Today's guest, Robin O Brien, has been called foods. Ehrenberg Kovich. Do you know what errand brok of it said about her? She said in the absence of the truth, all this can help us to defend ourselves, our families and our health, which is the greatest gift. We have Robin and brains. Courageous pursuit is an example of how we can all do our parts to protect the health of our families. That's what it really comes down to your personal health and of your family is the most precious thing on earth and it's your job. It's your privilege to do everything you can to protect your health, but it can be really hard to go it alone. When it comes to health, there's so much conflicting advice about what you should ie or not eat. I should work out and stay active, there's even different opinions on psychology, like how tough you should be on yourself about sticking to a diet.

This is simply practicing moderation and even once you figure out what the right combination, as for you and your family, to stay healthy and strong. It's a whole other challenge to follow through on that plan. As Tony says, knowledge is not power. Its potential power execution will trump knowledge any data, so how can you effectively execute your health plan day after day month after month? Many people have found incredible results by using results. Coach coaching as one of the most valuable gives you can give yourself in your family. A twenty Robins results coach, will help you identify where you are in your health today, where you want to be and help you create a plan to get the healthy body you desire. Deserve, but more than that they'll be there with you every step of the way to hold you accountable and make sure you stick to that plan and get the results you're to get. You On that path to physical energy and long lasting vitality, twenty is offering podcast listeners. My free results, coaching strategy session with one of his top coat two hundred dollar value visitor.

Robins dot com, slash results to clean your free session. Today, it's totally robins woke ambulatory Robins podcast. I'm here would merely be the spotlight tones podcast shouldn't be make me hungry, but it is it might make hungry. But I'll tell you promised right now. That probably sounds like an exaggeration, this podcast, without exaggeration, without hyperbole, truly could save your life. Remember your family and I really want to listen because now we all know how important health is. Add we non port. This is a most people in our society. Are your performers rap there to be a Spanish humanly possible source Lawrence form at the highest level? Robert O Brien women who should do was one of those people, financial analysts, a gene in the financial business. You gotta signed the food industry and I'm telling you the things that you're about to learn real

He truly will answer questions for you that you may not be Lancer before, like your wise in this massive dramatic increase in the allergic response, the food that were saying here for asthma for our children and those answers about it. I guess this woman is so smart. We first met Tony. I first met her when twenty brought her to our platinum partners. Event in Sun Valley, Idaho, a financial wealth events remind you and I was like what is you know any matter. And she's lady do in here, but out not only to teach us a fact that we're not the family in America that likes Annie's, macaroni and cheese bunnies, because General Mills bought s macaroni cheese for how much guess you got it. You got a fact. I do in fact eight hundred and twenty million dollars those little gluten free bunnies. Well, they also. We also believe that all right popular, that's good, that's a call. Smart food needs more food as well. I can't believe that is the reason

I'm telling you this we're sharing. This is because health is the ultimate wealth and I have my platinum partner. Some of you know who are the highest donors to my found nation. We travel the world and do these incredible trips in one of those trips. Last year we brought in Rob if you can imagine every day, we have different billionaires, somebody started from nothing and became a billionaire, and they should their principles. There tools had invested to protect yourself as one of the best programmes we do every year for the plan, because its new every other new challenges to face and so, when I was to Brian, had first gonna give people which using animals knows the food industry like there was opportunity, but in recent years the truth, the ultimate health. I should say the ultimate wealth is health This is a woman who's going to show you how to save your life or somebody you I get the same promise. I did you, someone in your family and I got beasts marks and people normally. Like me, respect me like here: what do you mean, but when they are done on people, came up to me and I was getting high pies and hogs people saying, oh my god, thank God. You brought this woman and because he's weapons back, She was not the kind of person she's got a person,

would roller eyes if you send a party for children's, yes for kids, mother for total professional and some becomes Aubert's that they had a peanut butter, allergy or something she I think one of the world come to disease so absurd. She had no interest till one day. Two things happen, one she got assigned to studying the financial aspects of the food industry and, secondly, her daughter got deftly ill for meetings and exit. Remember correctly and put her on course to find the connection, but you now is found its main are known as the errand brocklebridge of food, because sheep connection between big food and big money, she created an allergic reaction of the food industry because she's That's some just emotional person going out there making emotional she's very big data, she's, a scientist in a core and what began to say is: are we suddenly so much more allergic to food or as what we ve been doing to our food? The thing that we have an hour g2,

The latter, not the latter, not the former, so she we doing this, doing this and she turned upside down and she began to cry new awareness all of the world great book. I highly recommend you pick up after the pot gas, if called the unhealthy truth one mother, shocking investigation of the dangers of America's food supply and what every family can do to protect itself. We only joking, here in this house, every once in a while Bonnie Pearl, and I have to send big tone, over here to the grocery store, all every once in a while, I once a year and a snow storm, the guy has to be the one to go out, and we give you in your in your defence tone who can keep it straight it is a good and free is it organic. Is it kosher? Is it logos pasteurized is it you know you name is the label q. We give em and he does all right up there.

