When Emily Gellis hears rumors of people suffering horrible side effects from a trendy diet she springs into action. Armed with over a hundred thousand Instagram followers, Emily launches a social media crusade to expose F-Factor and its founder, Tanya Zuckerbrot. It’s the start of a feud that will attract trolls, lawyers, and, eventually, national media all because of fiber. From Wondery, this is a story about wealth, wellness, and influence narrated by Casey Wilson.
Listen to Fed Up: wondery.fm/GW_FEDUP
This is an unofficial transcript meant for reference. Accuracy is not guaranteed.
When you're scrolling through social media. How can you tell what's real
misinformation can be dangerous, especially when its related to your health. Anything can be posted online without being factor, but if you heard about the secret to permanent weight loss, maybe you
give it a follow anyway. Tanya zaka brought founder of the trendy high fibre F factor. Diet has celebrity followers, including megan, kelly and supermodel, libya, culpa
Tanya has a nice house, a nice husband, nice vacations, a very aspirational lifestyle, but
allegations of troubling side effects with a diet began to surface and people started to question. Is she selling powder or power, Emily jealous of popular fashion, influence or saw the
Allegations and put the diet on blast to her own large social following she launched a crusade to expose tonia and the fact or die,
Emily thought, bringing awareness to the claims would be enough, but that was just the beginning. What was once just an online feud escalated into the real world resulting and threats, lawsuits and a whole lot of drama you're about to hear a preview of fed up, listen to fed up on apple pont aims on music
bonafide or you can listen early and ad free by joining wondering plus in the wandering up.
ah summer in Manhattan. There's nothing quite like it, and on this august day in two thousand and eighteen, it's the usual fourteen hundred degrees and the rats are living their best life. The sidewalk outside Cipriani downtown, is packed with people having a good time hanging out enjoying thirty dollar salads a waiter bring
that a piece of cake with a candle on it and delivers it to one for table. All my friend like sends over the cake with the can
like they're, pretty like white moraine, take a barrier like kind of famous for that's the almost birthday girl herself, Emily jealous and
before I go to pull out the candle. I say something like oh. I need to get an instagram for this, like I need to like record this like influence or life influence or life at the sound of those two words: the woman sitting at the table next to her pricks up her ears and
said to me like? Oh, I heard you say: you're an insolent sir. This woman has long dark brown, hair and blindingly white teeth and whether you know she's an influence or too she was a girl, I'm so, and so I did. This diet is like a fool at and then we took a video together because I think she wanted me to pull that she was eating, pastor or something of five months. What lies between of that fact, furniture said and their eating ass, the queen of ev factor nutrition,
as a double jazz handed wave closed the case and holds up her plate of pasta for the camera. You can be happy, and I factor ne pas to live your best life ever giggles and the video ends, and that might have been it a typical new york encounter, except that two years later, these two new yorkers Emily and the queen of a factor. Nutrition would be on opposite sides of a war of words, one that has spread from
instagram to the pages of national newspapers, to the courtroom and depending on which side you're on it's either an attempt to silence the truth or the worst case of cancel culture
history, and it all begins with fiber and like jealous king for everyone she keen for anyone that was more successful than europe powder, pushing money hungry disgusting, gaslighting, greedy woman. These women don't care if they have truth, that's what sick about them, apologize to the people that say and move on with your life. You're sick. You are a sick, sick woman. Why threaten to kill my family over a diet? I have seen the devil. I have absolutely seen the devil. You've just heard a preview of fed up, listen to the rest of this episode. Wherever you get your podcasts,
Transcript generated on 2022-08-26.