This is the Garyvee audio experience. Welcome back, Is your videos now always feels like home? I'm ready. You guys have a prominent spot for me. Yes, right down to my see, that's death, Have you ever thought about doing some of like the radio that because you just keep This point: has this pretty big? Actually now I know what I'm saying is like the radio I I actually did a radio show for serious years ago, a late night thing, wine and web, which was a ton of fund. Oh yeah, in a different life I would be in the mix here like especially this format. You know I grew up again in New York, New Jersey, where the Z one hundred years so like the the comfort I have in this format and how you guys role and I think

for having me I love coming on the money's. No good, though, isn't the issue. That's exactly the issue. Gary Gary back in the studio gallery, video questions have been committed. Go free to hit us up all morning. Zero void, seven, wonderful father! Before our whatsapp. Number you are here are the Emirates. Lit festival twelve and a half this book, that you're just dropped, leveraging the emotional ingredients necessary for business? six! That name that you would have thought about that title. I think if you were you think about this. I'm thinking about this concept for a long time, which is everybody, was driving right now who wants to build a huge business? I don't think really thinks that kindness and empathy in compassion and patience are core to building empire and I thought was the guy to write it because so much of what I've built and what I'm going to build is based on things. grandma would say you should do, and I don't think that's what well think about when they're going to build a hundred million dollar company, they think sharp

I'm going to out negotiate. They think sports and I think what sports and and women do after a game where they hug and they talk, and as a fan, I get upset when the jets lose an American. Football game and then are hugging and hanging out with the opponents after I get mad or you do a correct, but that's exactly what I think is required of building a big business that I thought I was the guy to write it. I love that, I don't more about you book. We got more As for Gary he's going to help us launch something as well on the respite joke, I want to talk NFC. I want to do a goal that are Gary V eat with us right now. It's eight o'clock live here on the. virgin radio morning. US straight away and if there is a golden station like everyone, I ran high, sweep

life is a different format. You guys, you guys have to do your thing as good as costing is, and all that this there's nothing like there's nothing. I couldn't agree more. I raised a hundred thousand when you know I mean when I know people are listening at that exact. Second, whether I'm giving a keynote or even this format or when I do live tv, the adrenalin is completely different, completely different yeah it doesn't. It doesn't go away. You always have that feeling of indoor, especially especially when I know you guys do it because I've done it with you, a spare. I call it for me call in is I, like the format. Did you watch that one have you seen? I haven't seen it yet, but I'm dying to see it. What's it do you know what platform it's on Hulu or if it's on, if you have to pay for it, that's fine! It's that I'm willing to pay screaming. I got it on video on demand. One of the

no, no, no, it's like one of those that you just pay for I'm very I'm very. Ducks in order what I was watching on a flight out here, Tom very fascinated by like seventies and eighties power, women yeah. So one of my favorite people in the world is Barbara. Walters I think she's, like I Nicole underrated for what she accomplished and then the flight out on Emirates, there's a documentary on Jackie Collins who, was a very successful author and like I like, I love, I basically predominantly consumed doc trees like outside of live sports yeah, like I watch ten doctor, fries to every one movie I watched being and also watching that one as well. Just like it. Yes, but I'm always fascinated like I think you know

I think people really underestimate how, challenging. It was for women just five minutes ago, really. You know, I think special for guys and just not something you're going to be thinking about, but I love underdog stories, so all of them are interesting to me, but I think as an author really interesting, but Billy, what's fascinating is like She was the younger sister to Joan Collins who was like this super beautiful, like actress in the sixth. You know to the whole stories interested is guile. Forget you eight hundred and eight virgin radio. One hundred and four point four live here on the chrisfadedd show. Let me run through some of the stuff. Five time

