Everyone thinks we're stop and by the gary. The audio experience once again today is the first instalment of a new series we're doing on the podcast called keno saturday's. We're we're gonna, be playing you class Gary viii keynotes every saturday for about them, it's a month or so so we hope you keep coming back every single week. If you really liked the series please tweet gary at gary v, joined the discord, leave us a review and tell us how you feel, but most importantly, enjoy episode and we hope to see next week. This is the gary vee audio experience, We really need to have a conversation in here about judgment the far majority of you- will not go home today and start posting more on instagram and linkedin, and facebook and twitter, not because you don't get. I love when people like gary, I didn't grow up with this technology. I don't get it I'm, like. That's nice

so you didn't grow up driving and you figured it out the very cute that you tell me, you didn't grow up with this and that's why you don't get it. I am wildly smart enough to understand that you are bright enough to spend two hours on an app to figure it out. The reason you're not posting are doing it is cause. There's insecurity about what you're going to say. You've got your perspective, the want to be happy. Don't you want to be happy the fact that we, the current twenty twenty in the majority of the social web and these opportunities- and there are still two platforms right. This second, that requires zero dollars. For you to start

indicating what you want to happen in the world? I think is remarkable that doesn't even take into account the fact that facebook ads you to pre rules, this new spot, I add product that is gonna- have hosts red live reads like the old radio game for podcasts facebook or winner twitters appropriately thrace. everything I just mentioned to you, the ads are underprice the cost, of spending a thousand dollars on these platforms to get people to see something is underpriced. I really am desperate. with even the tone and tenor that I'm bringing to this talk, I'm desperate for people to understand how wild this I want to remind everybody for everybody who raised a hand in the first group like myself, the way you the business or brought awareness, if you're forty,

in older in the way we grew up was by spending. A lot of money adds: cost money, direct mail, newspaper, radio and television that costs money there was a very high cost of entry to build brand brand is the whole game I think when I analyze what's going on in the business world and with people, I think most p, what transactional. I believe people here are entrepreneurs raise your hands, I believe the majority the hands that just one up, that when I look at the delta between the ones who won and the ones who one less than they wanted to put them, always in my mind, into two groups. One one group is true, actual a K. A we care about the money in the short term, and the second group is- king to build brand, a k, a reputation in perpetuity

and are more concerned about playing it out in the long term. What is exciting. For me, right now is that this device this device like the fact from this young man down and up one of us has a device in our hand, that is a computer that is actually, more powerful than the computer that ronald Reagan had when he was running the free world, it's well, is interesting. It really is, I think again, what I'm really trying to establish in this talk is happening this morning is I dont think people provide the opportunity I struggle, regardless of circumstance. When with people dwelling or complaining in a world where the internet is free, has no idea who you are, could care less. It's right there and it becomes a game of skill, not necessarily finances to actually when it's interesting to me,

interesting to me that you can be in the retail business overnight by setting up a sharper fi account which cost nothing. When that same to sell something thirty years ago meant that you have to sign a lease: build out a store. And rely on the local traffic that walked by it scares me and excites me this means a company in the world. Spotify was built in sweden, bikes and on and on and on and for every story, but more for every ridiculous story, we ve seen instagram or facebook goober spot by their hundreds of thousands of stories of people with wins that are like version versions actually think the most unhealthy thing and entrepreneurship and opportunity is the stories that everybody thinks they have to build a billion dollar company. I think we do not talk enough about the practice. hundred fifty thousand dollar year. Three, thousand dollar year, seven huh

thousand dollar a year business generally love what you do and you live your life being happy and financially sound, and what the cost of entry to be to do that is in today's environment, which once again, let me say, very slow. between putting out a media company, if you decide to put that on a word press or a square space, a retail company back of a shop, if I you could a radio show that is global on the back of just uploading, so when you record on your memos on your phone and upload onto spotify and apple and soundcloud, my friends distribution is free. I know it's a nerdy thing like it's, not like some big, profound statement, but let me say it: nice and slow distribution is free

It used to cost a fortune. Now. What you put inside of it is the variable in your success, not your finance. Capabilities to create the distribution. You have I wish we could soon. I literally have goosebumps on my neck right now, not really. I really do it's like a very I I, I will live my last breath trying to get people to understand this is remarkable. This is this is a game of perspective. Are you located or capable of seeing it from the ones that I am speaking about today, which is barrier, to reach the end person, whether financial miser in trying to get to a client whether you so oh ties, whether you want to be about the fact that you want to be a professional football player, And now there's all these websites where you can upload your film, because the scout didn't come to your time

tiny town, and now you actually can be discovered, like everything has changed. Michael. And my dream every time I speak, as can I get one person in this room to get their peace for me if you are not disproportionate sitting in this room professionally, which will trickery To your actual life, you have to take a step back, can understand this perspective so living through the greatest ever for opportunity. I think it's on the back of, Current internet, which is wildly visual. I am very aware that the audio revolution of our society is coming. What do I mean by? That is how many people here and have a google home or an alexa in their house? hi I'm curious! Recent high water will see this. We go alexa, look around so real number now granted most people are just telling jokes with their electoral or listening to music

but I want to remind everybody that the first killer app on the iphone for the first year, was that at that look like you were drinking beer. If you remember it takes them for the alps to catch up to the platform. but we are all very close to being an era where we order a pizza or where we get our plumber, or how and where we navigate by talking to a voice device not to our phone as voice. I the platform and less happens on this, which seems foreign now, because we all live at it. But I want to remind you: we used to not live in it and I want to remind everybody, your technology likes to move when when not, if, when You start doing a lot of things that you doing. Your phone right now start happening on a voice device. They will no longer be visual and written which will lead to less operate. to grab attention to the current opportunity landscape.