But how can any of us stack up? I think it's great about this passage. You're gonna get the answer that question. There are just a few things you have to know. If you don't like you know, I was people. Ignorance is not bless. Ignorance is poverty in the financial world and ignorance, this disease and paying in some cases literally death in the food world. It's cool is even think it sounds reactionary. But when you listen isthmus podcasting you do the research you're gonna find out that the things are you didn't while some of them are truly toxic and someone things you think are happy and yourself or your family, your children that are making them sick. You think it's something there catching at school at something has been put in their mouths. This more horrify, you it'll shock, you need thinking to excite Yucas. It will give you answers that they give you a much healthier more fit. What we live in a society where seventy five percent of our society is overweight and it isn't because I'm a bunch of lazy people, we are poisoning our cells and when your point yourself. You could try. The latest news you could readily is dietary approach, its

going to solve what our body has the duty to deal these toxins, our body s, to keep waterway as to keep factor, protects us from various toxicity. So if you wanna be healthy, fit unhealthy This is the part gas for you. If you want to protect yourself in your family business, I guess the EU and the person you're. Not for me as somebody like, because a hero to all of Us Robin O Brien, so we have our very own. Any York interviewing Robin and Far Robin on Twitter at food, awakenings and another public service and has been in Lisbon, go get your metals Texas city test. Oh I'm, so glad you about that. Some of you may have heard me talking on some of the markets have been a these of, but I've done a lot of interviews. You know I've always wanted

and the most queen way. Some I stand will be of very somebody's. I'm pretty crazy discipline is just salad and fish fish being a queen source of protein and fish oil is being so valuable, but what I found out recently launched ray- I won't take it time, tell a story here, but the bottom line is through a series of situations. I end up having some mental, Let us see how much towards mercury. In my body, I thought there be none. I had amalgams, which many people not mercury in them. I am taken up twenty five years ago, my teeth. I found out that I have the highest mercury readings that anyone has had the United States, which has just crazy, and the reason is because the two fishes that I would eat continuously there. My favorites was, of course, swordfish and tuna, and these fish to give you an idea, are seventy five year old fish, they live a long time there, deepwater, firstly, the smaller fish and the absurd. All the toxicity of David up over seventy five years, and then we eat them, so they have a thousand times more mercury. Then some of the fish that are things like say, a trout

an example- and I just recently was talking to one of the number one. Cancer specialists in the world and David was TAT. Twenty one serving of swordfish while elevate your mercury, that's about it is today literally for five months and is growing every day, so we have to know what's our foods and with you know it's It may not be thrilling to know, but you gotta know it's like you, don't even like gravity, but you better learn it. You can be a positive. All you want to use market affect me, but if you stop off a cliff you're gonna hit the bottom, and I have been detoxified for nine months and what mercury does to give you. An idea is one metals that we can pick up from our foods. Specially fish these days is that when it creates in you is disruption to the neurological signal. So literally it destroys the energy in your body. You are also a lot of people think they have. Dementia have mercury poisoning so for maybe another later moment that I just want to emphasise that we are what we eat, what we consume we better know what we're really consuming. That's what this progress for. That's why I want to do this,

not sound terribly exciting. But, oh, my God is an important. So, let's the way anymore. Let's join me interview in Vienna, with Robin O Brien. Robin thanks so much for joining us on the show today, thanks so much for having the on so we spend so much time thinking about food. Talking about food planning, our food intake consuming food. But why is food so important If you think about food, so much more than just food, I mean it has religious aspects to it. Has economic has so sure you know their family memories that are associated with it? I mean you can remember what you had for Thanksgiving as can't or maybe what you did for Easter. What you did for your birthday mean at such an emotional thing, and I think you know you couple. With the enormous amount of exposure we have two it, whether it through the commercials it we see every day, the fast food restaurants that we drive past everyday. It is literally everywhere it's accessible twenty four seven and it really has taken it

