And that is the biggest failure we can make as an entrepreneur, we ve gotta what we're good at very important, but importantly know what you're not good at and higher and create the team of people that are awesome at the things that you suck at, because when you create welcome to the school of greatness, my name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur, and each week we bring you an inspiring person or message to help. You discover how to unlock your inner greatness thanks for spending some time with me today. Now let the class begin. there's a new podcast series- you maybe here from nfl, champ, Russell, Wilson and audible- think luggage

Campion Russell alongside co, host harry Wilson and the late trevor mo add dig into how high performance, athletes, artists and leaders push the boundaries here from super bowl champion and mvp VON miller on performing at your highest level in moments of extreme pressure or n c double a champion tim tebow discussing how to find your unique personal mission in the world think like a champion, is available for free on audible or wherever you get. Your podcasts.

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Midst of all that, my father, who is my rock in my book, he'll just see he and I have this unbelievable bond- had suffered to major heart attacks. I had to go pick him up in wisconsin, new year's eve of twenty nineteen, going into twenty twenty, so new year's eve welcoming in this new year, I was on a plane fly from coal. Otto Canosa wisconsin because it wasn't getting the medical care he needed and brought him to Austin where I live. Ambulances at the you know on the airport, waiting to take him to the hospital and where Spat until march, almost march, twelve from you number thirty first so ringing in that year was already starting out stressful, going through a divorce. I and my own personal health issues happen. I ended up being in the same hospital that my dad was in during that time period. It was

of those years where but on the outside, everyone thought can restart was fine the instagram are great. She smiling things are good and I just So you know this is a real and- I'm suffering and why we saw afraid to say I'm suffering, so I said writing a journal and just keeping track of what was going on personally emotionally and wine to share that the struggle is what makes us stronger and now coming out on the other side. Of that Really scary year for right business for my family, myself personally is actually I knew I had to go through that to get to this next month beautiful place. I met my life, but when in the middle of it. Sometimes it can feel hopeless, immature alone and that you're, the only one that feeling like this so sharing it, and I think, there's so much power and being vulnerable

and I realize that my journal notes I needed to make into a book simply because I wanted anyone out there who be struggling in their own place in life, so this is part of their journey own it and to know this is their unique amazing life and their going this for a reason, and something great is gonna, wait for its waiting around the corner. Take a breath. This is a a moment in time, and it too shall pass. Of course, you know what I think people see you and they see everything you ve accomplished in the last twelve, here's, your amendment, twenty four, your brand right, it overnight success. I love you I always over. I says I like we'll twenty years, but when they see this success in twenty years they see one short thank this year with the baltic sea as this inspiring leader in the business well, what the thing that most people don't see what are the biggest security, shame or fear that you know

I share the people if they knew you were working on, overcoming yeah would see it differently. You know, I think one of the things that's so important is that we're not no one is superwoman and yeah, We try so hard and our life to make people think that we're superman or superwoman that we are these just we ve got it all together. You know- and I think it's either as a mom, I'm all struggling the who'd like. Oh, how do you balance at all kendra? That is a myth know. If anyone tells you they ve got it figured out, they are lying. Ok, that is a total meant. We I work. data be like ok. How do we make sure that I'm there my kids when they need me or if I forgot, is it a bake sale? Oh my gosh, you know I'm racing to the store, picking up cookies and trying to package them in a tupperware. So I don't feel like my kid doesn't think I actually bake the cookies. We do things right because we are doing best that we can every day- and I thing for us to say to one another and have these open conversations of I've got.

Thank you for helping me are reaching out asking for help. I now! group moms at school, where we are all working together. It's like I can't do that strike. Can you help here? I can do that and instead being critical of one another? Oh, she didn't make her own cookies, it's like We support one another, and that is what I think is. I think what you know. Me is ouch. I've stopped trying to be perfect because no one's perfect and I've to laugh at myself more and be vote. a ball and it just be like you know I don't have, altogether today and be ok with that. You know- and I think that has taken too because in the early days of my business I felt like I was always being judged as this girl from axis. You know in austin where it was very tech savvy. You know, enviro I'm starting, a fashion brand, where laughed out of boardrooms asking for you, no investment funding,

unless it's cowboy boots and hats, and if that's what you do not eat now I mean an auspicious it was. It was just a different world and they wanted me to be a tech company and I'm not a tech company. I was a jury designer and you know I think then I felt like I can't let anybody think that I'm super smart have this I had to. I was fraid of somebody- would asked me where I graduated from college, because I was a drop out I was afraid for people to learn where my education from covet, because it came from my first failed business. That's always conversational started. You want to start with. And so I was trying to build up my own like I want them to think I'm this purse. because if they know who I really am, then really add a lot. Who are you really? I was scared I was scared that they would see that I was in all the things I thought I should be to be in that room and get their attention or get the check for my best,

ass, an that insecurity of trying to be someone. I wasn't was the worst thing I could have done really being my authentic south being vote, well and saying: I'm a single mom. I didn't finish college, but I'm hard worker and on the first one there in the morning- and I am not going- I mean if you give me money for my company, I'm going to make sure you get a return. I will not let you but I was too scared to say that how long did it? you until you said you'd start. bring into being autonomously and take as opposed to controlling and identity are an image with one another to see you. I think it took a wire I'd love to say that it did it, but I think it took didn't around the people around me right. I had very small team of amazing women that I like to call the super seven. And we were very vulnerable with each other. We were a lot of us were new moms. We had

children we bring them to the office we had packing, plays and are almost we'd, be passing around babies in between calls with buyers, and we were this village of support where we could just be ourselves. We could come in and talk about our day in difficult or you know, It was amazing, but I think you know on the outside I felt like I had to be, because I remember going to market in new york city, for example, and said my little trade show booth and you know, and these buyers coming in Oh, where are you from and I'm like Austin Texas, this now we have to remember proudly eighteen years ago, when we were doing our first mars, isn't the hub of this design and fresh or now it's not what now people know Boston and there, like? Oh will you can't make it as a designer real out on the coasts. We need to be in new york or allay or seven suspense, every cisco, but in my heart- hearts. I knew that often was the special place. It was part of the dna of our brand, so even though, had insecurities about some things. I had total

had occasion to others like we're in Austin texas brand. We have our. One voice and when you walked through market all these It would be attracted to our booth, because we did it look like everybody else. We work trying to do at everybody else was doing. We had own unique personality and that only Personality was part of me, and so, as I started to see, people loving us for who we were. I started have more confidence to to just I myself, as this gap, just be myself interesting when you would. You say that was though ten years there are five resent twenty years and where we now, I think it was an evolution. You don't, I dont think one day out in your life today, I'm just gonna make it was. It was gonna win a little while ago. Ok, that gave me

confidence or someone else believed in me. I remember my first office what a big deal it was like renting office space in working out of the extra both do my and my and my landlord was this great guy. Yet sub company still has a subway like it's, not subway, but it's a sub company and he was from wisconsin, where I'm from and I would sometimes give him my red check seems mike and its mike. You know Can't you just hold it for a few days right, I've got some other. You know. Payments coming in from different companies and he'd be like absolutely can You just let me know when I should take to the bank his car. answer me gave me confidence in its those little interactions, people not realise how powerful they are because of his faith and believe me, it gave me believe myself and I wanted to show him tat. I was good on my word because my word is everything my tell somebody I'm gonna they I do it right and I think overtime