which I'm going to remind everybody, is quite remarkable, because if you, a local bakery now and you can do a really good job on linkedin and tiktok for free or on instagram, with money when in a Can we go into voice and I say: alexa semi, six muffins to the office, amazon, gets to decide which muffins come to the office. Now did such a good job building brand, and I knew about carols muffins and I said, alexis semi, six carols muffins through the office you ve now accomplished your task. I spend one hundred thousand percent of my time on brand. I want people to know my name. People to know the name of the things I do vain or media my agency when we killed mister not yesterday, which Have you heard about that? As I said, brand. That makes you think about play

tourists weren't one thinking about it prior to what we did yesterday. We think about it. It's all brand, and so I just want you to get your long tail, I do, and this is what led me to the most interesting conversations of my career, because I, as a business man, I never thought get into categories like parenting and in securities and self esteem. But as somebody who just spoke all that and has done that pretty much today, six hundred times a day on the internet for the last decade It is the lead me to realise wait a minute. There's other components of everything I said I can show every one of you what to do. I'm just sat here and told you wonder percent, not ninety nine. The two in arbitrage platforms of our society right now. If every Listen here went home and made five to seven pictures and videos a day on both tik tok and linked in within a year. Something good will happen, but a farmer John.

Ninety nine percent of you won't post on either once after this talk. The question to me became why that led to the next part. We really need to have a conversation in here about judgment. the far majority of you, will not go home today and start posting more on instagram and linkedin, and facebook and twitter? Not because you don't get. I love when people like gary, I didn't grow up with this technology. I don't get it. Like that's nice, so you didn't groped living and you figured it out is very cute, that you tell me you don't grow up with this and that's why you don't get it. Wildly smart enough to understand you are bright enough to spend two hours on an app to figure it out reason. You're, not posting or doing, is cause. There's insecurity about what you're gonna say.

you go very deep into who's going. care what I meant to say. What would I say: who cares what I think Or even worse, the thing that breaks my heart, the most you actually cooper something somebody leaves upon you look ugly and you cripple and fold like a chair. So that's what he's got my company trying to figure out how to get people to realise that the judgment of others has zero, impact on their lives. They have ro context on your actual life, and how do I get you to understand that perspective, which would then led to you speaking and when I say speaking, let me break this down. Let me let me take it. The other excuse of why you for years, in your business aren't posting, not. Everybody is great on camera I get that not everybody is so wildly charismatic and very good. Looking I get it

However, on the flip side, I am incapable of writing now. My natural skill struggled reading and writing now. My skill plenty of people, here are incredible writers, and it is incredible. opportunity to go right, six to fifteen sentences to get around the thought on linkedin and hid post. Others can work in photoshop and me the picture others enjoy. I don't I grow up. I was the soviet union and grew up in a very european household. I think, there's like pictures of me and my entire youth right. We can take them so it doesn't come natural to me. On the other hand, there are people in here who took ninety seven photos on her iphone yesterday. There are plenty people here who are great at you can post my question here today. My friends is very simple: when are you going to start talking? What are you waiting for.

If you are not communicating, you don't exist. I believe that you're. Not communicating you do not exist, more importantly, communicate. What you love. What what what scheme? me about the long tail of the internet is, I know, there's somebody sitting here whose watched every episode of friends equally lubs friends can't get enough in their own mine of debating rachel and ross loved the shell watch every night go to sleep too, and I know they may forty nine sixty to eighty eight. hundred three thousand dollars a year, doing something they don't like. And I know that if they started upon cast about friends Every day when they went home instead of consuming content to escape the fact, if they don't like their job, if they could hated content around the thing. They love that after twenty four thirty six, forty eight months that

a long could have came netflix sponsor of their podcast. That would allow- actually leave that job, they hate and now be a full time. Friends podcast her. You don't believe that understand that that seems like a far better sorry, to the problem as you'd only my life, because I wrote in two thousand nine called crush. It lay this out and I get a little That's like now where three to six emails a day of people too This exact story, whether it's about pickles people like because I do I pickles a crazy- Star track east sports, don't even get me started because I used to push it. A lot of people have gone completely, made real careers now just stuff. I just I just really really really hope. You hear me today, whether it for yourself

