cranking out new ads. He wrote one ad that look like it was advice coming from a matron of a Finn, she's school, my library, whatever young girl, should know a little is a picture of a woman. I miss the writings other women allow yeah, it's just the craziest thing to read, and it's all like: hey here's the deal, don't smell Van. And his company so well doing so well, she knows that her parents basement into a small factory that she has built just for the company and an office. It's I, and hopefully those workers, are aware. I could two hearts stink it up. You know. Oh, no, no, there's, I'm sure, there's a rule you have to you all, have to wear odor. Oh no yeah, right

keeps increasing and nineteen twenty seven the companies making a million per year in nineteen, twenty nine Edna cells, odor ono to North M, worn for three point five billion and that they are not going to get there not about to cut James loose after all, is success right now, he's a propagandist. After all, at first, the campaigns were a bit subtle that whisper copies a little subtle subtler than it could bad shape, but by the nineteen thirties. These this shit just hit you over the fuckin head Just stupid attack, stuff, okay, one example quote beautiful, but dumb. She has never learned the first rule of long lasting charm. Then there is an illustration of a good looking but seriously bummed out. Woman quote the world and any Ellsberg eligible bachelor in it could be hers, but

they are not and all because she's never did. He say she is never die out her that she needs a long, lasting perspiration check to stay, appealing and dainty every girl, it's a long, lasting deodorant. Ah, it's not like jar of olives. Like you know what I mean like you're, not it's that it's just the yeah. I mean I get why it's effective yeah! It is good, but he's already wild men talk to stinky peace, shit, she doesn't know it, but she's a big, stinky piece of shit. Look at this pretty pretty pretty

she is smelly gross little piggy. What's wrong with this woman who, as a hog smell so by the thirties, there were now three types of odor ono, regular, an instant, so that must have gone on and dried quick. I guess- and it also came in ice form also we have on the ice. Persian. So what but Scots just water now, but get it it's fast, your for your cocktails! What is ice version? It's just a nice man, I think mentally by you. U B frozen when your freezer frozen. What the fuck road ahead circle. You can use it, it's really great mommy. Is there Jesus Christ. don't eat those, I can't

god you ve got aluminum in your time. Those lessons. Well, let's see now the worst part is Mommy's going out tonight and she's going to be a sticky piece of shit bombing. Your girls, your luggage of mouth, is so nice smelling well If only your mouth with a person, it would be married. What's the weirdest is that so you even smell it wait a second time that well the dog as like guards, as obviously parenting is taken aside step to buy own personal hygiene, which in retrospect has not served. You well Okay, so this is one thousand nine hundred and thirty seven mad talking to a woman who doesn't use deodorant, quote you're, pretty girl, Mary and you're smart about most things, but you're, just a bit stupid about yourself

you lot wait. Now we we've literally come like you were joking about it yeah now they are just another. Just say exactly what your joke was. We need you to come over here here at stinky pieces of shit. We protect women who smell so bad. Hey can I talk, you a minute you fucking area today has, to put it ass, all tat, pretty good playing the Limburg society, but you done factor when it comes to pit health. That's why you lonely so to continue on you love a good time, but you seldom have one evening after evening you said it Oh my god. You've met several grand man who seem interested at first. They took you out once and that was that there are so.

Many pretty marries in the world who never seem to sense the real reason for their lowness in this smart, modern age. It's against the code for a girl or man either to carry the repellent odour of under armed perspiration on clothing and person, it's a fault which never fails to carry its own punishment. His popularity rise all right, but it's a jingle. So let's go back. Let's get that right. So if you noticed in there there was a little or a man either right. So it's it's the late, thirties and they've realized,

leaving hadn't been so effective yeah. I haven't been so effective on women- oh my god, we're leaving half of the buying public out so now they're, starting to target men. He meant by the way you're not not stinky pieces of shit who's a little piggy. Two yeah huh this whole time. Women were getting better smelling, they started talking behind your backs. They what that's right! That's what we used to do to that but now they're doing it to you. You know why cause they smell good smell like, but they get paid to shit. I mean is that all you were fought pigs. I guess I used some motor down

yeah, so the companies eyes, men should also understand they stink and they. It started snarky and focused on it focused on women, but they would throw in shit like I just read in the last time right like ads, that read quote women it's time to start letting letting your Man be smelly when you buy by two, so there like a man they're, just like pitting the genders against each other. And in their gun- and you know- this is now a woman's product, so it's it's like own, It's like trying to talk men into lipstick in the day. Well, I always remember the secret commercial, where it was strong enough for a man but PH balance for a woman where I was even as a child. Weird always was strange to me, always superstructure strange to me, but that came directly out of right, yeah, right, yeah, right,