those interactions, fires. Nord stream ordering from me right. It was like more more confidence confidence and I started to not be afraid and- and I remember the first time had to say, I actually went to it, for new masters course through entrepreneurs in europe, which is a fantastic organization. Any young entrepreneurs are out there. I say join an organization like e r b as you start to meet other people who have their same insecurities and worries that you have and you're in the safe environment, where you can talk about those listen. You realize I am not alone in this anymore and once you are opening up to some one else. They open up to you and that's why I say there is such power involve ability where you think it's the opposite, but when you and actually say to somebody. This is something I have always bothers me. Then they feel

they can share that about themselves and all of a sudden you're having a real conversation, you're, not having a conversation more of ida. it's not this and I'm more. My business is Heaven that you know and then they're just puffin back up in its whole and there's nothing real happening. He come first summit in this room with you all I was so intimidated. I felt like I didn't here. You know you have got harvard grads in the roman and I'm a college dropped and then all of a sudden there this week coming force right of you we can draw when you walked in the room, and you have you know, and it was this of changes backed it, and I think we can all embrace that it. Said dynamic, amazing thing to be part of. If you go back twenty years ago, when you started and the one percent authentic new public facing? Where do you, It could be the day or do you think it worked out perfectly the lessons you need to learn from that journey? I think everyone, Our story is our story for a reason, and I had to go

through those eggs and pains. It's in my stomach and feeling uncomfortable to become comfortable within myself. It wasn't like I just wake up one day and have that it's the fair. Years that build the next success in your life and I always say these things we go through the hard ache divorce, cops relationships, business failures there, the bridged as the next place we're going in our life. No one can sperience that for you, but you and even as a pay You want take those heartaches away and those steps or falls away from your kids, but they ve got us their knees. They ve got a touch a hot surface to know not to do it again. You can only prick I from so much, but we need those lessons to build. The person were becoming and were always evolving, bear yet

got enough, not finished you, I've got so much more. I want to do, and I know so much. I'm learning about myself stone every day. Which is a really cool place to be cool was wont to say, was the biggest pan personally professional- you ve gone through in the last twenty years, a wheel, an hour. I know you know like the biggest challenge or pain or what seemed like. Oh, this is a big let down or break down or failure. Potentially personal life and in your your business, but and also was the lessons learned from each one of those experiences yeah I got my first business was a hack company. I started it because my stepfather had brain cancer and I was meeting a lot of men and women undergoing chemo there who had lost their hair and eyes fashion, since I was a little girl and I so I started sewing in cotton linings into hats

created a hat business at age. Nineteen dropped out of college- and I think, seeing This person that I love struggling wanting to save his life really nineteen, your kind of an idealist. This was my way I could do something right. I felt so helpless in that moment and after five years of trying to run the subtle hat company- and it now working wanting has to be the next big thing again like it was nineteen forty. I had these big grand plans for this business and adjust fail day in and day out and after I have years knowing I had to close it and now it alright just lost my stepfather to cancer. So the person I had done this for I had lost business I started is failing the thing he was so proud of me to do. I am now a drop out. So all my friends have graduating college now our getting job so, I don't know I didn't really no degree

business. I lost my stepfather and I remember just thinking it while, like I'm a complete loser, sir, I did and now. What am I gonna? Do I've got it a job, I'm gonna get an entry level job somewhere because I don't have a college degree. And I was able to get a job at a travel company that data travel magazine in their marketing department and I still customers calling me from the hat store, work calling for hats. I was making jewelry in that little store and I put it on the counter: and the day that it would go out. It would sound no one, but I was so focused on the hats. One issue that I couldn't see what was working to answer this was services like a little side project just like, and I enjoyed making jewelry and I loved making jewelry and I loved so my precious stones- and I want-

make joy that people could afford. That was beautiful quality, and so, but it wishes and sighed thing. I've made happens to and other things just by hand, but costs we should call and say kendra, I want a pair of earrings match the necklace I bought in your store, or my sister loves that necklace I bought. I want to get her one for a birthday. Could you make one so I'm going home from my day job now that I had to get after my business failed, and can jewelry fur customers and so It really was this like all of those things happened. But when you get that moment when you're closing the store for the law, it's time and you're sitting on the step, and it literally starts to rain, and you look at your life and think this is a movie or movie stars to rate it was like a joke, like I started laughing at the sky like wow. And I had one of those signs, louis that on the door, it's a sorry were closed and the other side's. Yes, where open I mean. Obviously our marketing budget was a big, so I bought it like home, deeper loans or something and

I remember trying you know, thinking about closing it and when I was sitting on the step crying and rain and moved everything out. I looked and eyes the signs so said. Yes, we're open, and I was pissed because I was like I have to go back and now in turn, go through this whole and but then I looked at it and I was like this is a sign. This is an actual sign and it was yes we're open and I I talk about it, a lot because I it was being open to next thing. That's gonna happen responsibility. The next possibility- and so It is actual signs that you have to come to pay attention to answer, but you have to be. into it- and so even me, taking this job because I had to I was opened- my customers calling me maybe there's something to this jewelry, maybe there's something there that I wasn't seeing and that led into kendra scandals jobless when when did you say from that when a closing that business,

Doing aside thing of the jewelry, when did you say? Ok, I'm going all in all joy and leaving this job and actually no yeah. So I was travelling. It was a travel magazine and travel company, so I travelling to all these remote places doing marketing seller add space negotiating contracts. Like all these things and I met, I met my future. You know the husband during this time, and I would be constant him sport six weeks at a time, so we got married and you know it was not a job that you really can have as a married person, and we all know- and so I was like. Ok, I, this isn't gonna be good for our marriage. For me to do this so then I started doing p r, a marketing for small businesses on the side, while still making jewelry- and I just at entrepreneurial spirit. In me was huge work on the job, you left the job that eleven the job, and I start doing pr myself called glitter.

yeah it was j low is big back there. You know if she still s body was sequenced. Letter is all about the bleeding bag in the back in the day early to u dont, ninety to two thousand and so I didn't glitter pr and advertising- and I was still doing my jewelry just for customers and we pregnant- and I remember you know, thinking. Ok, what am I gonna do next, and I made a little collection of jewelry while I was on you know basic pregnant with kate. I went to jewelry making classes at an ogre bead shop to learn how to Do you even make things a little bit more intricate are different and when he was three months all thy decided. You know, let's see if we can sell this. So didn't have any proper collection, this collaboration, and I we had a wouldn t box like that you take out each little section of tea and I put each

no color mix collection in each of the little boxes in the tea box, and I put Kaden a baby bjorn and we started to go to local boutiques and austin Texas, and I showed my collection and didn't want to really tell anyone? I was starting a business I brought it might fail. We already know that our failure- ok, no one thousand, is the world's fail again now so yeah. I took cade and thought if can create a business that allows me to be a present mom. Music, the universal language, bringing people from all over the world together too bad a three part harmony can't get you to the bathroom in a foreign country, whether you want to learn a language to get the most out of travel sing along too songs from around the world, or just pick up on a new skill. Rosetta stone can help you get their razetta. Stone offers twenty four languages from spanish to korean to hindi. Each lesson is gone and practical with interact.