a significant amount of time that we think about things and enough for me again like the fact, and even here talking but this today is so completely beyond any I would have expected, because I was an analyst that cover the food industry as a finance person. Until I was just strictly studying. It is a business model, and I know it's kind of fascinating that we could swap out reveal ingredient swap. An artificial ingredients. It would totally managed, margins and make it easier and cheaper for these food companies to make their food, but never actually the back until we had children and thought about what it is doing, what it is doing to us and if you think about and all of us have these incredible food memories. You know, and then we also, we also have heartache, that we ve managed with Food and food, and a lot of ways has sorted, become medicine for a lot of the heart ache there people are dealing with in their lives today, and so was I really researching this. I thought, while this is, this is a loaded topic. It is not something that can be preached about. It is not something can be dictated. We all have to come to it in our

time and in our own place and the way that that impact me was no. It wasn't even as a mother of four it was one truly began into this work ten years ago, and I realize the enormity of the task at hand and that you know as a generation we have this and they re, think rethink food and to really build out a better, smarter for food system and that's huge and that's not something? That's gonna happen and ten, who is going to happen in ten years or twenty years? Or even thirty years, I realized if I was really going to be on the front line for this over the next thirty forty years. I had to take care of myself and I realized that for anyone who really is meeting to making smarter food choices, indifferent through decisions, the very far first decision. They have to make. Is that they matter, and they have to believe that they are here and Ray single person is here with a very specific person. Purpose,

to us the same everybody skills are different, everybody's talents are different, everybody's passions are different and you are here on this planet for really specific purpose once you acknowledge at whether you know what that purposes are not once you acknowledged that, then you realize Take care of myself. I gotta I gotta be here in my best form, in my highest form so that I can deliver what I'm here to deliver so Robin, if your committed to making good food choices- and you really set your mind and heart too to that goal, how do you do it? How do you take that first step without. Instituting a complete change and changing your lifestyle and having an impact other area, that you don't acidulated impact. So I will fully confess I was horrible eater and I were, the greatest, even as a mother, feeding my kids until I had this moment of just paralysis, slake. Where do I start? What do we do

threw open the getting cover doves looking at this stuff thinking, I don't even know where to start how to budget this stuff. How do you make these changes in a way that I'm not just gonna, have mutiny at the kitchen table and realized. You know that any time we ve learned anything in our lives, whether at learning how to read whether its learning, how to write a bike, whether its learning, how to ski you learn baby steps. You start started the very beginning and you start to implement small changes, and then you take on bigger changes and then turn up you're up and running, or you know going down the double black diamond whatever it is, and I realized you have to apply that same step by step process when it comes to shifting the way that you feed your family. Are the way that you feed yourself, and you know, I think, I live in a society where we think we gotta be like all or nothing in it. It is that's not a successful. To making a change of this magnitude and I thought

Ok, so if I'm gonna take baby steps here, he not just the way we party trained, occurred or Tom. How to write a bike were to some of the little steps that I could take first, and I realise that there were just sort of these key categories I kept popping up around. Our food and one was the artificial colors that were in food were increasingly being linked to hyperactivity. So is a moment for I thought I gotta dress out one another issue that was hugely controversial, that I didn't know anything about the beginning. With this issue of Gmos in genetically engineered foods that had been introduced in the ninety nine these, so I thought okay, I got one about that and then, There was no things that we're getting pumped into the animals we eat and the milk that comes from them, whether we were talking about antibiotics or drugs that are pumped into him. So I thought, oh god I learn about that, and if I had tried to take all of that on at once, it would have absolutely not me flat, and so I thought, eminence one thing at a time and for us the first thing we took for the artificial eyes, and I thought: okay it in the MAC and cheese it in the yogurt. How can I start to get this out?

families diet and we did it in baby steps, and it was so important to not make the perfect the enemy of the good and I realize that you know this is going to be the change we were going to try to make over the calendar year or maybe you're going to try to make it over the school year, and so you know things like, instead of using the fluorescent powder on MAC and Cheese, and we had the kids great some cheese or drizzle olive oil or put some butter on it. You know, and it wasn't radical. It was just these baby steps and and yet with a yogurt instead of getting a blue yogurt, which, yes, I totally was the man that was buying these terms, the younger, instead of doing that, we got the regular flavoured over them, your word and we just sprinkled toppings on top and it was giving yourself permission to focus on progress, not perfection and as we, and to take those baby steps ina than it was a few months? And we realise what we really had made. Some awesome changes that the whole family could digest the didn't totally whacked out our budget, and so that was

really how we began, and so you know, but I would suggest listeners is pick up? One thing that you know is probably the low hanging fruit for you. You know the thing that no, it would be the easiest four year, a family to either throw out or change in diet, soda issue. I was a total diet, soda junkie and, as I started learning about how those products are made what goes into them. I thought you know I want to be here for the long haul. I'm gonna be here for this, for this work that I do for this family that I love and I've got take care of myself, and so you don't have to introduce these changes and can't pick the one or two things that you know I mean the most heel you and start there, because then, when you have success, but those one or two things that success, because contagious and then you want to say, ok what what can I try? Next, you know and as you do just as we learned how to readers, kids you're really