Best selling author result is a five time more. I feel like it'd be more than well. It should be six with this book, but because of the Nf T drop that I did. The New York Times disqualified me and said that I wasn't eligible for the list because I sold one point: two million books in twelve in three hours actually, and they thought that that was a problem. So I'm fascinated by the yes, I've been stripped of my sixth new your times so No, no, I think a member that EC to their their model. I did a marketing programme where, if you bought twelve copies of twelve and a half I air drop you and then have tee, so it work. There was wildly successful, but I guess We broke some sort of New York Times technicality, and so so so a person was buying twelve of your books people buying twelve hundred of the books because they wanted a hundred and I've tease, and so it was radically successful.

come and get it does. Does something that break with just you like or wait. I think I got this tiktok. Thing down and a peace Sacco. What happens? Caravansaries widows very vague I love you guy and he's the chairman of Anorexia created these. These nf T v friends. I've heard so much about it and the guy so people listening right now, driving wherever you listening to is on a podcast We hear this word enough to. Yes, we think when we think we understand it was some of us have absolutely no idea or a big part of people think its a scam and if a bad and coming up one influenza, social media sides, new level are not going to get into these people laugh in a daze you really showing the world, I need it in your platform of nine million just on Instagram alone of war you can do and how they can operate. Can you

explain to someone right now when asked this question before explained in base. terms what it is it. Let me say this before I answer that question everybody who's listening right Now- is going to struggle with the concept, because bringing the internet brain to the blockchain? Let me say that one more time the blockchain is such a from platform than the internet. That when I tell you that what an enough is, is it's a digital asset that you own most people don't or stay on that, because, like will that doesn't work on the internet, I can right click and save the image should all so, the same way that in nineteen ninety four five six when I told people that people would buy wine on the internet and every We who was twenty thirty forty fifty thought that was stupid, most people who,

think and a piece are stupid, don't realize that they become their mom and dad and grandparents, just like they thought the internet was stupid. Email was stupid. The Iphone was stupid. Social media was stupid online dating with stupid people. don't realize that they are missing the boat on this technology. But the answer to a question is in any case a non fungible token, which is a did asset that you actually own? when people say well. Why would I want to own something? Digitally I'd need to hold it while a lot of people who are driving right now want a blue checkmark on their instagram account and guess what you don't hold that a lot of people want ten million followers on social media? You don't hold that a lot People lived or liked to take voters on the internet use hold, that we are living a digital life and if you have children that are buying skins on fortnight, I want both. My kids love by and skins were guess what that stage, it'll asset and as we go more digital, your clout your status you need to communicate is happening more digitally. Then it's happening in real life. People do things

for a photo on social media. It's humans, psychology It's the ball! It's a art contract, meaning the digital ass. It can also mean something on the back, and so, for example, I about huge business conference in Minnesota in May called beacon. It's like us out by south. What's could shallow of business and the only way you can get in is, if you own a bee friend, whereas the ticket right, ok, you're also opening up the first and if T Rex in the world, that's right which club, which will open next year or early next year in New York, city and I'll, get membership. If you buy it laser read said it super interesting. It super interesting, a lot of people right now, specially miss a paper membership country club, Soho House, all these things, but you you, don't own an asset with tease, Your membership is an end of, but if you decide for three months, you don't want to come anymore. You put on

watching, you sell it. It's creating a world where your access or your membership becomes an asset, not an expense, so think about that, so that the at a restaurant you're. Opening up is it a? Is it a sort of physical restaurant? Oh it's a physical restaurant versus getting to this thing and yeah. This is not the metaverse which I think is much further away than people think I don't think we're living in VR so and people Smet, abortion and of tea. Their separate thinks this is physical restaurant that is going to be we premium large location, highly and demand that the enemy It's just your membership, and so that will open in key one of next year, can wait for it Gary Vee with US questions coming up next and we're going talk about his new book that he's Ybor twelve and a half leverage leveraging the emotional ingredients necessary for business