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believable human may, someone on the weekends and yeah and bring money and help our family, and you know that would be ass, for I didn't write. The plan like I did for the half box of opening stores all over the country, and this being a huge thing, I said and with it, let's just small small and it sell into a store and I'd make my little orders. They were so allow or you don't you know, so I would write orders down and I'd show my collection. This is the first day is kind of an amazing day, because I went to five boutiques for Five ended up placing ordered austin in austin dazzled by orders like wholesale and then yes, I ever get right exactly exactly so. I would go in and they bright orders based on my sample sat. Will the last store I went into? They were A fashion show like that. In today's issues I can I buy your samples bore the show

you'd I sold them. Then. If you won't know, I had the samples I had written orders not produce the lamp, those more that's yes and well. I was kind of like this is great because I didn't know how I was going to get more money to buy the materials, so I sold my sample set for twelve hundred dollars. It took me five hundred dollars and you know turmeric to make- and I remember coming home with that chat, like show even kate, my three month old, I'm like baby, we have a business like this is real. I know it seems so silly, but that twelve hundred dollars led to the next ability to cite just kind of putting money in, and I mean this is as boot strapped my mom brought over a card table, I had a b bored, and our little spare room was maybe a ten by eleven bedroom and it's fulfilling my orders. I had them up on a board, and I remember just thinking like I had four orders at one time. I'm like this is like things are happening and it.

I started to grow, I mean they would sell out. I would go to the stores had helped the merchandise. Have something wasn't selling I go back in and replace it for them. No one. I had done that when I had my hat store, so I thought I want to be a designer that is supportive of these retailers. I'll go in and do trunk shows I'll meet their customers I was like I'm gonna- do everything I wished would have been done for me when I owned my hat store and it worked and our stores were selling like crazy the customers were happy and it just grew from their ones we're grew into. Ten stores tend to stores grew into a hundred stores. A hundred stores grew into a thousand. This one placement neuron store. Yes, he placement distribution ass, how I did it for ten years my business and then uses are well eight years acres, eight years and then you still don't. I have my own store now

Didn't say that at all that this wonderful thing happened called the recession and on a few euros, yeah two thousand eight listless from two thousand to those two thousand to two thousand and yes, we send more full time. Two years come on the site. It sounds like right. Well, so two thousand eight the world has changed and all of my eggs were in one basket the power, of my future was with the buyers at the department stores were at the store, store owners I no direct connection to my consumer, my customer service. I have not yet that audience through exactly and so when the recession head all Power was going away because buyers I had built relationships with we're, getting laid off, so they were buying anymore. They know they the lot we're going to erect in creating their own private label,

store owners that I loved were shuddering every day. I'd find out. Another store was closing how many stores around at that time before two thousand and eight we were probably in about six hundred stores across the country yeah and then, after two thousand and nine ten, how many stores we had probably four of one asks for nelson warmongering allergies, but do the toronto stores is a lot right, so I'm going through this and I am thinking I remember a shipping one huge order to account there have been a business a hundred years louis filed for bankruptcy. Your days after I shipped and water. Yes, why opens never got never get another front I got no. Now probably burden is now that's what I'm saying. So it was a scary time. and here I have a line of credit. I have no investment capital, nobody would invest at me. I've gone

pick my idea. Through adores closed million times budgetary raise monetary. Just gonna had read it now, just at a line of credit. I had signed everything I owned up for collateral credit card dead. It was all on debt. My your business to this number is any money. Could no pity would involve our I too early on no, not learn, as I would have member going at this historic moment of yours, no matter how much you and I'm a good salesperson, Kenny's aunt rachel. I would walk into maybe like yeah retail damage caused. A real rapturously arise, agatha gawayne. Sometimes if you I remember going this one networking group in their local country, you just need to get an angel like. I need an angel weirder. These angels hang out I've loved a meter angel angel investor. There and even the access that you had to. If you about social media wasn't bear it, wasn't there weren't, groups that could see. You know it

people living frightening, very hard to get in old clark desire, so yeah. Just in all of this was happening and I realized I had to change my business model. Otherwise we were going to fail. I was gonna, have another failure under my belt, and so I remember walking into my office and saying to my team. If you guys are with me, kind of like the alamo or you draw the line in the sand and on the text. Since we all know that story well, but it's like, if I crossed the line, if you're with me, if you're, not, I totally understand, and it was like wait we are going to change our business model, we're going to still have our wholesale customers. We love them, but we are going to fold underactive consumer and we are going build a website that is actually not just information, but commerce, not just publicity right. Our three out of actually any commerce website we're going to create which we had color bar, which was this customization tool where you could pick the stone she wanted and put it in any setting. We're gonna, create that tool online and we're going open a retail store when store.

all over austin we're shuddering. I sign a lease first store with an off above it so you'd walk through our retail store to get to our offices. I was like this is going to be our laboratory. This is how we're going to learn about our customer, we're all going to work in that store. We are going to her, what she loves, what she hates, what watched once more of sheep the boss. We have got to know what she needs and wants that we can build the best company. We can build knowing that what we were actually doing was going to have This huge retail company says that, if we're going to do it, I hate your restores. I hate the way there. I hate, everything's under glass. I hate her georgie, everyone is when you walk in and not any sooner. I said I want to take all that away, we're going jewelry, freely displayed on the tables where our customers can touch me and try him on we're going create a real color bar where they can sit

The bar and drink. Champagne and Edith cupcake and watch their jewelry be made in front of that, while we're gonna be totally disruptive in. Space that I did not personally like as a consumer, and I remember people say kendra, that's how can work. You know how much urban lou sammy. Shoplifters organ just take that story, and I looked at them, and I I believe that ninety eight percent of people are good. not going to build a business for the two per cent of people that are bad right and it worked while we had lines around the block to come into this little school are locked. No, it was like It's like one red oak or whatever in las vegas like we had to get the stanchions. It would be like five in five out, but it was unbelievable. It was this energy and community in the store we were hosting community events with kendrick gives back events for local charities and color bar part. spur

They then it was. It was unbelievable and we realised that this is the missing link, but it all came from a shaky no globe moment the recession roads for us to think differently, because we were doing ok, we weren't, you know me in any big headlines, but we were paying the rat, and I was banned, will put my kids to school and things were good right. but that recession was the greatest gift. Kendra Scott ever got and you would think sounds crazy, but it was the assets of ribbon wrapped in yellow was our future was because it forced me to think. Firstly, what is this one I procession forcing you to think differently about the next evolution. What we now know for sure for our session less well, you know what it looks like we're, but I also things collins economic challenge. I get excited now. What seems really weird. What do I think that what you're blind spot that you haven't yet looked out?