Are your atop executive in your organization and the company still does? wrecked mail or print or still sponsors once there instead of running content and adds an instrument based, but guys it's twenty. Twenty and give me this not my town, not my industry, I'm watching your town, you're industry, and so that's all right. the biggest opportunity in the history of human kind, to do what want to do, and yet you will You d find reasons not to, and I think that comes under the categories self esteem and self awareness, I think we need to make those words important in our society. You can work hard. All you want if you're in secure, vulnerable because a second there's pushed back and there's always push back in the journey. You won't go there. So that's my framework. Those are the things I think about. I spend a lot of

thinking about that and then I have a company that helps fortune. Five hundred companies navigate that world And I see it every day, just go back to the planters thing, because I know it's on the radar today like there was a real debate. we could get amerika to know that MR peanut was dead, so that we could run the superbowl spot that we're running during the superbowl and if we couldn't the spot won't make. Any sense I am being or media knew that the internet is real. We that if you went on twitter like we did yesterday, the daily show will take it up at night and it will be on all the weak happy males this morning and then the papers and the eighty and the usa today, The internet is real life. This is fake life. I just I really am, I'm really going nowhere to people's come from it and by the way I am, an enormous amount of people hate that thought right. Like I live in life, I know how we are

such a great job! Currently, demonizing technology, we hate! You know my favorite is my friends who are parents who, like in august. No, where I sit on tack and there, like gary I'll, be hanging out with them and that like carry this Heck is terrible and the kids rwanda too much but the second. The kid comes over and bother our conversation over a glass of wine, they throw the I patent that kid, like it's the cure to every disease, the hypocrisy. That we have around technologies fastening. We ass humans are incredible at romancing, the past and demonizing the current, and so these with friends I watch, but I will say this: if you're a vibrant, active, ambitious men being which there is zero reason for you to be at this conference. If you're, not zero,

and you do not for yourself or your company produce in the ball park of seven to twenty five different pieces of content, across three to nine different platforms a day you are making a fundamental mistake and when I say it again, because when you talk about twenty five pieces, until the day in a world where ninety percent of this room is not making twenty five piece of content a year. We have a very big disconnect between where I sit on this and where you sit on this, I I'm giving this talk for one reason, because the Iraq is filming it and I'm getting. area in a decade on whatever to current platform is when it has been completely exe that, everything, I just said was one hundred percent right. I am zero interest of you. Actually,

The advice I just shit, I don't know you. I've got one problems, I'd, prefer it I can't believe I have speaking at harvard tomorrow, so I have to go. I'm coming sure I gotta go dallas to pass their land at one party in the morning and on those kind of flight I like me, emails of you saying, hey, so you and mobile and twenty twenty is no imaginary twenty twenty three I finally listen I was passionate about X, Y and z. I did do an instagram account or a podcast or youtube show, and now, three years later, this happened. I love that That is the big win for me in this room, but you won't. You- and I know that cause I've lived disliked now for a while. What is more likely, as you are going to email me in six years and say I wish I did because this happened

I was the leading lawyer in town and this other person who didn't You know the emails are funny right. Gary coming, they come at all she supports gary. I wish they listen to you and you are right. because cause. I I want the qualitative feedback to learn right. heard you four years ago they lana business summit. You said the thing I didn't believe you. I thought your loud and of noxious and cursing today, because maggie asked me, but you curse, turn me off, I'm a jersey boy, but you know, meanwhile, this up our kid, he listened to you and I I favorite line in every no matter. What is lawyer doktor real estate, but he's not good at being a lawyer killing and on facebook and he's hurting my business? What do I do now and I smile smile. The same way that I saw some of the kids on the field yesterday that didn't go with pain or sports. We know we were in the final two with them and they went in a different direction. I see them

for them I'm a kind person. My mom did a good job, but I've been lying to you. If I didn't say when I look at their faces, a smile knowing they made the wrong decision. Because I love merit, I love sports. You then make the right move out. I've already won by articulating my thoughts here today, either actually use this talk is the final piece to actually get out there and finally do this, because you cannot in this room and not know what I'm saying is actually right or you're not and then you lose and then I get to see you because they're both good, I did it or I didn't. I both enjoy, because I actually love the merit of the game. I mean that so I hope you do it I don't need you to do it as benefactor I'll get only technical on you, a lot of my smartest friends always asked me. Why do this? Because if these people start making and start running adds it's gonna be harder for you to build what you're buildings

and the right? The feed instagram facebook twitter? It's just one feed it just supply! demand if all abused. You posting that's just more. content. Attention, lesson no need for me to build what on building a towards go, and so I hope, articulated the punchline. I don't think so. We doing q and they now. But to be very frank, I don't I I gave nagy the no cursing I'm taking the q and a so I'm going to take a couple of your questions right now to her, because, to be frank, I think I have articulated my point and it is the point where we, if you I need you know is a terrible student, but there was one class. I was these names called history finally figured out. Why I like him,

because I know that things repeat themselves in humans are consistent and other context. If you my talk right now and immediately ran home and read a book or articles the transition of amerika from the radio to the television everything said, would make sense to you, my friends. We have transitioned from the newspaper and tv to the internet. It's happened, it's not going back, I'm sorry, it's not my fault. It has happened. It's never going back. This is why the mainstream media will always be wrong, but the predictions does they look at the wrong data. They will always be wrong. Watch it again to always be one it's my company