One hundred percent, when I was a kid I was just like what are you talking never made sense to? I was like so it's for a man. No, but it's strong enough for a man, Should I use it? Will you get now? Could you if you were to use it? It would work out for you, but it's not for you. It's PH balanced for a woman strong enough for a man, so Jay Walker Thompson was focused on men, starting in nineteen twenty. They realized that they should go after him and nineteen twenty eight and they took us. survey of the male employees that worked at the entire company? Not a biased group no discover what they thought about deodorant an ad in an anti. These are some of the answers quote. I consider a body deodorant for masculine used to be simplified

one more time. I consider a body deodorant for masculine use to be as like No girl was time. Another quote I like to rub my body. Pure grain, alcohol, after a bath, but do not do so regularly we actually can we sort of state a little more on topic. So what that does have in common is that is something you do in your body. What it's not helping with is sort of just you know we're not interested about you! Roll rounded grain, alcohol, a poor one of my dick just listen to me when I re less tell let's just stick to kind of what we re sort of saying about the

general odor from the armpit and not worry too much about what it? What other stuff you go into or put on yourself. So really it's just about the armpit, and you know we can improve that. That area is odor yeah yeah, okay, so so Allah did. I do this with some of the fellas. Okay, already, I'm just want to make sure we're sticking to what I just talked about. Southern comfort is a particular type of whiskey and I'll I'll. Take I'll, take a a a like a little bowl of yes. Sorry, no, no! No! No! No! Stop! Right! There, oh no, no! No! No! No! No, no, no, no, no they're, just different balls. Jesus God! Stop talking! Stop talking, things do There should be no things on your less totter presented. Exact you're, lest burns like a mother Do your testicles. I want armpit to tell them how stop telling me the list. Somehow I get shit faced out of my fucking mind,

you do wrong. Are you drinking the ball ball after? Yes, I don't look. This is for our. So that's. What's limiting the oder from the body? Ok, you're, adding an odour to your body, don't ask more questions about the liquor you're putting on your body. This is weird survey, but yeah very straightforward survey, you've made a crazy on your own. Two tequila is special sleaze go away. I see friend of mine who is next. Let me interview that dog just do. Okay, we're still here, just told me, Zoom ended, but I see you, I see you baby you've gone nowhere. You've gone nowhere

nowhere was not as good. Oh wait. No! It's! Okay! I your nobody! So basically doing, the survey the men of the company, it's like met a resilient stood there was a lot of money to be made if men could be convinced to use deodorant, but that was a going a long, long, all right, But I feel there is a market for deodorants. Among men that is practically and scratched the copy protests always directed at women. Why not an intelligent campaign in a leading men's magazine and quote someone like melons got out and would buy it. I mean it's gone,

men in the title? Yeah it's pre present preparations have a feminine association. Men only shy at I know executives I mean so they they get the handicaps, but they're like look. We need to you know: let's get, let's get gets hit the ball roll. Let's get the balls on a deodorant for men was put out in nineteen thirty five. as in a manly black bottle and named top flight top flight makes you fly so I dunno, if you notice, is that I can't remember what it's fucking called, but they recently came out with a men's, wet wipe for oh yeah asses, yeah, yeah yeah. It's it's got like do tells somethin like that and its black it. It's the same exact same idea: it's got a man name and its and its black, and it's like we're,

it's almost one. Hundred years later, it's still the same dumb man shit happening yeah, but you like. Will it still clog all the sewers, like all the other wipes? Oh absolutely and equally cart, it's terrible for, within yeah the environment. It's a total total nightmare, so deodorants and antiperspirants for men also went after mail and securities during the great depression, a lot of men worried that they would lose their jobs, so the company oh Christ, on what it will mean. We talk to a c e o who told us I ain't higher and no more stinkers yeah. Well, if you