your business that, if you they start to peel back or lean into in a different way, couldn't exploded to an ice love. You think about when I started my company it was kate. Was two months after nine eleven. While I started at one of the most onstage, times in our history. I started a business crazy here we are two thousand eight one of the biggest economic crisis that we face in our lifetime happens. My business becomes lightning in a bottle growth afterwards. As of that shake up the pandemic scare, closing stores. It made me think about how we relate to our customer differently. Where is she and how do I meet her? There too? She need curbside. Just we need to make mobile access better too. She need virtual styling things that we were doing we're doing now is every day as part of our business, because the pandemic had us thinking about where customer was so when you think these things are happening, it is fear, is good fears, normal

but usually on the other side of fear, something great yeah, of course, and if you can get through that scariest that scary phase that uncomfortable phase ngo, how gonna make my business better today. How many make my customer happier today How am I going to understand where they are so that I can be there for them in this moment? Of whatever is we're going through the, the businesses are only going to make it through this period, but they're gonna absolutely throttle Somebody stores start with one and asked anomaly stores they get here before twenty twenty. We were at just better hundred story around the country more yes or alexandre less. Who else you all mean that unites along for hundreds of years story are not like. Other now question kendra scott stores stores. Now we are over one hundred and twenty one hundred and twenty the closer. You said, though we just, we close them temporarily are in the pandemic, but we were really creative in two hundred and twenty

where the march sixteenth I closed those stores and man isn't it, was like the week of the pandemic yeah, and I was like happy birthday to me. Well, I was up at midnight for your birthday cause. I didn't sleep the night before you know I mean it was where I got all these stores. People can come in when I'm going to do well, and I had all these employees- and I love there, my family, you know at kendra, scott family is one of our core values and thinking, how are we going to keep our family good place, how we gonna be there for a customer family in a week, have the sister role scott. We treat her like our sister, so it was unlike girls. Get phones are calling our customers we had elder. customers that, instead of us hacking asking them what they want to buy jewelry, we were delivering food to their doorsteps. We really sorry to reach out and just say we ve, built a connection with our customer and and I think for anyone, that sells anything. It's doing anything with a retail service might make it action first and the tree

his action will follow when you're so focused on transaction. You lose the connection and you don't that especially when bad things happen, our connection with their customers, strong over the last twenty years. We were, they and you know, hospitals. Thirty one hospitals with our country cares programme for pediatric cancer. We were you there and on colleges centres the month of october, for our by one, given pro I am giving a woman battling breast cancer again running her try to have a little piece of joy. We show up when we are expecting to all the time every single day. So when some Bad happened to the world. Our customers showed up for us and they this loyalty to our brand that wasn't fake. It was authentic and real and you know I say this cost companies all the time being inauthentic brand. You have to be and to clarify it's not something that you can just create sure it has to come from doing it consistently day in and day

out in leading by example: medicines byron this whole story. Historians really inspiring. I'm curious, there's a lot of entrepreneurs that watch and listen. There are small businesses, you started a small business. What's the difference between enough thousand our year or million our business and a billion dollar business. What does it take. Emotionally mentally psychologically, to really excel to get there. And then what are some few, the things that taken terms of strategy and execution to get there. no small businesses, small, because first of all, I have the courage to start a business, is real big and amazing. So I always say that you know the smallest ideas can turn into things that you can't even imagine, but I think the bigger thing for me as an entrepreneur is knowing my weaknesses and I think you think we'll wait. You

Why would you want to know that we try as entrepreneurs to be like? We can do it all we're we're like magic called universal right. We're just have all, and that is the biggest failure we can make. As an entrepreneur. We ve gotta what work at very important, because if you can, because, on the things, your great at awesome but more importantly, know what you're not cut out and higher and create a team of people that are also at the things that you suck at because you create this magical team. That is how you go from two hundred thousand dollars a year to a billion dollar brand is I unifying the places, the gaps where you need to bring in others that have their expertise that knowledge that maybe have gone down that road before it can help avoid some of those pitfalls. That is how you get there. No

single human founder on the planet is done it themselves if they have through lion to your guy, rather arrogant and their line, because it's not true swarm her. You, sir, the the awareness to know what you're weaknesses are and then the occasion, is strategy, the final right people, s team and expand the and expand the team and then having trust and faith and then team and being collaborative knowing that you may not always have the greatest idea in the room? You know you can be a leader and a visionary, but you also to be able to absorb these us people around you and, more importantly, listen to your customers. Listen to every single day, I read every comment on my instrument to my marketing teams like that they're like kendra. Please don't read all these comments. I want to know I'm like hey somebody gotten back to her. I literally said that in the way here there was somebody had a question about something like. Why did you reply on instagram? I mean I'm doing a lot of things, but every day I want to hear from customer and I think from entrepreneurs you ve got to get get out of your office? Where

it's in a store where their attacks customer service calls listening in taking called yourself being engaged with the person matters the most, and that is the person that assigning your check right is not? U signing your checks, even though your name might be on the building. It is not you idiot customer signing urgings, she's, the boss, she's, the boss he's the boss. Now we ve got men's, I gotta he and share the box, so I'm wearing your brother's. Its point out is that what you're saying that I never wore joy until a cowboy couple months ago, my girlfriend gum your chain some rings, and then you put on a bunch of cool stuff. Why did you start a men's line for eighteen years? Was a women's only and we had so many men? First of all, like kendrick, you know when you're going and I never like got it. Might boys became men

Oh yeah, I, the three month old, is now twenty. Now twenty a guy he's so every year my business has become a year older, so here's my and when we were in the pandemic together, I would be having all my design meetings around my dining table because we weren't really in the office. So you know few my designers six feet apart masks on, we would be designing collections and my boys we're home with me and they walking in the dining room milkman that is so cool. You need to make that for me, or can you make that in a bigger size? And I talking when I was watching kind of what they were wearing, they were kind of layer in cool bracelets, and you know, and and really kind of seeing their style come out, and I said we make we should do, like a little line together. You know, and it cunning became kind of fun project. For us we launched scott brothers and it was, I think, we exceeded by seventy percent or something crazy of our expectations for launch, but it

It was a line that came from a genuine place and the boy is love being engaged involved in it, and it's been something fun for us to do, but we had thirty. Six percent it's more base that were male prior to scott brothers because there are buying for their girlfriend wives. So now they can come in and buy for their girlfriend and wives and leave with something for themselves. The women are probably the main buyers they're going to buy for their guys are going to be there. They might as well get a gift yeah. So it's been really fun and, and it's growing I mean It- keeps expanding, so yeah you're like the lulu going to have children. Now it's like only women's clothes because they're now it's exactly where men are in there yeah shopping, that's pretty cool! So do you have like a? I gotta go to one If the stores and check it out, please we have to call must be a cool experience century city- you can go here in Alex here at the mall at the mall, come on yes right when you they ask later like when you, where you got a valet which ensures that which you dukes of me, which were words next to trust,

Somehow they were near Nord stream area after area. The man is actually a sugar Now, ok was the biggest you talked about. The business sheriff wasn't based personal challenge these had over. we face and the lessons learned from that person charge in the last twenty years. I think I think you know divorce is really hard right. And nobody walks down the aisle saying I for ever and ever and expecting it to not work out that way, and you know it such devastating thing, no matter what their emotional little kids from my boys were one in three and I had a very young business that was just getting started and it you know it was a really. I think for me. That was, I felt like the biggest personal failure, because I can do things. closing the business and its on me right. That's me when you have to Little lives that you're responsible for its much bigger than that, and so you, too,