companies why my company's exploding, because they worked with other agencies from like the mad men era, they're always wrong. It's based on subjectivity politics ego we're here. I want you to take advantage of it, because if you don't somebody else well, there's three hundred and thirty millions of us out here in this country in seven point: seven billion. Yes, Sir which brings me to accompany their posts. business via their yes, but I think you both write like I do, I'm gary v, but my family wine business wine library has an account. Empathy winds. My direct to consumer wine brand has an account. Leaner media has an account and we cross pollinate. Obviously, if you're a big personality and big comes in a lot of,

hence, if you're really phrase on these big, if you're personnel, that brings value in whatever she before we forum to see more following people like to follow people over businesses although value value exchange, but either nor appreciated? there is the right or wrong really there's not. I would say to you we think that you can you wrong is being yourself. I see a lot of people, They are to actually be themselves. Cause are scared whose watching and the like, looking at all you linked in accounts, you ve got like a suit in time. Look at all professional, like you think so bad. It happened? If you're normal, I look like a mass of here wearing a tier whack sweatshirt like there was always win, and I think a lot behold back their natural self. The market here in the end, someone

may judge you, but the market doesn't care, sir, what's your name tucker, so I started a podcast for this behind the grind and then the patient's personal next, the october, the and we've had a decent amount of growth in the short period and that's awesome and all because of you, Well because of you, you executed the sponsors are or have their their bosses. That are yours on. My first question is What is the right time to monitor closely and then. Secondly, we just got reached out potentially dueling alive

alive audience pipe skip principle, immunity institute. They reach out to us about potentially brainstorming on the everything you said is yes and now, and it's important for you at this young of an each other, no wonder my level of successes are different people's levels of experience, the punchline is, it may be yes or no. The key is to not do something that you're so locked in that once you taste it and you realize it's no. You can't get out the wrong thing to do with whoever you just talking pensacola. Is this to your deal to do it live there and after a second one, you like this sucks. I want to do this, so you keep flexibility. The audience won't be mad, at you for monetizing they'll be mad at you for selling out. That's a very big difference: but it would have so exciting rank as I go through this bill. How long have you been doing? You mean four minutes

if I am correct in october a new factor in thanksgiving christmas you're talking at nine seconds right, porn for you to see now for them to get that level of reach out. They just might be good. Like There is a variable and everything. I'm just said you may love talking about basketball. You might just be boring so you ve gotta, be self aware about it, but my big thing is Can we be boring, but it makes you so happy like my big thing. Is people, don't like their jobs or lives, and then they and consume things to escape, and I'm trying to get them to create to get help You may never become stephen a smith, but a few short upon cas about pelicans, even it's a little juice, maybe some free tickets to a game now you're palm you like the pelicans philip then watching an entire errand Hernandez. Netflix documentary

to go there those guys so much I saw bill belichick on the sidelines. Just someone punishment is face. Just fancy cake, the it's robbing. A lot of people aren't really accepting of it. However, I visited real quick. A lot of a lot of people aren't accepting of it. Let's talk real quick who's, not accepting of it correct the pick. The people that aren't accepting of it are the ones whose commission he's margins are getting affected. There is nothing Do what the consumer I haven't had a your computer ever loved me

Well For salon, pump and pump that you're thinking about that, I mean you're, aware of what I've done with claude and chief heart officer. Do you know what I'm saying there yeah I mean? Look. I think you're even hearing you deliver that sentence, for some of the better and business people in this room like we, we weren't talking about culture twenty years ago that you're just get them It's done so too, gale. I do believe you need culture. You know at a fast people. We have offices in singapore, london and chattanooga tenn like you've got it. You've got to really have culture. I think back that you're, even thinking about it already means you have a shot at. It means throw money at it and you're going.

Each our department who cares about the employees, not as a disguise for to finance team to fire people. It's just intent. Like just even hearing how much you know, talk senior vibes in a group that you just intent. the reason I always win, because I've intent my employees first, my customers. Second metered. That's a very easy way to win and business. I think we no, that's not how most people do it you're sitting renouncing me- I'm sort this business too by boat too. Summers, because there are people who can you give me money, three employee, you can build up

small business or stand up, don't forget recent? Yes, Let's play your nineteen, which I'm so thrill europe. Your asked this question is super important. This thought that you need to have your like figured out this ages, laughable. This thought that we ve created in society, that eighteen or twenty two. You need to know, and you ve got it. We ve literally built I d backwards like when you first, the school machine which maps zero to real life, you're supposed to go,

play real life to have a chance to figure out what you do so When you start, you start with. What were you consuming and paying attention to when you have leisure time? Do you play video games listen to music. Do you like to go out, weird food. Do like what you like: that's where you star. So what Why comment like? What are you about the good? Let's start with comic books, do you want to create kind of books? Do you want to sell comic books? Do you want to buy I'm books and flip them. Do you want to work at COMECON all things will be a good place for you to start cold, well dm eight hundred fifty different people than are players in the comic book world, and one of them might reply to you. In that start, your career. like you can literally work for fun code tomorrow you can literally work for marble tomorrow, you could, you just have to write a hundred

at seven compelling emails and dms and lincoln things whatever. It probably can literally do that whose whose Forty three in older, we could do that on that worked when we were coming up the game. You didn't just like say like what you know Actually, ironically, once in a while, I come across in oh geez, I actually did you that I will eight hundred letters. It took two once me to get a response instead of two hours begin. I mean like you in there MIKE world there's the movie aspect, there's the actual scale a bit me like. If you can Look if you like the drawing of it, you could Let me tell you one thing about winners: a lot of winners. And get there by accident, So when you write a winner, an email, your favorite illustrator at DC comics haste