being a food literacy and your learning more and more about how our food is made, how its produced. What's going on. HU it and I'm what your body actually needs to run and its highest form. So that's a good pilot, about soon literacy, because I think that something not in medical industry and our people when they go to read ingredients on even things like see, pdf Alex. It's just airbrush right, it's impossible to understand and it's gotten more like that and food industry. You go to read through the label and you you might have a tub of blue younger and a tub of vanilla yogurt. But how do you tell the difference where? How do you know that? What's in Vanessa. Yogurt is actually better for you. If you don't understand the label, so are there any kind of tabs that if our listeners to help at least understand what are some of the big. The big the big known as right when you, when you're looking at additives in food, yet a great

question. So you know one of the things that I did and I'm really thankful that my mother is actually from New Zealand. So I was raised with a land on the world, and so I thought you know we have these american food companies and I know that they are selling their product. Overseas. So if we have a lower standard here in the EU will ass and in other countries they said we dont want these additives. Don't want Gmos, we don't want artificial dies, how're our own american food companies responding overseas, and what was just absolutely the thing that floored me was that our american food Please don't use these additives in the products they sell overseas and understanding about your basic stuff chips, noodles, MAC, cheese, soda. They don't include things like artificial dies. They don't include things like Gmos and they don't include things like article. Oh growth hormone and this excessive use that were now seeing of antibiotics in our meat, and I thought okay, this isn't radical. These are two systems

there own american food companies are operating in. How can we help them? Lift here in Amerika to the higher system that there, already implementing overseas, and so you know somebody who is really kind of following this. Not only from the financial analysts perspective, but then it became very personal. Was the artificial I issue that has been linked hyperactivity through studies over decades and because of that amount, can food companies in the food industry voluntarily moved artificial dies from their products oversee. So it wasn't even mandate. It wasn't legislated. They just voluntarily responded to conceal more demand until things like yellow number, five yellow number six, and it was because the combination of these food dies and Oddy, and additives like sodium eventually were triggering such hyperactivity in the children that the doctors and the parents, anybody part of the story

recognize it almost immediately, and so the strength about science was so overwhelming said our own food companies, sorry to remove these artificial ingredients, another one too, that just was jawdropping, are that we allowed in the United States is an artificial growth hormone that is inserted into cows to help them make more milk and again, as a mother who is made a budget for children in my family. You know, of course we want to make food. As affordable and accessible as we can to as many people, but we don't want a compromise and we don't want to compromise safety and, as we are introducing this artificial growth hormone, which goes by the two letters, are be g Age as we introduced arbitrary age recombinant bovine growth hormone, we were the only a developed country in the world to do it all of our trading partners. All of your China, India, Australia, New Zealand, Japan, England across the UK, they all said, work

sure when introducing this growth hormone into the cows it make, our milk will do over the long term what they did She was it, it was making the cow sick and then it was requiring an increased use of antibiotics in cows, and for that reason, every other developed countries in the world did not allow it, and that was something that we allow it to our dairy, and I can tell you as a mother, the heart ache and that the heartache, and not knowing that when I had been in Alice the headache and not knowing that as a young mother. When I had fed my children in countless bottles of milk to realize you we had introduced First, because it facilitated margins and profitability for the industry without really checking in a what long term impact might be on our on our health and health, where families that was one of them things that I wanted out of the milk as quickly as possible, and in I had night, there were no were pretty dark ass. I sat and kids bedrooms putting them to sleep thinking how many bulls

cereal have poured the smoke on and how many civic ups have failed, not knowing and that's when realize you know all of these developed countries, oligarchy trading partners they're moving on science- and they said we don't want this in our food. We don't want this in our dairy, and so thankfully, today in any grocery store anywhere, I'm talkin public some talk and HIV I talking Piggly wigley in the South, Kroger Safeway Kafka SAM's. Are you can go into those grocery stores and you can find melt. That's label r b g h, free, and I think it is an awesome example because it shows the power of the consumer, the consumer, as they woke up to this, as they got literate on the way the milk was being made. Consumers have we What that in aren't harry, you know none of our trading partners have it and our dairy, it's not used in countries overseas, get it out of our milk and industry responded, and I think that such a great example of the kind of push for that we can have weird retailers and something