where the body odor guy in the office fuck someone just stole my xoom account yeah, they changed in the middle in the middle of recording the dub. They changed the email of my zoom account and stole it. So that's cool! I gotta deal with that now, so they put up this black bottle of top flight deodorant yeah they go after mail and secure days, so the campaign's focus on men, it's great depression. They focus on men being worried that they're going to smell bad in office. I just fired and now being group not being groomed. Well, can hurt your career right. So they're, going after that history, professor, carry a kasteel quote: men who had been farmers or laborers had lost their masculinity by losing their jobs top flight offered a way to become masculine in.

or so the advertisements said: get hired, sent yeah. These guys That there, you know you're a farmer, you lost your farm, you just feel emasculated, you can't take care of your family. It just goes and all these things and then this thing comes along. Be a man again, but not smelling bottle of them, yeah, so crazy. It's nice that the flat it's nice that they're making the men feel like pieces of shit for a minute now, they've had a good run. That's right! so to sell it to men. They also have to separate what they but doing with the uttered at two percent for women Reich, can't be putting on something that is made for women, so they ve toys that this new products and you become girl. The fourth was a deodorant that was sold in ceramic whiskey, jugs smell like the ocean. Could you just imagine buying deodorant? That is

in a voice you jerk man didn't smell like whisky. Already, that's the oder, we're trying to escape its that what we do at the lake lacquer more on the owner of the company, the said he quote couldn't think of anything more We then whiskey what does a red with smell like more than whiskey? Exactly have you been drinking I've read is up bars, so in all across America, Anti percent average getting it'd, be like candy, or are you just lighten up a little revenge, so you're right all across the US, anti perspirant and deodorant products are targeting both men and women. Tons of products hit stores, shun hush veto by dainty dry slip off it's, so it's just now we're just getting tons of theaters get a feeding frenzy of women.

Everyone's laughing at you behind your back man, you're, going to lose your goddamn job. and then there's new ways to apply a pr that starts exploding, their sticks and there's sprays in Israel there's aerosols they keep coming up with new ways and new formulas, maybe people would have Generous and anti perseverance without the brutal advertising and push for you, know this stuff, the James Young did and others, but still it's all pretty bananas I mean. Maybe I would have come to this organically, who knows sir. The harsh and predatory adds weren't just yet or and adds, however James Young and read. Pollution, ized advertising and by the third forties, so shameful either for his almost like a regular assault. Just with limitless assault on insecurities and and and that's just be men had it nowhere near as bad as women. It was

you have a brutal for women Lysol will serve as a douche in the thirties. Oh my god, Oh my god. Something's garbage cans words, there are so things on the dog I wish. I d never learned and one ball. in it. Where's my saw jumps on the there's something wrong with women train right. There the lysol ads are so fucking shocking. There is one I had There's a man walking out of the house. You see the back of him in this guy's backpack. It smells like bad coup his wife. I'm daughter are like facing toward right facing toward the further the ad and she's holding her young daughter is probably like four and they're being left behind, clearly being left by

and the line is quote: another love at shipwrecked on the dangerous reef of half truths about feminine hygiene, my the poetry. For that I want. I need the real another love match shipwrecked on the dangerous wreath wreath of half truths about feminine hygiene. Oh my god,. Oh my god, Lysol, like biggest single mother. Does Europe you smell girl, Lysol Lysol has prevented many such tragedies. That's better! Emmett,

Another lysol ad had a man looking, he looks disturbed as your wife is looking confused and they're just standing next to each other, and it starts by saying he is no longer interested in sex quote. What has she done? Is it really all her fault? A oh so then it goes into a question and answer answer question, and this is a visit answer a it is not so much what she has done as what she has neglected, and that is proper feminine hygiene envoy question: can neglect of proper feminine hygiene really spoil a happy marriage

answer yes and the pity of it is every way that can be so and a yes and the pity of it is every wife can hold her lovable charm by simply using Lysol disinfected effect that douche have you ever seen the movie crazy people of Dudley Moore Long long time ago. It's like the slogans are on that level. It's like look. We understand that has been confused by you and no longer wants to be around you lie saw the this. To me, the lights are ones, are the most heinous and there are so fuck, and many of you can find him on line. Just fucking repulsive their vaginas lie solved. There