I will bring you coffee get your laundry ground. and bleed just internal work at minimum wage, just to see how you do it one, three hundred of those people who am. I hire. Aren't iraq as a email me three times and now he's de rock and people like call their video people de rock,

and that's history- I mean the area love it. You know, listening to yourself, have always been one of the great things around just what about that so wanted to say things like kind of the body year and a half ago started doing the podcast live podcast on facebook kind of started. Taking off, we started getting messages. The company started growing about a week ago. We got a contract for the ai of the board and ne to do all of their cancer clinics

so it's been super awesome. Also. My name came up for some highschool coaching job for being like the worst kind of going crazy. No, that can't be the crazy that you know a year and a half ago about this, and now you know this is actually one of my mouth, but my goal is to get into the nfl difficult one day and right now I see myself in a point of struggle between maintaining the company and then having a go over into put him on the court. Maybe don't try to make the company as big as you know, you can, because you can't allocate one hundred and ten percent of the energy to it The company, from the perspective of as you know now a winner as an ambitious young dude. You, like I gotta, make building this. You don't have to build it like so many

on this room. How many people here on their own business great? This is gonna really hit for a lot of you there's a other people that you can talk to afterwards. If you go see this man afterwards tell him that bill companies and they built, say from zero, two million a year or half a million, but take then they loved life was also but from a million two million five that like screwed up like there's mendoza line where, like their people to wonder, this is why push happiness so much, I'm thrilled at your business now those three million instead of one point, six million, but you The love your life at one point six and you hate it now, because you're managing or you're doing this or that or your stressing. I think he didn't. all the signs, your business also bring someone in you can bring in a partner you can bring in big time, employee that gets bonused on net profits. There's a lot a hat. For you to go out this you also can be very patient. good? So then, you should be stressed is used

how do you great, if you say would it be in the nfl what I'm forty to guess what it gets? It lets less stressful you're thinking in fourteen year terms it gets a lot less stressful when you're reading, when not reading other headlines. When you hear some twenty six year old got the look to be the number two on the offense at the bengals. All of a sudden, you're frustrated, don't worry about anybody. Just like those friends around you, they're like now now that will work, don't worry about the twenty six year old with kid whose buffalo right now. That has nothing to do with you. Take it from forty four forty two is plenty young to get your first nfl coaching job. You understand. Our relationship with time is something we really have to start talking about signing it does, it will take a ton of anxiety out of the system prone eighteen months you ve accomplished,

warning. A lot of people have recovered in her life. Gotcha bro. Yes, ladies lady, either which quiver? What's your name? Rosie? Okay, okay, I'm the only office like that yesterday, don't understand the need to be doing this, it'd be doing that in the other faces, because it's the financial industry very heavily, regulate what you can say can't say I'm very aware, but people use regulations excuse to not do Well, that's you'd, execute by. talking to those old dudes. Very simple: don't

for permission, focus on execution, there's nothing more for my whole life. I was told what I was doing the wrong. It was called easy to launch an internet site for a liquors, Ninety ninety six people thought the internet was a fat forget about, is tik tok somebody oh geez here. No, we debated if the whole thing was that right and then email instead of catalogues, and that was not smart. What's email, and I bought google adwords and spending more money on Google adwords that I was spending on direct mail and newspaper ads, and that was stupid and then I sat down and filming of wine show on youtube month after you, too came out, and people thought I my mind, let alone that it was stupid, and then took all the money I had in my life tat. I saved my whole life and invested in facebook and twitter. Five years before they became public companies and all my actual advisers.

Family? Nevertheless, don't that was stupid? I'm the excited when people tell me it is stupid. That's what I am about to do something more sir. In the back, we the wild sure, even you said you launched yesterday first, my first day, epic, ok,

and so about you, greed. So in a world where I've got a lot, things in front of me and as you can imagine this pitch, though much more fun in real life happens a thousand times a day? Here's what you need to do you need to tell me I'll read it tonight have long flight gary! pain, media usable in the title,

the dude with the weird shirt that launched today, cause then I'll, see it right. I'm the dude with the weird shirt that launched today and you need to articulate what you mean on the back exchange and then, if it's their offloading fly, will awesome, I'm listening by the fire service? Also, listen! The shirt do something bad as heck. Yes, yes, that's kind of I love that. Yes, that is a very good idea

You can definitely give me a shirt is a medium Where get me a medium and where are you two were pushing so you and Iraq, you know what iraq's what brings you here? I give eighty thousand edith eight thousand, it's all screwed up europe, haven't you right now. The info like dirac, sent to attention loo and then, where it can yeah.