I've seen, especially in the last five years of my work, is that inside all of these big companies, it doesn't matter who they are does matter how big of a multinational many it is. The thing about was happening to the health of our families, whether we're talking about the one in three king, kids, and now has food allergies or the one in ten has asthma escalating number of kids with autism the number of coins? with ADHD. The escalating rates, a pediatric cancer, these numbers that can be paralyzing. That can be totally overwhelming, but the reason we feel All of that so deeply is because it's totally love you and what's happening inside these companies is the parents inside who have a son, with autism or who have lost a sister to cancer. They cared just as much as any of us do and that, as we connect as we reach out to companies and as we we continue to these conversations to elevate this dialogue. They

armed with the courage to go inside internally and start to advocate for change, and that has been probably one of them rewarding parts of my work- is to see parents in particular the dad's, you know get inside and really become these incredible compass for change inside these big companies, and You know a guy said. You know the consumer is your greatest compass. Here she is telling you exactly what she wants exactly what she needs to raise it the family, and she is reading these labels. We were food illiterate and all of a sudden were learning how to read these things and its being driven out of these conditions. Out of the concerns of Cancer or allergies are autism or adhd or diabetes. We all are suddenly reading labels and as we read these labels, like you, said, you're reading. Side of the yogurt jar, you're reading the side of a box of cookies and you're like what is this stuff? What it doing in my food and what is this whole list of fifty different things doing

the nation to me and as more and more consumers begin to ask those questions born out of just such a sincere love for the health of their families, the companies that are responding are the ones that are that are growing in the market place, and I think you know again it's it's just such an incredible opportunity as a generation to come together and leverage this and create a better system and build out smarter farm Land and better access and more affordable and more accessible and cleaner, and I think you know it really is the work of a generation and that's where I think it just gets so exciting. So I kind of want to let go back to the game and say if you wanted the people that come to the podcast like. Why am I here think about the things that you love them? think about the things it always fired, you up, and if one of them things as food. I can promise you we need you and ass. We need so many resources so much talent, so much skill. We needed from policy making

and DC to people that are on the ground to people that are helping. You know addressed the massive amount of food waste we have, which is thirty to forty percent of the food. We pray. Said the world is thrown away, and there are so many ways to get engaged, and I think that to me is what gives me so much hope, because this movement is such an incredible one to be part of because there is so much opportunity know whether you're talking about families would die. Bees and the work is being done. Their families with food out jeez and the work that is being done there, there's just so many ways to engage and be part of something that is so significant. So out of me You know that's a great case study, vigorous Herman and how understanding of the impact that was having on on American, our children and, and how that you know, push people too to take action Do you think, is the next sort of more particular problem right so between Gmos or in me, what is something

individuals can can grasp, but also mean that you personally think is dry emphasising our health and health of our children that you are pushing for right now in us. That's a great question and I have had the opportunity to view, some pretty extraordinary people, whether we're talking about attorneys or scientists, who have been covering the food industry for thirty years, and recently, I asked ass a scientist. What was his greatest concern, his great Concern was a record high antibiotic use for meat and poultry production. It's four times greater than what is needed, for humans and changing the ability of those drugs to work on humans because what's happening as they're just being fed to animals in a routine way, and that is one of his good this concerns for me personally, one of my greatest concern and is the excessive use of pesticides and herbicides and the things? are now sprayed on our food while their stone the field, the introduction

genetically engineered crops in the nineteen nine, these there were two character mistakes that were introduced. The first ones were around a pretty crop. And they were genetically engineered to tolerate a higher application of the weaker around up or round up is the weak killer that were told not to keep under our kitchen sink to keep out of the reach of children. There Nostril use of that around we killer is now going on for a food crops at record levels and these genetically engineered crops delivered high our sales volumes of the wheat killer round up, and I think, if you're, a chemical company, that's brilliant business bottle, it was a couple company in the business of selling round up they genetically engineered. Seeds to withstand higher doses of it. That's a brilliant business model. However, we don't know what long term impact of that is an just. Last year the World Health Organization came out and said the key ingredient in as we killer is probable. Carcinogen and to humans, and I think, when you combine that concern with this increase-

use. It merits further investigation and I think we're running to see scientists around the world speak out on that you're. Starting to see countries around the world say we're not gonna risk it. We don't use this pesticide anymore and again these are answers that are withdrawing the use or the application of this particular pesticide on the parks on the school rounds and on the food supply in certain countries, and I think you're in the- U S, it would merit further precaution, especially given the rates of cancer that we have in our country today today in the U S, according to the President Cancer panel, one in two men and and three women are expected to get cancer in their lifetime cancers. Now the leading cause of death disease and children under the age of fifteen, and that is just brutal, brutal knowledge. To hear I mean when I first heard that I wanted with every part of my body to somehow given that cancer, placing not only you can't and to also that you know we on Have scientists around the world who are saying? How can we exercise precaution given the boy

and the cancer of placing not only on our families, but also on our economy and on our health care system. How can we exercise more precaution, and so the way that a lot of countries are moving on that is to reduce the use of these potential like cancer causing we'd killer? So to me, that is one of the good. Is concerned, so, as Gmos were first introduced by these chemical companies, that was one apple creation, and the other was so that a corn could create its own insecticide internally within the planet and rather than wash. That insecticide it literally as engineered into the dna of the corn, so that as the corn plant grows, it can release its own insecticide and again. The argument there is well, then, we're not applying this insecticide, it's not in the environment, it's not on the soil. It's not on the crop because it's been genetically engineered into the dna and that differences so fundamental to anything. That's ever