You are in a beauty contest every half hour of every day for community. Can they supplying just say what I What prison add? Did you know you're in a fashion gulag every half hour on the hour. You must present and venison for cramps, in which the ad says, thanks for femous in She now acts like the woman I married every day of the month, so give me a potpourri painless person. It is focused on dudes to get to talk their wife into taking it when she's men it can be like say: let's fucking can get you over this shit.

I understand you have cramps, but this is really a loveless marriage, all of a sudden how about a narcotic- and this is every this- is like all products Kellogg's all bran had hadn't title she was a one day girl. Why? Because she was constipated which made her uncomfortable, which it? Her lose her personality which killed her dating life. She's. Alone. Now now she's, king bran and boy the fellas love being around when she's shitting. So I of I mean we could just go through these for hours, but it's just it was I was there. I would think it is then that time that a man would prefer a constipated woman. Yeah. You know what I mean to be like: oh it hurts you'd be like well, I'm laughing all the way to the bank Cynthia. Now did you come over here and never poop again how

woman who never ever ever is shit. You go home and figure. It out, treat yourself bottle of ketchup, hit the fifty seven on your belly. So look. This went on for a long time it still. You know you still see it today, it's not as blunt and obvious and brutal as it clearly was, unlike the thirties and Fortys Jimmy Young ended up being inducted into the advertising hall of fame. You know what have another one of those ceremonies and just blow torch it down. He wrote a couple of very important, add world books, dad world people, the Tyree man, and how to become an advertising man. Now today we still pay. we have. This is not directed at me or you. The main focus of deodorant

as in smelling good, as are focused on teenage boys, specifically non white teenage boys that and then you could also think I remember the axe. Body spray adds. So you have the you know a dude smells good, hundreds of thousands were coming down lives. I've been over the cliff when the cliff one still makes me. Laugh it s just like that's it, because it's a nightmare, its Absolutely incredible that everybody thought like it's just that I do just puts on x, body spray and then it just ship good pictures. Thanks the women running down a cliff. What's that you'd be like going to murder me, I'm going to be murdered, so that's where all that ad stuff came from

its word. It's in really is disgusting. I mean really is like you know, because you can make an argument that is totally valid for why people should stink and just you shouldn't take the shame path. You should not take the same path. It's really. It's really fucking crazy! yeah I mean. Is that a yeah? I think I should it would just keep repeating itself after Why? So, when we know how many more, how minority those can you read? I do think that you know it when you really boil down to you know we have such an incestuous list of problems like one hand washes the other washes the other, and so you know you have your media that doesn't do shit and you have a government that

complicit in the you know the corporate coup and then by the way, we're getting into the patriot part of the show. But the idea, let me read the sources then. Okay, I thought company history of deodorant mental floss body odor through ages, brief history of deodorant the week brief history of body, odor, Smithsonian magazine how advertisers convinced Americans they smelled bad medium dot, com, lessons from history, stinky women and the first deodorants, dinky women and then the sequel, the little women, the podcast, the distillation, the distillations, the smell of shame how deodorant became omnipresent in America, yeah, so yeah goodbye

Everybody, hey guys, is Kelsey Cook, comedian and professional footballer, and I'm so excited to announce that the world premiere of the wrists of fury showdown is this Wednesday March 23rd on Moment House, it's almost to our. There's a hilarious areas cut throat competition as comedian. Like Dan Soder and Brad Williams go head to head in some honestly fantastic, fruitful action. We found special alive at the Moon Tower Comedy Festival in Austin and the energy is incredible, I'll be live chatting with you all during the premiere. So please come hang out and join the fun just go to a moment house dot com, slash risk of fury! That's this Wednesday March, twenty third at five Pm Pacific and only on moment, house, dotcom, slash, rest of fury, see you guys. There.