thank you, the colton cody cody we come from a father's company or dad's going to be okay. Now we're going to take that over okay, we still do a lot of direct mail yeah a couple of hours he's a mod. We started linkedin this year. Yet what are you saying that what's happening on linkedin good? We we so we've got about four thousand followers to get about five thousand when our videos. How often are you posting once a week once a week and we need to do nine a day? My question is about targeting yup, we're all very aware, No, you can run linked in adds against peoples. Job descriptions. Have you don't know yet what we can understand ourselves? I got a great way for you to learn this I'll. Give you

If you don't want to learn. This is well gimme the website it from g o o but what's really pumped it. What I'm really excited about this is? U buys clear you people can literally. This is clear You- can literally go to Google and say how do I target specific professionals on linkedin adds enter unlimited ways to figure out how to do it. It's not the tactics. It's the now! A job the knowledge of knowing that you can target people on linked in lincoln makes direct mail look like child's play, when you understand it, then, when you really understand it, and you realize that you have to do different content for different doctors and different sectors in geographic gender, race mindset, it gets real gnarly. You understand Specific companies to write yeah, you can and the way you do, that is you need to target a specific

We all the employees and the add the piece of content sorts does. By your no the jury Didn't know like you see when going through what you're trying to do is get the employees to forward it to the cfl where the ceo or the head medical device buyer, I dunno. What that terminology will be is where I'm going you can literally right the words to say: does europe if you're, so fast financial services, literally right along with the video or the pdf or whatever you want you gonna, try. Difference now does yours. Oh, no that we can because even know the cf own. That company is a woman like you do such smart stuff people do all. This is just like health and wellness Would you like to be healthier in better shape? Let me help you eat well and exercise everyday. Meanwhile, people like ass implants steroids like

apple cellular, celery, Julie, people looking for the hack, because people don't one put in the work is like get out. That's all. I go to rochdale. I go to scotch plains by the way. That's my favorite other things, side, hustle life, you can be. when he came here garage ceiling on the weekend selling on Ebay,

In some side cash garage sales anyway, so my question is, though, young forty five prefer you don't get a job get out. There know of the instagram everyone's doing everything and save pace, and for me that could be a little bit later for me to go out and taste sports then went back home to be with my father, tried that and really felt like that. Wasn't for me and my passionate looking for you good, so go back to sports good, still, finding my way there. Why don't have responsibility all that exactly so. My thing is it's like this different athens that I've always thought

oh. So my question is like the taste, you know what I mean. Yes, the kids are going through this, but someone has to hire. Someone has to read my resume to do that and getting past that barrier. All the The answer to that is yes, and no right. First of all, Some things have already alluded to hear that time at the next year. I had noticed what I said he has to reach out to one hundred thirty seven people people come at Gary. I wanted to be a sports agents, and I tried really hard and cool bury. How did you go he's like well? I submitted to three places like three. Like yes, third gatekeepers for certain jobs, potentially for you to taste, there's also thousand of them. So they have you.

I stole seven thousand, that's a b The world of content, creation and zeal- start up costs. One could put actually if they can afford to one of the reasons and we're singling out the garage shelving one of the liquid things that a lot of people's again job at seven, eleven or google showing just to maintain your lowest possible cost of living. So you can start the thing that makes you happy and your point: twenty five like years. Well, you'll be thirty. Two years old. Young. Thirty, two years old is the entrepreneurship they going to think that are software always brings and I've always been I saw a while ago, I still saved it on instagram that I always will pick it is to find out what kind of person I am usa for me, though

if that doesn't know how to correct and that you are fortunate enough, yeah yeah that that's right, you worried course. Of course, both both long before I came along or anybody else, the nature nurture thing has been established, so I don't know you well enough, but there's a deep me when I was five. It was naturally that my parents, we were very poor and immigrants, but I still thought it was more fun to go. double people's driveways. Snowed until the snow man, because I wanted to dollar that was my chemicals I was commissioned, because when I was eleven and said, mom everyone's getting nintendo, she said great go by the very good work like so for you Potentially it's the complete opposite, which is amazing, maybe didn't have those chemicals and then, on top of it, you had the report.

and then there's nothing wrong with that. We were. None of us picked our paths where you were fed, so it's probably more unlikely that you want to go and grind it at zero and build something for yourself and deal with all the fear and anxiety and loneliness and grind and dirt, and blood. There comes along with it or not popping models and flying in private. entrepreneurs that you see on instagram that are completely full of shit? Sorry, Jim,

and you've got a bit of inspiration for us. We agree today to appreciate the love the two year anniversary says: congrats birth like west is yes, yes, what was the most personal personality or it gets a lot more than average

humans like humans? That's a language! If you like, a lot of people were very shy and introverted and don't like the attention from other humans, I don't think they should be making videos music. So you can real quick, because I want to have how blind people did you ever see. that interview I had where I came up with the first time of documenting, don't create. I really think people need to think about that. Just make people over think they think they have like even the way you struck Do you like free stuff or you're baking, everything like shows or structuring it, stop thinking start making cool it up. Here we get on this site. Yes, ma'am. I love love. You grew up in jersey where, where yeah I know, I know it amazing,