it's a success cool to hang around with us? Yes, but anything about the weekend the music weekend. I think he is incredibly brilliant and I'm a huge Michael Jackson Fan, and he always gives me those vibes on always about the weekend. What this is sacrifice, the closest thing we got to MJ right now in twenty twenty two, the weekend on Virgin morning at one hundred percents. If we have the guy from shark tank the one to watch on the other, that's right and what's going to happen, is people going to send physical goods to warehouses and it's going to be the next exchange, so you going to buy the entity teens You might be buying the watch for collectible afore investment purposes, so you may just hold onto the canopy the brand explodes you realistic. You never had to take ownership of the of the physical watch, but then I

by yet like stock acts and the end of tea, but I might want the sneakers. So I just press a button say: send me the sneaker or the watch is so really naive. If I leave it, there they're all naive right now, because it's new the one thing that is right for yes, yes, yes, yes, you ever see that it's even better than that. It happens instantaneously that personally, can't get that enough tee for new unless they pay. That's what's so amazing about the blockchain. It's not credit card that cash immediately. Now, you'll get it in a theory on yeah, that's right, but you can click one button for seconds. Yes, it turned into U S d or golf course. That's the one thing yeah I dunno it's it's yeah! It's not like this.

theoretical money. That's I'll give an example. I friends I own, Isn't that great of course, so I had to convert

Forty million dollars worth of Ethereum into U S d, just to pay my taxes yeah. So it's real, that's the one I get it! It requires a lot of the actual homework because again we weren't there when, like think about our ages right now and think about nineteen, ninety, four and people being our ages. Hearing about the internet. You were like what we're learning, how to turn the computer on me to know. I was I remember, being in typing classes and saying I'm never going to tolerate this week. At the time I remember being embarrassed on Facebook cause. It was like the thing yeah, the women joking with one hundred percent, one hundred percent to seven pm show or something promise. I think for now that there is only one person that can form their own company yeah the weekend sacrifice virgin radio alive on the crucifixion. It said seventeen

Gary industry, the big red likeness like we regard the bull, come on you're you're. Here in Dubai the Emirates lit festival. This is your book. Twelve and a half limber during the emotional ingredients necessary for business success the back, and I love already what I see gratitude self awareness, accountability. To each other. We talk about accountability, yeah sure! Yes, like talk about something the world desperately needs. We want to blame the algorithm. We want to blame our parents, we want to blame the government. We want to blame everything. We have become addicted with pointing worse and nobody wants a point- the thumb at themselves- I believe most people's unhappiness that are listening right now are complete we predicted on their way accountability. If you are unhappy, you are action, Lena position to fix it. If you were listening to this, if you

Turning to this you I have the means to fix it and I think accountability is the breakthrough of the next decade, because we've gotten very cozy with not being accountable. Since right, like you're, not happy about your boyfriend break up with him as well act, everybody in Dubai right now, listening call your boyfriend that you're unhappy with it and bring up. Let's do all the radio but Rossi know it's important like you, you can you don't like the cut. Unlike the country or in move sure your name was waiting, but you should turn it and look at yourself and here's the plan whether you're, right or wrong your mother might be poisonous, but the second you taken All of it, you become happier whether you're, right or wrong. About, like, I think everything is my fault unlocked. To know that not everything is my fault, but the default of thing. Everything is my fault actually it's me happy and get that. Let's talk about,

number nine on your book, and it's one that I got here, which I told you about. Agents? Yes, because I believe that could you could you give us your views are just that word. since the It is also a huge factor too why people are unhappy everybody, looking for so much outside validation that their impact. They want to show everybody that are successful. the rushing into things. You have twenty three year old, who think but they don't have their life figured out yet they're living for another. Eighty years, patient has been huge for me. Most people here Lord patience and have it If with complacency, laziness the emission ambition. It's not true. I actually think patience has been foundational. My success, I decided to build my dad's business for him for the first twelve years of my career. That required piece patients from somebody who thought they were great. I didn't even start. I don't want. I was thirty. Four patients is huge.