Those failures differently is right because its affecting these little humans that you love and so that was for me really really hard, but at the same time you know I love, had it now. I think- and I have a chapter my book called the average family. There is no ever family anymore, people get got through marriage isn't divorces, remarried. I had a little you know of a younger son. I have three sons: boys got a little brother that they had door He has his elder brothers that he loves my ex husband in iron. Great friends, you know we get along wonderful. He's. Remarried has two little girls that they have sisters threw him. This. Is our families louder. This really amazing, you know thing for everybody, and but when you're in it doesn't feel like that's gonna, be the outcome. But for me, at the time it was and still is hard. You know, because it's not what you plan on happen, but life throws you curve

also as you just gotta figure out how to this easy simple thing happens in a pervert way. I've made every mistake in the book in relationships and ends in suffered for many years and struggled and that- allow lot of to just gonna help myself here and on wine and realize Why? I was making certain decisions and these ideas and and that's part of that personal growth that we're talking about. You know and I think, a lot of time we're judged, especially if you ve gone through divorce, we can have monogamous relationships and break up and for some reason that hey when your people say I do you compare commit and then that doesn't work out. People are like moves. Working like this is for you now, oh, so it's it's comes harder, but I love love and I believe in love- and you know I haven't given up on it-

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was a year where I just felt like I lost that ability to overcome obstacles, really like I had before, because there were so many There were so many coming at me all at once that I would and I was trying to be positive. Everybody else, because I don't want my team at work where my kids You think mom was, you know not. Ok, so I will be putting on this like mask. physically rate. I'm great and then I go in my room at night and a sob and crime myself to sleep and feel like I didn't have it altogether and that I was a fake. Like the world thought I did and I that's when I started journaling and writing this down to say I new. I needed people to know that I was ok, because I had a feeling their other people that were no kate too, and that work and over,

this and I knew in my heart. I was still can overcome at I may I wasn't at a point where I was like I'm not I'm giving up, but I was at a point where I was just like he had this is This is an I didn't feel like myself, and I had to change the way I was doing things and towards one in twenty twenty and had been personally, but you made a ton of money or businesses everywhere you, this big success. You ve got you now, you kids, your healthy, I'm in healthcare, You know you ve got stability in life, but you didn't feel like yourself now I you know I felt like a shadow of myself under that point, and you know money does not make you happy and then success, is different for everybody and I think that's really important thing to remember what message does for you. So I realise that success for me was just having more time more quiet time more time with the people that I loved and in twenty twenty,

I think, with my father being ill going through another divorce in my life, that separation of another failure covered the pandemic, hitting you know the world and my business There is just so many things out of my control that I felt out of control in a way, but I had to keep everybody thinking. I wasn't control, which is the worst A lot of work is a lot of work. It's a lot of work and and being able to finally just say: ok, I'm struggling, and I need to sign. a break and writing down what I saw my next three years of my life look like because I have been going at a pace that was so intense stand being trying to be superwoman for everybody, my kids, my business, might you know prescott, family members, everybody my family and, finally, just saying I've got a focus on me a little bit and taking it role within the organization as company

having down a ceo and becoming just chairwoman leader had of design and I'm the customer advocates. So you know queen of customer experience. This happened last year lest her ears and stop them and to identify and said I know I can do more for the business for myself and for everybody else, if I focus on the things that I know I need to focus on interest. I created this school for women's entrepreneurship. I could help and inspire young women. I wanted to spend more time with my kids, which we're getting to do during covered a real is what a gift? This was spending more time with my father, who I almost lost, realize I was in spending. Time, as I wanted you before and even have, acquire lifelike, gardening and animals being outside and hiking in, and

in care of myself even physically doing yoga every morning. I'd never done yoga started doing yoga and twenty twenty changed. My life, I mean I, if I don't do yoga everyday. I feel like I'm missing something, but it was making I already is, and what happened is. Is those contracts since my company have caused the company, scroll in sixteen more what was killing myself right. You think you're. Working so hard, but you're not working effectively and efficiently and so having that reflection in that time to do. That was what inspired the book cause it really was something that was important for me to put out there. For others to realize that. even when you don't feel it there's a light. Inside of you still flickering away surrounding yourself of people that help you find that light when don't necessarily see it and then it is gonna come on can a shine brighter than ever before. I, like your gender,

I like you stories as ruins, buying what was your What was your biggest fear? Them was a failure or success, and that's a good question, because I felt I felt that both at different times in my life for a long time, it was failure, because I fail to night- I didn't want it. I wanted to. to take away the failure, cloak narrow salt languages like a monkey and other monkey on my back and wanted to prove that ike, would be successful that I wasn't gonna. Let that shadow follow me anymore,. Then, once you have the success and people all sudden look you different, they talk to you a little different. They take you seriously mark you know they actively around you you're like well, but then you can feel that some people are talking to you different reasons, not because they genuinely care about you

what right around maybe it'd make they want something. Are there and then you don't want the agenda yeah. That became scarier for me because I'm very like, Ben and giving a give on and generous and you got to, where I started to question some of the people all things in my life that were happening why they happenings, and then that kind of scared me a little bed and that trust just wanting to trust everyone? Now that the solar became? I actually hated that feeling but knowing that I'm not gonna, let it change me that yeah, I'm gonna, that I ended up that I had something happen. That were hurtful things that happen, but it If I allowed that person or that event to change my heart, change, who I am, then they one so

I'm not gonna. Let them when I'm still gonna be. The person would be more cautious, yeah, my little more thoughtful about rings. I owed a sort of course I am At the end of the day, I'm still going to be the person I am an, and that is a person that looks for the good and somebody first What would you say, afraid of now fear or failure or success moving forward after this kind of transformation, the last couple of years, you know, I am doing things that I haven't, before so writing a book and starting a school college. Drop out has an institute at the university professor. They call me professor scott on campus, which is crazy. So that's what I'm saying anything is possible folks, you believe it I'm a professor at college drop out at a university atop university in the country, so everything is possible, but how we do so well now for this legacy that I want to

All of these things have led me to this point is giving me the opportunity to have a voice to help others succeed in their own life, and I want see then succeed in that would be. For me, that's what I'm fearful of is that I want to make sure I can figure out how to do this in a way that they have good. success is? I don't want them to fail? I want them to have sat. So it's places a beautiful. What's the part of your voice, that is yet to be heard. My singing voice, you dont, want now say that you have A voice idea you're. Still inside of you. I know you written a lot of these things, these stories in your book, but is there something you feel like you still want to get out there. I think the biggest thing I want to say is: don't ever judge a book by its cover and it's so easy for us to dismiss someone success as a fluke,

you notice to just feeling? Oh they got lucky bore you know, and especially women louis we can be yes- and I see women tearing other women down so much as spam If they see success, there's gotta be a reason or you know, and then a woman fails. Oh, they celebrate the failure. Really, oh yeah. This is happening. Women celebrate other women fail yet, but we will you ve got a change that dialogue and I want to do that because its we have our own in personal insecurity, so we see some one else doing something it jealousy could come from a place of insecurity, you know and You ve got to stop that right, because if we can see that and starts celebrating each other successes and pick up the pudding, down when somebody else's fallen and lift them out of that placed you will be more successful, morn rain. Your life is going to shine so bright, and that will trapped. So many great things in your life