I'm listening. I can multitask entrepreneur over here the everyone just free myself out there good for you, but I want to know about two things actually, first date, topics both give you the answer to but no, this tik tok is raising place right now in a great way, in a great way, the in the east I am given the same advice. My whole life, I am very basic you for, we will follow me and the stream. Thank you so you guys know I lump

videos. Ten years ago, little chubby or younger version to be saying the same stuff, I'm saying right now so saying that people know that don't know me one see matters a lot in the history of my career, the organic way stating that nobody knows who I am. I want to talk about alabama football. Nobody knows why am I zero followers myspace twitter, facebook, social cam vine, snapchat instagram, linked in you to none, not Single platform has even been remotely close to what's happening on Tik tok when used post, your third post, an eight hundred thousand watch it now, it's already on, if you notice this Iraq is already declining, because here comes the content. Because there was so much attention compared to content, but you would destroy it on tiktok. If I were you, I would make three tech talks a the way. I think you

The question they had, which is what are we make? I think you look at. What's on the exploring? lending page and the biggest mistake people make is I think here this they go home them explode. I wanna do it a motivated gary saw motivating aiming to do it and the like. Download, tik tok and are like then are like now want two things: one back to that crazy website: google! It's crazy! It's an epoch! One! You know what works on tik tok enter. for three hours, but way, more importantly, consume tik tok for five hours and then decision, don't call your eleven year old need something like what they say. Something about. She's gonna tell you from an eleven year old perspective. You here for business, for building a break. It you're coming a different angle, consumer that will help. You know what to make of that. Do you have an account yet

at lubbock. The welcome I love at times, it's really hard for me to talk to you, because I admire you so much read like I've done this a couple of times. Thank you. It's like I'm freaking out and I'm obsessed with adding doubt right. So, like a guy with the shirt, I want to help him manage the connection. Also, as you know, as I came into your content and how you're like the pied piper for you, don't have to be a jerk to win and empathy and like the alpha guy that preaches kindness, you and kindness, is what I've been doing all my life, so I dove into musical I'm the blood of your old joke.

The story of the new thing right, like coddled by parents. I had to completely unlearned that man over there you gotta, learn it. You gotta, like the dirty you got a you know like. I don't wanna close, because I know that your nagy will beat us up. Yeah, he's tough and then restart again and eatery right that real quick. I apologise. Let's not It's like none of us picked our spots, like I'm gonna, be born in russia and consumer. Let's death over demonize people that had great fortune of being in a situation which has happened, decide what they want in their lives. Like you know, it's we, We need to deploy self awareness, not everybody supposed to go on and be an alpha number one and build something big like there's a lot of ways, Can it, but nonetheless I wanted,

that because I didn't want that theme to get too far away, keep going that'd, be the big the big like connection point for me, I'm like yelling, because I'm hispanic and I yell at your clothes when I realize that contact is like networking on steroids, the correct person to person correct, I put on content and put it out. Yes, I'm learning so much from you and then I'm like reading the Steve jobs book and I'm like bro, I'm just learning from from you that he was an audiobook every day, all the time, the plan you know like for free and then you release a library that surgery, yes right so like I just want to. I want you to like talk about that searchable library, okay, so valuable for people that can see that in how you put that together, there's there's two people, the people that can be constantly people that make a ton of content. They don't know what to do with it.

The categories will be so you thank you, so don't want to give you a b. Please do this is from the charger that we gave you last night bro. I love it. Thank you. Thank you for a lovely room and so the search engine we transcribed all my words into meta data. From Every single video I've ever put out in the history of my life and then put it into a database and made it searchable. So we have a search engine. what say, I'm still not even promoting. I saw you know it's fun about playing the longing like it's too. You know your hard core. My content that you know it exists because I promoted one day I don't really know where it is. I think it's on my website, like I believe it's gonna, be the biggest thing. I leave because the earlier thing I talked about, which was like the boys device. Of course you know the the like I'm so excited that I'm gonna have an alexis skill in ten years. it's going to allow you to be walking through the kitchen or in the office and say alexa need to speak to Gary Gary

What should I do want? A manager is doing this and I ll actually reply because the data has been structured. That's gonna be read. So that's. Why did it that's what I'm anticipating that building and I think a lot of people are going to do that with audio and information. I think it's, I think, what we love. A lot of things you're doing now that you said you would never do because you like speed men, if you hear ten years ago said you would never text, you now text many of you five years ago said that you would never use emerges. This is stupid and now you say. superman the reason you do. That is because of speed. the emotion, literally this is quicker than ok. All of you are going to use voice devices in your home office because it's can be faster. That's all we choose convenience over everything we don't care about.

we love started my privacy, you loved my privacy, but about What about it? credit card all over the internet all day long, the ass was completely hacked. Every single social security number in this room has been compromised. What's happened, the russians kidnapped you, we don't care about. Privacy is a fake.