MR before in history, any other industry will love to say. Oh, this has been around for thousands of years. It has in the. U S: patented trademark office identifies the first patent filings and nineteen eighty four, and so when you suddenly have a corn, has been genetically engineered using this new technology to produce its own insecticide. That corn can no longer be regulated in Gaza, by the USDA that corn, as regulated and governed by the EPA, the Environmental protection agency. As an insecticide into me, those are fundamental differences that were introduced into our food system. They were not identify I'd on label for consumers, and you know in the last several years, there's been an enormous amount of work to bring labeling and transparency to our food supply, whether we're talking about allergens or we're talking about the amount of shivers or whether we are talking about the labelling of genetically engineered ingredients- and I think you know right Now- Canada muddied

in Congress in a piece of legislation was passed that wasn't fully transparent and my advice back out too food companies that have asking, what do you think is, keep it on pack, the consumer, one to know and if you tell her how you're making the food, but in it, and how its made that transparency is going to serve you well to drive rebel and the consumer is your greatest compass and so you know it's a really interesting time right now and I think what we're starting to see is that the consumer holds or purchasing power to get there. We are so proud for these companies respond to exactly what we slight across that cash register at the check out what starting to happen as these companies are saying we get it. She doesn't want to stuff. He doesn't want this stuff here, in his best friend, I have cancer she's watch, you know her child suffer from autism or allergies or asthma they're, trying to feed their families better, cleaner food and the biggest constraint we haven't you ass. It will remain a farmland

that's organic said that this is affordable to everybody and that that was when I realized I wanna be doing this my whole life because I think the affordable, The and the accessibility issue for clean and safe food should not be a function as zip code. Anybody who wants it should have access to it. So, thankfully you know we do have companies like costs. Go there are out there converting their. Farm land because they're like out, we don't have enough supply and we see these cuts please sort, had taken it on themselves and saying we're gonna help convert the farm land so that we can give the consumer with Why and we can feed more families, food, that's free from pesticides and Gmos and artificial dies and artificial growth hormones, and so you know the intent actually was like less pump the food full of all this stuff. It's gonna help us get more on the market, is gonna, help lower the cost of production, but it soon has had this boomerang effect on our health and the consumers. Waking up and saying came please get back out and so

in our present, this enormous opportunity and the companies that are really jumping on that are the ones that are winning in the place- these ones like Kroger and and GM, are what what are some of the companies that are helping to convert that farmland and and source in for awhile. It really is an interesting time right now, because I, like the food system, The twentieth century is not working for twenty four sentry families, so everybody sort of standing there going. What do we do? What we do- and I think at the beginning it was like- is a fad- is this true and then you know, early on in my work there plenty of people that tried to say. Oh, this is just a fad. This is just a trend, and I'm like cancer is not a bad food allergies and autism are not trends, and until that stops, this food awakening is not going to stop, and this need for,

apparently is not going to stop and I think the retailers are the ones that sea at first they don't have any skin in the game one way or the other they're just gonna. They just want to put stuff on the shelf. The consumer wants sure that's gonna. Yet this gonna sell- and so I think, the company that just has the good greatest success story about is Kroger because back in two thousand and twelve, they had a team inside that they introduce the concept of of, this simply truth. You know just common organic line that was free from hundreds of additives lotta preservatives, artificial colors, artificial dies. Things like I propose corn terms is that we're gonna. Do this private label instead the simple truth and in two thousand and twelve in a bad start. At ground, zero, zero in revenue, and that now is a one point: five billion dollar revenue stream,

the company, they see the thoughts with the consumer wants and she wants it at a price point that she can afford. She wanted in her local grocery store. She doesn't want to have to take extra troops for it, and so I thinking about for restarting CS he's retailers are saying this is what she wants, and so a lot of these rights those whether it's a hold up on the east coast. You know there are developing these private label brands so that they can bring bees. Products that are free from this artificial stuff to there consumers at a price point that she can afford so I am working on the Isle in my local Safeway, something Safeway lay Krueger, has also done a pretty good job of an organic line. One arsenal things that aid should be looking out for because it's not a bit overwhelming either. So many there's the traditional you know airline and there stood the organic and on there's all these other brands. So what are some? food items that you think are very important to buy organ. And what are some that might be lost