Huge and people don't want to do it cause they want instant gratification and, more importantly, instant out. side, validation. I, I lived during the emotional ingredients necessary for business success it's outright now Gary Vaynerchuk and he's the, in studio, he's going to ask how he's gonna answer a few questions another we got a few on hold right now. I'm just gonna ask them to hold real quickly as it came. Who is not sure we imagine James rarely have I ever seen her in the what is probably my thirteen yeah. I think I've seen you once in my studio. I just wanted to yeah and you have done a Gary, but you've you've got man. The airy exciting era is one of my great accomplishments of my career. That's enough! It's good to organize the only thing your you train. Your message me last week when you heard Gary company what you said I follow everything you do Gary. I actually bought a few and if teams based

said about the Mona LISA reeling, I'm curious, and then I saw that I'm so proud of you. Yes, I've! I follow everything you do and told us about to be. Did you make anybody? it a bit of money, but then I had to sell it. I've signed up. She needed the cash okay and you've got your own business as well. I'm sure Gary, so you do. Your own thing is what we have these jackets, that she wears is so amazing, so cool is so cool, I'm sure they made by afghan women. It's called a spun by MAS and love. I've actually brought one. Thank you. Is it a male or female? It's a it's a female, and so what what makes you like? What pushed you to do it, I saw you here in the studio two years ago and the concept originally started with bags. Yes, but I'm originally from Afghanistan, and so it pays homage

to my course realities- and maybe it's so here is my right from afghanistan- was straight and now lie they so successful like mass on the radio. Just sister results may be maybe see. She's like the may go on. Bbc is a media family empire and they migrate from Afghanistan with nothing we are. You are you? Are you producing a lot of Tik Tok contemporary Jack? It's not enough! This is a very disappointing. You tell on Youtube. You told me that as well couple years ago, tat and you have a without the game. It's still not up. Now. I know I w. I doubt Chris. I double check on the way here, as I did. You are not listening when, when, when it's like telling someone they have to exercise like I'm doing exercise I'm like you walked on the treadmill for two minutes where you're at right. Now I notice yeah. So don't point fingers. You saw what you just said. social media, tick, Tock tick, tock, I'm telling

It's such a visual platform. All the attention is there right now, Go viral organically not have to pay ads. It's very unusual. It's a special platform for what you're doing its highly required. Thank you. So much for signs Instagram adds, don't really work I mean they they can but they're expensive. Now, it's mature. When you know, if I was here in two thousand and thirteen, I would have been like Instagram Instagram, Instagram, attend and on social media, is like real estate. I buy early enough because once it becomes mature, it becomes expensive right. So I now tik Tok, as appropriately priced thirty one he he's going to rise to back Gary vs in lands in the city and then go go, go, go, go, go you just don't stop you read it out right here I mean it I you know I'm a big fan of maximizing all the time right. so we're here and we want to see everybody don't waste time right now. Would you but

but don't burn yourself out right, like don't waste time, but don't get it twisted. I got good ADA where's, asleep on the flight out here and then we got in late and I got another six like I'm all about sleep. It's just that Im awake: I want to be as efficient as possible a personal question about you. Do you enjoy driving I you have a bunch of cars like we're going to. We know you got money. You owe by God's I don't. I don't really understand the bat like to me. It's all about everyone has different things they like I don't want to. I don't understand that warmups of a car want to go fast, like that's, not my jail, no no jewelry either. No, no jewelry, like I don't like things I like the game. I like process of being an entrepreneur. I don't like the Is that come along with entrepreneurship? I really don't. I don't need the trophies. I just need to play my game. A little bit will be messaging us this morning wanting some advice from Gary the guy he's in the in the city for the

Emirates, lit festival. The book is out now a naturally model. Let's get you all night MO you your own. With Jerry, we got a few minutes. You what did you want to ask him or hey Mama, welcome to the bar? Thank you, my friend Gary I'm making some cited in for on for the past two years. Then being I'll make them more than double my salary, the interesting insecure about the one leaving the job I mean. I am not pretty ready to take the people that I've been trying hard to understand. What should I do for the last eight months? great opportunity to. Thank you, my friend, my belief is that fear is powerful. And, however, you were brought up or what your ideology is on safety you having a job on a pedestal. As something that secure the logic?