That is what I want people to hear is: let's not judge a book by the cover, let's start to hold hands, lift each other up, support one another and send a tear each other down, and this would be an amazing world. We could live, how men and women I mean. I don't I'm not, I'm not. I think men. Do it too right, I'm just a woman. I feel it in our company. We don't allow that. You know we hire people on heart, we're resume and we celebrate each other. Somebody gets promotion. You'll see a hundred emails going way. The doll you so deserve those maggie or whoever it is rooting for one another school and bad environment is infectious. It page in a good way, and I think that is a message I want to get out. There is like find ourselves in your at that dinner table and it's like. Oh so, and so gotta promotion see the tower or So it's not gonna promotion and how awesome is that you have the power

to change that conversation in that moment and we all that ability, sure yeah I'm curious about the miser you developed around making money because you're gonna have business before and it was, thriving, not at all. So how did you learn a lot of people? Can I have this feeling about how much think they deserve to earn or make mckenna gets stuck, from what I've seen the tar from them through to the next level So how did you in your minds psychologically know that you are deserving to earn more let us build a business that has the potential to earn more, and how did you not have a ceiling at different levels, from one hundred thousand dollars in sales to a million to ten million to one hundred million to a billion. How did you continue to break through that financial ceiling? I think

me. I thought I had a different relationship with money. Really I I I being a single mom starting this isn't this very bootstrapped not having investors? It was survival me was always I've. I can pay my help my kids go to this school? You know it was very much survival mode fossil more a long time and you know, and even hiring. My first c o o which you know it's like mice in a partner and crime for many years long. You know I couldn't afford them. but I could not afford him. So what can I do? I cut my pay back. Because I was investing in the future of our business always a bigger idea of building something that was big, Then just my paycheck, I wasn't king about it. As much as that, I felt like this. This was an almost fear. I will say all the time that kendra scott, the company,

Is the dna of all the people that are part of it and we've created this, like? I think now he's she. He is a tween, maybe in other we ve still got a lot of a lot of growth to go in that brand, but is the dna of all the people, and so each thought about it was. How are we going to continue to grow? do more and Success for us was also on our three core values, which was family fashion and philanthropy. We were all giving back even from the very beginning in the bigger weak. the more we were doing and making an end so is like we were able have this fashion brand, but also seeing how we could affect people's lives in a puzzle positive way, and that was our fuel source because it like yeah. We're pink, yet pay your bills, but it was also seeing something else that we once building and growing. That was really cool The first time I had an investor. What I Those words said to me: I want to invest in new kendra. I was first like waiting

Really. What did you say why you, I couldn't believe it, and it was. adviser I had built an advisory board, because I didn't have a typical borders and I were to get other people's thoughts about me, business. I wanted to be a sponge and learn from them, so I saw it out. people that I really respected in a very different fields, but that could help contribute to what I was trying to build and one a advisers ended up being my first investor and same what you're building is phenomenal, and I please and bass at school and that innovative for the first time I took money off the table were yours is two thousand and twelve ok. So ten years in. Just some money all silence, but it wasn't a lot and meaning. But for me I never had money. Just in a bank account. I had a float a personal flow,

and a business flout you, don't you have money, seek environmental eyes wearing it when it was always this slight chess game, I was playing that was the first I may actually felt like can breathe a little easier and then three years later, we brought in a private equity firm for twenty percent of the business water, and I got a little more and that that was for me out of a fine. I was fine, I was happy and what it it. For me. I don't have to worry about money anymore and about my flown and have to worry about. Rent MIKE can pay for it its school anyway, fine. I was fine. I Nothing I wanted. So I could really start to be kind of a little more aggressive on the business side. I could take more risks, cause it wasn't the business because it wasn't like if this doesn't work. I have no money, I'm out I'm living with my mom again. People realize how challenging it is to run a business, I think I see sharks, what you're on and you been on anything

if they see like people on instagram or social media talk about their successful business. but also we understand how strong, look can be to manage overhead to manage here. You know monthly payments to manage people to manage all the softwares you're paying for all the logistics. This shows many thing I knew a ship is not for the faint apart, you go into entrepreneurship because I think, oop I want to just have my own business and be my own boss. Nobody's gonna. Tell me what to do one. Thank you. Everyone was your what you do or what your boss and you weren't, going to be working so much harder than you've ever in your life. But if you're working for something that you're passionate about you're excited about, I mean for me. I get up and still get up every morning, and I cannot wait to be part of my business. Designing. I love my customers so much. I love their stories. I love meeting them. I love my. My fate We can discuss that we ve built in I. I love it. If you don't love it, you can't do

If you're just doing it for money, stop right now because that's not going to get you through and you will never become successful because for ten years you weren't really thriving financially mean the business was growing and you were making good salary. But you weren't, like I've, got all this money in the world now for no no ten years ten, you know after ten years it was still so hard every day, so hard, but then you start to see and like again that recession had things change. My business was changing and we were starting to see, and it was then it with lightning about across. It was five million to twenty five million and sail twenty five million to seventy five million the next. I mean we weren't just doing we were. growing at this unbelievable rate, but that ten years of us, taking dedication love standing by our core values released,

Creating something and listening to your customer and being agile and pivoting when worry that too being so, laser focus on. It has to be this way. If, if the endemic hasn't taught us that I don't know what it is. I always say you know. If you looked at my my plan in two thousand and twenty, I wish I had a piece of paper I rented and didn't. Have you had to be able to be agile and ok with this upcoming recession that might be happening. We don't know be agile. Your plan that you have today may not be the plan. That's going to look like it asked, go down and traversed this next year too. Three years, whatever the flexible be flexible. So where are you right? Now is completely different than the plan you had two years ago totally. What do you think was the the factor that got you from the twenty five to seventy five, namely that fast was it.

A couple of ships that you did that allowed for that. Yet so within you and then tat yet so with within myself. You know, I fell, like I had the confidence to ok, my family's going to be ok, we're not going to be on certain left like we're gonna, be ok, I really start to like think outside at the bottom somewhere, and I was seeing this magic happening in our store that we were walking into every day and the lines and does the my office sat right above that store and I've got a little clear. Those roar of career, move, laughter and people having fine and the energy. This the store was creating and I knew This was magic. and so we started opening stories are one there, and then there was opening source opening stores in each of those stores. Were creating this little ecosystem within that community, and we had a philanthropy, outreach manager and every stores we were building with

the community oliver philanthropy projects and it was like. We just saw it and we were learning everyone. I was learning something and making the next one better, never being com sent today. I'm never can play some people think you have a billion dollar brand. You can now just take a break. I have. Are you kidding? This is what I really have to work. I can never be complacent I wake up every day and I say how am I going to surprise and delight my customer today, that's beautiful! How am I going to surprise and delight them.

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I'm gonna do better than we did yesterday. I may make a our impact for her today. Surprise the light, because there's always amiss always boutique brands coming out to where there's all these and influence are launching a brown is always do that people are coming retail and always call different things made. If you stay the same people going to move on to some other brand. Let me check this out, and all this is really cool and become more of a customer over here than with you right. So you have to we'll be innovating innovating and you know we've grown and we started. We were a fashion jewelry brand. Now we have sterling silver, which is like demi fine, and we have fine jewelry diamonds. Engagement rings. You know forty, we have, All three categories of jewelry hyena men's lie in a we're. We're doing so many different things and we we have. Customers are layering their diamonds with our fashion brand that we bring out season. Leave for strangers. Aren't you know, but we ve grown with our customer.