is for a lot of people. Buying organic for everything is necessarily a feasible and that such a great Action in that was something early on in my work as a mother, where I thought you know how do I, how do I finance transition and- and I kind of where I started- was what we most or drink. We drink the most impressive milk and Tina with forecast lava smelt? It was full of all this all this stuff I hadn't realize I wanted to back out about as quickly as I can and you can look for. Either USDA Organic, certified milk, and that's that little USDA organic symbol and to be totally honest when I first started into this that was sort of a marketing seal and when I realized, is actually represent a legal standard which means by law that food has been produced without the use of roundup we'd killer without artificial dies. Without that artists, she'll growth hormone, arbitrary age and that those cows have not been fed genetically engineered ingredients. Treaty

but others, pesticides before their milk and so all of a sudden, I'm looking at that simple, I'm thinking well, this represent a legal standards and this represents a very strong claim as to how this food was produced verses, let others over Here, which is really vague, I thought you know if I'm trying to protect the health of my family. Vague doesn't really getting anywhere and so what's what's been, I hate to see is that as the consumer demand has increased, the prices are beginning to drop and see a company like general males, partnering within organic dairy producer, like Organic Valley, to help convert farm and you never would have seen a partnership like that five years ago. It is such a testament to the street for the consumer and her communicating exactly what she needs until you see that USDA organic seal. It means there's no high fructose corn syrup and again that's another ingredient. There was entered used in nineteen seventies and the reason was it

the same day in the nineteen eighties. Both Coke and Pepsi together announced that they were dropping the real ingredient- sugar, replacing it with the sweet ingredient of high fructose corn, Europe, which totally help their profitability. DR margins and it's why, when you go overseas and people say I had a coke or I had a Pepsi in it, tasted differently is fixed. Overseas are still using sugar and high factors. Corn, Sir because it concerns around genetically engineered ingredients and genetically engineered corn isn't aloud And so you know it's getting back to real ingredients, ingredients that you know a grandmother would identify. I, and I think we were able to genetically engineer and scientifically create a lot of these additives it's because they enhance profitability for the food industry. But if you look at the fact that the U S and more on health care costs than any other country on the planet. You know it's had this boomerang, where it's like will maybe we're paying less for food, but I would

argue that most families are paying a whole lot more for healthcare costs and not just cost, but production productivity is being lost because we're spending so much time, driving back and forth to the period oceans off is going back and forth. You know to see our doctors and again if you are trying to live your best life, if you're really here to elevate your game, and get in there and leverage everything that you are a help move this whole need afford. You can't win clogged up and stuffed up and sick and managing disease. You really wanna be managing our health and I think the smartest way that anybody can do that is through food, and so you know you realise that all of a sudden, like these bodies that we have, they are the only ride we got through your entire life. It is the only right you ve got. It is not a rental car, so you can't treat it like a rental car. He knowing you gotta put into it, but

no is going to sustain it, not just tomorrow, but you know several years out and had a good friend the other day, she's she's, really trying to kind of kick start into a weight loss program which I don't even like I that it's just you know you want to be in Europe. Farm so that you can be there for your family. Your spouse or your job or whatever it is, and I as you know, instead of sort of lake craving aching for all this junk that she was sort of craving. It was in this some case, as it think about higher gonna feel afterwards. You now remember how you feel after you ve done that and how hard you are yourself after you, ve done Something like that and know that you are so much more important than that feeling and once you kind of can elevated that and realise that we are all here for reason. We got put on this planet for reason. All of us and everybody's reason is different, and once you allow yourself to a truly accept that you're gonna start to value the spot, that you live in and this right that you have and such a different way and you

I know that mothers can struggle little bit back and forth. You know how do we take care, myself and also taking care of my family, but in a really truly value this this right that you have put into it what you know is going to sustain it over the long term and and I think, to leg. We live in the real world and I am not one of those perfect people, you know, and that's not what this is about, do not make the perfect have the good. You know from me one of my concerns with raising these kids, especially teenage girls, was you know when it's one thousand one hundred and twenty disorder either, and so how could I teach them? The grace and flexibility that they would need to navigate this themselves? And so again you know it was about the love that I had for them about how I valued They were as people and what they had to give to this world and why I wanted them to be in their top form as a person, I taught them in Ohio can make these choices for themselves so that they feel better so that they think better so that their better in school there more focused their better on the track there better on the field, and

began to make these choices himself, but I also allow the grace of what I called the eighty slash twenty rule where eighty percent of the time and we were going to be free, focused on this and do a really good job, especially at home, but the other twenty percent in the EU I understand that they be out with their friends, and you know just being teenagers and to have that grace influx of quality, so that, as they continued to grow up, they would be able to make his own their own choices, no really positive way. Short and part of being, a teenager too, is not necessarily being able to care about them. Long term impact rate, so answers rising the short term impact that you would be sleeping better and doing better in school or having more energy. When our hanging out with your friends, it seems like that is a little bit more. Of selling point so would have you know scientifically or anecdotally. What are some of those short term impacts of of? changing our lifestyle and consumer healthier, healthier food or you know,