We love convenience, sir. You look great pretty sharp brow like that tie clip a month ago, I remember weather out here: yep yep, the huge market bars everywhere in silver point capital like crazy, therefore raising capital like crazy, and I feel like when you're talking about trap that weird. I don't feel that. But my question is like right: now you will get successful business people all day and post on weekend, all the time being like hey. This is really taken off on. I want to invest, and so were you at a time the private money throwing money into it

VC firm or with hopefully never misses her back. The second you do deal with BC is the second you lose control. How would you target angel investors? I would do what I said to a lot of people here. I think you've got enough juice going on right now that you're, probably better off going to an extremely high net worth individual I'd much. Rather, you take eight million dollars from a guy or a gal that is either her generation wealthy or made it

selves and believe in you, because they'll give you a lot more control than some kid that went to Stanford and likes excel sheets evaluation as much as they'll give you disclose that you could have said twelve you're, trying to what break into the school district got it well. I mean it's one thing: if you put your linked in, like I hate it,

job, I'm looking for a new one, no kidding, you wouldn't do that. You feel like it would be disproportionate frowned upon in your organization. If you start to talk about your passion about sports. What's that. What's her name, The what about getting a different corporate job, I mean here's, the good news, That's what you have to do if you're telling me that the culture within the poor water every organizations differently? My company has so many side, hustles going on I'm running if you have their own secret, vainer media that compete with us going, you know like, so I think You may need to find a different place to what I

If you were my sister I'd be like hey, You know what I'm doing. How many places have you applied? Are so passionate and slash unhappy Are you willing to get a job that pays you even five thousand less a year because eat a little more crow. Maybe you know to public health This over everything, Right now, if you painting the picture painting, you have no answer. Unless you go somewhere else, because it sounds like Sarah, Hunting is a real issue. Yes, you do any ways if you are prepared to give. What great then do. I mean, if you prefer to fire, do everything

go punch her in the face, the hi emily, I'm sorry, health, coach, the ok! Yes, yes, yes, and also yes, you're right about now by putting out the offense trying to stay connected. It's been super easy, for example, I'm the most public private person of all time I know nothing about. My personally, I post a trillion piece of content, but I put it

my professional world. People carry gary and want to do it on private. Unlike you, don't even know it. My kids look like I'm like. I know what you kids look like in your private, but you ve really push them six times on your bullshit facebook So I found it very easy to find that the artificial world is always to mice, this is my point of view- is that it's not the artificial world. That's too much! It's the world period there incapable of judgment.

So, if they're appeasing people on instagram, that's fine they're, appeasing people in real life too. That's why they're leasing a lexus that they can't afford, because they want people to think they're, successful people fronting twenty four seven: three sixty five because they're insecure and if you're insecure, getting off of instagrams, not going to help you. Why don't we take the conversation up a notch and talk about? Why you care about your neighbors opinion or your opinion. Why so anyone we know that's great, and I honestly, I think it will be a huge trend. I think we're going to use technology so much more than now that there is an increase. although we swings I've been going credible businesses, incredible incredible businesses and centres. We go to the woods for four days, like I've actually been doing a lot of work lately. I've never been into buying real estate, but I've started the process of looking of major cities and seeing what most rural one hour,

DR is, and what the cost of the real estate is, because I feel like buying a bunch of trees. An hour outside of like any major city, they live he has no self service is lacking. The business in ten years, because people want it for three days or weak, that's great, but there's a much your issue at hand, which is: are you capable in dealing with people's opinions. Ninety nine percent or not, that is because of the last thirty to fifty years of parenting, dna and many other variables, and that is why I am so passionate about the things I talk about, because when you get quite and it comes in both forms, the biggest breakthrough. I think I've said that I like almost as the consumer of me, is, if you can't hear the cheering you came here, the booming I'm sure for a lot of you that have no idea who I am remedy. Seen before. You've seen people come up to reign some nice compliments and my impact. you hear that

in the same way that I don't hear somebody saying I'm full of crap or snake oil salesmen. I keep it not too high and I too low and that It's been quite a bit and I think the reason people struggle is you love instagram when they say you look real pretty, but you hate it when they say you're ugly, you love it. They say that's fresh, but you when you see somebody else have enough. Time and you're at home. People. too high and too low and slovenia. Conversations with ourselves limit Our time on tik tok, not gonna, do it. just one more because I sign up there, Are you for up there, but I love you so much. Let's go what you mean.

I think you should go to campus and searched twitter and instagram in that ten mile radius and pay attention to what they like before. You guess. You should figure out what the demand is. So are you going to break? I love that so by the way, that's a great counter and something I love like the introduction of something that you know. Humans like in one place as long as it's not so or and doesn't hit the palate, and I think that can lay up so ok, so you figure out what you gotta make. Ok.

I don't think it's smart or not smart. I think it's not sport to put yourself into a jail you saying yourself: I'm do this in three to five years is greatly to anxiety, doing well, one stood in twelve years, oh by the way, depends on what the arbitrage is. You might realise after a year wait a minute why, when I open a restaurant, where the leases are too expensive, I want to nine, more trucks, stay, fluid, don't create an orchard. Here's what you focus on! Let me bring this text max which has come to these kids a net one. We react to what happens if that its location, great, that leads to thirteen more food trucks, green to big company coming into making trying to turn it into a national chain or product that so. By a frozen food company, keep it open because a lot of people like their young stage, bakeries arbiter, The decisions of three to five years are when you that they actually stick to that and then they d

see all the other opportunity, because around this narrow thing that a lot of times, I'm not being the right thing thank you guys so much.