We have three generations of customer shopping and our store will have the daughter, the mud, and the grandmother and they all leave with the little yellow bag and a smile on their face. There's not a lot of brands that can be generational like that, is well and little girl grows with us. Maybe then she goes to college and she's wearing us. I'm game day then he's getting married and she's getting our engagement ring then she's on her honeymoon. Then she kids and now she's getting teachers, gifts and you know it, and so we see our customers over twenty years who and we ve built such connection with her, I him now that it's this at such It's such a cool thing to see as a brand. So how are you I mean with someone? I'm not in this? this industry on oversell stand, but with let's say, a brand that only focuses on the high and jewelry, the engagement rings and more expensive jewelry That's all they upset about, they don't have the other two lines, the journey.

nations eliza guess? How do you compete as a brand with a specialist brand that, just as that, well, first of all, I always tell everybody if you're doing what everybody else is doing. You're already failed. It's one of my favorite things to say you gotta, be disruptive, so if you're doing hi. I'm fine jewelry you have own unique fingerprint on it you are what makes it great your personal brand who you are you're, aesthetic, you're. So be you don't? and be all the jewelry brands that are, you know out there, you have to be you here to be doing something, different, unique and bringing some your customer, that nobody else is offering her. So that's me. port name, whether that's through experience, whether that's do product whatever it might be. It could be a combination for us as a combination of all those things like the experience has to be amazing on wherever she shopping. The product has to be amazing with us all the only I dunno the junior world, so I have heard tiffany's how do you

just an example. How would you compare yourself or how do you say? Ok, we're going to try to draw in some of the audience that would normally go for a brand like tiffany's and have them have one of our engagements. Yes, how would how do you think about that? So I think about it from a customer perspective, I think about the shopping experience tiffany's. I love tiffany, so hello who doesn't okay, but I think it's you know it's a very high end. It can be intimidating it's under the glass and you can go in there and you can fry people your hand, you know and and in any store, and I'm not because I am not saying activities but I've gone into stores as kendra scott in my workout clothes, my hair in a ponytail sweaty after the intimidated they don't really want to talk to me right kind of scots, totally different vibe. You know it's a more casual, more relaxed. We want your husband to come in and have fun we're going to give him a beer. We're going to give you a glass of champagne. You can you can just try on some rings. You all can have fun. We're not

You know it's a very relaxed experience, right, multi, go talk about and it spot right and you wanna like it's a place wanna. Come hang out out again we're not here when you wanted just try on rings the and have funded air great. If you left with a smile on your face, you had a great time. We, succeeded a kind of scotland, because we made a connection we made it action? You're gonna share that, even if you never buy something wrong you're new share, we went in a kind of scots hornaday, oh my god, we clearly have a beer, I got. You know my my girlfriend. She got to try to bunch rings. We had so much fun. They gave us cupcakes and sham pain. I mean you, don't wake us somewhat over their own pay. You can make any sale happen with cupcake. That's their lesson from the one that you start adding. I guess beer. Japan and food. Start right away really day one. I wanted it to feel like you were coming into my house, so my house in a week the big thing of lemonade and I'd have cookies out on a tray or little sweet treats?

was always like you're coming into my house like. If you came in my house of electronic, I get you something to dream. You want a little treats thing: for being here. Sir, I wanted to create this environment, a warmth of welcoming of community and it feel like hey we're glad you're here curious what the I'm curious, if you would have had it for two years without the food and drinks and they brought it and if it would have increase sales or how that one at that conversion want to ban. You know I haven't. I imagine imagined that without era now we have a store in Austin. Our flagship store is, and this really cool old house. If you go down on south congress and we have a little cafe concepts and sweets because that's what we used to call it in our advertising is come in for tender, scott for kendrick, his back event shop, supply sweets, so we named our little cafe, subsume remarshalled care for a little cafe: solar, hot shower wine. We have frozen all day, which is out

on tat score zones. Are the actual sterile or coffee shop turns I'd? Our story ass soon ass well here, but you can get you it outside too. We have a little window. You can just not been get your clock me. We have a patio where we have. I've music. Some days on game days. We have big tv, so the men can set out there. We have local beers wine, champagne, so fun, and then all of the pastries and cookies, are from local female manners school, so they bring in all these amazing trades and were celebrating other entrepreneurs within the community, so it they call us we're hoping to open more of those cosette, spend a huge hit and asked in slovakia that's the endeavour be complacent. That's a surprising delight. It was taking a small thing. Growing it into something even more exciting and non inside just being like all this works will just keep doing that, and I think that's where that's cool as an entrepreneur you're the visionary always,

I think it is something I can always where it s. Okay to, but if you don't try he won't know, absolutely cares about relationships, and I asked men this question a lot about. I really admire the men who have built an incredible business and who have a relationship also not, on the single guy, not many millions bullet, It was stood the test of time in business relationships as they may have a perfect one. And nothing at all has failed ones and new relationships. But where do you, you'd, be if you were, let's say single for the last twenty years versus having relationships that path, ups and downs, but also have connection in them. Where would you be if he were a single vote, is being and relationships. I think, being in relationships has helped me be able to become the successor to the really I

and so thankful that I was a young mother. My boys drove me so much, because I wanted to succeed for them, so they were such a driver of even not wanting to give up when there are times when I felt like it just be easier to throw in the towel. I'd look at their little faces and be like no, I'm not giving up. I'm not giving up because of and so having those relationships led me to all of those things that gave me the drive and you know that just oh. I want to make this work like I'm going to do this, I'm going to make this work and I think for any successful person to have a person that they can be their most vulnerable self. With where they don't have to be the rock star in the know, every answer and if you can have a personnel that just allows you to be you ve, messy ugly, what in secure times it open

then, and they love you for that and there there for you. Every strong person needs iraq to You know we need a rock. We need somebody that we can tether to every once in a while, because we're flying high, but you need that person sometimes in your life that can tether you in a good way can you from doing things but know that you're safe, that you ve got a place to come to a chest to lie on us on someone to cry to an end and know that they're not went to judge you. So I think when you can find the person in your life that brings you that type of peace? Nuts? I think things here. the highest level of currency. For me and my life right now, because I had so much of peace for so many years and different relationships. I take responsibility for a lot of it, but. like right now to have peace is incredibly in it's so we only want to state like you want always firewood It's always you know, and I now go in my life and I want to breed

easy larks free. I wanted, I think, about coming, hoping that their land, your ass and just know, it's like a warm blink like when you are in your country, is sweats and you're at home, and you ve ordered and take out in your with this person. That just makes you read that you found the right person. Would you do if you could go back and speak to twenty year old camera? What would you say to her about love? I will tell her: it's gonna be ok and that on those days we know you go through a break up it. Any. I see my sons in relationships now and like that young love. Can I just now I like know how hard it is, because I remember that you just feeling you're gonna die We really do. I mean you and you got through some breakups. It is not easy, but I think if you're gonna be ok and that.