Thankfully there are so many doctors now who are out in front of this, and you know it's fascinating to me as I've worked with the medical teams, because again I'm not gonna pretend to be something: I'm not I'm not a doktor. So I've had it. Symbol the best around me, and the other people from around the world that are constantly reaching out, thankfully and in our country alone, we've got these extraordinary mds. Who are on the front line with this, whether they're from Yale or you know a dear friend that I grew up with in Texas who was a football player, and he probably was one of the most insightful where he said. You know when we're in medical school Robin he said we are taught foods impact on human health. We maybe have a day in all of our time in medical school were actually talk about food impact on health, and so when our doctors have- been educated on it it. It cannot creates this void, and I think that makes some people really nervous, but I think once we just own at once, we just

while the doctors didn't get educated on their. So how can we learn it, and my advice is find a doctor. That's right there with you that wants to learn it with you, so that you can do it together and those are the best partnerships, the doctors that come in and say, hey we're learning this too, for my kids and thankfully there a lot of em now, but I think about more common or, I think, about of IRAN. I think about These extraordinary doctors around the country now Doktor Frank, clip men whose such a dear friend they really are saying. You know things like your sex. Play for better mean who doesn't want that things like sleeping better? Who doesn't want that. There's so many things that that want your body is running at full capacity and not all clogged up and your head is not all clogged up in your system is not all clogged up, you're too tired or you feel bloated or whatever you're so much more present, to give what you had to give to old, and I think we think that its has to be this like crazy, hard overwhelming thing to do, and it doesn't that you can start

these baby steps and, as you start to make these changes it so rewarding those little changes, are so rewarding that those real changes then eventually out up to become big changes and the thing that I've over and over again, which is really cool, and I know these on diesel talk to it. Is it in a once Does it and then their whole friend circle and their communion, their families are like holy cow. Would you do you know I want to? I want to look like that, or I would have energy like that. How do I? How do I get like that? That is when you really you just it: just courage is contagious and not energy, just infuses others to try to do the same, and again I think this isn't about preaching. This is about. You know we're we're. Not here are not here to suffer We were actually here to leverage everything that we are to help move everything forward and wonder in that place where you can do that, as well as an instrument to change and whatever it might be, it might be in your church locally at my dear you, kids school. It might be something bigger, it might be in the corporation, but we can

I'll, be an instrument of change and some capacity and when you're running clean, like that, you know you really able to account there's so much more than you ever thought possible, and that is just so incredibly gratifying and it also really so contagious and his people there may be people- and this is probably something we should touch on their- maybe people who will be a lot of jealousy now who will be like or were you chains? That's that's kind of hold point of being here now is too, is to evolve and elevate and become the best version of ourselves that we can be. I think food just play such an awesome role in that absolutely nothing seven. This has been absolutely enlightening, and am sure listeners really appreciate all the great information if they would like any more from you. What is a good place for them to go, so I would love

we hear from the listeners employee share your stories. I find so much inspiration in your stories. There's also so much insight in your story. So please please reach out at Robin O Brien dot com are Obi, why an o brien dot com, and then we have a podcast take out with actually and Robin constantly interviewing cutting edge, researchers, thought leaders and I fell players same thing and these conversations are so important and so don't be afraid to have them don't be afraid to start small. I often tell people the first time I ever gave a talk. Six people came what was it the attraction. The other was a nutritionist friend bandit, have getting married, which was no awesome and core, but started, really small and don't be afraid to start small, because big change this can come out of those baby steps and so, as you do began to create these changes is so contagious. So share that with me

make sure, to share it with the people of that you love and just continue working to be the best version, a result that you can be because it really is why we're here. And feel free to share those stories with me, because I absolutely love em. They just feed me. So thank you. The twenty weapons. Podcast is directed and hosted by Tony Robins and Mary Bucket carry song Our executive producer strategy and distribution by any org and tether Culbertson Jimmy Curve. A hollow and Adrian dilatory are additional editors, copyright, Robins research, international