for all of us. Listening to right now is if you're, making double what you make an there. It seems like a bear obvious step, but I'm pathetic that you're scared to make that jump. My thing to remind you and people out there in a similar situation, is it's not? hard to get him. Job if you fail, if you leave this job, So for me, if we were friends- and we talked all the time, the thing I would always remind you every day is, if you take the leap of faith and some reason it doesnt work which, by the way, if you're making double yourself as a side hustle. If you give a hundred percent time to that. I have a funny feeling it's going to work out. But I would remind you that you could always go and get a job again in the same this remaining for a different company, believe it or not, and I've seen this sometimes for the same because they missed you. That's I would pound into your head because, whatever you grew up with created an ideology that a job was safe. Does that since the you

before it before you leave. You need to re, listen to that over and over and over every human being is the by product than what they listen to some of your listen. your parents or plus one or somebody else, that saying no? No, no, no! No! No don't make the jump. You're not gonna make the job. If you listen to some you saying something practical like take the jump and nobody. way, if it doesn't work, you can always go back the failed who cares about other people's judgment, then you'll jump. Why Jerry, the man jump to it's a little bit so you're married. Thank you. My thanks mo alright lava there. You know so many people sitting in right now, but we know that you gotta run before you do. We want

it kicks something off. This show has been wanting to do this for nearly about eighteen months. It's about doing this on the show inspired by your garage sale show yeah. So obviously we want to do our we're doing. The crucified show swap Meet EU, but we want to start off with obviously one object, and we want to take it till the end of the year to see how big we can go. The old red, paperclip concept, okay, correct now we figure that I've got you in the studio we actually probably could be starting to high, and this is why is there anything that you can provide us with those objects and then what We all do. we're gonna, ask anyone listening to the job traded frighted began to swap it and they give us something that's of higher value to the point where I will own my own private, Jerry excuses about you. All I get is all of you yet and the one item, yeah yeah, so one item and at the end let me ask you a question: do you want to feel proud of yourself? For example, if

I give you right now an hour of my time on zoom? The value of that is very high and the high what about assigned book that nice and humble thank you for flattering me, but that's not like listen tens and tens and tens of thousands of dollars back to you. For that you mean the hour. Will you so you got listen, I'm gonna put in your court. you can have a sign book right, which is a nice following item that I know a lot of people listening might want and might trade you something good or you can take the hour now. Let me remind you, kids, that are born into a lot of wealth? Actually, with a lot of anxiety and unhappiness because their born on third base. So give me the hour? No,

he's going to be really impressed with what you end up with, because your starting point was remarkable yeah. I don't want to start the hour. He know what I was saying that coming back to it, I'd like to get sued like maybe three, months into the journey and then be like your will just got out with Jerry Way like that's. That's I'm happy if the book is to still think it's too well what about? What about? What about a? What about a marker like a sharpie, that's what that's worth a million dollars. I dunno if you've heard, but I'm a I'm a I'm pretty big artists? Now my stuff sells at Christie. I saw what we'll do. What are we locking? Can we take the hour seriously, I'm being dead serious! That's how much I love you. I will I'm absolutely happy to do it. our and our zoom. In my time before the end of the year, equally June July August, I'm in

We must now give you a preview of what just happened in six months. I was going to email me and say: look you gotta. Do that our do. You remember, and I'm very, very upset that I committed to the you, but now I'm stuck it's on public record, I'm in our eyes. We now you say a word. We were by the way. Dubai. I dunno who listened to the show like you might get offered a private jet just for that you might be done here yeah. This is good, though I'm I'm, I'm so you're very you're, saying everybody who's listening. you should see his face right now. Christen very excited. I am I'm gratitude in. I'm out accountability of this I'm going through everything in your book The best thing is, we got to keep all books yeah. So what we're gonna do we're gonna, bang that allowed gallery the bank that we will officially kick off. The crucified show swap meet

tomorrow, without first product or output, object. Who knows what it's going to be like Gary we are, we love you man, I love you back so much for coming and as you thanks for having