Think about the things that you loved about this person and think about the things that may be didn't work so good and the next, time when you start dating somebody, are going to see some of those things that you loved and the person that you had. This relationship with the eu Not see some of those things that she didn't know identified the things that you gesture and if we can see even with business and other failures, think about it with relationships the same way person may be the reason to get you to the next person. I know that seems horrible to think about this. We want every love to be like love, yes, but there's a lesson and every relationship, even friendships, that we have the friends make us feel so good when we're around them and bring out the best in us, the friends that make us feel bad about ourselves or bring out the worst in us or to see those people right and, as you start to grow in your own life and some people are lucky. I mean one of my best friends. They met at fourteen they're married you have grandkids nor my kids in grandkids, their madly

in love with each other. I look at them all the time and how that is: unbeautiful, amazing and not that they haven't gone through ups and downs over all these years together. But that's ok if your life doesn't turn out like that, Every person our lives has come to our lives for a reason, and there is a lesson that we can learn from them good and some time This ban- that's gonna, get us to this next beautiful place to hopefully find peace and happiness, a couple of questions for you, I'm curious about, if you Who can go back and and tell her to learn three specific skills could be snow skills, emotional skills, business skills, what skills to wish you would have minimal and faster at twenty had twenty. Would have told myself kendra, you are you and you are a unique amazing, beautiful human being that was put on this earth,

for a reason, and even though right now, you don't think you're good enough, you are, you are good enough and you are going to do great things. And I believe in you I believe in you I see you, I see that lightened and giving her that confidence that I think I lacked earlier, and knowing that I don't have to be anybody, but me Right self confidence, confidence, skill of just owning who you are- and I think today In a world of so many filters- and you know social media women projecting, I just want to solve the feel like we can be vulnerable and be us and know that awesome because there's no one else like you the only you out there. How cool is that? So Not try to be like anybody has just be you. You know, I think the other thing

is that yeah, there's gonna come times when you're going to want to give up you're, gonna wanna, throw in the towel. you're gonna want to say this is too hard and that's the time when you ve gotta, pick yourself up the bathroom floor and say now it's our time to really go wrong and you're going to hear a lot of notes. You're gonna have to dora shoved in your face. But I want you to look at that. No is what it says in a mirror it says on, and that means you got a girl has sometimes that no is gonna lead you to ask more questions about why they said. No, what Need that I'm not showing you and it's actually. The conversation is just getting started when you get that no sometimes, so don't be afraid of nose, embrace them and get excited. When you hear got the third for the rest of europe was at times I felt like I was three, but I can give you another one more skill. You are loyal. I think

last skill I would tell myself is: failure? Is a gift and you here and all the time but we are so afraid of it that it sometimes and mobilise as us, and I think my company would have grown quicker than it has not that it needed to it all worked out. Ok, but I was so afraid of failure than I wished who cautious at times. I was so afraid to fail that I wasn't moving forward and I was stuck in the mud and just sitting there and that failure is a gift and that when it happens to us, if we can go Oh ok, that's some little bud. If hadn't done this. I didn't, wouldn't have gotten these three great amazing nuggets that now I'm gonna use, because, while that led me to this next cool thing, I'm doing so. Knowing that then, in being so afraid of it,

such a scary, awful thing in realising that would actually could be the greatest thing that can ever happened. their aspiring camera. I gotta our mobile phone questions for you. I want people to get your book born to shine. Do good, find your joy and build a life. You love me. She goes get a few composition give it? Your friends spread the message out very inspiring masses story life and lessons in here as well. So my she has given born to shine I asked you about that skills. You would tell yourself in your twenty, but this is a question asked anyone towards the end called the three truths. So the hype, that question imagine you live as long as you want to live, but it's your last day eventually far in the future. Get to accomplish everything you want personally, professionally impact, wise service, wise in all, happens which I believe are well for you, And for whatever reason

everything you ve ever created has to go to the next place with. So we will have access to your book or this interview or anything you ve ever done for a reason has gone from this earth. but you get leave behind three lessons to the world. Things. You know to be true This is all we have to remember you buy what would be those three truce that you would share the world. I would say, first and foremost, try to live here. with an optimistic lance. Now I think it's, see too to have a lot of self doubt, we can look at things from an optimistic mindset you see, possibility even in the impossible. That's when amazing things can happen. So having an optimistic mindset really can change and one's life, and it doesn't mean that you just see things like butterflies and rainbows all the time, but you're looking for possibility and something- and I would say the second is be kind. You don't have to be a a great

I mean you know to be like taken seriously and strong leader entrepreneur be a kind love compassionate human try to be sympathetic and yourself in someone else's shoes and give them the benefit of the doubt, were you just jump to? Why did you do that? Maybe they did that as something else is going on right right. So I I just, I think, having a kind heart and thinking of your day each day of spreading joy, for me is how I would love that lesson is. Is I don't wake up and think what could I do to data you know my business, I think about when I'm walking in the coffee shop. How can I make that person's feel good today? How can make them smile. How can complement them on something so that they know that their seen, because one small moment of joy that you impact? Is it

spread like wildfire, so live a life that doesn't just with kindness but live a life that you want to spread. Joy I love this. Only acknowledge you for a moment kendra for you're here joy minutiae. When the first moment I shall I met your you, you brought you shine. You brought the joy in the positivity and I could feel right away and I know you become so successfully your business, and I think it's because you want to see others shine. If you want to see your customers shine, you want to see every person that comes in the store be treated like their home, yes, thank you for the gifts. I appreciate tat got me, you may be home now. You look so cool and around my like the trendy guy over here, but I acknowledge euphoric has obvious when it's really hard for people to be successful in business for two decades, almost two decades and for you to go through the different challenges you had personally in relationships.

a divorce can break someone in a business, and you are able to get through that and and shine even more a recession can break someone. You know there's so many different things: health channel Family can break someone for it to be something that the bills, you were not breaks you and just messia stronger, and your heart even more to being giving enjoy. For loving, I think, is really beautiful smoking. I now you for the gift that you are kendra. Thank for! Writing this book and starting to open up even more and get back even more with your voice. Now to the world is there anything else we can do to serve you before a final question. Now I mean first of all, thank you for that, but you know I appreciate and I do agree. I all I want from this book from everything is that everyone is to shine so on this book it has come to stop warner shine, I'm not talking about myself. I really am talking about all of us. Have this unbelievable light and an ability to

do something great whatever that is, it doesn't mean you have to build a blue business, but whatever is going to bring you joy and happiness and make an impact in a positive way. We all we have that light inside of us, so I'm here. For that. My story, along with so many other inspiring folks at you, interviewed way people around the world being vulnerable, sharing matt in allowing us to help find men wondered what what in within one another is really something that I hope we can do most beautiful and get the book anywhere online, kendra scar, tat com. They can learn more about the jewelry anywhere, but look are sold amazon. You can get it anywhere, kendra, scott and social media with to tease. I can't do. This is not a question what your definition of greatness, my definition of greatness, I definition of greatness, is pretty easy. For me, it is its yellow, first of all, when I think of greatness

think of bright you'd know my colors yellow, but its sunshine, its light its shining a light in the dark places springing joy to those who need it on a bad day. That, for me, is greatness. Is when you can shine a light, were there to be a light. Shine. Child sean I don't know that much on. I think that that, for me, is his greatness thanks, I'm loving it. rushing through having me

Thank you so much for listening. I hope you enjoy today's episode and inspired you're on your journey towards greatness, make sure to check out the show notes in the description for a full run down of today show with all the important links and also make sure to share this with a friend in subscribe, oberon apple pie task as well. I really love hearing feedback from you guys who share a review of one apple, and let me know what part of this episode resonate with you the most. If no one's told you lately, I want to remind you that you are loved. You are worthy and you matter and now it's time to go out there and do something great. and one more thing we ve been choosing for lucky winners. Each week, like stacy from canada, Becky from Missouri audrey from France brow

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